A Russian man owns a space suit company that started with humble beginnings but found success through innovative design, bringing the company fame. The suit company owner showed off one of his suit designs to NASA. Marketing students analyzed various products in detail to learn observation skills, while entrepreneurs discussed starting a video company and facing competition as their biggest challenge while looking to stand out from others.

1. Mariana Martinez
Professor Klinkowstein
Selected Business Article:
“The design firms
pioneering space suit
fashion”
http://www.bbc.co.uk/news/business-23947790

2. Mariana Martinez
Professor Klinkowstein
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Russian man owns space suit company
Humble beginnings challenge success
Innovative design brings fame

3. Mariana Martinez
Professor Klinkowstein
Mr. Southern shows off suit to NASA

4. Mariana Martinez
Professor Klinkowstein
Personal Ethnographic Research
• Marketing students analyzed products
• Each student wrote down each detail of product
• Asked them how their observations helps them learn

5. Mariana Martinez
Professor Klinkowstein

6. • Entrepreneurs started a video
company
• Mentioned that competition is biggest
challenge
• Looked for ways to stand out

7. Mariana Martinez
Professor Klinkowstein
Part B