Marek Stopka, Presentation from Dotcomm Hotel, Prague, 2014
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Marketing automation allows for personalized and seamless communication with customers. It works by building complete behavioral and transactional profiles of customers from their digital interactions, such as website visits and email opens. This data is then used to automatically trigger tailored communications, such as re-targeting ads, abandoned cart reminders, and loyalty program messaging. The goal is to identify opportunities and convert visitors into leads and sales.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
SALESmanago - AI and machine learning solutions for eCommerce
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Online Consumer Trends Report
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SALESmanago Marketing Automation has developed its own AI engine – SALESmanago Copernicus Machine Learning&AI. Just now companies such as New Balance, Yves Rocher and Sizeer are using it to provide their customers with tailored and intelligently personalized content.
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– how to acquire leads from the app
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This document discusses how marketing automation can help solve common ecommerce problems. It addresses issues like low retention rates, high traffic but low conversions, abandoned carts, and leveraging omnichannel opportunities. Marketing automation allows tracking customer behavior data across multiple channels to send personalized messages. Abandoned cart recovery emails within 48 hours and win-back campaigns for inactive customers can boost retention. Reminding visitors of items in abandoned carts and easing the checkout process also reduces cart abandonment. Integrating mobile apps and a unified platform prevents issues from a lack of multi-channel integration and understanding of each channel's strengths.
5 Ecommerce Problems - How to solve them with Marketing Automation Platform
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We focused on the practical side. We described how to implement the method, where you can (and should) use marketing automation, what kind of tools should be used and what are the good and bad points of each method.
Push notifications
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-how other companies have improved their results by using -notifications.
SALESmanago & GDPR
Minimise your business risk by moving your customer database to our software with all the obligatory Personal Data Management Tools:
-"Forget me" button at each single contact card
- Individual personal data export tool
- Turn on / turn off customer profiling
- Specification of the sources of personal data
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Unique Selling Proposition
SALESmanago provides lead generation, sales, and customer engagement capabilities that differentiate it in the market. It allows users to discover unique possibilities through these functions. The system stands out compared to other options with its lead generation, sales, and customer engagement features.
Grzegorz Błażewicz: Jak mobilna rewolucja oddziałuje na strategie marketing a...
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SALESmanago - AI and machine learning solutions for eCommerce
SALESmanago - AI and machine learning solutions for eCommerce
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Marek Stopka, Presentation from Dotcomm Hotel, Prague, 2014
- 1. Marketing automation Personalized and seamless communication with your Guests Marek Stopka Product Management Director, SALESmanago Marketing Automation
- 2. About SALESmanago – One of the first Marketing Automation system in Europe – SaaS solution chosen by over 1000 customers in B2B, B2C and eCommerce – Customers include global corporations and small & medium companies
- 3. How Marketing Automation works Digital Body Language – building complete behavioural profiles of users you have in your e-mail database
- 4. Complete behavioural & transactional profile of your guest
- 5. Building automatic communication processes with your guests
- 11. Examples of usage & problems we may solve
- 13. Turning visitors to your hotel website into leads and contacts in your database 1. Identifying people from your database visiting your hotel website and looking at your current offer – personalized contact forms and offers. 2. Addressing anonymous visitors – e-mails with personalized offer to people you do not have email address to
- 14. Dynamic one-to-one e-mails to people that abandoned your website or booking process E-Mail sent after visit of the customer to your website with automatically personalized offer (based on website behaviour)
- 15. E-mail Lead Nurturing Educating your guest prior to visit to your hotel Subscription thank you Introduction of brand Benefits of using the offer
- 16. Personalized website content and one-to-one offers Displaying content personalized to the person that has entered website
- 17. RTB remarketing personalization and predictive offers in display networks Use cases: • Upselling based on customer transactional data • Personalizing advertising based on customer status, loyalty programs data etc. • „Thank you for visit” ads • Cyclic offers in advertising networks based on typical Customer behaviour
- 18. Direct sales & helpdesk automation and alerts Call center directly receives all the behavioural information to conduct direct sales or contact with special groups of customers
- 19. marek.stopka@salesmanago.com +48 502 285 905 www.salesmanago.com