Presented by: Robert Blake Sumit Singh Austin Hayes Ben Harper

1. 1
VulnAlert
keeping your devices secure
SUMIT SINGH
ROBERT BLAKE
AUSTIN HAYES
BENJAMIN HARPER

2. PROBLEM
Security Analysts are currently overwhelmed
by too many security alerts. As a result, many
vulnerabilities go unchecked until it is too late.

3. SOLUTION
VulnAlert filters through the various feeds
of updates and vulnerabilities to provide
notifications relevant to the user.

4. VALUE PROPOSITION
• VulnAlert reduces the security risk and saves the time
• VulnAlert is Software as a Service platform providing relevant feeds
for security alerts
• That enables Security analysts to update the devices faster
• Unlike TimeSys, it does not require installation and remains
unintrusive.
• Our Product is designed to increase the productivity by 90%.

5. MVP

6. MARKET OPPOTUNITY
Market Size by
2023
Potential Revenue
by 2023
Target Number of
Companies by 2023
Net Profit in 2023
$23 MM
----------------------------
$7 MM
----------------------------
759
----------------------------
$3.3 MM
----------------------------
Value Based Pricing
Target Market
Professional Services Industry
Value Addition x # of Devices × 25%
_________________________________
# 1000 Devices

7. CALL TO ACTION
 Invest in mitigating the security risk of devices in
medium scale enterprises: $0.5 MM
 Expand beyond Pittsburgh market in Year 2021.
 Build additional features such as risk assessment of
vulnerabilities.

8. APPENDIX
1. Profit
2. Industry Data
3.Initial Cost
4.Timelines
5.Business Model Canvas
6. Risk and Mitigation

9. OUR TEAM
Austin Hayes
Robert Blake
Sophomore,School of Computing and Information Science
Sumit Singh
MBA Student 2019 – University of Pittsburgh
BENJAMIN HARPER
Benjamin Harper
First Year , School of Computing and Information Science
Junior, School of Computing and Information Science

10. Profit
$-
$50,000.00
$100,000.00
$150,000.00
$200,000.00
$250,000.00
$300,000.00
$350,000.00
$400,000.00
$450,000.00
2018 2019 2020 2021 2022 2023 2024
Net Profit
PROFIT YEAR 2019-22
Appendix

11. INDUSTRY DATA
Appendix
Massachusetts
21%
Pennsylavania
25%
Newyork
54%
Industry Size
Massachusetts Pennsylavania Newyork

12. INITIAL COST
Cost Savings to Consumer
Appendix

13. • Customer Interviews
• Website development
• Partner with service
providers
• Customer acquisition
• Marketing through social
media
• SEO and Google Analytics
• Customer Retention
• Optimize operations
• Expand to New York and
Massachussets
Research &
Development
MARCH’23
$3.317 MM
MARCH’19
PRODUCT LAUNCH
TIMELINE / MILESTONES
Marketing
and Operations
December’22
Entry to NewYork Market
Marketing and
Operations
December’21
Entry to Pennsylvania
Market
Appendix

14. Business Model Canvas -
Key Partners
Cloud Service
Providers.
Internet
Services
Providers.
Key Activities
Website Support
and Maintenance
Customer Service
Sales and
Marketing
Value Propositions
1.VulnAlert
reduces the
security risk and
saves the time
2.It enables
Security
analysts to
update the
devices faster
Customer
Relationships
Help Centre with
F.A.Q
Call Centre
Social Media
Customer Segments
Professional
Services
Industry with
1000+
employees.
Security
Analyst
Audit TeamKey Resources
Code Base
Developers, Testers,
UX Designers
Hardware and Office
Equipment
Channels
Partnership with
Companies
Digital Marketing
Cost Structure
Application Development
Salary
Advertising
Revenue Streams
Customers will be charged on the basis.
1.Value Based Pricing
Business Canvas Model

15. Risk/Mitigation
Risk :
 Low barrier to entry in the market
 Potential too much data to process with currently designed tools
Mitigation :
 To expand the market share by subsidizing the price.
 To keep building the additional feature in the product VulnAlert in future versions.
Appendix