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7 steps to business blogging success

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Short presentation offering tips and hints to help you set up and maintain a business blog successfully. Includes some special offers on blogging set up and maintenance.

Published in: Business, Technology
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7 steps to business blogging success

  1. 1. 7 Steps to Business Blogging Success Presented by Alison Neale The Proof Fairywww.theprooffairy.com
  2. 2. During this presentation you’ll find out:  What you want your blog to achieve  Which platform is best for you  Why you should update your blog regularly  How to be creative with content  Why Google loves blogs  How to keep them coming back for more  The Bloggers’ Code of Conductwww.theprooffairy.com
  3. 3. About me  Background in media & publishing  Started The Proof Fairy in Nov 2009  Proofreading, blogging, social media and WordPress  Keen writer!www.theprooffairy.com
  4. 4. What is a blog? Blog a frequent, chronological publication of personal thoughts and Web links. To blog to maintain or add new entries to a blog.www.theprooffairy.com
  5. 5. Why should you blog? Websites with a blog get 55% more traffic than websites that don’t! More traffic = more potential sales!www.theprooffairy.com
  6. 6. 1. Work out what you want your blog to achieve  Attract more traffic to your website  Communicate with existing customers  Share your knowledge with the world  Search engine optimisation  A personal record THE BEST BLOGS ACHIEVE ALL OF THE ABOVE!www.theprooffairy.com
  7. 7. 2. Choose your platform carefully!www.theprooffairy.com
  8. 8. Top two blogging platforms www.blogger.com www.wordpress.com (hosted) or www.wordpress.org (self hosted)www.theprooffairy.com
  9. 9. Integrated blog or separate blog? INTEGRATED SEPARATE  Every post  Backlinks increases size of  Useful for irrelevant site blog  Improves SEO  Visitors already on your website!  Fresh content  Maintain branded lookwww.theprooffairy.com
  10. 10. 3. Update your blog regularlywww.theprooffairy.com
  11. 11. Why updating regularly is important  Fresh content – for people and search engines  Return visitors!  Increase size of sitewww.theprooffairy.com
  12. 12. 4. Be creative with your content!  Q&A  Industry news  Product launches  Reviews  Photo stories  Videos  Case studies  Hints and tips  How-to posts / videos  Opinion  In-house news  Guest bloggerswww.theprooffairy.com
  13. 13. How long is a blog post? 400-600 words ... Because we have short attention spa....www.theprooffairy.com
  14. 14. 5. Make the most of SEO ...  Target niche areas  Use keywords wisely  Google loves Wordpress!www.theprooffairy.com
  15. 15. ...but write for people, not computers! London taxi tours is a London taxi tour company that provides London taxi tours around London. Your London taxi tour driver can tell you lots about London during your London taxi tour and he will make your London taxi tour a London taxi tour to remember.www.theprooffairy.com
  16. 16. 6. Attract an audience and send your message viral ...  Inform  Educate  Entertain!www.theprooffairy.com
  17. 17. Blendtec: masters of viral marketing Since 2006:   180 MILLION views on YouTube  1000% increase in sales of blenderswww.theprooffairy.com
  18. 18. ...Make it easy to share!  RSS feed  Email subscription  Post to social media sites (twitterfeed.com)  Share/like buttons  Encourage comments – and reply!  Engage with other bloggerswww.theprooffairy.com
  19. 19. 7. The Bloggers’ Code of Conduct  Take responsibility not just for your own words but also for the comments you allow on your blog  Don’t say anything online that you wouldn’t say in person  Ignore the trolls!www.theprooffairy.com
  20. 20. To summarise ...  1. Work out what you want your blog to achieve  2. Choose your platform carefully  3. Update your blog regularly  4. Be creative with content  5. Remember the SEO benefits – but write for people, not for computers  6. Attract an audience – and send your message viral  7. Remember the Bloggers’ Code of Conductwww.theprooffairy.com
  21. 21. Before you go ...  Thank you for watching this presentation! Here are some special offers for you ...  12 months’ web hosting, domain name and WordPress installation just £75 (normal price £150)  Standard blog package (4 unique posts per month + blog maintenance) just £120 per month for 3 months (normal price £150) Email alison@theprooffairy.com and quote SLIDESHARE2012 for special rates!www.theprooffairy.com
  22. 22. The Proof Fairy www.theprooffairy.co mwww.theprooffairy.com

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