Point of View: Seven Deadly Sins of Marketing Automation System Selection

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David Raab is a renowned consultant specializing in the selection of marketing systems and vendors. His clients have included major firms in the financial services, retail, communications, and technology industries. In this Point of View, we look at David’s list of “The Seven Deadly Sins of Marketing Automation System Selection.”

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Point of View: Seven Deadly Sins of Marketing Automation System Selection

  1. 1. Marketing Performance Services“The Seven Deadly Sins of Marketing Automation System Selection”
  2. 2. MarcomProductions.com David Raabwww.RaabAssociatesInc.comdraab@raabassociates.com
  3. 3. MarcomProductions.comThe Seven Deadly Sins ofMarketing Automation System Selection By David Raab
  4. 4. MarcomProductions.com # 1:The Seven Deadly Sins of Ignoring UsersMarketing Automation System Selection By David Raab
  5. 5. MarcomProductions.com # 2:The Seven Deadly Sins of Lack of PurposeMarketing Automation System Selection By David Raab
  6. 6. MarcomProductions.com # 3:The Seven Deadly Sins of No RequirementsMarketing Automation System Selection By David Raab
  7. 7. MarcomProductions.com # 4:The Seven Deadly Sins of Talk Only to LeadersMarketing Automation System Selection By David Raab
  8. 8. MarcomProductions.com # 5:The Seven Deadly Sins of Let the Vendor DriveMarketing Automation System Selection By David Raab
  9. 9. MarcomProductions.com # 6:The Seven Deadly Sins of Focus on FunctionsMarketing Automation System Selection By David Raab
  10. 10. MarcomProductions.com # 7:The Seven Deadly Sins of Work Without ExpertsMarketing Automation System Selection By David Raab
  11. 11. MarcomProductions.com David Raabwww.RaabAssociatesInc.comdraab@raabassociates.com
  12. 12. Marketing Performance ServicesRich Cunningham Marcom ProductionsMultimedia Content Marketing Programs

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