The document identifies four areas ripe for disruption: infrastructures, intermediaries, inventories, and institutionalizations, which are often characterized by inefficiencies and lack of accessibility. It advocates for approaches that increase accessibility, affordability, quality, and speed while maintaining a competitive edge. Additionally, it encourages targeting markets that larger companies overlook due to low profitability or size.

1. The 4 “I” Areas Ripe for Disruption
1. Infrastructures 2. Intermediaries
Complex
Dictating distributions
Non interactive
Enticing control
Monopolistic
Redundant
Diffused
Unwanted
Inappropriate
Expensive
3. Inventories 4. Institutionalisations
Centralised
Enclosed
Burdensome
Locked in
Proprietary
Pervasive
Hierarchical
Untrustworthy
Unempowering
Inaccessible
Undemocratised

2. Recipe for Disruption
 Follow an approach that makes it more accessible, more
affordable, faster and with higher quality for a large group of
people to do what matters to them.
 Develop a way of offering a product or service that is
difficult for others to replicate, keeping costs radically lower
than competitors.
 Tackle markets that existing companies are motivated to exit
or ignore because they are unprofitable or seemingly too
small to matter.

3. MARCOTORREGROSSA
Founder and Managing Director
European Sharing Economy Coalition
marco.torregrossa@euro-freelancers.eu
@EuroFreelancers