The document provides details for an agenda and meeting to discuss redesigning the Innersource website. The agenda includes determining a core statement and objectives for the site, agreeing on aesthetics like color palette and layout, and reviewing analytics on current site traffic and performance. Key objectives discussed are showcasing Donna Eden, legitimizing Eden Energy Medicine, and hooking new visitors while providing resources for existing visitors. Donna Eden's preferences are also noted, such as preferring green and orange colors and a large photo representing vitality.

1. Dial in number: 916-209-4534. PIN is 2845749# (alternate dial in number is
619-276-6333)
Agenda:
1. Why are we here?
2. Come up with a Core Statement for our site.
3. Come up with Ranked Site Objectives - measurable if possible
4. Agree on an aesthetic... choose a possible color palette, the professional vs.
woo-woo balance...
5. Measure present redesign against these above decisions
1. Why are we meeting today? A multiple choice question
a) It's the only day everyone could meet.
b) To gain alignment over the conceptual design of our website
c) To come up with a design everyone likes
d) To eat donuts on mute and get paid for it!
e) All of the above
2. Possible Core Statements for Our Website
The Innersource website is THE hub of an international energy healing movement -
bringing people and resources together.
The Innersource website is an informative resource that shares our products and programs
with those interested in Energy Medicine and Energy Psychology
Or should we come up with our own...
Our website is a WHAT that does WHAT for whom.
3. Objectives:
Here are some objectives that David and I have put together. Did we miss any?
1. Showcase Donna. She embodies the heart of Eden Energy Medicine and
people are drawn to her magnetism.
2. Legitimize EEM as a viable, successful, healing modality.
3. Make a site that if Oprah was surfing for a guest, she'd realize that Donna
and Eden Energy Medicine stand out from the thousands of people that
proclaim themselves as energy healers. How will someone know when
they come to our site, that Donna is not just another self-proclaimed
energy healer? How do we stand out?

2. 4. Be a resource for people looking for healing - (people discover us because
Western medicine has turned its back on them... let's be there when people
come to us.)
5. Reflect the joy and vitality that EM brings to the body's energies - the
"raising the vibration" part...
6. Hook the first-time visitor.
7. Give the already-hooked visitor easy, interesting, informative access to
Innersource products and services and how to obtain them as well as to
basic information about EM and EP.
8. Introduce the interested visitor to our wider community of practitioners,
classes, and other services and products.
4. Aesthetics:
1. Color palette: Current redesign:
http://www.rrhaestudios.com/Innersource/EM-Web-1.html
From Donna via Dondi yesterday:
I just talked to mom. She prefers green & orange over blue & purple...
She likes the idea of a big photo of her as long as it represents vitality and joy, not the
look of "I am a guru and I will save you."
2. Home Page Layout: Dondi and I are both liking the current trend of having a relatively
short home page with a large image on it with just a few links. That means we'd rely on
the navigation links at the top to get people where they want to go. This is consistent with
some of the data regarding how many people click below the fold, etc.
Again from Donna via Dondi:
She likes the idea of a big photo of her as long as it represents vitality and joy, not the
look of "I am a guru and I will save you."
Here are some samples of this kind of layout:
http://www.brucelipton.com/
www.louisehay.com
www.joanborysenko.com
www.waynedyer.com
www.pemachodronfoundation.org
3. Voice:
Facebook has been representing our more "folksy" side... For example we posted the
Man Cave CP Men on there. Should that kind of thing make it to the /em site.

3. 4. How professional and how woo-woo?
Stats:
• Anything under the IGEEM banner only gets 20% of the hits
• Anything under the Donna's welcome video only gets 8% of the total hits to this
page
• Anything under the Balancing Act video only gets 2% of the total hits to this page
• The Foundations links in the orange box get the following : US: 2.4% and Europe
1.5%
• The Upcoming Events sidebar gets 29% of the total hits...
• "Read More About Donna" got 2.6% of the total hits.
Menu Stats:
• About: 7.9%
• Classes: 18%
• Practitioners: 3.6%
• Resources: 7.6%
• (The Books, DVD and More links OFF the /em site so I don't have numbers for
those.)
New vs. Returning:
• 51% Returning
• 49% New
Traffic Referrals:
Source Visits % Visits
1. quantumhealingandsoul.com 1,764 30.89%
2. theinnersourcestore.com 549 9.61%
3. energymed.org 542 9.49%
4. facebook.com 366 6.41%
5. 36ohk6dgmcd1n-c.c.yom.mail.yahoo.net 289 5.06%
6. eomega.org 103 1.80%
7. energymedicinedirectory.com 101 1.77%
8. innersource.net 94 1.65%
9. us.mc1206.mail.yahoo.com 92 1.61%
10. campaign.r20.constantcontact.com 58 1.02%
Keywords:
Keyword Visits % Visits
1. donna eden 1,581 18.40%
2. (not provided) 1,144 13.31%
3. energy medicine 353 4.11%

4. 4. donna eden energy medicine 277 3.22%
5. eden energy medicine 203 2.36%
6. innersource 199 2.32%
7. energy medicine donna eden 129 1.50%
8. donna eden energy 90 1.05%
9. www.innersource.net 88 1.02%
10. innersource.net 75 0.87%