The document discusses the evolving challenges of talent acquisition in a competitive job market, highlighting the importance of innovative recruitment strategies and technology. Coartha Technosolutions has developed Maprecruit, a platform that utilizes big data and machine learning to enhance talent acquisition processes through automation, analytics, and streamlined communication. With aims for growth and expansion, the company has gained significant traction in the industry, working with notable partners and focusing on improving efficiency in recruiting.

1. JULY 20171
JULY 2017STARTUPCITY.COM
HR TECHNOLOGY SPECIALsiliconindia
`150
IN MY OPINION CXO INSIGHTS
Srinivasan CR,
Senior Vice President,
Global Product Management
& Data Centre Services,
Tata Communications
Philip Kurian,
Country Head & Director,
Pearson
MAPRECRUIT.COM
SCALING TALENT ACQUISITION
Shivaji Mukthavaram,
Founder & CEO

2. JULY 201710 JULY 201711
MAPRECRUIT.COM
SCALING TALENT
ACQUISITION
Shivaji Mukthavaram,
Founder & CEO
COVER
STORY
I
n today’s borderless global environment, companies face
a vast array of challenges such as social & technological
changes, cultural diversity, aging populations and political
instability. A consequence of this is that there is an ever-
increasing focus on effective recruitment. Acquiring the right
talent has never been more important as a company’s ability
to find, attract, and ultimately recruit skilled talent is going to
determine how successful they are in meeting their business
growth objectives.
As the economy continues to improve, businesses are beginning
to experience more intense competition in the job market.
Unfortunately, traditional practices in acquiring and retaining
talent have occasionally fallen short of meeting the demands and
constantly evolving challenges of a 21st
century workforce. In
2017
HR TECHNOLOGY
10 BEST STARTUPS IN
MAPRECRUIT HAS TAKEN
A HOLISTIC APPROACH IN
TACKLING THE TECHNOLOGY
REQUIREMENTS FOR HR
DOMAIN THROUGH RESEARCH
& DEVELOPMENT, PRODUCTS
AND PROVIDE CUSTOMIZED
SOLUTIONS

3. JULY 201712 JULY 201713
an era in which three generations are working side-by-side and the
cultural makeup of workers is more diverse than ever, business leaders
need an updated set of strategies in order to increase corporate growth
and effectiveness. Reactionary hiring strategies are, at best, a triage
mechanism and do not sustainably prepare companies to remain
competitive in light of talent shortage trends. This means dedicating
proper resources to it, creating tailored strategies and processes, and
supporting their efforts with modern talent acquisition technology.
Hyderabad- based CoArtha Technosolutions perfectly identifies
the challenges and has emerged with the core purpose to put the best
talent in front of the hiring managers, in the least amount of time.
As an open source technology focused product development company,
CoArtha comes focuses on providing solutions in the areas of Big Data
for Recruitment, Machine Learning, Cloud Application Hosting, Inte-
gration, Big Data Analytics, amongst others.
The Idea behind MapRecruit
Shivaji Mukthavaram worked with Cisco Systems in California for
almost five years, he made up his mind to move to India. He worked
for about nine years in different job roles and finally incepted
CoArtha Technosolutions. Hiring at the speed of Big Data using
Talent Analytics and Visualization, all Shivaji wanted was to engage
in solving long procrastinated traditional recruitment problem and
so he built a customized solution in 2014, named MapRecruit
that effectively utilizes Big Data technologies like Map * Extensive experience in Enterprise Software Services, Product
Development & Management and Human Resources functions.
* Background in Consulting / Fortune 100 / SME / Startup companies
focused on improving company’s productivity through innovative
solutions.
* Lead geographically spread cross-functional and cross-cultural teams
to deliver technically challenging Programs / Product / R&D requiring
significant co-ordination and collaboration with virtual teams.
* Strategize, evangelize and deliver new products. Drive the go-to-market
strategy working closely with the sales team
* Extensive experience in evolving Ideation to market reality to growth
cycle with focused leadership while managing large teams through fast
paced, unpredictable business environment.
* Deep techno-managerial skills and understanding of the Enterprise
Software market
* Strong experience in Managing multiple complex programs, Software
Product Development & Quality Assurance initiatives, Project
Management, Offshore Strategies and Operations, Talent Acquisition,
Resource Management in matrix organizations, Vendor Management and
contracts
* Specialized in technical aspects of M&A activities- conceptualization,
technical due diligence and post-M&A product integration
* Adept public speaker in industry prominent summits like QAI, Gartner
PPM Summit, PMI, HYSEA to the executive audience
* Domain expert in Manufacturing, High Technology, Project & Portfolio
Management (PPM) & Application Lifecycle Management (ALM),
Recruitment, Finance and Media & Entertainment.
KEY MANAGEMENT
Reduce, Python, SciPy to understand the
overwhelming applicants’ capabilities.
Throwing light on the same, he speaks,
“My vision is to optimize a talent
acquisition at a massive scale. Recruiters
find it difficult to go through multiple
profiles at the same time and find the best
talent in a short period. We automated the
whole talent acquisition process, visualized
a fast and easy recruitment process
including automated calling and recording
and did an analysis of the automated
audio where a recruiter can directly get
to the right person, based on capability
& reach-ability”.
Beyond doubt a bumpy ride, in the
beginning, team CoArtha had launched
MapRecruit first campaign to reach 14
people who were selected from different
experience ranges. Soon they began
attracting interests of people
to attend interviews.
“We have conducted
about 38000 interviews.
However we do not conduct
these interviews ourselves,
customers conduct it using
MapRecruit platform” explains
Shivaji.
Access the Capable and
Reachable Candidates Quickly!
Much focused on open source
technology, CoArtha’s Talent
Acquisition Platform (TAP) visualizes
the data and provides talent analytics
to shortlist the resources at a high level,
makes use of IVR technology to reach out
to the resources to do Parallel
Automated Interview Recordings
(PAIR) for Hiring Managers
to do the initial assessment to
further shortlist the resources.
The unique solution assists
Talent Acquisition Managers use
the Voice Analysis to analyze
the best-answered candidates
first - select the top answered
candidates for next round (MR
Video or In-person interview)
with 30 percent reduced effort.
This way they are able to review
a 10x number of candidates and
build pipelines with readily
available interviews for future
requirements. “The uniqueness
of our platform is every data
source which can be texts,
audio files are recorded. So the
recruiters find profiles based on
these audios which is a benefit
for the recruiters while using our
database,” he avers.
Hiring managers can use
their productive time with
only the proven & potential
resources in-person as they can
screen qualified applicants at
their leisure. Besides, the TAP
help recruiters reach 10 times
the profiles that they actually
used to and additionally enables
to conduct interviews (1000
calls) at any given moment in
parallel, which is an advantage
for the recruiters to reach out
to a number of people. This
also helps in creating a talent
pool, as compared to doing it in
excel sheets as the overall effort
is reduced. Instead of going
through each profile individually
and identify possible candidates
to reach out, recruiters can
visually skim the profiles and
shortlist them for scheduling
the interview based on their
location, qualifications, years
of experience, used and known
SHIVAJI MUKTHAVARAM, FOUNDER & CEO
MAPRECRUIT AUTOMATES THE
RESUME SCREENING PROCESS
WITH HOME-GROWN INDUSTRY
STANDARD PARSERS AND
VISUALIZATION

4. JULY 201714 JULY 201715
skills, skills, previously worked for companies, amongst
others.
Modernizing Talent Acquisition
From an enterprise perspective, the hiring manager is
well aware of how many applications have reached, how
many are being shortlisted and what kinds of people are
available in the market, which eliminates the usual debate
between the manager and the recruiter. “Recruiters deal
with hundreds of profiles on a daily basis. Our Parser
will parse these in a couple of minutes and provides the
output ready for visualization, all the while reducing the
time for Recruiter. We started building the career Parser
two years back. Now we are confident that our Parser
works 91 percent accurately. The advantage is that we can
combine all Intellectual Property (IP) to build a unique
and competitive solution, which is eventually beneficial
for enterprises,” he says.
Furthermore, the company is engaged to invent a
robust technical solution using an end-to-end JavaScript
framework (Mongo, Express, Angular and Node.js, D3.js)
backed by Advanced Information Extraction & Machine
Learning algorithms (Python Scikit, MapReduce, NLP &
Signal Processing).
To cater to the Enterprises, MapRecruit has taken a
holistic approach in tackling the technology requirements
for HR domain through Research & Development,
Products and provide customized Solutions. With 40
dedicated personnel, including data scientists, UE
experts, and a well-versed team to handle massive data,
CoArtha strives to implement all good elements for the
employees. The team primarily consists of three major
segments in the firm; the Research and Development
team who develop solutions to find the best contexts for
the job seekers profile, the Products team which caters
to building new features and also supporting existing
customers at MapRecruit.com and the Solutions team
utilizes the intellectual property developed by the R&D
team as per the requirements of the clients.
Powered by AI for recruiting, MapRecruit automates
the resume screening process with Home-grown industry
standard Parsers and Visualization. The software
learns the CONTEXT of what the job requirements
are and then predicts qualified candidates. The team
completely analyzes the behaviour of the user, through
communication, and feedback or if the client would
come back for more services. “Our mantra is that we
don't encourage our customers to search for the people,
but discover them using our resources, faster - searching
might end up giving no results at all whereas, in
discovery, the customer is aware of the kind of people
who are there,” he adds.
The Bright Future
Since inception, CoArtha has come a long way to achieve
greater heights of success. The company is currently
getting more acceptance ratio with at least 70 percent
of the people returning for interviews. Big names like
Randstad, Monster have been working with them for
the last two years. “Monster.com has conducted close
to 10000 interviews using our solutions. We are able to
cater to sales and technology sectors,” he mentions.
CoArtha at present is focusing towards expanding
their operations in the U.S. and India and has plans to
set their footprints in Singapore and Australia in the near
future. The company is in the process of building Channel
partnerships and started working with Companies / Talent
Acquisition Specialists. Summing up the entire journey,
Shivaji concludes, “Data Science and Automation is a de-
facto for technology innovation and not a trial and error
anymore. There is a lot of human involvement in the HR
process and emotions too. To normalize this, automation
is required and tools for recruiters to reach people faster.
We are striving to innovate the HR space by properly
nurturing it and taking different steps to eliminate the
stresses of talent acquisition.
-Understands the overwhelming applicants
capabilities effectively utilizing Big Data
technologies, Machine Learning
- Real-time Visualization of Talent Analytics to
short list the resources at a high level
- Parallel Automated Interview Recordings
(PAIR) to do 10x candidates initial assessment
quickly
- Builds customized Enterprise solutions using
their Intellectual Property
“Automated Matching & Ranking of Resumes
based on Job Descriptions, Resume Parser
for Technology / Healthcare / Mfg& Logistics
domains, Job Description Parser, Resume
Enrichment using Social data, and its ever-
growing Ontology Knowledge Graphs”
MAPRECRUIT ADVANTAGES