This document discusses Wardley Mapping and how it is being used by Rachel Murphy's company, difrent.co.uk. Over the past 12 months, difrent has created a new map, focused on generating revenue from intellectual property and outcomes. They have also developed their smart portfolio, accessibility tools, and back office systems. The mapping movement is gaining more momentum as difrent has trained 75 people and used Wardley Mapping with several clients, including the NHS, British Psychology Society, and Sussex Police Force. Rachel Murphy invites questions about their work with Wardley Mapping.