This document describes a promotion by Xtreme Media and Parcbench.com to give away a grand prize Manhattan holiday trip. It will run for 8 weeks starting in September. One qualifying winner will be selected each week from their weekly radio show and one of those winners will be chosen for the grand prize trip. The document also outlines partnership, title sponsorship, and general sponsorship opportunities for the promotion, including radio spots, online banners/presence, and access to contact information from entrants.

1. Thursday, August 13, 2009

2. The Promotion
Promotion
• For eight (8) weeks beginning in September, Stephen Baldwin & Kevin McCullough’s Xtreme Media &
Parcbench.com will give one grand prize winner the ulGmate, “ManhaIan Holiday!” The all expensed paid trip
will include:
• Roundtrip airfare with transporta2on to and from the airport.
• Overnight stay at one of New York City’s trendiest hotels. (Standard Hotel?)
• Tickets to a Ma2nee or other holiday event. (Radio City Music Hall Christmas Show?)
• Guest appearance on Xtreme Radio’s Saturday night broadcast and opportunity to hang out with
Stephen Baldwin & Kevin McCullough during the show.
• Car service to and from the Xtreme Radio Saturday Night Broadcast at 9pm.
• Two dinners, one lunch & brunch.
• GiO cer2ficates and other addi2onal “New York City” prizing to make it the best holiday get‐a‐way ever!
• During their weekly Xtreme Radio program (Saturday from 9pm‐11pm), Stephen & Kevin will select one
qualifying winner each week for eight weeks and from those eight weekly qualifiers, one winner will be
chosen for the grand prize!
Thursday, August 13, 2009

3. Home of the fastest growing radio talk show in America for 2008-2009, Xtreme Media is a content company
that seeks to bring “common sense” to the discussion of the day. Xtreme Media produces content for
radio, television, major motion pictures, published books, internet (including CBS.com, TownHall.com,
FoxNews.com, ParcBench.com and HotAir.com) and “LIVE” events.
2.2 million listeners radio
An audience of 1.7-2.2 million weekly listeners, and this number is ever increasing as new affiliates
continue to be added. Covering dozens of the top 40 markets with 197 stations including New York
City, Dallas, Houston, Atlanta, Tampa, Salt Lake City, Colorado Springs/Denver, Nassau.
online
Websites that promote and extend the Xtreme Media universe including: muscleheadrevolution.com,
stephenbaldwin.com, xtremeradionow.com - also extensive reach on twitter, facebook, and myspace social networks.
Xtreme Media also conducts a live interactive experience with hundreds of listeners each week during the broadcast in
the live broadcast chat room and runs its own 24 hour television channel online, averaging 5,300 unique viewers per day.
baldwin
Stephen Baldwin is one of the famous Baldwin brothers, and has starred in over 60 major motion
mccullough
pictures, including the critically acclaimed and oscar winning “Unusual Suspects.” Baldwin has also
had a series of very successful runs on reality television shows including, Fear Factor (winning),
Celebrity Apprentice with Donald Trump (finishing 4th), and in 2009 the NBC Summer Hit, “I’m a
Celebrity Get me Outta Here.” (finishing 5th).
Kevin McCullough is a television pundit appearing on Oprah, CSPAN, CNN, FOX, PBS. A
syndicated columnist of 11 years. A long time talk radio veteran of Chicago and New York
radio before nationally syndication. And a twice best-selling author.
Thursday, August 13, 2009

4. Parcbench is a pop-culture and lifestyle brand for a new generation of Americans.
In a new information age, the boundaries of leisure, work, politics, and entertainment have greatly
expanded. Americans – especially young Americans – now crave more.
Never before has a generation embraced technology, culture, and news to amplify its own opinions.
As a 21st century brand, Parcbench is more than just a site for daily opinion and reporting. It represents a
choice to stay informed and get involved.
Our world is too large and our curiosities too broad not to explore everything.
We cover what is present but also what is future:
everything from music, to new space vehicles, to hot
political vacation spots, to the latest fashion trends.
We are intensely curious about our
ever-changing world and culture.
We are young and hopeful.
We are Proud.
We are American.
We are Parcbench.
Thursday, August 13, 2009

5. Partnership
Partnership $10,000 Investment
• Total of (12,608) :30s spots to run for eight (8) weeks on 197 stations across the country during the Xtreme Radio
Show (Saturday 9pm ‐ 11pm) on all 197 stations across the country.
• (64) spots per station x 197 Stations = 12, 608 total spots
• *Less than $0.01 per spot!*
• :30s TV spots to run on Xtreme Television at Livestream.com in rotation during the eight week promotion. (Note:
Xtreme TV run 24 hours per day and 7 days per week.)
• Banner (with link) and online presence location on each of the Xtreme Media Brand websites and Parcbench.com.
• Access to all contact information from each entry. (This can include, name, email address, phone number, age, etc.)
• Appearances by Stephen Baldwin and/or Kevin McCullough (pending availability).
• Total value of $24,000 in broadcast, online and promotional media.
Thursday, August 13, 2009

6. Title Sponsorship
Title Sponsor $5,000 Investment
• Total of (6,304) :30s spots to run for eight (8) weeks on 197 stations across the country during the Xtreme Radio
Show (Saturday 9pm ‐ 11pm) on all 197 stations across the country.
• (32) spots per station x 197 Stations = 6,304 total spots
• *Less than $0.01 per spot!*
• :30s TV spots to run on Xtreme Television at Livestream.com in rotation during the eight week promotion. (Note:
Xtreme TV run 24 hours per day and 7 days per week.)
• Banner (with link) and online presence location on each of the Xtreme Media Brand websites and Parcbench.com.
• Access to all contact information from each entry. (This can include, name, email address, phone number, age, etc.)
• Total value of $14,000 in broadcast, online and promotional media.
Thursday, August 13, 2009

7. Sponsorship
Sponsorship $2,500 Investment
• On air mentions for service/goods/coupons/gift certificates (donated by sponsor) to use as weekly prizing during the
Xtreme Radio Show (Saturday 9pm ‐ 11pm) on all 197 stations across the country.
• Banner (with link) and online presence location on each of the Xtreme Media Brand websites and Parcbench.com.
• Access to all contact information from each entry. (This can include, name, email address, phone number, age, etc.)
• Total value of $10,000 in broadcast, online and promotional media.
Thursday, August 13, 2009