Mandy Candy
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The document proposes developing a malunggay candy called MANDY to address Filipinos' low nutritional intake. The candy would be made from malunggay leaves, sugar, and water. Malunggay provides many health benefits and nutrients. The candy aims to be very nutritious, cheaply priced, and tasty to appeal to all ages while being easily accessible from sari-sari stores. It would compete based on low price, high nutrition, and pleasant taste compared to artificially-flavored candies.
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Safeguard - 10 Step Marketing Plan by Blazing Nathan Lee
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This document provides an overview of research on Ampalaya (bitter melon) and Malunggay (Moringa). It discusses how both plants have long been used in traditional medicine in the Philippines and other countries to treat various health conditions. Specifically, Ampalaya has been shown to help lower blood sugar levels and is used as a treatment for diabetes. Malunggay is known to be highly nutritious and contain vitamins and minerals. Several studies have found that extracts from both plants can increase glucose tolerance and help regulate blood sugar. The document also reviews local research that confirms the anti-diabetic properties of Ampalaya and discusses how Malunggay has potential medicinal and commercial uses.
Feasibility Study (Veggie Bread)
This is a Feasibility Study conducted by a group of students "The Incorporators" from Capitol University's Bachelor of Science In Business Administration major in Marketing Management and Human resource Management.
Note: This document is not available to download, sorry for the inconvenience.
Harrisons malayalam new brand 'select tea launch'
This document provides an overview and marketing plan for Harrisons Select tea brand in India. It discusses:
1) Harrisons Select is a premium dust tea aimed at urban and semi-urban consumers. It contains 85% Assam tea and benchmarks against Red Label tea.
2) Key markets for the brand include Karnataka, Maharashtra, Tamil Nadu, and Kerala. Market statistics and strategies are outlined for dust and leaf segments in each state.
3) An in-shop visibility plan is proposed, including posters, dispensers, danglers, backing sheets, and shelf strips to promote the brand at retail outlets. A merchandising kit for sales teams is also described.
Ravalgaon integrated marketing strategy pitch by and then
This document provides an overview of the hard boiled candy business in India. It discusses the market size and competitive landscape, with Cadbury, Perfetti, and Parle making up the majority of market share. Brand positioning and advertisements for various brands are examined. The document also covers product innovations, distribution channels, audience behavior, and disruptions in the industry. It aims to understand the category in order to develop strategies to help a client re-launch and scale up their hard boiled candy brand.
tata tea
Group 1 presented on Tata Tea and its acquisition of Tetley Tea. Key points include:
- Tata Tea was formed in 1964 and acquired Tetley in 2000 after initially losing a bid in 1995.
- Tetley was a pioneer in tea bags and specialized in fruit and herbal teas. It had a strong presence outside of India.
- A SWOT analysis found Tata Tea's strengths were its large size and brand loyalty, while weaknesses included technology and cost control.
- Valuing Tetley used approaches like income, market, and cost. The income approach examined metrics like price and volume premiums.
- Brand valuation looked at financial performance, brand strength, and the role of brands in purchasing
Mentos Final
The document discusses a new TV commercial by Mentos that uses humor and animation to promote its message of "think fresh" and "Dimag ki batti jala de" (light up your brain). It depicts the evolution of mankind, suggesting that early humans evolved intelligence after consuming Mentos. While playful, the ad aims to position Mentos as making people smarter in a simple, engaging way without hurting sentiments. The brand targets youth and aims to stand out in the confectionery category through memorable, accurate ads that courteously convey its message of fresh thinking.
Research paper components
This document provides guidelines for writing research papers, including components of a research paper and how to write different sections. It discusses what research is, templates for writing research papers, how to write titles, acknowledgements, abstracts, introductions, literature reviews, methodology sections, and more. It also discusses how to write references in different styles like APA, Chicago, Harvard, IEEE and Turabian formats. The document is intended as a reference for students on how to structure and write up a research paper.
Tea marketing plan
This marketing plan proposes launching a new tea product called TAZA Chai. It will target young, active individuals and families. The plan includes an initial sampling phase using mobile tea stands to distribute free samples and promotional items. This will be followed by an advertising phase using TV, magazines, outdoor displays, internet banners and product placements to promote TAZA Chai as a refreshing and energizing tea beverage. The goal is to increase brand awareness and position TAZA Chai as an innovative tea option on the market.
Final ppt of tata tea
Tata Tea is the largest tea brand in India, owned by Tata Group. It is the world's second largest tea company with a presence in over 60 countries. Tata Tea has subsidiaries in Australia, Great Britain, United States, Czech Republic and India. The company manufactures 70 million kg of tea annually in India through 54 tea estates. With annual turnover of US$1.5 billion, Tata Tea owns popular brands in India such as Tata Tea, Tetley, Kanan Devan, Chakra Gold, and Gemini. The company focuses on consumer branding and uses campaigns such as 'Jaago Re' for social marketing.
Tata Tea: Market Survey and Positioning
Tata Tea Gold is a premium tea brand owned by Tata Global Beverages. It has a 15% market share in India and competes with brands like Taj Mahal and Red Label Special. A survey of consumer perceptions found that while Tata Tea Gold is seen as highly available, Taj Mahal is perceived to have the best flavor and freshness. The market for packaged tea leaves in India is fragmented, with many budget and unbranded options available. Tata Tea Gold differentiates itself on product quality and social marketing campaigns to target youth and empower women.
Mentos Advertising Campaign
During my time in my "Advertising" Course at Ithaca College, I worked in a team to produce a mock advertising campaign for Mentos mints. This pan provide information from our situational analysis, to strategy to creative executions.
Candy
This Presentation deals with the Definition, History, Ingredients, Properties and Classification of the Candies. Classification includes Hard Boiled Candies and Soft Candies.
INDIAN TEA MARKET
Want to know how to build a FMCG brand , distribution , India entry strategy ..contact peshwa.expert@gmail.com
Market Research on Tea in India
- Tea contains caffeine and less caffeine than coffee but more than cocoa. It also contains vitamins, minerals and aromatic oils.
- The main types of tea are black, green, and oolong, which are processed differently. Tea originated in ancient China and its production involves various steps.
- India is a major tea producer and consumer. The top tea producing regions are in Northeast India and South India. The leading tea companies in India are Tata Tea, Hindustan Unilever, and Duncans.
H&M IMC Campaign
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Chapter 6-THEORETICAL & CONCEPTUAL FRAMEWORK
This document defines key terms related to theoretical and conceptual frameworks, including concepts, constructs, variables, conceptual framework, and theoretical framework. It explains that a conceptual framework consists of concepts and proposed relationships between concepts, while a theoretical framework is based on existing theories. The purposes of conceptual and theoretical frameworks are to clarify concepts, propose relationships between concepts, provide context for interpreting findings, and stimulate further research and theory development.
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Ravalgaon integrated marketing strategy pitch by and then
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Ogansia Product and Business Development Catalog
OGANSIA İç ve Dış Ticaret A.Ş., which has achieved a rapid growth in a short time, is
presenting its healthy and high quality products produced with cutting edge technology in its own factory to its distributors and customers in many countries of the world.
"More gain, a healthier life"
For further information please contact Senem Saglam at senemsaglam@hotmail.com or call (201)221-9184.
Healthysnacks
This document provides information about healthy snacks for children, including example snack ideas and guidance for accessing federal funding for snacks through child nutrition programs. It discusses how snacks can meet children's nutritional needs and support learning. Snack programs that follow USDA guidelines may qualify for reimbursement through the National School Lunch Program or Child and Adult Care Food Program. The document offers tips for developing partnerships to implement a successful snack program that provides nutritious foods kids will enjoy.
Mango
Its my great hard work plz like, comment and share this. i hope this will be very informative for all of you! Regards Haris
Consumer survey-findings-du pont
Ready-to-drink (RTD) milk based beverages are popular in India, where consumers choose to have them as a snack
between meals, as a meal replacer at breakfast/lunch, or as a nutritional supplement with a main meal. Over the last few
years, there has been an increased number of new launches in the value added milk category. Ice cream manufacturers
and non-dairy companies are recognizing the growing opportunity in the flavored milk category and have subsequently launched many new products. The DuPont Nutrition & Health survey found that consumers in India have a high association of health and nutrition with milk products and therefore, pick up RTD milk beverage over a carbonated
drink or a juice.
Corn Innovative Products / Rose Mary Aquino
This document summarizes the research and development activities of the Department of Agriculture Regional Field Office 02. It outlines the various research centers and stations in Cagayan Valley, along with their focus commodities. It also describes new food products developed from corn for commercialization, improved corn varieties for higher protein content, exotic plant varieties, and bio-technology products including feed formulations. The research centers conduct regulatory services and technology transfer to farmers through various means.
Know the goodness of quality milk with Red Cow Dairy
Milk is an essential substance for your body and health. It helps to fill up the deficiency of your body and grown up strongly.
Australia's Very Own Wellness Woman
Andi Lew is a qualified wellness coach and author of two best-selling books on healthy eating. She runs a culinary school teaching people to cook "fit food" and believes in an approach focused on natural, unprocessed ingredients. Lew developed her own line of protein bars called Real Fit Food Amazebars that are gluten-free, dairy-free, and contain no artificial ingredients or added sugar. The bars are available via her website and in various health food stores in Australia.
Artificial sweetners
this paper was presented in the ONE DAY NATIONAL CONFERENCE ON "RECENT ADVANCES AND CURRENT TRENDS IN BIO-SCIENCE" held on 8th February 2013 at ASAN MEMORIAL COLLEGE OF ARTS & SCIENCE, Chennai-100.
July Newsletter 2015
This document discusses the negative health effects of consuming too much sugar. It states that the average person consumes an extra 355 calories per day from sugar-sweetened products, leading to a diet high in calories but low in nutrients. Consuming too much sugar can cause blood sugar fluctuations and insulin spikes that ultimately increase fat storage and risk of obesity and type 2 diabetes. While sugar tastes sweet, its long term effects on the body include increased stress on tissues, higher blood pressure, and contributions to health conditions like obesity and diabetes. The document suggests it is time to look at alternative sweetener options and ways to reduce sugar intake.
Offer healthy beverages
This document provides guidance on offering healthy beverage options for children. It recommends making water easily available and limiting juice to no more than 4-6 ounces per day. Sugary drinks like soda, fruit drinks, and sports drinks should be offered rarely or never. For children over age 2, skim or 1% milk is recommended. Tips are provided for making water fun and limiting juice, including using small pitchers, reading books about water, and asking families to pack healthy drinks. The document reviews best practices and provides additional resources on serving healthy beverages.
Essential Living Foods Brochure
This document is a 2007 product catalogue from Essential Living Foods (ELF), an organic foods company. It summarizes ELF's mission of offering the highest quality, fairly-traded organic and raw foods while maintaining affordable prices. The catalogue includes descriptions and prices of various raw cacao products, superfoods like maca and goji berries, dried fruits, nuts and seeds, and low-glycemic natural sweeteners. ELF prioritizes sustainable farming and fair treatment of suppliers to ensure nutrient-dense foods while supporting communities.
ENTREP-PRODUCT.pptx
This document presents a proposal for a new veggie ice cream product called "Veggie Creamy Ice Cream". The ice cream would contain sweet potato, kalabasa (winter squash), and malunggay leaves to make it healthier than other ice creams. It aims to generate profit, satisfy customers, and provide an innovative product using locally available and nutritious ingredients. The ice cream would be packaged in plastic cups or containers marked with a logo and product information. It is proposed as a new type of ice cream that is light, refreshing, healthy and made with natural local ingredients.
Sugar alternatives
The document discusses sugar alternatives that food processors are using more often as consumers choose healthier low-sugar options, mentioning natural sweeteners like dried fruit such as dates and raisins, honey, coconut sugar, frozen juice concentrate, and stevia which are being researched as sugar substitutes. Raisins are highlighted as containing antioxidants and fiber while causing less blood sugar spikes than other sweet foods. The document asks if cinnamon tastes the same as cream and sugar and notes that while some may prefer it, it does not have the same taste.
Diet for diabetes
This document provides a 1200 calorie Indian diet plan for diabetes. It begins by explaining the challenges of managing diabetes through diet alone. It then presents a sample 1200 calorie Indian diet plan, listing foods for each meal with their nutritional information. The plan emphasizes foods that are low on the glycemic index like fruits, vegetables, beans, oats and whole grains. It stresses consulting a dietician to customize a plan based on individual needs and goals. The document concludes by listing 15 superfoods that can help control blood sugar levels for diabetics. It also provides recipes for herbal juice and gooseberry sharbat suitable for diabetics.
Acai and goji_berries Aigul Baigazieva
This document discusses açai berries and goji berries as superfoods. It provides details on their antioxidant content and health benefits, including potentially reducing risks of heart disease and cancer. It describes the appearance and flavors of the berries, with açai berries growing on palm trees in Central/South America and having a berry/chocolate flavor, and goji berries growing in Asia and having a sweet/sour/nutty taste. The document concludes by providing recipes for an açai berry smoothie and goji berry and orange muffins.
Want to cook ridiculously tasty vegan recipes from scratch but have no idea w...
This document provides information about veganism and the benefits of a plant-based diet. It explains that vegans do not eat any animal products, including meat, eggs, dairy or honey. The top 10 benefits of a vegan diet are then outlined, including better health, reduced risk of disease, weight control, and environmental protection. Various protein sources and substitutions for animal products in vegan cooking are also discussed. Several vegan recipes are then provided.
7 day-vegan-meal-plan 2021
This document provides information about veganism and plant-based diets. It explains that vegans do not eat any foods from animal sources, including meat, eggs, dairy, and honey. People choose veganism for health, animal rights, and environmental reasons. The document then lists the top 10 health benefits of a vegan diet, including better mood, reduced disease risk, weight control, and longevity. It also provides substitutions for non-vegan foods and lists popular plant-based protein sources.
7 Day Vegan Meal Plan-Vegan Treats
Greek Vegan Recipes, Vegan Chili Recipes, Vegan Tomato Recipes, Vegan Edibles Recipes, Raw Vegan Not Gross Recipes,
Vegan Breakfast Near Me
7 Day Vegan Meal Plan
This document provides information about veganism and plant-based diets. It explains that vegans do not eat any foods from animal sources, including meat, eggs, dairy, and honey. People choose veganism for health, animal rights, and environmental reasons. The document then lists the top 10 health benefits of a vegan diet, including better mood, reduced disease risk, weight control, and longevity. It also provides substitutions for non-vegan foods and lists popular plant-based protein sources.
7 day vegan meal plan
If you are looking to cleanse or a change of diet, this 7 Day Vegan Meal plan is right for you.
It not only comes with meal plans and recipes. This plan also includes a shopping list, so you are never left guessing on what to buy.
It only takes 7 days for a better you.
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Know the goodness of quality milk with Red Cow Dairy
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1st Northern International Placement Inc
1st Northern International Placement, Inc. is a licensed overseas recruitment agency that specializes in recruiting nurses for the US and household workers for Dubai and Kuwait. It started as a consultancy firm helping nurses get visas for the US. The company recruited over 450 nurses from 2005 to 2011 and placed 180 household workers in 2010. It operates two offices and employs a no-fee model for applicants, offering superior recruitment solutions at the lowest cost in the industry by building long-term trusting relationships between employers and job seekers.
Figaro and Gloria Jeans
The document summarizes observations from visits to four Figaro Coffee Company locations on different dates in April 2011. It describes the number and demographics of customers observed, the drinks and foods purchased, location details within each mall or commercial area, and amenities available at each establishment such as comfort rooms, WiFi, and smoking areas. Key details on prices and specific drinks purchased are also provided for each location.
Who Moved My Cheese
The story is an allegory about two mice (Sniff and Scurry) and two little people (Hem and Haw) who search for cheese in a maze every day. When the cheese is no longer available at their usual station, the mice quickly adapt and find new cheese while the little people struggle to accept the change. Haw eventually realizes they must change their approach to find new cheese. He convinces Hem, and together they learn to embrace change rather than fearing it.
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Samsung's primary target market are students and young professionals who want a stylish and functional mobile phone. Their phones provide similar functions to competitors but with improved features. Samsung aims to build a strong market via a differentiation strategy. They offer various phone types for different needs and uses various marketing channels and promotions. Their strategy focuses on differentiation to build their market share within the 78 million cell phone users in the country.
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Ch2 developing marketing strategies and plan mordeno
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V53 cha cha mordeno 10 step marketing plan outline
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Mandy Candy
- 1. The Super Candy Malunggay Candy
- 2. Concept Since Filipinos are used to eating easy to prepare foods because of their tight schedules, they forget about considering the nutritional values of the foods they eat. So the objective is to address this low nutritional intake of Filipinos through this eat-anytime-anywhere food supplement. It serves as a supplement because of its nutritional value. But it also serves as a delightful dessert because of its wonderful taste. And so the concept is to make a very nutritious cheap candy that will entice all Filipinos in all age groups – the young and the old.
- 3. Concept The malunggay candy would be sold at a very low price and would be available to sari-sari stores to be easily accessible. Another variant will also be made sugarless for those who have medical conditions like diabetes. The presentation (looks) and packaging of the product will be as delightful as possible to avoid the impression that it is a supplement or a medicine.
- 4. Malunggay Malunggay Products: fresh leaves or vegetables, powder or supplement form, tea. Some product where malunggay leaves is included are bread, oil (for cooking and cosmetic ingredients), shampoo and conditioner, ice cream, chips,noodles, etc...
- 5. Health Benefits of Malunggay Leaves Malunggay leaves helps strengthens the immune system. Malunggay can help restores skin condition, controls blood pressure, relieves headaches and migraines. Malunggay tea can help strengthen the eye muscles. Malunggay tea can help heal inflammation of the joints and tendons.
- 6. Health Benefits of Malunggay Leaves Malunggay tea can prevent intestinal worms. Malunggay can help increase semen count. Malunggay help normalize blood sugar level therefore preventing diabetes. Malunggay has anti-cancer compounds (phytochemicals) that help stop the growth of cancer cells.
- 7. Health Benefits of Malunggay Leaves Malunggay helps relax and promotes good night sleep. Malunggay tea is used to treat fever and asthma. Malunggay help heals ulcers. Malunggay is high in calcium (four times the calcium in milk), therefore lactating mothers are advised to consume malunggay leaves to produce more milk for their babies. The young malunggay leaves are also boiled and taken as tea.
- 8. Health Benefits of Malunggay Leaves Malunggay contains three times the potassium in bananas. Malunggay contain four times the vitamin A in carrots. An ounce of malunggay has the same Vitamin C content as seven oranges. Malunggay leaves contain two times the protein in milk. Malunggay seed is used to clean dirty or polluted water.
- 9. Bill of materials/Cost of Goods (affordability) Equipments: (One time purchase) Glass jar – 50-100 pesos Foodprocessor/Osterizer – 3000 Pan – 50-100 Ingredients: (purchase based on supply/inventory) Sugar – 50 per kilo Malunggay – 10 pesos per bundle (tali) Food coloring – 30 Food flavouring - 50
- 10. How to make Malunggay Candy Malunggay Candy Materials Basically all you need to make malunggay candy is sugar and hot water and malunggay leaves. sugar (sucrose) 1 cup water clean glass jar malunggay leaves Food processor Pan
- 11. How to make Malunggay Candy Pour the sugar and water into the pan Add the ground malunggay leaves to the solution Heat the mixture to a boil, stirring constantly Watch for the temperature of your candy syrup to reach between 300 and 310 degrees. This is the hard-crack stage of candy-making. At this point your sugar solution is 99 percent pure. When your mixture is at the hard-crack stage remove it from the heat. Stir the solution until all the sugar has dissolved
- 12. How to make Malunggay Candy Pour your mixture into molds to cool Allow the candy to cool and set up Break the sheet of candy into bite-sized pieces using force
- 13. Competitors and key attributes HALLS candy -In some parts of the world, including Brazil, Argentina, Peru, Colombia and the Philippines, Halls is advertised as a mentholated hard candy and is not recognized as a medicine for coughs. -comes in different varieties MAXX candy - (mentholated hard candy) available in menthol, cherry, dalandan orange, honeymansi, honey lemon and eucalyptus
- 14. Product Objective How does product meets customer wants and needs? -NEEDS: In every consumption, 20% of recommended dietary requirement
- 15. Product Objective How does it defeat competition? Cheap price Very high nutritional value Pleasant taste Long term health benefits
- 16. Product Objective How is it unique? Filipino made Very high nutritional candy
- 17. What will be the new positioning? Malunggay candies will be considered a healthy alternative versus artificially-flavored candies with long-term health benefits.
- 18. We will call it… MANDY, the yummy vitamin enriched candy!