This document provides an overview of the hard boiled candy business in India. It discusses the market size and competitive landscape, with Cadbury, Perfetti, and Parle making up the majority of market share. Brand positioning and advertisements for various brands are examined. The document also covers product innovations, distribution channels, audience behavior, and disruptions in the industry. It aims to understand the category in order to develop strategies to help a client re-launch and scale up their hard boiled candy brand.
Versatile, fashionable and affordable, O’Couture’s signature line features chic flats with exclusive, limited-production ornaments that customers can easily interchange from one occasion to the next. Customers simply select a shoe style and color, then choose from several different ornament styles that attach easily to the shoes with sturdy magnetic clasps. With O’Couture, women can change their shoe styles as often as they change their outfits, making the shoes an ideal fit for their contemporary lives — where smaller apartments, lack of storage space and on-the-go lifestyles are the norm, not the exception. A single pair of O’Couture shoes can take a woman from the office to a dinner party with a simple ornament change.
Palmia is much more than a refreshing, naturally lemon-infused beer. It is our 90 calorie love letter to good taste. Inspired by adventures on the coast of Spain, our dream was to bring a new choice to the light beer market, a lager that demonstrates superior flavor and offer a long-overdue-alternative to all the other watered-down big beer brands.
Whether you find yourself relaxing at the beach or just spend time with friends after work, Palmia wants your time and your beer of the highest quality.
Palmia is not just a summer brew. It’s a light beer made by people who understand that having a good time isn’t seasonal and, most importantly should never be bland.
Market Research Report : Confectionery market in india 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The confectionery market in India is expected to witness a steady demand growth in spite of the ‘indulgence product’ tag, according to, knowledge consulting solutions company, Netscribes Inc. The report identifies trends in the confectionery industry such as the growing gifting culture and the use of confectionery products as a replacement of traditional sweets. Moreover, the rural market is also a major contributor to the industry due to its massive demand and consumption in terms of volume. This is further aided by the penetration and availability of confectioneries at different price points along with the increased disposable income amongst consumers. All these factors indicate a bright future of the confectionery market in India, according to the report.
Netscribes launches a report on the Confectionery Market in India 2012 as part of Netscribes’ Food and Beverage Industry report series.
The introduction of the report segregates the overall FMCG market into its sub segments, which includes food and beverage, under which the sub segment, the confectionery market, is highlighted. This is followed by the overview section that provides an overview of the confectionery market in India, its key characteristics, market size and growth rates as well as market potential. A segmental share of the market in terms of organized and unorganized sector is also provided along with zone wise and age wise segmentations. In addition to this, price wise and variant wise segmentation of the lower price bracket confectioneries has also been provided. The next section elaborates on the value chain analysis of the sector, followed by general distribution system of the confectionery products along with the profit margins at each step.
The report then goes on to highlight the various aspects of the confectionery market by segregating it on the basis of product types i.e. sugar confectionery, chocolate confectionery and chewing gums. It contains a brief overview about each category along with their respective market sizes. Information on the chocolate companies, the boiled sugar candy market and other aspects of the market in terms of products are provided in the exclusive report.
Following the segmentation in terms of product types, the Netscribes’ report shows a segmentation of the market into rural market and urban markets. A brief overview regarding each segment along with flavour preferences and advertising techniques have also been included.
This is followed by a zone wise consumer preference section, which includes flavour and price preferences of consumers inhabiting the four regions of the country – East, West, North and South.
A separate section on import and export of different types of confectionery products has also been provided, highlighting the growth in import-export values ov
Versatile, fashionable and affordable, O’Couture’s signature line features chic flats with exclusive, limited-production ornaments that customers can easily interchange from one occasion to the next. Customers simply select a shoe style and color, then choose from several different ornament styles that attach easily to the shoes with sturdy magnetic clasps. With O’Couture, women can change their shoe styles as often as they change their outfits, making the shoes an ideal fit for their contemporary lives — where smaller apartments, lack of storage space and on-the-go lifestyles are the norm, not the exception. A single pair of O’Couture shoes can take a woman from the office to a dinner party with a simple ornament change.
Palmia is much more than a refreshing, naturally lemon-infused beer. It is our 90 calorie love letter to good taste. Inspired by adventures on the coast of Spain, our dream was to bring a new choice to the light beer market, a lager that demonstrates superior flavor and offer a long-overdue-alternative to all the other watered-down big beer brands.
Whether you find yourself relaxing at the beach or just spend time with friends after work, Palmia wants your time and your beer of the highest quality.
Palmia is not just a summer brew. It’s a light beer made by people who understand that having a good time isn’t seasonal and, most importantly should never be bland.
Market Research Report : Confectionery market in india 2012Netscribes, Inc.
For the complete report, get in touch with us at : info@netscribes.com
The confectionery market in India is expected to witness a steady demand growth in spite of the ‘indulgence product’ tag, according to, knowledge consulting solutions company, Netscribes Inc. The report identifies trends in the confectionery industry such as the growing gifting culture and the use of confectionery products as a replacement of traditional sweets. Moreover, the rural market is also a major contributor to the industry due to its massive demand and consumption in terms of volume. This is further aided by the penetration and availability of confectioneries at different price points along with the increased disposable income amongst consumers. All these factors indicate a bright future of the confectionery market in India, according to the report.
Netscribes launches a report on the Confectionery Market in India 2012 as part of Netscribes’ Food and Beverage Industry report series.
The introduction of the report segregates the overall FMCG market into its sub segments, which includes food and beverage, under which the sub segment, the confectionery market, is highlighted. This is followed by the overview section that provides an overview of the confectionery market in India, its key characteristics, market size and growth rates as well as market potential. A segmental share of the market in terms of organized and unorganized sector is also provided along with zone wise and age wise segmentations. In addition to this, price wise and variant wise segmentation of the lower price bracket confectioneries has also been provided. The next section elaborates on the value chain analysis of the sector, followed by general distribution system of the confectionery products along with the profit margins at each step.
The report then goes on to highlight the various aspects of the confectionery market by segregating it on the basis of product types i.e. sugar confectionery, chocolate confectionery and chewing gums. It contains a brief overview about each category along with their respective market sizes. Information on the chocolate companies, the boiled sugar candy market and other aspects of the market in terms of products are provided in the exclusive report.
Following the segmentation in terms of product types, the Netscribes’ report shows a segmentation of the market into rural market and urban markets. A brief overview regarding each segment along with flavour preferences and advertising techniques have also been included.
This is followed by a zone wise consumer preference section, which includes flavour and price preferences of consumers inhabiting the four regions of the country – East, West, North and South.
A separate section on import and export of different types of confectionery products has also been provided, highlighting the growth in import-export values ov
Presentation elaborates on how D.S Group can cross national boundaries and take their name in International Market by taking their Pulse Candy in Thai market.
During my time in my "Advertising" Course at Ithaca College, I worked in a team to produce a mock advertising campaign for Mentos mints. This pan provide information from our situational analysis, to strategy to creative executions.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Make du Jour: Fostering Daily Creativity with Choice and VoiceAmy Burvall
originally presented as closing keynote for the Think. Create. Share conference at California State University at Fullerton in May, 2014. Please note that since this is an Apple Keynote transferred to a pdf the embedded videos will not play, though I will try to link separately.
Tous les ans,Grégory Pouy publie sa sélection des meilleures campagnes digitales de l’année passée. De quoi se remémorer ce qui s’est fait de mieux sur le web lors des derniers mois et regarder plus sereinement vers l’avenir. Au menu de cette année, Volvo et Jean-Claude Van Damme en guest-star, Oréo et son omniprésence sociale, Heineken et ses candidats à l’entretien d’embauche, Burger King, Milka et son dernier carré… Et les concepts qui vont avec : objets connectés,le prankvertising, la pop culture…
The Brand Activations - Agency Profile and PortfolioSantosh Pandey
The Brand Activations is an Advertising Agency with proven (and admired!) expertise in Experiential or Below-The-Line Campaigns as well as Outdoors and Digital Media.
Headquartered in New Delhi, TBA has operations in Bangalore, Dehradun, Rishikesh, Hyderabad, Kolkata, Ahmedabad, Mumbai and the capability to ideate, design and execute nationwide campaigns. And while the operations are centrally controlled and monitored from our New Delhi office, our operations are capable of absolutely independent functioning.
With a combined team experience of decades and after having flawlessly executed some of the most magnanimous and the most intricate campaigns, operations and projects in over 40 cities across the country, when we tell our clients “You can now relax!” we really, really mean it!
So be it Road-Shows, College Campaigns, Events, Exhibitions, Mall Activities, Sporting Events, Sports Management, Retail Branding, Corporate Events, Digital Media Marketing and Outdoor Publicity – TBA will put your brand right on the map by providing an integrated plan and then following it up with immaculate execution right from printing, fabrication, set-up, permission and all the things you didn’t even know exist!
Presentation elaborates on how D.S Group can cross national boundaries and take their name in International Market by taking their Pulse Candy in Thai market.
During my time in my "Advertising" Course at Ithaca College, I worked in a team to produce a mock advertising campaign for Mentos mints. This pan provide information from our situational analysis, to strategy to creative executions.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Make du Jour: Fostering Daily Creativity with Choice and VoiceAmy Burvall
originally presented as closing keynote for the Think. Create. Share conference at California State University at Fullerton in May, 2014. Please note that since this is an Apple Keynote transferred to a pdf the embedded videos will not play, though I will try to link separately.
Tous les ans,Grégory Pouy publie sa sélection des meilleures campagnes digitales de l’année passée. De quoi se remémorer ce qui s’est fait de mieux sur le web lors des derniers mois et regarder plus sereinement vers l’avenir. Au menu de cette année, Volvo et Jean-Claude Van Damme en guest-star, Oréo et son omniprésence sociale, Heineken et ses candidats à l’entretien d’embauche, Burger King, Milka et son dernier carré… Et les concepts qui vont avec : objets connectés,le prankvertising, la pop culture…
The Brand Activations - Agency Profile and PortfolioSantosh Pandey
The Brand Activations is an Advertising Agency with proven (and admired!) expertise in Experiential or Below-The-Line Campaigns as well as Outdoors and Digital Media.
Headquartered in New Delhi, TBA has operations in Bangalore, Dehradun, Rishikesh, Hyderabad, Kolkata, Ahmedabad, Mumbai and the capability to ideate, design and execute nationwide campaigns. And while the operations are centrally controlled and monitored from our New Delhi office, our operations are capable of absolutely independent functioning.
With a combined team experience of decades and after having flawlessly executed some of the most magnanimous and the most intricate campaigns, operations and projects in over 40 cities across the country, when we tell our clients “You can now relax!” we really, really mean it!
So be it Road-Shows, College Campaigns, Events, Exhibitions, Mall Activities, Sporting Events, Sports Management, Retail Branding, Corporate Events, Digital Media Marketing and Outdoor Publicity – TBA will put your brand right on the map by providing an integrated plan and then following it up with immaculate execution right from printing, fabrication, set-up, permission and all the things you didn’t even know exist!
John Gibson, Vice President/Global Planning Director at The Martin Agency, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Cultural Fuel describes the background and pulse of local and global trends and insights that influence people. In this blog, we post work, cases and insights that we believe are a testament to Cultural Fuel that can inspire Act Creation. The Cultural Fuel Trend Report is a monthly summary of the things we find.
http://culturalfuel.net/
All I needed to know about Social Media, I learned from Girl Scout Cookies! [excerpt from a Social Media training by @imagirlscout - note that licensed Girl Scout fonts will not appear correctly]
A sound and deep insight into building a sustainable DAO. All copyrights rest with Arca, published here for sharing knowledge and to keep as public memory.
NFT or Non-fungible tokens
Are identified as a unit of data stored in an electronic
ledger (blockchain technology), then validated to be a unique identifier that cannot be interchanged and are indivisible.
NFTs have bridged the gap between celebrities and fans, creators and collectors. A marketplace plays a very important role in the circulation of NFTs among every NFT enthusiast.
What is an NFT marketplace?
An NFT marketplace is a platform that acts as a medium or a meeting point for collectors and creators. Creators can come, list their NFTs on the marketplace. Whereas, for collectors, all they have to do is to come, bid, and buy their favorite NFT. Through this process, they come a step closer to their favorite celebrities, artists, or creators. For creators, it is a golden opportunity to get the real deal. Every time the NFT collectible is sold the creators a small percentage of profit as royalty.
Till we can control nature, let’s control how we respond to its everchanging nature.
This concept is for state governments of NE India to reduce losses of lives, livestock and materials - caused by annual flooding.
Jeevan Rath – the wheel that keeps spinning bringing relief and response to the most vulnerable
Collective efforts have left footprints stretching from Mumbai across India as volunteers and partners who supported migrant families, people stuck on the road and daily wage earners to reach home continue to reach families and children.
Stephanie Raison
2020...
We all saw the photographs in the media, and we heard some of the stories. A mass of people, many wearing only chappals on their feet, walking for hours under the sun, some carrying children, and sometimes not even knowing if they were going in the right direction.
Many of us watched this unfold via the small screen of our phone, enclosed by our four walls Tweeting Stay Home, Stay Safe. For millions though those walls soon collapsed and some of the hardest hit were in India’s financial capital, Mumbai.
After almost two months of the nation-wide lockdown to prevent the spread of COVID-19, more than 1,200,000 migrant workers who without daily wage jobs were unable to pay their rents in Mumbai. Without anywhere safe to stay they were heading home by train, bus, truck and often just on foot. Approximately 30,000- 40,000 migrants were leaving Mumbai daily.
Even at 10:30 p.m. messages continued to ping on the phones of development workers across Maharashtra. A powerful movement was being set in motion.
We at Hungry Wheels acted as catalysts and created JEEVAN RATH and continued to contributed as mobility partners too with some 55 organizations from across the Maharashtra State that had collectively decided that they were going to do something, together with one goal – to help those most in need through Jeevan Rath - relief on wheels with Hungry Wheels.
https://www.unicef.org/india/stories/jeevan-rath-wheel-keeps-spinning-bringing-relief-and-response-most-vulnerable
Jeevan Rath_ Hungry Wheels Response to Covid19vikram sood
After almost two months of the nation-wide lockdown,
with no access to jobs, unable to pay rent and fearing
for their lives, more than 1,200,000 migrant workers in
Mumbai, are heading home - either by trains, buses,
trucks and most times by foot. Approximately 30,000-
40,000 migrants have been leaving Mumbai daily,
without food and water, in a desperate bid for
survival.
UNICEF would like to appreciate and recognize HUNGRY WHEELS for their dedication and for giving
Jeevan Rath the ability to help as many migrant populations as possible in Maharashtra.
It would further like to commend Hungry Wheels for coming up with the concept of Jeevan Rath, the name of the campaign, as well as contributing the vehicles necessary for making it happen. They were the catalysts that this
movement needed.
Implementers/Collaborators:
321 education foundation, AIILSG, Alert Citizens Foundation, CASA Mumbai, Citizens Association for Child
Rights, CORO, CYDA, Doctors without Borders, Ecosan Services Foundation, Essar Foundation, Family Welfare
Training & Research Centre, FICCI Ladies Association of Mumbai, Geo Roti Ghar, Habitat For Humanity India, Hope
For Children Society, Hungry wheels, India Water Portal, Idobro, Maharashtra State Innovation
Society, Maharashtra State Pollution Control Board, Makaam Maharashtra, Maharashtra State Rural Livelihood
Mission, PriMove India, Project Mumbai, Red is the New Green, Red R, RISE Infinity Foundation, Rotary Club of
Bombay, Samagra, Sato, Lixil, Save the Children, SBM URBAN-Maharashtra, SOS Children's
Villages, SwaCh, Swayam Shikshan Prayog, The LIFE Foundation, The Resilient Foundation, Triratna Prerana
Mandal, UNICEF, Water Supply and Sanitation Department, World Vision India, YMCA Mumbai, Youth for Unity
and Voluntary Action (YUVA), Youth4work, SOPECOM
Donors:
Metro Shoes, Arghyam, United Way Mumbai, Glenmark Foundation, Tech Mahindra Foundation, Shapoorji Palonji,
National Stock Exchange Foundation and Gala.
Brand Elasticity and Architecture by vikram soodvikram sood
In the field of brand management, ‘Brand Elasticity’ is the extent to which an existing or a new brand can be extended across sectors, products or services.
It is the way brands within a company's portfolio can be monetised without increasing branding or marketing costs.
Copyrights: Vikram Sood
VUAR a technology for inclusive tourismvikram sood
TOURISM: IS TRAVEL FOR RECREATIONAL, LEISURE OR BUSINESS PURPOSES.
THE WORLD TOURISM ORGANIZATION DEFINES TOURISTS AS PEOPLE "TRAVELING TO AND STAYING IN PLACES OUTSIDE THEIR USUAL ENVIRONMENT FOR NOT MORE THAN ONE CONSECUTIVE YEAR FOR LEISURE, BUSINESS AND OTHER PURPOSES".
VUAR (Viewable Usable Augment Reality) concept as an enhanced and rich-media story-telling medium at historical monuments pan-India.
2009, Kyoorius Design Yatra. Created an active RFID based event networking platform for Design Yatra to track interactions create networking opportunities and quantify the financial impact of the world’s largest design conference.
A unique service I used to, and sometimes still offer to a select group of brands. Whereby I play the role of their external creative director, showing news ways to see and new ways to think to the companies internal teams. Which can get mired in operations.
2009, Kyoorius Design Yatra
Problem? How do you break-ice between introverts/ creative creators at an event of 2000 plus people?
Solution: Convert the entire space into a RFID mesh. Each participant wears a RFID wrist band.
Each participant's movement creates a Live Digital Painting, on multi-touch screens placed around.
One-click on the person's icon moving around the screen (on phone) reveals three key points to start a conversation, you can also request for a coffee catch-up, and schedule it.
This product is now being licensed out, do feel free to contact.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...IMARC Group
The Vietnam mushroom market size is projected to exhibit a growth rate (CAGR) of 6.52% during 2024-2032.
More Info:- https://www.imarcgroup.com/vietnam-mushroom-market
Hamdard Laboratories (India), is a Unani pharmaceutical company in India (following the independence of India from Britain, "Hamdard" Unani branches were established in Bangladesh (erstwhile East Pakistan) and Pakistan). It was established in 1906 by Hakeem Hafiz Abdul Majeed in Delhi, and became
a waqf (non-profitable trust) in 1948. It is associated with Hamdard Foundation, a charitable educational trust.
Hamdard' is a compound word derived from Persian, which combines the words 'hum' (used in the sense of 'companion') and 'dard' (meaning 'pain'). 'Hamdard' thus means 'a companion in pain' and 'sympathizer in suffering'.
The goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him.
They had always maintained that working in old, traditional ways would not be entirely fruitful. A broader outlook was essential for a continued and meaningful existence. their effective team at Hamdard helped the system gain its pride of place and thus they made an entry into an expansive world of discovery and research.
Hamdard Laboratories was founded in 1906 in Delhi by Hakeem Hafiz Abdul Majeed and Ansarullah Tabani, a Unani practitioner. The name Hamdard means "companion in suffering" in Urdu language.(itself borrowed from Persian) Hakim Hafiz Abdul Majeed was born in Pilibhit City UP, India in 1883 to Sheikh Rahim Bakhsh. He is said to have learnt the complete Quran Sharif by heart. He also studied the origin of Urdu and Persian languages. Subsequently, he acquired the highest degree in the unani system of medicine.
Hakim Hafiz Abdul Majeed got in touch with Hakim Zamal Khan, who had a keen interest in herbs and was famous for identifying medicinal plants. Having consulted with his wife, Abdul Majeed set up a herbal shop at Hauz Qazi in Delhi in 1906 and started to produce herbal medicine there. In 1920 the small herbal shop turned into a full-fledged production house.
Hamdard Foundation was created in 1964 to disburse the profits of the company to promote the interests of the society. All the profits of the company go to the foundation.
After Abdul Majeed's death, his son Hakeem Abdul Hameed took over the administration of Hamdard Laboratories at the age of fourteen.
Even with humble beginnings, the goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him. Unfortunately, he passed away quite early but his wife, Rabia Begum, with the support of her son, Hakeem Abdul Hameed, not only kept the institution in existence but also expanded it. As he grew up, Hakeem Abdul Hameed took on all responsibilities. After helping with his younger brother's upbringing and education, he included him in running the institution. Both brothers Hakeem Abdul Hameed and Hakim Mohammed
4. UNDERSTANDING
HARD-BOILDED CANDY
BUSINESS
! Making sugar candy/ hard boiled sweets with flavours is the natural
scale-up business extension for sugar manufacturers. It takes them
from a b2b to a b2c space, where margins are always better, but
competition, also tougher.
! Sugar based products are a great source of business across the
globe.
8. BRAND
CADBURY
PARLE
PERFETTI
(a)Gems Raho umerless Found a new consumer that is Indian youth
and Adults
(b)Eclairs Get Lost - A sweet chocolate time
bomb that will explode in your mouth
Focused on product features: Hard outside
liquid inside
!(a) Poppins "Parle Poppins mein itne saare flavours
ki sabko dene ka man kare"
Product features: Focused on the various
colours and flavors packed in one.
!(b) Mango bite “Aam ki raseeli goli enjoy very slowly” Product features: Realness of mango
!(c ) Melody “Melody khao khud jan jao” Focus on product features by using a catchy
jingle and humor
(a) Alpenliebe ‘laalach aa laplapo’ The irresistible long lasting candy. Humor
route targeting the adults playing on the
human nature.
(b) Mentos “Dimag ki batti jalaa de” The smart advertisements targeting young
adults with cool attitude has given a great
recall value to the product.
(c) Big babol chewing gum “Bade Kaam Ki Cheez” Bigger the bubble more it brings
excitement amongst kids. This has been
highlighted in the ad using Animated
cartoon characters and smart kids.
(d) happydent ”Daanto tale diya jale” Exaggerated and highlighted the product
features: chewing happydent gives you
sparkling white and strong teeth.
POSITIONG WHAT WORKED
WRIGLEY S
(a) Orbit chewing gum for a healthy teeth and prevents
tooth decay"
The Absurdism (bizarre) concepts used to
promote the brand increased visibility of
the brand also such ads carrying bizarre
messages act as a clutter breakers in
highly competitive market.
10. Hard Boiled candy - 51%
Toffee- 18%
chewing gum - 18%
Mints- 4%
Lozenges- 3%
eclairs- 5%
CONFECTIONERY IN INDIA
SOURCE: EUROMETER STUDY
11. DISRUPTIONS/
INNOVATIONS
! Collaborative consumption:!
ITC and other multi nationals: !
Used it s cigarette distribution channel to push !
- mouth fresheners/ flavored sugar candies/ and other products.
! Innovative Distribution Channel: !
given instead of small currency denominations.
17. TARGET AUDIENCE
WHO CURRENT BRAND PERCEPTION
Primary TG Teens and Tweens
Unaware of the existence of the brand/ company
Adults (28s+)
Aware of the brand and the company, used to
consume when small, but thinks the company
no longer produces or exists.
Majority have switched to imported chocolates/ candy.
Secondary TG Traders
Think the company is not interested, since their
distribution and demand isn t as much as
competition.
SAMPLE : 50 TEENS, 50 ADULTS, 20 TRADERS
23. HIGH
COST
FUNCTIONAL
BENEFITS
EMOTIONAL
BENEFITS
Raho Umerless Mint with the hole Yummy chocolaty fun
Laila ko jab karna tha impress, tab
majnu ne khayi mint-o fresh
The rich coffee treat
Light ka naya switchDobara Mat Poochna
Chocolate ka blast
Kachey aam ka Xerox
Shock laga?
bachho ki coffee bado ki toffee
The sugar free chewing gum
Don t gatkoo chocolibe gatko
Mera Crunch mahan Kafi hai
Dimaag ki batti jala deLalach aah laplapo
LOW
COST
GAP!
27. BRAND AWARENESS!
Define a clear distinction between
Ravalgaon brands and the other
organized and non- organized candies
Innovate the physical
look of the brand,
packaging flavors or
category.
BRAND !
RECALL!
THE &THEN
INTEGRATED APPROACH!
34. FILM 1
Opens on a man, in his early 30s, running behind a bus.!
!
It doesn’t stop, and goes on.!
It’s quite late, the area’s deserted, and was obviously the last bus.!
The man is irritated, and has no clue what to do next.!
!
Just then, a car screeches to a halt beside him.!
It turns out to be his friend, who was heading that way, and offers him a lift.!
Just then, sitting atop a tree, a brass band and starts playing.!
!
Our man starts dancing like a mad man.!
After he’s done celebrating, he stops, gets into the car and rides away as if nothing’s happened.!
The brass band keeps playing in the background.!
"!
Cut to a product window with Ravalgoan assorted packs #
VO: Unexpected joys deserve a celebration.!
35. FILM 2
Opens on a romantic spot overlooking a lake.!
On a bench, a teenaged boy is looking quite restless.!
He’s obviously waiting for someone.!
!
Just then, he gets an SMS on his phone.!
We see that the message is from the girl, saying that she can’t make it as her uncle and aunt are coming over.!
Having been stood up, the boy is furious.!
!
Just then, he notices a cute girl sitting all alone a few yards away.!
And she looks at him coyly, and smiles.!
All of a sudden, a brass band comes out from underneath the water, and start playing, as our boy starts dancing like a lunatic.!
!
Cut to a product window with Ravalgoan assorted packs #
VO: Unexpected joys deserve a celebration.!
!
36. FILM 3
Cut to a couple, stuck in the middle of nowhere.!
!
Their bike’s out of petrol, and there’s noone to be seen for miles.!
!
Suddenly, they start hearing a noise.!
!
From between the sugarcane fields, a guy on a moped appears.!
"!
All of a sudden, the moped is followed by a tractor, which has brass band on top of it, playing a funny tune.!
!
Our couple start dancing like crazy.!
!
Cut to a product window with Ravalgoan assorted packs #
VO: Unexpected joys deserve a celebration.!
!
37. OOH
Live brass bands travelling #
in cities. Playing as people go
about ordinary life, adding
unexpected joy!!
38. MOBILE
You can SMS to a certain number,
with your unexpected joy, and the
band will reach your home / office
to help you celebrate your
unexpected joys.The sillier the joy,
the better.!
42. SOCIAL MEDIA
ENGAGEMENT
SECRET JOYS:!
You can ‘gift’ your loved ones the music,
and the band will turn up live at their
homes / offices. Or dedicate it to your
loved ones, and there will be a live feed on
the web, which your loved ones can watch.!
USER GENERATED CONTENT:!
People can upload the videos
of crazy celebration dances,
and win prices. From webcam.!
!
And the best ones stand to win prizes.!
#
Or !
A game, where crazy moves
are already there. #
People could just slap faces onto it and export it out videos. !
!
If it’s funny enough, it will go viral.!
"!
Kiosks at malls / colleges/ crowded places,
and the person with the craziest celebratory
dance gets prizes.!
43. AUDIO BRANDING
The tone should stand for celebration.!
!
The ringtones of these should be up for download.!
!
Every time a six is hit, this tone should be played on television and radio during a cricket match.!
!
Random announcements with the tone for random situations on radio shows.!
For example, in the middle of traffic updates, the RJ goes,“And the red Santro has managed to avoid all the potholes.”
OR ‘The man carrying 11 shopping bags of his wife has managed to make it to his car without even dropping one.’!
"!
In the middle of saas-bahu & other TV shows, small things that people do should have an insert with this tone and a
picture of the brass band.!
46. FILM 1
Opens on a politician – ugly, potbellied, slimy-looking – sitting in his house.!
He’s flanked by two bodyguards with guns.!
This is set somewhere in the hinterlands of rural India.!
He’s negotiating with a masterji about the ‘going rates’ for school approvals.!
"!
As this is happening, we notice a 7-feet-tall giant, dressed up as the PanPasand candy, walk up behind him, and whack him on the back of the
head.!
The politician, suddenly does a U-Turn on the conversation.!
He reluctantly gets up from where he was sitting, moves the cushions off the couch, and opens the base to reveal stacks of 1000-rupee
notes.!
He starts piling it onto the table.!
He’s crying while he’s doing all of this, quite evidently against his wishes.!
He points to the cash, and asks the masterji to start schools and provide free education. He offer him more cash, which he reveals is
hidden under his tabela.!
He even offers the masterji his bodyguard’s gun, saying it’s dark outside and there might be wild animals.!
"!
Cut to a product window !
VO: Paan ka swaad, gazab (with special emphasis on the word gazab) ka mithaas."
47. FILM 2
Opens on a yacht off the coast of Mumbai.!
!
We see a suave arms dealer, lounging in his bath robe and sipping on champagne, with hot firang girls on either side.!
!
He’s visibly talking to the leader of an extremist organization, negotiating the rates of missiles,AK-47s, the works.!
!
Suddenly, the giant dressed as Pan Pasand walks up behind him, shoves the girl aside and whacks him hard at the back of his head.!
!
All of a sudden, the dealer stands up, and gives the terrorist leader a kick.!
!
We see that the terrorist leader rolls over into the sea.!
!
The arms dealer is suddenly patriotic, talking about how he could be a traitor to his own country.And crying as he’s doing it, again,
obviously against his own will.!
"
Cut to a product window !
VO: Paan ka swaad, gazab (with special emphasis on the word gazab) ka mithaas."
!
48. FILM 3
Opens on the scene from the Mahabharata, where Dushasana is disrobing Draupadi.!
!
The same Pan Pasand giant appears from behind, and whacks him across the back of his head.!
!
He suddenly starts crying, and starts ‘returning’ the reams of sari to Draupadi, apologizing as he goes along.!
!
He even starts taking off his own clothes and gives it to Draupadi.!
!
Cut to a product window !
VO: Paan ka swaad, gazab (with special emphasis on the word gazab) ka mithaas."
!
52. RADIO INNOVATION
We could have random News Flash announcements on radio (it’s
cheaper) where random politicians are announcing money / rice /
computers for the poor. Government officials talking against bribery,
etc.!
!
And the announcer butting in saying, Looks like he just got a taste of
Pan Pasand’s ghazab ki mithaas.!
53. ENGAGEMENT
People upload pics of people who need
to be slapped by the Pan Pasand giant.#
!
Once uploaded, they get to choose from
a wide variety of slaps – a giant hand, a
lady’s hand, a monkey’s hand, a donkey’s,
big, small, white, black, etc. #
#
Depending on the kind of slap, the sound
effects will vary. #
#
These would come back as videos to be
shared on social networks.!
56. FILM 1
!
!
!
2-ji (2G), C-ji (CG – Commonwealth Games), Mr.Priyanka Gandhi-ji – we Indians are so nice that we
even call our scams with respect.!
VO: Mango Mood for Mango People. 50ps mein."
FILM 2
Nowadays, our scams are too complicated for the common man to understand. No wonder our
current crop of politicians are Harvard and Wharton educated!!!
VO: Mango Mood for Mango People. 50ps mein.!
57. FILM 3
!
!
!
Potholes are so much a part of our social milieu, that the government’s sanctioning a census for it.!
VO: Mango Mood for Mango People. 50ps mein.!
FILM 4
Sachin’s has no record left to break. #
Now, the sports page is filled with his hair and wardrobe achievements.!
VO: Mango Mood for Mango People. 50ps mein.!
FILM 5
More than ethics and honesty, what our politicians need most is a sense of humour.!
So that cartoonists can stay out of jail.!
VO: Mango Mood for Mango People. 50ps mein.!
#!
59. NEW MEDIA
MANGO MAN!
COMICS!
!
!
!
!
MANGO MAN!
MERCHANDISE!
!
Aam aadmi or Mango man, put him in random situations, and he
comments on politicial / social / economic situations.!
So, people look at it like a cartoon strip rather than an ad.!
Do an entire take on whatever's currently happening.!
74. As more and more people are
switching to sugar free kind of
solutions, there will be a
INCREASING DEMAND for sugar
free candy.!
But over a 20 year period. !
And this will be governed by
audience health awareness. Which
is lower and a lesser concern in
common man.