The document discusses 10 key questions marketers should ask when selecting an email marketing vendor. It emphasizes understanding needs and goals, the implementation process, level of support, ease of use, security, integration capabilities, multichannel options, deliverability rates, pricing and costs. Selecting the right vendor requires evaluating these factors to find a platform that can meet current and future marketing requirements.
Cross-Selling & Up-Selling with Miller Heimansarahlmilligan
These slides were originally presented by Rich Blakeman, sales vice president for Miller Heiman, in a presentation, Cross-Selling & Up-Selling:Uncovering Hidden Opportunities, to the San Francisco Chamber of Commerce, Tuesday, July 14, 2009.
Summary - Fundamentals Of B2B Sales And Marketing - John M. CoeJohn Kivit
Summary of "Fundamentals Of B2B Sales And Marketing" by John M. Coe produced by John Kivit (www.multiscope.nl). Useful for your B2B marketing knowledge.
Este documento presenta una introducción a la edición #VIAJANDO de la revista EXCLAMA. La edición se enfoca en el tema de viajar, tanto físicamente a otros países como a través de contenidos que permiten transportarse a nuevos lugares sin moverse. Incluye entrevistas y recomendaciones sobre ciudades como Miami y Cali, así como contenidos sobre arte, música, diseño, fotografía y arquitectura de diferentes partes del mundo. El objetivo es que los lectores puedan emprender un viaje a través de las páginas
Introduction to Small Business Server Part 3Robert Crane
This is the third of a three part series that covers the basics of installing, configuring and maintaining Microsoft Small Business Server 2003.
This part focuses on SharePoint v2 (companyweb), Outlook Web Access, Remote Work Webplace and how to secure and troubleshoot your Small Business Server network.
This document is an SEC Form 10-Q quarterly report filed by HSBC Finance Corporation. It provides financial statements and disclosures for the quarter ending June 30, 2008, including:
- Consolidated statements of income, balance sheets, cash flows, and changes in shareholders' equity.
- Notes to the financial statements providing details on accounting policies, segment information, credit quality, liquidity, and other disclosures.
- Management's discussion and analysis of financial condition, results of operations, credit quality, liquidity, risk management, and reconciliations to GAAP measures.
Este documento presenta información sobre el poeta español Antonio Machado. Resume su vida y obra, incluyendo que era profesor, poeta, republicano y activista. Fue perseguido por la dictadura franquista y murió en el exilio en Francia durante la Guerra Civil Española. Incluye extractos de varios poemas de Machado que tratan temas como el viaje, la naturaleza, el amor y la guerra.
El parque Pignatelli es uno de los espacios verdes con los que cuenta Zaragoza. Situado junto al paseo de Cuéllar y el Canal Imperial de Aragón, linda con los barrios San José y Universidad.
Este documento proporciona ideas y ejemplos de 89 posibles eventos y actividades que pueden llevarse a cabo durante el Día de Internet. Entre las sugerencias se incluyen debates, talleres, concursos, demostraciones tecnológicas, proyectos escolares colaborativos y más, con el objetivo de educar a la ciudadanía sobre Internet y promover su uso. Los eventos pueden ser presenciales, en línea o híbridos, y están abiertos a ser organizados por diversos agentes sociales como empresas, escuel
Cross-Selling & Up-Selling with Miller Heimansarahlmilligan
These slides were originally presented by Rich Blakeman, sales vice president for Miller Heiman, in a presentation, Cross-Selling & Up-Selling:Uncovering Hidden Opportunities, to the San Francisco Chamber of Commerce, Tuesday, July 14, 2009.
Summary - Fundamentals Of B2B Sales And Marketing - John M. CoeJohn Kivit
Summary of "Fundamentals Of B2B Sales And Marketing" by John M. Coe produced by John Kivit (www.multiscope.nl). Useful for your B2B marketing knowledge.
Este documento presenta una introducción a la edición #VIAJANDO de la revista EXCLAMA. La edición se enfoca en el tema de viajar, tanto físicamente a otros países como a través de contenidos que permiten transportarse a nuevos lugares sin moverse. Incluye entrevistas y recomendaciones sobre ciudades como Miami y Cali, así como contenidos sobre arte, música, diseño, fotografía y arquitectura de diferentes partes del mundo. El objetivo es que los lectores puedan emprender un viaje a través de las páginas
Introduction to Small Business Server Part 3Robert Crane
This is the third of a three part series that covers the basics of installing, configuring and maintaining Microsoft Small Business Server 2003.
This part focuses on SharePoint v2 (companyweb), Outlook Web Access, Remote Work Webplace and how to secure and troubleshoot your Small Business Server network.
This document is an SEC Form 10-Q quarterly report filed by HSBC Finance Corporation. It provides financial statements and disclosures for the quarter ending June 30, 2008, including:
- Consolidated statements of income, balance sheets, cash flows, and changes in shareholders' equity.
- Notes to the financial statements providing details on accounting policies, segment information, credit quality, liquidity, and other disclosures.
- Management's discussion and analysis of financial condition, results of operations, credit quality, liquidity, risk management, and reconciliations to GAAP measures.
Este documento presenta información sobre el poeta español Antonio Machado. Resume su vida y obra, incluyendo que era profesor, poeta, republicano y activista. Fue perseguido por la dictadura franquista y murió en el exilio en Francia durante la Guerra Civil Española. Incluye extractos de varios poemas de Machado que tratan temas como el viaje, la naturaleza, el amor y la guerra.
El parque Pignatelli es uno de los espacios verdes con los que cuenta Zaragoza. Situado junto al paseo de Cuéllar y el Canal Imperial de Aragón, linda con los barrios San José y Universidad.
Este documento proporciona ideas y ejemplos de 89 posibles eventos y actividades que pueden llevarse a cabo durante el Día de Internet. Entre las sugerencias se incluyen debates, talleres, concursos, demostraciones tecnológicas, proyectos escolares colaborativos y más, con el objetivo de educar a la ciudadanía sobre Internet y promover su uso. Los eventos pueden ser presenciales, en línea o híbridos, y están abiertos a ser organizados por diversos agentes sociales como empresas, escuel
La Escuela de Formación y Animación Juvenil Emaús ofrece un programa de capacitación de 120.000 pesos colombianos por persona para asesores y líderes juveniles. El programa se llevará a cabo del 9 al 12 de noviembre de 2012 en Bogotá y busca capacitar a los participantes para que puedan evangelizar eficazmente a los jóvenes desde su experiencia vivida con Jesús resucitado.
PUBLICACIÓN: "ESTRATEGIA DE INNOVACIÓN SOCIAL: Una ventana de oportunidad par...ekonomistak
La innovación social se plantea como una oportunidad para que Euskadi responda a los grandes retos actuales aprovechando sus fortalezas. La estrategia Europea 2020 y los documentos estratégicos de la CAPV destacan necesidades como el envejecimiento poblacional y la cualificación que requieren una transformación social a la que la innovación social puede contribuir. La innovación social se alinea con las estrategias europeas y es reconocida como elemento clave en Euskadi para impulsar el desarrollo sostenible aprovechando la participación de todos los agent
Este documento presenta dos perspectivas sobre la naturaleza humana. La primera es la visión de Platón, quien creía que los humanos son un alma inmortal encarcelada temporalmente en un cuerpo material. La segunda es la perspectiva mecanicista, que ve a los humanos como máquinas biológicas. El documento explora estas dos posturas pero no llega a una conclusión.
Este documento proporciona instrucciones sobre cómo usar un catálogo de sistemas electrónicos, iluminación y depósitos de expansión. Explica que el catálogo está dividido por líneas de productos y subdividido por fabricantes. Indica que se puede buscar un producto específico usando el índice general, el índice local por fabricante o el código de producto.
Un hombre conoció a una mujer en una discoteca y fueron a un lugar tranquilo. Ella le dijo que era prostituta y cobraba 100€ por tener relaciones sexuales. Él le reveló que era taxista y también cobraría 100€ por llevarla de regreso a la ciudad. Ambos intentaron engañar al otro para obtener dinero.
Este documento clasifica los sistemas de información en tres categorías: 1) Sistemas transaccionales, que automatizan tareas operativas y recopilan datos; 2) Sistemas de apoyo a la toma de decisiones, que usan cálculos para apoyar decisiones repetitivas de gerentes intermedios y altos ejecutivos; 3) Sistemas estratégicos, que buscan ventajas competitivas a través de innovación y diferenciación de productos y procesos.
C:\Documents And Settings\Click\Mis Documentos\Curso Ecommer MenorcaMenorca Rural
Este documento presenta un curso sobre e-commerce para promover alojamientos rurales en Menorca a través de internet. El objetivo es posicionar el turismo rural de la isla bajo la marca "Menorca Natural" utilizando una página web, blog, redes sociales y anuncios pagados para dar a conocer las casas rurales con huertos y su trato personalizado, además de medir el éxito de la campaña y analizar las métricas. El presupuesto inicial es de 850 euros para el diseño web, publicidad y logo de la marca
El documento resume los efectos de las drogas en el cerebro. Explica que las drogas estimulan la producción del neurotransmisor dopamina, lo que causa sensaciones de placer. Sin embargo, con el uso continuo el cerebro se adapta y requiere dosis más altas, desarrollando tolerancia. Cuando no se consume la droga, el cerebro deja de funcionar normalmente y pueden ocurrir síntomas de abstinencia como ansiedad e insomnio.
Cidway provides strong authentication solutions using mobile phones. Their main products are Sesami Mobile, a software token for mobile phones, Sesami Slim, a hardware token the size of a credit card, and Sesami SMS, which uses SMS for one-time passwords. Their authentication platform, Gaia Server, supports multiple token types. Cidway was founded in 2005 and is headquartered in Switzerland, with offices in the UK and global partners. They aim to make authentication simple, secure, and accessible from any device.
Este documento presenta un manual de procedimientos de soporte técnico para la empresa Súper Soporte Mejicano. Incluye la misión, visión y valores de la empresa, así como políticas, procedimientos para el mantenimiento correctivo y preventivo de hardware y software, y para resolver problemas comunes como la falta de conexión a internet o espacio en el disco duro. El manual proporciona una guía detallada para que los técnicos de soporte resuelvan los problemas de los clientes de manera efectiva.
Gourmet Experience es un espacio gastronómico promovido por El Corte Inglés que ofrece experiencias únicas de degustación y venta de productos gourmet. Su objetivo es satisfacer las necesidades de los consumidores a través de una excelente imagen, diversificación de productos y servicios. Para diferenciarse de la competencia, ofrece variedad de productos especializados, chef de talla mundial y mayor satisfacción al cliente. Su visión es posicionarse como el mejor espacio gastronómico mediante una experiencia única para el consumidor.
Este documento presenta un proyecto de una empresa productora y comercializadora de vinos llamada Cazique Muzo. Describe la misión, visión, logotipo, segmentación del mercado, canales de distribución, desarrollo del producto, fijación de precios, actividades publicitarias, estructura de la fuerza de ventas y actividades post-venta de la empresa.
Este documento presenta tres programas de certificación profesional en coaching ofrecidos por la Business Coaching School. Los programas son en Coaching Ejecutivo, Coaching de Equipos y Business Coaching, y todos duran 6 meses. Al completar cada programa, los participantes recibirán una certificación profesional en el área respectiva. También se describen dos talleres adicionales sobre herramientas de coaching y una introducción al coaching.
8 Expert Lead Gen Tips for CMOs - slidesDemandWave
The document outlines 8 expert online lead generation best practices presented by Paul Taylor, CEO of webmarketing123. The best practices include: 1) Building marketing campaigns targeted at all stages of the buying cycle, 2) Optimizing search engine rankings, 3) Focusing on lead quality over quantity and revenue acquisition, 4) Implementing lead qualification processes, 5) Using targeted lead nurture programs, 6) Identifying lead sources that generate opportunities and deals, 7) Conducting acceleration workshops, and 8) Utilizing monthly key performance indicator scorecards. Implementing these practices can boost online lead generation.
This document provides an ecommerce success blueprint for brands and retailers looking to establish or grow their online presence. It outlines the four key elements of a successful ecommerce business: technology, shopping experience, customer service, and marketing. For each element, it identifies critical components like reliability and scalability for technology, conversions and mobile readiness for shopping experience, speed of delivery and packaging for customer service, and internal marketing and diversification of traffic sources for marketing. The blueprint is intended to help businesses understand and operate an ecommerce business successfully.
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency, at The American Chamber of Commerce on 25th May 2017. He is sharing insights on marketing automation and its importance to modern marketers.
On this content packed training, You're going to learn my proven formula to double your real estate business, the right way!
I'm not guessing at this, over the last decade I've helped thousands of agents double their business and live more successful, fulfilled lives.
Here's some of what you'll learn...
- How to double your business following this proven model
- What niches gush the most profits in your market
- How to increase your repeat and referral business
- How to systematically grow your business each and every year
- Take out the guess work in acquiring and training team members
Plus much much more!
La Escuela de Formación y Animación Juvenil Emaús ofrece un programa de capacitación de 120.000 pesos colombianos por persona para asesores y líderes juveniles. El programa se llevará a cabo del 9 al 12 de noviembre de 2012 en Bogotá y busca capacitar a los participantes para que puedan evangelizar eficazmente a los jóvenes desde su experiencia vivida con Jesús resucitado.
PUBLICACIÓN: "ESTRATEGIA DE INNOVACIÓN SOCIAL: Una ventana de oportunidad par...ekonomistak
La innovación social se plantea como una oportunidad para que Euskadi responda a los grandes retos actuales aprovechando sus fortalezas. La estrategia Europea 2020 y los documentos estratégicos de la CAPV destacan necesidades como el envejecimiento poblacional y la cualificación que requieren una transformación social a la que la innovación social puede contribuir. La innovación social se alinea con las estrategias europeas y es reconocida como elemento clave en Euskadi para impulsar el desarrollo sostenible aprovechando la participación de todos los agent
Este documento presenta dos perspectivas sobre la naturaleza humana. La primera es la visión de Platón, quien creía que los humanos son un alma inmortal encarcelada temporalmente en un cuerpo material. La segunda es la perspectiva mecanicista, que ve a los humanos como máquinas biológicas. El documento explora estas dos posturas pero no llega a una conclusión.
Este documento proporciona instrucciones sobre cómo usar un catálogo de sistemas electrónicos, iluminación y depósitos de expansión. Explica que el catálogo está dividido por líneas de productos y subdividido por fabricantes. Indica que se puede buscar un producto específico usando el índice general, el índice local por fabricante o el código de producto.
Un hombre conoció a una mujer en una discoteca y fueron a un lugar tranquilo. Ella le dijo que era prostituta y cobraba 100€ por tener relaciones sexuales. Él le reveló que era taxista y también cobraría 100€ por llevarla de regreso a la ciudad. Ambos intentaron engañar al otro para obtener dinero.
Este documento clasifica los sistemas de información en tres categorías: 1) Sistemas transaccionales, que automatizan tareas operativas y recopilan datos; 2) Sistemas de apoyo a la toma de decisiones, que usan cálculos para apoyar decisiones repetitivas de gerentes intermedios y altos ejecutivos; 3) Sistemas estratégicos, que buscan ventajas competitivas a través de innovación y diferenciación de productos y procesos.
C:\Documents And Settings\Click\Mis Documentos\Curso Ecommer MenorcaMenorca Rural
Este documento presenta un curso sobre e-commerce para promover alojamientos rurales en Menorca a través de internet. El objetivo es posicionar el turismo rural de la isla bajo la marca "Menorca Natural" utilizando una página web, blog, redes sociales y anuncios pagados para dar a conocer las casas rurales con huertos y su trato personalizado, además de medir el éxito de la campaña y analizar las métricas. El presupuesto inicial es de 850 euros para el diseño web, publicidad y logo de la marca
El documento resume los efectos de las drogas en el cerebro. Explica que las drogas estimulan la producción del neurotransmisor dopamina, lo que causa sensaciones de placer. Sin embargo, con el uso continuo el cerebro se adapta y requiere dosis más altas, desarrollando tolerancia. Cuando no se consume la droga, el cerebro deja de funcionar normalmente y pueden ocurrir síntomas de abstinencia como ansiedad e insomnio.
Cidway provides strong authentication solutions using mobile phones. Their main products are Sesami Mobile, a software token for mobile phones, Sesami Slim, a hardware token the size of a credit card, and Sesami SMS, which uses SMS for one-time passwords. Their authentication platform, Gaia Server, supports multiple token types. Cidway was founded in 2005 and is headquartered in Switzerland, with offices in the UK and global partners. They aim to make authentication simple, secure, and accessible from any device.
Este documento presenta un manual de procedimientos de soporte técnico para la empresa Súper Soporte Mejicano. Incluye la misión, visión y valores de la empresa, así como políticas, procedimientos para el mantenimiento correctivo y preventivo de hardware y software, y para resolver problemas comunes como la falta de conexión a internet o espacio en el disco duro. El manual proporciona una guía detallada para que los técnicos de soporte resuelvan los problemas de los clientes de manera efectiva.
Gourmet Experience es un espacio gastronómico promovido por El Corte Inglés que ofrece experiencias únicas de degustación y venta de productos gourmet. Su objetivo es satisfacer las necesidades de los consumidores a través de una excelente imagen, diversificación de productos y servicios. Para diferenciarse de la competencia, ofrece variedad de productos especializados, chef de talla mundial y mayor satisfacción al cliente. Su visión es posicionarse como el mejor espacio gastronómico mediante una experiencia única para el consumidor.
Este documento presenta un proyecto de una empresa productora y comercializadora de vinos llamada Cazique Muzo. Describe la misión, visión, logotipo, segmentación del mercado, canales de distribución, desarrollo del producto, fijación de precios, actividades publicitarias, estructura de la fuerza de ventas y actividades post-venta de la empresa.
Este documento presenta tres programas de certificación profesional en coaching ofrecidos por la Business Coaching School. Los programas son en Coaching Ejecutivo, Coaching de Equipos y Business Coaching, y todos duran 6 meses. Al completar cada programa, los participantes recibirán una certificación profesional en el área respectiva. También se describen dos talleres adicionales sobre herramientas de coaching y una introducción al coaching.
8 Expert Lead Gen Tips for CMOs - slidesDemandWave
The document outlines 8 expert online lead generation best practices presented by Paul Taylor, CEO of webmarketing123. The best practices include: 1) Building marketing campaigns targeted at all stages of the buying cycle, 2) Optimizing search engine rankings, 3) Focusing on lead quality over quantity and revenue acquisition, 4) Implementing lead qualification processes, 5) Using targeted lead nurture programs, 6) Identifying lead sources that generate opportunities and deals, 7) Conducting acceleration workshops, and 8) Utilizing monthly key performance indicator scorecards. Implementing these practices can boost online lead generation.
This document provides an ecommerce success blueprint for brands and retailers looking to establish or grow their online presence. It outlines the four key elements of a successful ecommerce business: technology, shopping experience, customer service, and marketing. For each element, it identifies critical components like reliability and scalability for technology, conversions and mobile readiness for shopping experience, speed of delivery and packaging for customer service, and internal marketing and diversification of traffic sources for marketing. The blueprint is intended to help businesses understand and operate an ecommerce business successfully.
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency, at The American Chamber of Commerce on 25th May 2017. He is sharing insights on marketing automation and its importance to modern marketers.
On this content packed training, You're going to learn my proven formula to double your real estate business, the right way!
I'm not guessing at this, over the last decade I've helped thousands of agents double their business and live more successful, fulfilled lives.
Here's some of what you'll learn...
- How to double your business following this proven model
- What niches gush the most profits in your market
- How to increase your repeat and referral business
- How to systematically grow your business each and every year
- Take out the guess work in acquiring and training team members
Plus much much more!
The document outlines 4 key challenges that sales leaders face: inconsistency in the sales process, lack of pipeline to hit quotas, low rep productivity, and lack of visibility. It provides strategies and investments to address each challenge, such as driving consistent messaging and actions through the sales process using software, defining responsibilities around pipeline generation and consistency, consolidating tools to reduce fatigue, automating tasks to increase capacity, and tracking key metrics like pipeline coverage and close rates for visibility. Implementing these approaches through a sales success platform can help transform a team into a high-performing revenue generating machine.
Sales-Leaders-Guide-to-Building-a-Revenue-Generating-MachineTaylor Miller
This document discusses four key challenges that sales leaders face: 1) inconsistency in the sales process, 2) lack of pipeline to hit quotas, 3) lack of rep productivity, and 4) lack of visibility. For the challenge of inconsistency, the document recommends driving consistent messaging and actions through the sales process using software. For the pipeline challenge, it recommends defining responsibilities for pipeline generation and consistency in pipeline generation strategies.
Presented at the Healthcare IT Marketing and PR Conference held in 2016, the presentation highlights the realities of buying a marketing automation solution (such as Marketo, Pardot, Eloqua or Hubspot) and some cool tricks to get a lift out of your marketing efforts.
Assistant brand manager / marketing executive ResumeAn Le K.
I’m An Le with five years of progressive experience across marketing functions for research & consulting
agencies. I am hoping to make a career change – from B2B marketing to B2C marketing in FMCG industry,
starting with Assistant Brand Manager or Marketing Executive position.
Email marketing for B2B and B2C (ecommerce)HandySends
Email marketing has been the top performance marketing channel for business for decades. and this slide share has highly actionable solutions for Email marketing for B2B and B2C eCommerce business.
By most accounts, marketing automation is the greatest thing since… well, since email marketing. The ability to qualify leads and build demand in a fully automated workflow frees us marketers from the high-pressure requirements of constant writing, email development, and deployment tasks.
It also enables us to more appropriately personalize content and send messages that are both timely and relevant. In this guide, we define the differences between email blasts, drip emails, and nurture emails and how you can use your automated-marketing solution to subjugate these tasks.
Here's my collection of Marketing & Product Management best practices, appropriate to B2B tech companies. Would love to hear from comments and suggested improvements and additions!
Uncover the reasons why insurance agents need a digital marketing strategy to reach their target audience. Insurance agents can utilize digital marketing to retain business, generate new leads, and much more.
Marlon Lopez Leosala has nearly 14 years of experience in customer service, sales, and retail management. He currently works as an Account Manager for James Hardie Philippines, where he handles project developers and opens new opportunities in the construction market. Previously, he worked in sales and marketing roles for Directories Philippines Corporation and as a Shop Supervisor and Shop Manager for luxury retailers in the United Arab Emirates. He aims to provide excellent customer service and achieve sales targets through implementing marketing strategies and maintaining relationships with clients.
This document discusses how product marketing can evaluate its effectiveness and positively impact revenue. It proposes that product marketing provide "sales enablement services" to reduce friction in the buying process. This involves equipping salespeople to have valuable conversations with customers at each stage. It outlines goals like building market presence, sales pipeline, and improving sales outcomes to achieve greater profitability. It recommends ways to get started, including becoming experts on buyers, identifying and correcting bottlenecks in the sales funnel, and taking ownership of win/loss analysis.
The document provides an overview of email marketing and discusses various topics related to developing an effective email marketing strategy. It covers getting started with email marketing, the different types of emails, measuring success, list growth, deliverability, creative design, mobile design, social media integration, lifecycle marketing, preference centers, drip marketing, segmentation, analytics, A/B testing, monetization, and ROI. The guide aims to show readers how to use data, personalization, and responsive design to create smarter and more personalized email campaigns that grow ROI.
How do you measure up? A crowd-sourced, cross-pollinated discussion on evalua...ProductCamp Boston
As a product marketer how do you evaluate if you’re being effective? If you’re in marcomms, product management, sales or the CEO how do you evaluate if the role is being effective and properly supported?
Is product marketing judged on volume output such as leads, events, webpages or trainings produced? Are you being driven by “optics and politics” and “the way things are done here “or jumping on the latest trends and content tactics du jour.
How do you determine if your priorities are in the right place? If you are over or understaffed, if there are bottlenecks or organizational issues that inhibit effectiveness. Is your measure of success different at different stages of product/company development? Does product marketing in a start-up or for a new product get measured in the same way as a more mature one?
Are there common metrics regardless of company size or product maturity?
We’ll propose some straw man metrics and then organize the chaos that will likely ensue. So come ready to participate!
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
This document discusses the growing importance and value of marketing automation. It notes that marketing automation software acquisitions totaled over $6 billion from 2010 to 2013 as tools became indispensable. The main challenges for marketing include an expected 20-fold increase in digital data by 2020, empowered customers who complete most of the buyer journey without sales, and pressure to prove marketing ROI. The document advocates for lead nurturing programs to guide customers through personalized, behavior-driven communications. It also emphasizes using automation to improve sales and marketing alignment by delivering better leads and enabling sales to engage opportunities. Analysis of marketing campaigns and attributed revenue is presented as a way to demonstrate accountability through data-driven reporting.
Similar to Selecting and Email Marketing Vendor (20)
This media kit provides an overview of Facebook's advertising products and how they can be used by marketers. It includes information on (1) targeting users through demographics, interests and connections on Facebook, (2) different ad formats that can be used in the right-hand side, news feed, and other placements, and (3) how ads can link to external websites or drive engagement on Facebook pages. The goal is to help advertising and marketing professionals understand Facebook's advertising options.
This document discusses how to use social video to drive results. It explains that social video is video designed to be shared on social networks, and is different than viral video. It provides tips for creating shareable social video content through telling stories that evoke emotion. It also stresses the importance of having a distribution plan that includes paid, owned, and earned social media channels to promote the video content. Finally, it provides 10 secrets to social video success, such as making videos short and shareable, focusing on storytelling, and leveraging search and evergreen content.
Web API Design: Crafting Interfaces that Developers Love
******By Brian Mulloy******
****email Apigee @info*****
Application developers are the customers of a Web API. Success is measured by how quickly app developers enjoy success using your API in their applications. And rapid adoption of a Web API is all about design. This e-book will help you make design choices from the application developer’s point of view so that the benefits of proven design principles and best practices will make your initiative a success.
The document provides instructions for customizing an unbranded partner site, including uploading a logo, updating button links, changing pricing and contact information, and uploading portfolio items. It reviews the site pages and modules, such as the home page, pricing table, portfolio, and client portal. It also explains how to use the Triangle extension to edit pages and content within the site.
This certificate certifies that OvenPOP 360 Social Media has a status. It was issued by Sergey V. Rizhikov, CEO of Bitrix, Inc. on September 22, 2011 and is valid from that date until September 22, 2012.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.