This lecture was prepared for a 2nd year Advertising course.
The content of this lecture was inspired by two different talks I had attended by two speakers: Ross Chowles and Graham Warsop (https://www.youtube.com/watch?v=PymsgQWN-gw).
How Can You Be in Two Places at Once: Designing Across Space and Timejsokohl
Design often is considered an in-person collaboration. Perhaps, however, we can leverage key principles and base tools to enhance our lives as well as our designs. Not only do we work with people across the hall, across town, and across the country, but we also work with people we never meet.
Technology has provided us the ability to work in many ways, telecommute to save fuel and frustration, reduce travel costs, and use various forms of communication. The promise is there, yet the reality sometimes eludes us.
What's new in Creative Agency New Business DevelopmentRebecca Caroe
Summary of new tools and techniques to help agency new business development teams succeed. Creative Agency Secrets sells leads to agencies in Brands Seeking Agencies weekly blog post.
Disney’s creative strategy - the dreamer, the realist and the critic - creati...Ananya Jain
For our Creativity and Innovation Management class, we were to analyse a well established and successful creative practice by any company and we chose Disney's Creative Strategy, which has three roles.
How Can You Be in Two Places at Once: Designing Across Space and Timejsokohl
Design often is considered an in-person collaboration. Perhaps, however, we can leverage key principles and base tools to enhance our lives as well as our designs. Not only do we work with people across the hall, across town, and across the country, but we also work with people we never meet.
Technology has provided us the ability to work in many ways, telecommute to save fuel and frustration, reduce travel costs, and use various forms of communication. The promise is there, yet the reality sometimes eludes us.
What's new in Creative Agency New Business DevelopmentRebecca Caroe
Summary of new tools and techniques to help agency new business development teams succeed. Creative Agency Secrets sells leads to agencies in Brands Seeking Agencies weekly blog post.
Disney’s creative strategy - the dreamer, the realist and the critic - creati...Ananya Jain
For our Creativity and Innovation Management class, we were to analyse a well established and successful creative practice by any company and we chose Disney's Creative Strategy, which has three roles.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
Pitching your designs, ideas, media and marketing can be the culmination of all your hard work. It can also be the hardest part! Walk through this helpful guide for pitching your marketing campaigns and related initiatives.
Covers an introduction to communication theory relating to integrated marketing communications in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
Learn about how project management works in advertising.
An updated and narratated version of this presentation is now on SkillShare. Use this code http://skl.sh/2szHyFN to get access free for a month.
Creativity is an odd subject and I learned it hard. But, then I enjoyed learning and sharing the same with the audience. This PPT is a basic content on the topic of creativity and helps in initiating the audience into the subject. Later, the trainer needs to devise the module and methodology or andragogy depending on the target audience.
UPDATED '33 things I know about Art Direction'David Bell
What you will learn form this presentation is how to be a better, or even great Art Director. Following on from my highly successful '33 things I know about Art Direction' presentation this is an update with all of the same good advice but with new examples of work. I hope that you find this helpful.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
Lectures 19 and 20: The Boring Lecture - Valuable Life Strategies for Escapin...Fahri Karakas
ART DESCRIPTION/SYNOPSIS: "THE BORING LECTURE"
“Curiosity and creativity are the new productivity.”
Dr. Fahri Karakas
Despite the abundance of entertainment media at the touch of our fingertips, we easily feel bored these days and we desperately want to escape from our mundane lives. Boredom strikes us particularly hard when we feel trapped by endless tasks, responsibilities, habits, and routines in our lives. We want to escape and immerse ourselves in new worlds – perhaps worlds that are more colorful, exciting, rich, and novel. We seek adventures to save us from all the baggage, drudgery, stress, and anxiety that surrounds us.
‘The Boring Lecture’ invites you to new possibilities and exciting life strategies to escape from boredom. It takes a bit of imagination, courage, and experimentation to get out of boredom (the rut). We will try to escape monotony and mediocrity through embracing uncertainty, curiosity, and wonder. Towards this goal, we take on a cross-disciplinary tour and explore geeks, mavericks, eccentric artists, weirdoes, crazy entrepreneurs, inventors, dreamers, mind-expanding authors, and insane filmmakers. As we travel from the sublime to the ridiculous, we will expand our sense of what is possible. Asteroids, stars, black holes, computer games, books, and movies will accompany us on our wonderful journey.
We will travel through our body, our mind, our sleep, and our dreams. We will try to solve two dozens of mini-puzzles and we will experiment with a dozen mini-learning adventures. We will explore future disruptive innovations and potential trillionaire sectors. We will learn about the new gold rush: The space economy. Finally, we will fly through space and land on Mars. We will learn about the Mars Generation and imagine what daily life might look like on the red planet.
This will be a wild tour – far from boring - are you ready?
Contents:
Review of Last Class
Puzzles
The Boring Lecture:
◦Exercise: Create your Reading Challenge
◦Exercise: Create your own YouTube Channel
◦Exercise: Create your own Manifesto
◦Exercise: Create your own Turnip Prize rubbish art entry
◦Exercise: Creative writing – complete the story
◦Exercise: Seeing with 100 Eyes
◦Exercise: Discuss your Sleep and Dreams
◦Exercise: Imagine disruptive innovations and sectors
◦Exercise: Imagine flying across the universe + daily life on Mars
Mini-Workshop: MIND, BODY, and SLEEP
Mini-Workshop: SPACE and MARS
Key Takeaways
From an innovation session held in a club, early morning, for Media24 in Cape Town.
Everyone got field notebooks and my inescapable goading to use Evernote to capture cultural change and pain points, and a healthy dose of Tom Chi to get them prototyping.
A call to nerdery, niches and documenting their data.
Inside the mind of a master procrastinator - Tim Urban67 Golden Rules
So in college, I was a government major, which means I had to write a lot of papers.Now, when a normal student writes a paper,they might spread the work out a little like this.So,you know--
You get started maybe a little slowly,but you get enough done in the first week that,with some heavier days later on, everything gets done,things stay civil.
And I would want to do that like that.That would be the plan. I would have it all ready to go,but then,actually,the paper would come along,and then I would kind of do this.
Best practices for creating a brand experience strategy, presented by one of our Senior Creative Directors, Karen Chui, at the marketing conference Spikes Asia.
"We want it to go viral." The hardest brief when cats aren't the subject matter. Priceless Productions has been able to find the perfect middle ground of cracking briefs for clients and achieve huge organic reach, with massive viral results. See founder Max Price and Account Manager Lily France talk about the science behind the creative and managing expectation.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
Pitching your designs, ideas, media and marketing can be the culmination of all your hard work. It can also be the hardest part! Walk through this helpful guide for pitching your marketing campaigns and related initiatives.
Covers an introduction to communication theory relating to integrated marketing communications in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
Learn about how project management works in advertising.
An updated and narratated version of this presentation is now on SkillShare. Use this code http://skl.sh/2szHyFN to get access free for a month.
Creativity is an odd subject and I learned it hard. But, then I enjoyed learning and sharing the same with the audience. This PPT is a basic content on the topic of creativity and helps in initiating the audience into the subject. Later, the trainer needs to devise the module and methodology or andragogy depending on the target audience.
UPDATED '33 things I know about Art Direction'David Bell
What you will learn form this presentation is how to be a better, or even great Art Director. Following on from my highly successful '33 things I know about Art Direction' presentation this is an update with all of the same good advice but with new examples of work. I hope that you find this helpful.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
Lectures 19 and 20: The Boring Lecture - Valuable Life Strategies for Escapin...Fahri Karakas
ART DESCRIPTION/SYNOPSIS: "THE BORING LECTURE"
“Curiosity and creativity are the new productivity.”
Dr. Fahri Karakas
Despite the abundance of entertainment media at the touch of our fingertips, we easily feel bored these days and we desperately want to escape from our mundane lives. Boredom strikes us particularly hard when we feel trapped by endless tasks, responsibilities, habits, and routines in our lives. We want to escape and immerse ourselves in new worlds – perhaps worlds that are more colorful, exciting, rich, and novel. We seek adventures to save us from all the baggage, drudgery, stress, and anxiety that surrounds us.
‘The Boring Lecture’ invites you to new possibilities and exciting life strategies to escape from boredom. It takes a bit of imagination, courage, and experimentation to get out of boredom (the rut). We will try to escape monotony and mediocrity through embracing uncertainty, curiosity, and wonder. Towards this goal, we take on a cross-disciplinary tour and explore geeks, mavericks, eccentric artists, weirdoes, crazy entrepreneurs, inventors, dreamers, mind-expanding authors, and insane filmmakers. As we travel from the sublime to the ridiculous, we will expand our sense of what is possible. Asteroids, stars, black holes, computer games, books, and movies will accompany us on our wonderful journey.
We will travel through our body, our mind, our sleep, and our dreams. We will try to solve two dozens of mini-puzzles and we will experiment with a dozen mini-learning adventures. We will explore future disruptive innovations and potential trillionaire sectors. We will learn about the new gold rush: The space economy. Finally, we will fly through space and land on Mars. We will learn about the Mars Generation and imagine what daily life might look like on the red planet.
This will be a wild tour – far from boring - are you ready?
Contents:
Review of Last Class
Puzzles
The Boring Lecture:
◦Exercise: Create your Reading Challenge
◦Exercise: Create your own YouTube Channel
◦Exercise: Create your own Manifesto
◦Exercise: Create your own Turnip Prize rubbish art entry
◦Exercise: Creative writing – complete the story
◦Exercise: Seeing with 100 Eyes
◦Exercise: Discuss your Sleep and Dreams
◦Exercise: Imagine disruptive innovations and sectors
◦Exercise: Imagine flying across the universe + daily life on Mars
Mini-Workshop: MIND, BODY, and SLEEP
Mini-Workshop: SPACE and MARS
Key Takeaways
From an innovation session held in a club, early morning, for Media24 in Cape Town.
Everyone got field notebooks and my inescapable goading to use Evernote to capture cultural change and pain points, and a healthy dose of Tom Chi to get them prototyping.
A call to nerdery, niches and documenting their data.
Inside the mind of a master procrastinator - Tim Urban67 Golden Rules
So in college, I was a government major, which means I had to write a lot of papers.Now, when a normal student writes a paper,they might spread the work out a little like this.So,you know--
You get started maybe a little slowly,but you get enough done in the first week that,with some heavier days later on, everything gets done,things stay civil.
And I would want to do that like that.That would be the plan. I would have it all ready to go,but then,actually,the paper would come along,and then I would kind of do this.
Best practices for creating a brand experience strategy, presented by one of our Senior Creative Directors, Karen Chui, at the marketing conference Spikes Asia.
"We want it to go viral." The hardest brief when cats aren't the subject matter. Priceless Productions has been able to find the perfect middle ground of cracking briefs for clients and achieve huge organic reach, with massive viral results. See founder Max Price and Account Manager Lily France talk about the science behind the creative and managing expectation.
Kick-Starting Creativity for AAF Rio Grande ValleyJoe Fournet
A presentation of various tips on creative thinking and approaches to enhance one's creative atmosphere and attitude. It's silly, serious, fun and, most importantly, doable.
This interactive lessons demonstrates the importance of non-verbal communication by examing works of art. Non-verbal communication is identified and then practical tips are given that they can use to make their public speaking more effective. The session is interactive, students are asked to complete 10 questions after viewing.
This presentation was prepared for a talk I was asked to give in 2014 at an International Conference on 'Glocal' (global + local) Education.
I showcased some examples of using technology and the Internet in my marketing lectures.
This lecture was developed and presented as an extra class for a 2nd year group of Advertising students.
The content of this lecture focuses specifically on the mobile landscape in South Africa and Africa.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.