Continuous improvement (also called continual improvement) is a quality philosophy that seeks to improve processes on an ongoing basis. It involves measuring effectiveness, identifying opportunities for improvement, implementing small changes, and continually striving to meet more challenging goals. Key aspects of continuous improvement include establishing a quality culture, driving out fear, providing feedback mechanisms, responding quickly to customer needs, and standardizing procedures while continuously improving them. Common tools for continuous improvement include total quality management, kaizen, lean manufacturing, Six Sigma, and PDCA/PDSA cycles. Benefits include reduced waste, increased efficiency and quality, and lower costs.