Apple uses a variety of management approaches including classical, human relations, systems, and contingency approaches to consistently introduce innovative products and stay ahead of competitors in the mobile and laptop industries. These approaches focus on formal structure and hierarchy, social factors, integrating classical and human relations views, and adapting to situational variables. Apple is an example of a company that relies on different management approaches depending on the situation to achieve consistent sales over time.

1. Management Approach Used By Apple
Management is defined as an organization, which runs
formally for running a business in a systematic manner or
which is used as development or progressing of
organisation. It also helps to know the difference between
Leader and sub-ordinates in an organization.
There are many issues and challenges of Management,
which is depended on whether the Business is Large Scale,
Small Scale or Medium Scale.
The main challenge of Apple is to stay ahead of close
competitors like Samsung, HTC and Blackberry by
introducing innovating products in Mobiles and Laptops.
Some Management organisations have many issues but they
are very persistent to overcome any problem in the
organisation because they are flexible and competent like
Apple.
Apple is an example for managements, which has probably
all the approaches to management like Classical, Human
Relations, Systems and Contingency because they have to
rely on each other for consistence sales over the year.
 Classical Approach: It mainly refers to purpose, formal
structure, hierarchy of management, technical
requirements and common principles of Organisation.
 Human Relations: Attention to social factors at work,
groups, leadership, the informal organisation and
behavior of people.
 Systems: Integration of the classical and human
relations approaches. Importance of the socio-technical
system. Mainly organisation within its external
environment.

2.  Contingency: Form of structure, management and
success of the organisation dependent upon a range of
situational variables.
References:
1.Mullins, J.L. and Christy G. (2013) Management
and Organisational Behaviour 10th edition. United
Kingdom: Pearson Books, pages 40-45