Make IT work to achieve Business Gain. We breakdown the needs for a winning architecture technique with a template example based approach. Feel free to reach out to and if more details are required or you have an opportunity to explore

1. All Rights Reserved. Confidential.
TitleEnterprise Change Management Capability
A value proposition to enrich Business Information Managed Services
September 2012
andy@parkins.uk.com 778 554 5673

2. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
“Enabling an effective enterprise change management capability
increases an organization’s competitive business advantage and
protects its triple bottom line (People, Profit & Product).”
Change-management.org
Enterprise Change Management (ECM) is the practice of optimizing the end-
to-end flow of trusted business information to increase customer
satisfaction, gain competitive advantage and protect the bottom line.
ECM provides for five times more ROI than IT asset refresh work alone

3. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
Enterprise Change Management (ECM) proposal
This proposal identifies an exciting value proposition to develop a
unique ECM service offering to enrich business performance
capability and provide sustainable customer value.
“Resolving complex problems by making informed
decisions means knowing which way up the jigsaw
pieces are facing… and how they must fit together”

4. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
Information integrity is the secret to competitive business gain
Trusted business information pushed into decision maker hands improves
organizational efficiency and maintains operating cost. As a business
function, Enterprise Architecture exists to achieve this outcome.
INFORMATION = DATA + INTEGRITY

5. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
Terminology consistency check
• Information: Data validated using agreed business rules to give context and
time based value to inform decision making capability e.g. An active customer account
• Capability: The combination of people, working in collaboration with agreed
practices and toolsets to deliver customer service e.g. Managed IT Services
• Business Service – a logical grouping of customer recognizable business
functions provided in a quantifiable and measurable way e.g. Change Management
• Framework – a logical knowledge structure used to communicate interlinked
relationships and achieve high levels of quality and consistency across multiple
stakeholder perspectives. e.g. benefit management framework

6. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
Critical Success Factors: ECM Value Proposition
1. Provide best-in-class Enterprise
Change Management capability
2. Mitigate the risk from changes to
information flows
3. Build in-house expertise
4. Obtain sponsorship ‘buy-in’ and
on-going stakeholder loyalty
5. Build brand and quality into all
change products
 Demonstrate quality agile delivery
and market differentiation
 Ensure effective implementation of
business services and products
 Direct suppliers towards creating
buy-forward opportunities
 Deliver visible knowledge transfer
and sought-after services
 Provide effective practices and
brand recognition
What is required? How is it achieved?

7. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
key challenges in achieving a sustainable EMC
• Motivating people to showing progressive quality gains in full business
solution development at key stages not just the delivery dates
• Evolving customer demands mean managed service organizations must be
business performance focused not just a technology performance supplier.
• Many support organizations need help to unified their change management
practices and toolsets to deliver enterprise-wide value.
• There is no best in class and proven end-to-end support model that is
dominant or proven. Practical ECM delivery experience is critical to success
• Providing a change management practice to meet changing customer
needs and business outcomes is critical to sustaining ongoing simplification
Quality–driven frameworks underpin modern ECM capability offerings

8. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
EMC Value Proposition 7-step approach
1. Agree ECM capability frameworks to integrate – “kick the tires”
2. Establish branding approach to bring ECM capability to life
3. Create first generation product set for business trials
4. Review learnings and identify champions and benefit targets
5. Build ECM knowledge base and pilot with “friendly customers”
6. Review benefit satisfaction gains made with customers
7. Refine and develop product set and train staff & associates
Ideally to be run as a discreet project to ensure stakeholder
collaboration and enterprise-wide knowledge sharing

9. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
The following slides outline key change
frameworks and tools that can be
included within a branded ECM
capability to enable competitive and
market differentiation.
(Further detail on these and other frameworks and their toolsets can be provided on request

10. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
A unified Enterprise Change Management capability
Enterprise Architecture
(Capability Framework)
Business Planning
(Solution Framework)
IT Asset Management
(Lifecycle framework)
Corporate Portfolio
Management
(Benefit Framework)
Business Program
Management
(Outcome Framework)
Project Management
(Asset delivery
Framework)
Transformation of
Business Management
practices to achieve
enterprise value
Business Solutions Management controls
Business change management communication
An ECM capability consists of a number of integrated frameworks and proven tools to
provide a rich customer change management experience and knowledge repository

11. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
ECM Benefit Management Framework
The Benefit Statement
The Benefit Contract
The Benefit Account
Business Change Leader
Business Delivery Manager
Business Capability Owner
Business Performance
Business Capability Lifecycle
IT Asset LifecycleV
V
V
V
V
V
V
V
V
V
Technology Performance

12. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
Discover
ECM Business Program Management Framework
What business performance challenges
need addressing now to move forward?
What value is achieved from securing
the right business mandate?
What is the best business solution
At this time to secure success?
What are the quickest ways
to deliver the most benefits?
How much actual customer value
has been harvested from the
result?
The program management framework supports outcome driven agile delivery
Value
Viable
Deliver
Assess
Maturing
Business
Capability
People +
Process +
Tools

13. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
ECM Business Change Tools
Products 1 & 3 identify value while 2 & 4 drive action, Focus is always on capability of the business
Goal: Focus on defining outcome based value to drive the business decision case for change
Business
Capability
Catalogue
People, Process & tools

14. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
ECM Strategy On A Page (S.O.A.P) Template
Executive focus:
Leadership focus:
Operational focus:
A stakeholder working communication tool to gain business capability alignment

15. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
ECM Business Blueprint template
(explains strategy impact as well as the strategy)
• Shares business innovation thinking to mature business functions (why).
• Separates drivers for functional maturity (what) from solution definitions (how)
• Captures business principles driving simplicity & efficiency in context to capability.
• Expresses the business value in undertaking the change journey to foster support
- Customer Impact: Value to customers
- Value impact: How to reduce operational complexity and process duplication
- Stakeholder Impact: on investors, business partners and suppliers
- Employee Impact: Operational improvements through new ways of working, roles etc.
- Performance impact: KPI/KRI functional measures for success
- Information impact: How change will improve enterprise information flows
• Communicates to stakeholders what changes will occur by doing things differently
• Aligns the impact of organization change to the enterprise benefits being stated.

16. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
ECM Business Planning Framework
Business Unit
How does it change the way we work?
Business Sponsor
Does it achieve the outcome I am looking for? Other Business Users
Does it make my job more rewarding?
IT Business Unit
Is it sustainable /supportable?

17. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
ECM Solution Governance Framework
Organizational
Behavior
Business
Focus
Organizational
Focus
Business
change
management
approach
Solution
Driven
Approach
Key
deliverables
Governance
Approach
Governance
body
OPTOMIZE the
business
Enterprise
Driven Value
Business unit /
Transformation
Portfolio
Management
Enterprise
Architecture
Principles, Policy
Patterns,
Strategy
Business
Operating
Models
Benefit
Realization
(Value)
Main Board
PLAN the
business
Business
Unit
Outcomes
Business
Capability
Maturity /
Simplicity
Program
Management
Solution
Architecture
Capability
maturity
blueprints &
roadmaps,
Business
Solution
Specifications,
Program
Business case
Solution
Governance
(Viability)
Business
Executives
RUN the
business
Project
Delivery
Outputs
Business
Service
Execution &
value based
reporting
Project
Management
Systems
Engineering
Project business
case. Physical
solution design,
implementation
plan
Delivery
Governance
(Doability)
Peer Quality
review group

18. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
ECM Enterprise Architecture Unified Solution Framework

19. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
Manage
Data
Analyze
Data
Model
Business
Assess
Impact
Manage
Change
· Capability Based Enterprise
Planning
· Business Case Planning and
Options Identification
· Business and Technology
Blueprint
· Distributed Modeling Teams
· Knowledgebase Interaction
· Drill Down analysis
· Perspective-based analysis
· ‘So what’ Problem and Gap
Analysis
· Interactive business
Communication
· Dashboard / Scorecards
· Stakeholder Collaboration
· Publish Viewpoint Channels
· Capability Transformation
Management & Support
· Data Quality and Integrity
· Enterprise Meta-data
Configuration
· Data Sources
· Data Transformation
· Data / System Integration
· ‘What if’ options analysis
· Process Visualization
· As-Is versus To-Be Analysis
· Capability Transformation
(Business and Technology
services)
· Dependency-based impact
analysis
· Solution Governance &
capability assurance
· Version Control & Configuration
Management
· Business & Technical Support
· Education and Training
· Content Management
· Functional Control and Security
· Team management
1 Manage
information
2
Analyze
Problem
3 Model
Opportunity
4
Assess
impacts
5
Manage
change
ECM Knowledge Retention Framework
Business Unit stakeholders
What is the value and impact in doing it?
Business Sponsor
Does it achieve my outcomes?
Other Business Users
How will it make my job more rewarding?
Technology Business Unit
Is it sustainable /supportable?

20. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
ECM Vendor Performance Framework
Levels
Initiative /
Project
Business Unit /
Program
Enterprise /
Portfolio
Champion
Role to produce
product
Role to produce
product
Role to produce
product
Expert
Role to produce
product
Role to produce
product
Role to produce
product
Practitioner
Role to produce
product
Role to produce
product
Role to produce
product
Emerging
Role to produce
product
Role to produce
product
Role to produce
product
Service for Assistance
Responsible Contractor
Service for Performance
Accountable Consultant
Value from a solution
Value of a product
Vendor KPI Metrics = Energy Value & Innovation

21. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
ECM Business Integration Maturity Framework
Organizational Focus Business Requirement
Level 1. Technical Integration Point 2 Point dataBusiness Unit Opportunity
Information Integration Unified InformationOperational Efficiencies
Functional Integration Service OrientedBusiness Outcomes
Corporate Integration Knowledge DrivenCorporate benefit
Enterprise Integration InteroperabilityCompetitive Agility
Integration Strategy
Level 2
Level 3
Level 4
Level 5
BusinessDrivers:TacticaltoStrategic
Moving Business Unit solutions from silo to integrated

22. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
Enterprise Business Technology platform
Business Usability
• Business function and Information portal
• Mobile access always on
Knowledge services
• Knowledge driven business services (BI, analytics etc)
• Event driven business decision making functions
Information Management
• Unified & trusted business information on demand
• Content, document & record management
Data Network
• Business Technology platform management capability
Business
Performance
Gains
Technology
Performance
Gains
Business
Outcome
Driven
Delivery &
Support

23. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
Recap EMC proposition 7-step approach
Ideally to be run as a discreet in-house project to ensure stakeholder
collaboration and enterprise-wide knowledge sharing
1. Agree ECM capability frameworks to integrate – “kick the tires”
2. Establish branding approach to bring ECM capability to life
3. Create first generation product set for business trials
4. Review learnings and identify champions and benefit targets
5. Build ECM knowledge base and pilot with “friendly customers”
6. Review benefit satisfaction gains made with customers
7. Refine and develop product set and train staff & associates

24. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
Business efficiency = Enterprise Change Management
Collaborating with Sponsors, Change Leaders & Business
Stakeholders to drive information integration will align business
strategies to corporate goals. By using so-what and what-if
scenario planning to prioritize business change roadmaps the
result is integrated business systems.
Architecture driven ECM capability
provides a proven information
sharing approach to facilitate
business decision making.

25. Scoring Business Capability maturity ambition
• Stakeholder engagement and communication 1 4
• Building integrated business solutions 1 3
• Business outcome focused development 1 3
• Business Functional Integration. 1 3
• Business Program based delivery approach. 1 3
• Information integrity and compliance. 1 4
• Executive perceptions of capability driven value. 1 4
Maturity score today and ambition
1 = function, 2 = enable, 3= contribute, 4=Differentiate, 5= Transform

26. Bring Energy, Think Innovation, Add Value
Andy Parkins – Business Technology Leader
778-554-5673
Thank You

27. All Rights Reserved.
Confidential.
Bring Energy, Think Innovation, Add Value
Enterprise Business Performance framework
(Add competitive advantage & customer value)
Business Blueprints
To improve capability (strategy & impact)
Business Reference Model
Enterprise Change Management coordination
Business Change Portfolio
(Doability of tasks & projects)
2) Informed Decision Making
1) Ongoing Benefit Harvesting
3) Outcome Driven Activities
(Push trusted information into the right hands)
(Right actions that achieve the right business gains)
People
Profit
Product
Customer Service
(Internal & external)
Enterprise Simplification
(O&M savings)
Operational Efficiency
(Information flows)