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Social Media Marketing Strategy- Ritu Sharma

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Social Media Marketing Strategy- Ritu Sharma

  1. 1. Social MediaMarketing Strategy Ritu Sharma @ritusharma1 Follow along #sm4npLong Beach Nonprofit partnership 1
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  4. 4. Why Social Media?•Low barrier To Entry•Level Playing Field•Perfect for Peer Asks•“Everyone is Smarter ThanAnyone” 4
  5. 5. How is Social Media used?• MARKETING• FUNDRAISING• ADVOCACY• STAFF & VOLUNTEER RECRUITMENT 5
  6. 6. IDENTIFY RECRUIT ENGAGE ACTIVATE 6
  7. 7. IDENTIFY 7
  8. 8. RECRUIT 8
  9. 9. ENGAGE 9
  10. 10. ACTIVATE 10
  11. 11. TAKE A STEP BACK… TO MOVE FORWARD 11
  12. 12. Integrated Marketing Plan•Objectives•Audiences•Strategies•Tactics 12
  13. 13. Integrated Marketing Plan•Timelines•Budgets•Resources 13
  14. 14. Integrated Marketing Plan • FACEBOOK • TWITTER SOCIAL PARTNERS MEDIA • LINKEDIN • YOUTUBEPR EMAIL • BLOG • TUMBLRDIRECT MAIL SEO • FLICKR • INSTAGRAM PHONE 14
  15. 15. Identify Your Audience•History & Experience•Facebook Insights•Google Analytics•RowFeeder.com/reports 15
  16. 16. FacebookFacebook.com/nonprofits•Invite People•Post Photos & Videos•Create Events•Facebook Ads•fundraising campaigns 16
  17. 17. Twitter•Following Others•Low Hanging Fruit•Post Regularly•RT Often & Liberally•Create a Hashtag•Participate In #ff 17
  18. 18. YoutubeYoutube.com/nonprofits•Create Vlogs, PSA’s & appeals•Drive fundraising via googlecheckout•Create “Call to action” textoverlays 18
  19. 19. LinkedIn Linked.com/nonprofits•Create organization profile•Link every employee, boardmember & Volunteer•Ask for testimonials•Join Groups•Post blogs & useful info 19
  20. 20. Create A Social Media Policy 20
  21. 21. Listen 21
  22. 22. Create anEditorial Calendar 22
  23. 23. Killer content – Add value 23
  24. 24. Use Scheduling Tools 24
  25. 25. Measure & Optimize 25
  26. 26. Thank You!Ritu@SM4NP.org @RituSharma1 26

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