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MALALA
YOUSAFZAI
BASMA BASMA
JEFF MORTENSEN
MICHELLE NIE
UNIVERSITY OF CALIFORNIA, BERKELEY
HAAS SCHOOL OF BUSINESS
UGBA 192AC FALL 2016
INTRODUCTION
“ONE CHILD, ONE TEACHER, ONE
BOOK, AND ONE PEN
CAN CHANGE THE WORLD.”
TIMELINE
2011 20132012 2014
DECEMBER
Wins Pakistan's
National Youth
Peace Prize
OCTOBER
Shot by Taliban in
school bus;
I Am Malala
petition created
SEPTEMBER
Nominated for
the Nobel Peace
Prize 2014
OCTOBER
Malala becomes
youngest Nobel
Peace Prize
recipient
MALALA WINS PAKISTAN NATIONAL
YOUTH PEACE PRIZE
SCHOOL BUS WHERE MALALA WAS SHOT
MALALA RECOVERS IN HOSPITAL IN
BIRMINGHAM, ENGLAND
MALALA AWARDED NOBEL PEACE PRIZE
TWITTER
SOCIAL MEDIA
PLATFORMS:
SOCIAL
MEDIA
OVERVIEW
#Malala
#MalalaYousafzai
Source: Follow the Hashtag & Keyhole
WESTERN CELEBRITY ENGAGEMENTAfter October 12, 2012 Shooting
After Nobel nomination and international fame
WESTERN CELEBRITY ENGAGEMENT
CRITICISM ON SOCIAL MEDIA
From Pakistani media and individuals
MALALA ON
SOCIAL MEDIA:
“I haven’t gotten on Twitter or Facebook
yet…"
(but @MalalaFund tweets)
PLANS FOR FUTURE WIKIPEDIA
RESEARCH
Build on Thomas & Shukul's research by segmenting the social
media reaction by stages in the Malala movement
Use online tools to identify the most influential and active
public figures in the social media movement
Dig deeper on why there has been strong anti-Malala
sentiment in Pakistan
Research Malala's ideas on how young people should use
social media
THANK YOUANY QUESTIONS?
Thomas, Elsa Ashish, and Rashid Narain Shukul.
“Framing of Malala Yousafzai: A Comparative
Analysis of News Coverage in Western and
Pakistani Mainstream English Print and
Alternative Media.” Media Asia (February 16,
2016): 1–17.
Bruns, Axel, Tim Highfield, and Jean Burgess.
“The Arab Spring and Social Media Audiences:
English and Arabic Twitter Users and Their
Networks.” American Behavioral Scientist 57, no.
7 (July 1, 2013): 871–98.
Khan, M. Ilyas. "The Antagonism towards Malala
in Pakistan." BBC News. BBC, 10 Oct. 2014. Web.
11 Dec. 2016.
Shontell, Alyson. "Why 17-Year-Old Nobel Peace
Prize Winner Malala Yousafzai Doesn't Have A
Cell Phone Or Use Facebook." Business Insider.
Business Insider, 10 Oct. 2014. Web. 11 Dec.
2016.
Allbritton, Chris. "Why So Many Pakistanis Hate
Their Nobel Peace Prize Winner." The Daily
Beast. The Daily Beast Company, 10 Oct. 2014.
Web. 11 Dec. 2016.
"Followthehashtag // Twitter Intelligence and
Analytics." Followthehashtag.com. DNOiSE, n.d.
Web. 11 Dec. 2016.
SOURCES

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Malala Yousafzai UGBA 192AC Final Presentation

  • 1. MALALA YOUSAFZAI BASMA BASMA JEFF MORTENSEN MICHELLE NIE UNIVERSITY OF CALIFORNIA, BERKELEY HAAS SCHOOL OF BUSINESS UGBA 192AC FALL 2016
  • 2. INTRODUCTION “ONE CHILD, ONE TEACHER, ONE BOOK, AND ONE PEN CAN CHANGE THE WORLD.”
  • 3. TIMELINE 2011 20132012 2014 DECEMBER Wins Pakistan's National Youth Peace Prize OCTOBER Shot by Taliban in school bus; I Am Malala petition created SEPTEMBER Nominated for the Nobel Peace Prize 2014 OCTOBER Malala becomes youngest Nobel Peace Prize recipient
  • 4. MALALA WINS PAKISTAN NATIONAL YOUTH PEACE PRIZE
  • 5. SCHOOL BUS WHERE MALALA WAS SHOT
  • 6. MALALA RECOVERS IN HOSPITAL IN BIRMINGHAM, ENGLAND
  • 7. MALALA AWARDED NOBEL PEACE PRIZE
  • 10. WESTERN CELEBRITY ENGAGEMENTAfter October 12, 2012 Shooting
  • 11. After Nobel nomination and international fame WESTERN CELEBRITY ENGAGEMENT
  • 12. CRITICISM ON SOCIAL MEDIA From Pakistani media and individuals
  • 13. MALALA ON SOCIAL MEDIA: “I haven’t gotten on Twitter or Facebook yet…" (but @MalalaFund tweets)
  • 14. PLANS FOR FUTURE WIKIPEDIA RESEARCH Build on Thomas & Shukul's research by segmenting the social media reaction by stages in the Malala movement Use online tools to identify the most influential and active public figures in the social media movement Dig deeper on why there has been strong anti-Malala sentiment in Pakistan Research Malala's ideas on how young people should use social media
  • 16. Thomas, Elsa Ashish, and Rashid Narain Shukul. “Framing of Malala Yousafzai: A Comparative Analysis of News Coverage in Western and Pakistani Mainstream English Print and Alternative Media.” Media Asia (February 16, 2016): 1–17. Bruns, Axel, Tim Highfield, and Jean Burgess. “The Arab Spring and Social Media Audiences: English and Arabic Twitter Users and Their Networks.” American Behavioral Scientist 57, no. 7 (July 1, 2013): 871–98. Khan, M. Ilyas. "The Antagonism towards Malala in Pakistan." BBC News. BBC, 10 Oct. 2014. Web. 11 Dec. 2016. Shontell, Alyson. "Why 17-Year-Old Nobel Peace Prize Winner Malala Yousafzai Doesn't Have A Cell Phone Or Use Facebook." Business Insider. Business Insider, 10 Oct. 2014. Web. 11 Dec. 2016. Allbritton, Chris. "Why So Many Pakistanis Hate Their Nobel Peace Prize Winner." The Daily Beast. The Daily Beast Company, 10 Oct. 2014. Web. 11 Dec. 2016. "Followthehashtag // Twitter Intelligence and Analytics." Followthehashtag.com. DNOiSE, n.d. Web. 11 Dec. 2016. SOURCES