The document discusses social media usage and opportunities for businesses in Bangladesh. It notes that Facebook has 7.4 million users in Bangladesh, with 6.4 million mobile users, and adds a new user every 20 minutes. LinkedIn has over 800,000 Bangladeshi users and is mostly used professionally. YouTube and Twitter also have significant user bases. The document recommends that businesses use social media to connect with customers, build their brand, market products, manage reputation, boost sales, and engage existing customers. Prioritizing social media allows businesses to be more visible, strengthen their brand, boost sales, share expertise, and receive customer feedback.

1. Prepared By
Rizwanur Rahman Khan (Rizwan)
Senior Officer
Corporate Affairs

3.  Facebook-There are 7.4 million Facebook users in Bangladesh (May 4th,
2014) and 6.4 million are using Facebook from mobile devices! Facebook
adds one new user in Bangladesh in every 20 minuets
 LinkedIn– A professional network that allows you to be introduced to
and collaborate with other professionals. Currently there are 8, 01,974
LinkedIn users in Bangladesh.
 YouTube – YouTube is a website designed for sharing video. Millions of
users around the world have created accounts on the site that allow
them to upload videos.
 Twitter – Twitter is an information network made up of 140-character
messages called Tweets.
 Social Media
 Better Choice for Bangladeshi Business
 Everyone is trying to be on Facebook
 Number of YouTube user not that bad
 Twitter not yet widely used
 LinkedIn mostly used by professionals

4. Connect to customers
Build relationships
Build your Brand
Reach a New Audience
Marketing new products
Provide information
Survey and feedback
Manage online reputation
Boost sales with special offers and discounts
Keep an eye on competition
Promote your company blog
Engage with Existing Customers
Influence Friends and Fans

5. Making social media a priority for your business will allow
your business to:
Be found!
Establish a stronger brand
Boost sales
Share expertise and knowledge
Tap into the wisdom of customers
Interact and receive valuable customer feedback
Free advertising: satisfied customers talk about your
company, this is the strongest word-of-mouth-marketing
Build a community