SlideShare a Scribd company logo
Masashi Kawamura / CD & Co-Founder / PARTY Inc.
Making new ways to Make
FITC 2014 //
PARTY
!
CREATIVE LAB FOUNDED IN 2011
OFFICES IN TOKYO AND NEW YORK
!
GUNN REPORT: THE MOST AWARDED DIGITAL AGENCY OF THE WORLD 4TH PLACE
SPIKES ASIA: INDEPENDENT AGENCY OF THE YEAR 2012 & 2013
THE DIRECTORY: WORLD’S TOP DIGITAL AGENCY 2012 1ST PLACE
WE EXPERIMENT IN COMBINING
STORYTELLING & TECHNOLOGY
TO CREATE ENGAGING EXPERIENCES
MAKE DIFFERENT THINGS
BY MAKING THINGS DIFFERENTLY.
{ }
CREATE YOUR OWN TOOLS
CREATE A NEW CREATIVE PROCESS
USE TECHNOLOGY IN A DIFFERENT WAY
{ }
CREATE YOUR OWN TOOLS
 
Music video made by 189 spinning discs. The project was
crowdfunded, and people were able to buy the actual discs.
Phenakistoscope Music Video > SOUR “Life is Music”
http://lifeismusic.jp
CREATE A NEW CREATIVE PROCESS
 
We opened a 3D photo booth & store in Harajuku. People were able
to get a 3D scan, and buy their mini figurines.
3D Photo Booth > “Omote 3D Shashin Kan”
http://www.omote3d.com
 
We created a concept car in collaboration with Toyota. The idea was
a more intuitive car that grows with the driver.
Concept Car > Toyota “FV2”
http://www.toyota-global.com/tokyoms2013/fv2/
USE TECHNOLOGY IN A DIFFERENT WAY
 
We created life-sized Lady Gaga dolls, which had built-in bone
conduction speakers. Fans can hug the doll to listen to her album.
Doll Music Player > Lady Gaga “Gagadoll”
http://gagadoll.jp
 
3D Printed Music Video > Cut Copy “We are Explorers”
http://www.toyota-global.com/toytoyota/en/index.html
Music video made by 200 3D printed figurines. The 3D datas were
downloadable on Bit Torrent for the fans.
 
Anti-social Fashion line > Trident “FOCUS: Life Gear”
keeplifeinfocus.com
A fashion line made of radio frequency shielding fabric, that
disconnects all of your mobile device connections.
CREATE YOUR OWN TOOLS
CREATE A NEW CREATIVE PROCESS
USE TECHNOLOGY IN A DIFFERENT WAY
{ }
MAKE DIFFERENT THINGS
BY MAKING THINGS DIFFERENTLY.
{ }
Thank you.
@masakawa | http://prty.jp | http://masakawa.com

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Making New Ways to Make with Masashi Kawamura

  • 1. Masashi Kawamura / CD & Co-Founder / PARTY Inc. Making new ways to Make FITC 2014 //
  • 2.
  • 3. PARTY ! CREATIVE LAB FOUNDED IN 2011 OFFICES IN TOKYO AND NEW YORK ! GUNN REPORT: THE MOST AWARDED DIGITAL AGENCY OF THE WORLD 4TH PLACE SPIKES ASIA: INDEPENDENT AGENCY OF THE YEAR 2012 & 2013 THE DIRECTORY: WORLD’S TOP DIGITAL AGENCY 2012 1ST PLACE
  • 4. WE EXPERIMENT IN COMBINING STORYTELLING & TECHNOLOGY TO CREATE ENGAGING EXPERIENCES
  • 5.
  • 6. MAKE DIFFERENT THINGS BY MAKING THINGS DIFFERENTLY. { }
  • 7. CREATE YOUR OWN TOOLS CREATE A NEW CREATIVE PROCESS USE TECHNOLOGY IN A DIFFERENT WAY { }
  • 9.   Music video made by 189 spinning discs. The project was crowdfunded, and people were able to buy the actual discs. Phenakistoscope Music Video > SOUR “Life is Music” http://lifeismusic.jp
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. CREATE A NEW CREATIVE PROCESS
  • 16.   We opened a 3D photo booth & store in Harajuku. People were able to get a 3D scan, and buy their mini figurines. 3D Photo Booth > “Omote 3D Shashin Kan” http://www.omote3d.com
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.   We created a concept car in collaboration with Toyota. The idea was a more intuitive car that grows with the driver. Concept Car > Toyota “FV2” http://www.toyota-global.com/tokyoms2013/fv2/
  • 22.
  • 23.
  • 24. USE TECHNOLOGY IN A DIFFERENT WAY
  • 25.   We created life-sized Lady Gaga dolls, which had built-in bone conduction speakers. Fans can hug the doll to listen to her album. Doll Music Player > Lady Gaga “Gagadoll” http://gagadoll.jp
  • 26.
  • 27.   3D Printed Music Video > Cut Copy “We are Explorers” http://www.toyota-global.com/toytoyota/en/index.html Music video made by 200 3D printed figurines. The 3D datas were downloadable on Bit Torrent for the fans.
  • 28.
  • 29.
  • 30.   Anti-social Fashion line > Trident “FOCUS: Life Gear” keeplifeinfocus.com A fashion line made of radio frequency shielding fabric, that disconnects all of your mobile device connections.
  • 31.
  • 32.
  • 33.
  • 34. CREATE YOUR OWN TOOLS CREATE A NEW CREATIVE PROCESS USE TECHNOLOGY IN A DIFFERENT WAY { }
  • 35. MAKE DIFFERENT THINGS BY MAKING THINGS DIFFERENTLY. { }
  • 36. Thank you. @masakawa | http://prty.jp | http://masakawa.com