Masashi Kawamura is the co-founder and creative director of PARTY Inc., a creative agency founded in 2011 with offices in Tokyo and New York. PARTY Inc. is recognized as one of the top digital agencies in the world, having won numerous awards including being ranked 4th in the Gunn Report as the most awarded digital agency worldwide. Kawamura's presentation advocates for experimenting with combining storytelling and technology to create engaging experiences, making different things by making things differently through creating your own tools, creative processes, and using technology in new ways.