The Life of <p>
with Jason Pamental
Presented at FITC Toronto 2015
More info at www.fitc.ca
Beautiful, Readable, Responsive Typography from the Inside Out.
Typographic design has been evolving and improving for centuries, but it’s only been in the past few years that we’ve been able to bring that design sensibility to the web in a meaningful way. We’ll look at design from the content out—starting with the smallest chunk of content: the paragraph. Even inside this smallest component, there is a whole world to explore: paragraph styles over time, link styles, heading relationships, pull quotes and more.
We’ll explore the varying ways the lowly <p> has been designed in print—from the earliest printed works on through to today—and look at how those styles can be implemented in clean, repeatable, reusable CSS that looks good and requires little-to-no manual intervention from your content editors. The best design for the web has to be in a system that can move, scale and adapt to any screen: from wearables to phones to laptops and beyond. Great typography is the most secure foundation, so it pays to get it right. Making sure that your design remains usable, fast, consistent and compelling as content changes and scales is critical to its success.
A journey of a thousand miles begins with a single step—and every great story starts with a single <p>.
Learn about the elements of typographic style for the responsive web.
Print/web designers and front-end developers.
ASSUMED AUDIENCE KNOWLEDGE
Basic knowledge of typography, HTML & CSS.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
How really responsive design starts from the content out.
How to start with the smallest chunk of content (the <p>) and build a typographic system around it.
How much traditional typographic design techniques can be translated for the web (and how to do it!).
How to implement web fonts properly for best performance and UX.
How to choose between free, self-hosted and service-based fonts (and why!).