2. I began with the basic conventions of a poster such
as the BDFC certificate, the company which had
made the film i.e. Hammer and paramount and
also the institutional information. This means that
I have all the basic conventions of a poster.

3. •I then began experimenting
with three different photos to
see which one I thought was
more effective.

5. • I uses the brush tool to blacken out the dolls eyes
which I believe makes the doll look evil. I then
contrasted the colours to make the dolls hair
stand out more vibrant and red, which can also
be a convention of danger. I believe that only
showing half of the dolls face shows conventions
that the doll is hiding something.

7. • I did the same as the first photo only this time a
blackened out the girls eyes and not the doll,
which shows conventions that the girl has been
possessed and also suggests that she has no soul.
I used the “magic wand” tool to cut around the
girl and I then blurred her hair so that she would
blend in with the backdrop. I then used the burn
tool to make her hair darker so that her face
looks hidden, showing conventions of mystery
behind the girl.

9. What I did
• I used the magic wand tool to cut around the
girl, then using the blur tool I blurred the
outside of her image to blend in with the
background. I used the burn tool to make her
hair stand out brightly against her face which I
then saturated to show conventions of
lifelessness as her face has no colour. I darkened
her eyes out again but kept the eyes of the doll,
to suggest that the doll is “normal” but the girl is
not.

10. Final photo
• I decided to go with photo three because it
appeared more frightening than the others and
also it covered the entire poster, making it stand
out. I also liked the idea of draining the colour
out of the girls face to show conventions of
death.

11. I thought the tagline
Tagline “she wants to play”
was effective because
you don’t know who
the poster is talking
about; the doll or the
girl. I used a dot
effect behind “play”
in red to show
conventions of blood,
denoting that the
term “play” has a
sinister atmosphere
about it.

12. • I have used “Dead central” for my
Critic review critic review as they are known for
their reviews on various horror
movies. I used the phrase “its spine
chilling” because the language is
effective in the colour grey because it
has conventions of lifelessness,
isolation and mystery.

13. Date release and website
• I used the numbers 13 and 6
because they are associated with
the devil so if it is released on
this date it will make the
audience feel nervous but
excited to see it. I also added a
website “playwithdolly.com”
which means the audience can
interact with the film as well as
make them excited to see what
will happen if you go onto the
website to “play with dolly” I
used the colour red for the date
to make it stand out but also
conventions of danger.

14. • I used the “Papryus” font for
Title the title “Dolly” because it
looks simple yet sinister as
the red shows conventions of
blood and danger