The document discusses the production of a student film called "Akumu San". It describes how the students created fake premiere tickets using an online generator to make them look authentic. It then outlines the film's narrative about friends summoning a demon from a game found online and being unable to get rid of it. The document also discusses decisions made regarding the narrative, problematic casting, the film poster linking to the trailer and magazine cover, and how the trailer was influenced by other successful horror films.

1. Tickets for Premiere/Promotion

2. These are the tickets that we created for our premiere. We
wanted for them to look traditional and old fashioned how
cinema tickets used to be, so we used a website called
faketicketgenerator.com. They were created in a style that
looked professional and realistic, as it allowed us to put all
our own details in them.

3. Promotion/Presentation
• We then created a presentation to explain our
film’s narrative, show links between our
products and generally use it as a chance to
explain our film and give our audience an
understanding of the film before watching the
trailer.

4. The journey of ‘Akumu
San’
By: Naomi, Holly and Shivani
(Nocturnal Productions)

5. Narrative
o We came up with the Narrative based on a
game we discovered on the deep web, or more
commonly known as Twitter.
o This game was called Daruma San, but we
decided to change the name as we did not want
to risk summoning an actual demon.
o Our narrative was basically that a group of
friends summon the demon, and they are
unable to get rid of her, thus ensuing death and
destruction.

6. Decisions for narrative
o We decided to link our narrative to a moral panic of technology,
as a lot of films use it to add to the horror effect, such as
‘Unfriended’(2016) and ‘Friend Request’(2016). We also
incorporated this moral panic because we found the game on
Twitter and so we used this in our production work where the
group of friends also find the game online.
o We decided to also follow the idea of the villain being female,
and went with Barbara Creed’s Monstrous Feminine theory.
This is seen in a lot of films recently, so we decided to follow
that convention. On top of this, we followed Carol Clover’s
Final Girl theory with having our protagonist be a female.

7. Justifying our problematic casting
o Originally, we were going to have a long wig for
our villain in order to disguise the fact that she is
clearly not actually Japanese. However, we were
unable to obtain one on time, and had no other
actress options, so we decided that the reason for
our lack of representation is because we were
following Hollywood’s obsession with miscasting
actors and actresses. Most recently, this happened
in ‘Ghost in the Shell’, where they casted Scarlett
Johansson to play a Japanese character.

8. Magazine front cover
o We tried to link our front cover and
film poster together as much as we
could, and we found that the colour
scheme and smoke effects on the
background was the best and easiest
way to do this.
o We used a red gel to create a red tint on
our model’s face, to indicate danger
and to connote the common horror
convention of blood. This also relates
to the use of blood and gore on our
villain, who is missing an eye.
o We wanted to keep the front cover
simple, as we wanted to follow more
recent covers of the Empire magazine,
and we felt too much would distract
from the image itself and the effects we
put on it, such as the blur.

9. Film Poster
o To link our poster in with our trailer,
we incorporated the smoke that appears
in our trailer titles and gave it a blue
tint to link in with our underlying
theme of water.
o We manipulated the original image of
our model to make her appear deader
and scarier. We applied a shadow tool
to make under the eye darker as well as
a red colour overlay to make the
gouged eye gorier.
o Our tag line is relative to our
production as it relates to the ritual of
summoning the daemon but it also
sounds sinister because we changed the
colour of ‘RUN’ to white, making it
stand out more and hinting danger.

10. Trailer
o Our trailer, our magazine cover and poster link together with our
colour schemes which is a repetitive use of white, grey, and blues,
which we decided to use as these are colours generally associated
with bathrooms and water, which is a running theme in our trailer.
o Our trailer challenges traditional conventions with the use of two
female protagonists.
o However, we developed the convention and idea of the ‘Final Girl’
trope, by having three female characters, and only one male, so there
were multiple options for who the final girl might be.
o We looked at a number of different successful horror films, both old
and contemporary, and got inspiration for our trailer from those. One
of them was ‘Psycho’ (1966), which you can see the inspiration in
our bathroom scenes, as well as from ‘The Ring’ (1998), which is
evident in the clothes of our protagonist, and we had the original
idea to have a long tangled black wig, but had to improvise when we
could not get one.