Digital Marketing Agency - Hong Kong & Manila - EOI DigitalRoy Selbach
This is the company profile slidedeck from EOI Digital.
EOI Digital. Making the world a better place by helping businesses to become digital. We are a Result-driven Digital Agency based in Hong Kong & Manila. We embrace the power of analytical methods & technologies to always deliver the best possible outcomes for all your digital marketing campaigns.
In emerging markets such as South-east Asia the digital
maturity level is very low compared to global scale. While the
large companies already setting foot into the landscape, less
experienced SME’s & traditional companies are left with
questions marks how to proceed online. This opens the need of
companies to connect with the right digital partner to compete
in fast-growing digital markets. And that’s where we step in.
EOI Digital is a recently founded company by Roy Selbach &
Amadeo Brands from the Netherlands to provide solutions for
companies to help them digitalize their business. With years of
experience of large international companies we are helping
businesses like you to become digital.
Let’s move forward!
Graphic Design • Web Development • Digital Marketing
HighQ Publisher is our enterprise content management and audience engagement platform. HighQ Publisher simplifies content management and allows you to transform your content, expertise and know-how into tailored and engaging experiences across multiple channels for internal or external audiences.
This overview slide deck outlining main features, functions, benefits and use cases.
This is an overview slide deck of HighQ Publisher. HighQ Publisher is an advanced publishing and marketing platform designed to make it as easy and efficient as possible to provide tailored content to your clients and transform your know-how and publications into a dynamic platform to promote your business and build deeper relationships with your clients.
Digital Toolkit for Promoting Music (version 1)Inner Ear
Assemble your own toolkit for promoting musical events, activities and releases using readily available online services. An interactive seminar presentation by creative content communications company Inner Ear.
Digital Marketing Agency - Hong Kong & Manila - EOI DigitalRoy Selbach
This is the company profile slidedeck from EOI Digital.
EOI Digital. Making the world a better place by helping businesses to become digital. We are a Result-driven Digital Agency based in Hong Kong & Manila. We embrace the power of analytical methods & technologies to always deliver the best possible outcomes for all your digital marketing campaigns.
In emerging markets such as South-east Asia the digital
maturity level is very low compared to global scale. While the
large companies already setting foot into the landscape, less
experienced SME’s & traditional companies are left with
questions marks how to proceed online. This opens the need of
companies to connect with the right digital partner to compete
in fast-growing digital markets. And that’s where we step in.
EOI Digital is a recently founded company by Roy Selbach &
Amadeo Brands from the Netherlands to provide solutions for
companies to help them digitalize their business. With years of
experience of large international companies we are helping
businesses like you to become digital.
Let’s move forward!
Graphic Design • Web Development • Digital Marketing
HighQ Publisher is our enterprise content management and audience engagement platform. HighQ Publisher simplifies content management and allows you to transform your content, expertise and know-how into tailored and engaging experiences across multiple channels for internal or external audiences.
This overview slide deck outlining main features, functions, benefits and use cases.
This is an overview slide deck of HighQ Publisher. HighQ Publisher is an advanced publishing and marketing platform designed to make it as easy and efficient as possible to provide tailored content to your clients and transform your know-how and publications into a dynamic platform to promote your business and build deeper relationships with your clients.
Digital Toolkit for Promoting Music (version 1)Inner Ear
Assemble your own toolkit for promoting musical events, activities and releases using readily available online services. An interactive seminar presentation by creative content communications company Inner Ear.
Web 2.0 in the Service of the Investor RelationsMagic Solutions
Petko Karamotchev's presentation during the Conference New Technologies for Successful Investor Relations, held in Sofia, Bulgaria on 15 October 2009. The presentation discussed Web 2.0 and what it offers for the investment relations society in Bulgaria. Examples were given for Office 2.0 applications like Zoho, Xero, and Google Wave.
OmniChannel Marketing - When content meets commerceDawn Kole
What truly is the best way to deliver marketing content and ecommerce to your customers? Forget yesterday's ways of doing things. And don't' settle for good enough! Let's lead the industry in changing the way customers shop online in this omnichannel world.
Social Marketing for Real Estate InvestorsPatch of Land
Patch of Land has sponsored an educational effort to teach social marketing for real estate investors, a presentation and workshop catered toward REIA groups, that will help notice and experienced investors to market their businesses to a broader audience using 21st century tools, tactics, and strategies. If your REIA group is interested in having Patch of Land come and give this presentation to your audience, please email community@patchofland.com.
Guide on developing a sustainable content strategy, goals of content marketing, types of content to use for different user profiles and ways to syndicate those content types.
The Birth A Of Modern Website - Mixed Digital's Web Re-Design Case StudyMark F Simmons
Mixed Digital decided now was the time to update the look and feel of the company website. The style of the existing site may have been modern in 2011, but standards have dramatically changed in five years and an overhaul was in order.
Social Media Extravaganza for NonprofitsGrace Dunlap
In this 1 hour webinar hosted by CharityNet USA, we discuss the breakdown of social media for nonprofit organizations, including: micro-blogging, blogging, video sharing, bookmarking and more. For more information on nonprofit marketing, please visit: http://www.charitynetusa.com/nonprofit_marketing.php
Presentation to the Greely Business Association MembersKerry Mortimer
Overview of Digital Marketing, Social Media and Website Strategy
as well as a look at the most popular Social Media platforms and managing software. Presented to the Greely Business Association in Ottawa.
Do you know your way around social media platforms? Does the time you post matter? Which social media is most useful and why?
The ABCs of Social Media presented by Marketing Maven helps you navigate your way around social media platforms and understand what tools are available to you to help build your product, brand, and brand following.
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
How to Start Dropshipping on TikTok: A Step-by-Step Guide
In recent years, the business landscape has become increasingly digital. This surge in online activity has led to several innovative business models, among them, dropshipping on TikTok. Through this, budding entrepreneurs have leveraged technology and social media platforms to reach out to hundreds of millions of potential customers globally.
Definition and Importance of Dropshipping
Dropshipping is an eCommerce model where online retailers do not keep products in stock. Instead, they partner with a third-party supplier who stores the merchandise. When an order is placed, the drop shipper purchases the product from the supplier who then ships it directly to the customer. This model has a wealth of benefits, including reduced overhead costs, broad product offerings, and the luxury of geographical freedom.
Overview of TikTok’s User Base and Marketing Potential
TikTok, known for its short videos and immense user engagement, has amassed an impressive user base. With over 1 billion users worldwide, it offers vast marketing potential. Its demographics appeal to the younger audience, specifically those aged 16 to 24 — creating an ideal platform for drop shippersto market trendy products. To successfully tap into this demographic, understanding its user behaviors, preferences, and the kind of content that resonates most with them is key.
Understanding TikTok’s Algorithm
TikTok has evolved into more than just a video-sharing platform; it has become an influential marketing tool. It all begins with understanding its algorithm.
Explanation of TikTok’s algorithm and how it works
TikTok uses a recommendation algorithm that relies on multiple factors. It primarily tracks your behavior on the app such as videos you liked, shared, or watched fully. It also considers the details of the videos such as hashtags, details, and location. This algorithmic understanding will help in planning a successful dropshipping strategy on TikTok. The more engaged users are with your videos, the more likely TikTok will recommend your content to other users.
Tips on how to create engaging content that resonates with TikTok users
1. User Engagement: Capturing user engagement is key. Create content that encourages user interaction such as likes, comments, and shares.
2. Use Hashtags: Relevant hashtags help your videos reach a wider audience and increase visibility.
3. Collaborations: Consider partnering with influencers or other popular brands. This exposes your brand to their followers.
4. Authenticity: TikTok values authentic content. Stay true to your brand and provide valuable content to your users.
5. Consistency: Regularly uploading videos increases your chances of reaching a wider audience.
Understanding TikTok’s algorithm and its user tendencies is vital for designing a successful dropshipping strategy on the platform. Engaging content, consistency, collaborations, and strategic use of hashtags could be your winning ti
ion's monthly webinar for February 2015: Get the real-world, behind-the-scenes insight you need to produce interactive content - the tools, the milestones, the skills, and the timelines.
As a culture, we love to see how things are created, whether that’s a movie or a snack or a song (think VH1’s Behind The Music or Food Network’s Unwrapped). It fascinates us to see what backstage secrets go into the final product. So have you ever wondered what it really takes to bring interactive content to life?
We go behind the scenes on two real interactive content launches—a “Static to Interactive” white paper and an “Interactive First” infographic—and give you insight into how you can produce interactive content of your own.
Lead generation is a commonly used term these days with every business, big and small. Deciding the right lead generation strategy for your business can be difficult and will often involve some trial and error. But there are some proven strategies out there, which we will discuss later.
Stay See Share: Digital Storytelling for Remote ResearchInner Ear
To complement Creative Scotland's experiential research programme Stay See Share, Inner Ear were commissioned to devise, design and deliver a digital storytelling strategy and process with recommended tips, techniques and tools for the programme's participants. This presentation includes inspiring examples, straightforward strategy, practical process and suggested tips, techniques and tools for digital storytelling and effective communication.
Live Streaming On A Smartphone – Best Practice Advice From Inner EarInner Ear
Live streaming is increasingly popular. Platforms like Facebook Live and YouTube Live have reduced barriers to entry dramatically. But even though the phone in your pocket can do most of what a TV studio or outside broadcast unit can do, quality still matters to your audience. Live programme making pioneers Inner Ear share some of their best practice advice on how to get the most from your smartphone live stream.
Web 2.0 in the Service of the Investor RelationsMagic Solutions
Petko Karamotchev's presentation during the Conference New Technologies for Successful Investor Relations, held in Sofia, Bulgaria on 15 October 2009. The presentation discussed Web 2.0 and what it offers for the investment relations society in Bulgaria. Examples were given for Office 2.0 applications like Zoho, Xero, and Google Wave.
OmniChannel Marketing - When content meets commerceDawn Kole
What truly is the best way to deliver marketing content and ecommerce to your customers? Forget yesterday's ways of doing things. And don't' settle for good enough! Let's lead the industry in changing the way customers shop online in this omnichannel world.
Social Marketing for Real Estate InvestorsPatch of Land
Patch of Land has sponsored an educational effort to teach social marketing for real estate investors, a presentation and workshop catered toward REIA groups, that will help notice and experienced investors to market their businesses to a broader audience using 21st century tools, tactics, and strategies. If your REIA group is interested in having Patch of Land come and give this presentation to your audience, please email community@patchofland.com.
Guide on developing a sustainable content strategy, goals of content marketing, types of content to use for different user profiles and ways to syndicate those content types.
The Birth A Of Modern Website - Mixed Digital's Web Re-Design Case StudyMark F Simmons
Mixed Digital decided now was the time to update the look and feel of the company website. The style of the existing site may have been modern in 2011, but standards have dramatically changed in five years and an overhaul was in order.
Social Media Extravaganza for NonprofitsGrace Dunlap
In this 1 hour webinar hosted by CharityNet USA, we discuss the breakdown of social media for nonprofit organizations, including: micro-blogging, blogging, video sharing, bookmarking and more. For more information on nonprofit marketing, please visit: http://www.charitynetusa.com/nonprofit_marketing.php
Presentation to the Greely Business Association MembersKerry Mortimer
Overview of Digital Marketing, Social Media and Website Strategy
as well as a look at the most popular Social Media platforms and managing software. Presented to the Greely Business Association in Ottawa.
Do you know your way around social media platforms? Does the time you post matter? Which social media is most useful and why?
The ABCs of Social Media presented by Marketing Maven helps you navigate your way around social media platforms and understand what tools are available to you to help build your product, brand, and brand following.
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
How to Start Dropshipping on TikTok: A Step-by-Step Guide
In recent years, the business landscape has become increasingly digital. This surge in online activity has led to several innovative business models, among them, dropshipping on TikTok. Through this, budding entrepreneurs have leveraged technology and social media platforms to reach out to hundreds of millions of potential customers globally.
Definition and Importance of Dropshipping
Dropshipping is an eCommerce model where online retailers do not keep products in stock. Instead, they partner with a third-party supplier who stores the merchandise. When an order is placed, the drop shipper purchases the product from the supplier who then ships it directly to the customer. This model has a wealth of benefits, including reduced overhead costs, broad product offerings, and the luxury of geographical freedom.
Overview of TikTok’s User Base and Marketing Potential
TikTok, known for its short videos and immense user engagement, has amassed an impressive user base. With over 1 billion users worldwide, it offers vast marketing potential. Its demographics appeal to the younger audience, specifically those aged 16 to 24 — creating an ideal platform for drop shippersto market trendy products. To successfully tap into this demographic, understanding its user behaviors, preferences, and the kind of content that resonates most with them is key.
Understanding TikTok’s Algorithm
TikTok has evolved into more than just a video-sharing platform; it has become an influential marketing tool. It all begins with understanding its algorithm.
Explanation of TikTok’s algorithm and how it works
TikTok uses a recommendation algorithm that relies on multiple factors. It primarily tracks your behavior on the app such as videos you liked, shared, or watched fully. It also considers the details of the videos such as hashtags, details, and location. This algorithmic understanding will help in planning a successful dropshipping strategy on TikTok. The more engaged users are with your videos, the more likely TikTok will recommend your content to other users.
Tips on how to create engaging content that resonates with TikTok users
1. User Engagement: Capturing user engagement is key. Create content that encourages user interaction such as likes, comments, and shares.
2. Use Hashtags: Relevant hashtags help your videos reach a wider audience and increase visibility.
3. Collaborations: Consider partnering with influencers or other popular brands. This exposes your brand to their followers.
4. Authenticity: TikTok values authentic content. Stay true to your brand and provide valuable content to your users.
5. Consistency: Regularly uploading videos increases your chances of reaching a wider audience.
Understanding TikTok’s algorithm and its user tendencies is vital for designing a successful dropshipping strategy on the platform. Engaging content, consistency, collaborations, and strategic use of hashtags could be your winning ti
ion's monthly webinar for February 2015: Get the real-world, behind-the-scenes insight you need to produce interactive content - the tools, the milestones, the skills, and the timelines.
As a culture, we love to see how things are created, whether that’s a movie or a snack or a song (think VH1’s Behind The Music or Food Network’s Unwrapped). It fascinates us to see what backstage secrets go into the final product. So have you ever wondered what it really takes to bring interactive content to life?
We go behind the scenes on two real interactive content launches—a “Static to Interactive” white paper and an “Interactive First” infographic—and give you insight into how you can produce interactive content of your own.
Lead generation is a commonly used term these days with every business, big and small. Deciding the right lead generation strategy for your business can be difficult and will often involve some trial and error. But there are some proven strategies out there, which we will discuss later.
Stay See Share: Digital Storytelling for Remote ResearchInner Ear
To complement Creative Scotland's experiential research programme Stay See Share, Inner Ear were commissioned to devise, design and deliver a digital storytelling strategy and process with recommended tips, techniques and tools for the programme's participants. This presentation includes inspiring examples, straightforward strategy, practical process and suggested tips, techniques and tools for digital storytelling and effective communication.
Live Streaming On A Smartphone – Best Practice Advice From Inner EarInner Ear
Live streaming is increasingly popular. Platforms like Facebook Live and YouTube Live have reduced barriers to entry dramatically. But even though the phone in your pocket can do most of what a TV studio or outside broadcast unit can do, quality still matters to your audience. Live programme making pioneers Inner Ear share some of their best practice advice on how to get the most from your smartphone live stream.
Remote Participation: A Practical Guide To Live StreamingInner Ear
For many cultural projects, its greatest asset presents its greatest challenge: the location. With reference to inspiring examples from Scotland and around the world, the Inner Ear team will present a seminar on what’s possible, what to think about, how to approach a live stream, what the audience get out of it and how to ensure return on investment. Case studies will include Cowal Highland Gathering (Dunoon), Granite Noir (Aberdeen) and Glenfiddich Piping Championship (Blair Atholl).
First delivered at XpoNorth 2019 in Inverness by Dougal Perman and Katie McGeary from Inner Ear.
Get in touch with Inner Ear to find out more about how remote participation, especially live streaming, can benefit your cultural and creative projects: www.innerear.co.uk/contact.
Growing The Value of Music Tourism In Glasgow: Research SummaryInner Ear
To establish the current economic situation and propose promotional strategies, Inner Ear conducted research and is devising a collaborative plan for the development of music tourism in Glasgow. The project was commissioned by Scottish Enterprise in partnership with Glasgow Life.
Learn how live streaming events, workshops and seminars can help you connect with audiences and collaborators, wherever they are. This presentation accompanied a live streaming workshop by Inner Ear.
With reference to relevant case studies from the creative and cultural worlds, and a practical demonstration of the hardware, software and processes of running a live stream, Dougal Perman and Amanda Mitchell from Inner Ear lead a free interactive seminar for individuals and organisations who want to learn about the impact streaming can have on your businesses, events and projects.
Engaging Audiences through Live StreamingInner Ear
Live streaming events in a web TV style to create captivating content can engage audiences, increase reach and add value. This presentation, by creative content communications company Inner Ear (www.innerear.co.uk) presents a selection of examples, from our company's own work, and some that we admire.
Live Video Streaming, a practical workshop by Inner EarInner Ear
Specialists in live audio and video streaming production, Inner Ear (www.innerear.co.uk), devised an interactive, participative workshop to learn all about how to setup, manage and produce a live programme. We discuss the theory, look at the equipment, hardware, software and workflow and provide hands on opportunity to get involved.
Digital Storytelling: A Digital Media Production Planning Masterclass by Inne...Inner Ear
Learn every aspect of digital storytelling in this interactive masterclass workshop by creative content communication company Inner Ear.
Lead by Inner Ear director and co-founder Dougal Perman, this masterclass covers all the elements of planning digital media production: defining the objective, telling the story, understanding the audience, outlining the narrative, building a storyboard, pre-production, production, post-production, distribution and promotion.
Get in touch with us to find out how Inner Ear can work with you to create, communicate and learn about digital media production: www.innerear.co.uk/contact
With little more than an idea, a microphone and a computer, your organisation can have its own radio station. Anyone with broadband can have their own radio channel and anyone online can hear your broadcast. In this seminar, creative content communications company Inner Ear's co-founding director Dougal Perman discusses the benefits and explains how to get started with live streaming, podcasting and distributing online content.
This presentation accompanies a seminar Dougal delivered at the Good, Better, Best event promoted by Third Sector Labs for charities.
http://thirdsectorlab.co.uk
http://www.innerear.co.uk
Live Video Streaming Using Bonded 3G Mobile Broadband, by Inner EarInner Ear
Creative content communication company Inner Ear (www.innerear.co.uk) uses bonded 3G mobile broadband to live stream high profile events. Often working on location, creating content and producing programmes, Inner Ear has successfully used mobile broadband provided by Prodec Networks (www.prodec.oc.uk) to broadcast events like the Microsoft Office 365 Product Launch, Scottish Album of the Year Award and Glenfiddich Piping Championship.
This presentation accompanied the talk Inner Ear director Dougal Perman gave at Prodec's How Businesses Can Utilise 4G conference (www.prodec.co.uk/events/how-businesses-can-utilise-4g) at Easthampstead Park, Bracknell, on 31 October 2013. Dougal talked about how Inner Ear uses mobile broadband on location and how the company uses the technology to enhance what it does creatively and the business development benefits it has brought.
Reaching the World: Live Streaming Cultural EventsInner Ear
A presentation to accompany our seminar about the benefits of live streaming arts, culture and entertainment events by creative content communications company Inner Ear Ltd.
Watch the live stream archive and find out more about Inner Ear: innerear.co.uk/fringe/reaching-the-world-free-live-streaming-seminar/
Fringe 2012: Digital Audience Development SeminarInner Ear
To help performers, producers, promoters and publicists make the most of their experience at the Edinburgh Festival Fringe, creative content communications company Inner Ear devised and delivered this interactive seminar on digital audience development.
Outlining strategy and recommending tactics the seminar explores tips and techniques for engaging with your audience when promoting a show. Special guest Ben Fawkes from Soundcloud also presented a case study on how to use the platform to help promote shows.
1. Making MoneyTube
Realising the potential of facilitating financial networking
by creative content communications company Inner Ear
2. MoneyTube
• Video is increasingly popular
‣ http://www.alexa.com/siteinfo/youtube.com
• People want to experience information
‣ http://www.qwiki.com
• Trading happens easily online
‣ http://www.eBay.com
• Connecting people makes business better
‣ http://www.linkedin.com
3. Content &
Communication
• Inner Ear creates digital media content
and communicates it through social
media
• In the social media universe, we believe
‣ Content: matter
‣ Communication: energy
• Information inspires interaction
4. Economic
Ecosystem
• We’re a small company with big ideas
• We’ve just formed a consortium with other
creatives because we know working together can
help us grow
• Recently we’ve been thinking about how an online
trading space could help companies develop
• Enabling individuals and organisations to identify
and explore the economic ecosystem they inhabit
will help them develop ideas, find partners, attract
funders and realise potential
5. Potential
• CBAN is a well presented website, informative and nicely
designed, but could be developed further
• In business, especially online, nothing exists in a vacuum
• MoneyTube could combine:
‣ CBAN’s collaborative finance system
‣ A video exchange for matching up entrepreneurs and
investors
‣ An information resource
‣ Our ideas for creating an online trading space for
IP, products and services
6. Experience
• The interface should be bold,
simple and stylish, like Vimeo
• Users can upload their short video
pitches, supplier services or
investor statements
• Content will be sorted by categories
(tree-like) and tags (non-
hierarchical)
7. Resources
• MoneyTube will provide guidelines
to creating videos
‣ (A bit like VideoJug Pages)
• Users can contribute their own guides and how-
tos as blogs or media files
‣ (Similar to HubPages)
• People can share resources with each other, and
embed them on other sites
‣ (As with Issuu, Slideshare and other platforms)
8. Interaction
• Based on tags, Moneytube will make
recommendations to users to view other videos
which could be:
‣ Other pitches (for partners, joint ventures and
collaboration)
‣ Supplier offers
‣ Compatible investors
• Users can comment on videos, blogs and
documents
• All content can be shared and embedded
9. Marketing
• Embeddable content will act as inbound marketing
tools to build the MoneyTube brand and drive
traffic
• We’ll take a strategic approach to social media
marketing employing targeted tactics
• Facebook fan page and LinkedIn group would
encourage conversation in those networks
• Twitter profile would establish position of voice of
authority in business development
• Site blog would build connections with other sites,
platforms and bloggers
11. Realisation
• We can help you make this happen
‣ Site and database design and development project plan
‣ Content management plan and protocols
‣ Revenue model investigation
‣ Design and activation of marketing strategy
• We’ll need money and a partnership framework
‣ Split project into phases
‣ Calculate costs for each phase
‣ Raise money
‣ Make it happen
12. Contact
• To discuss these ideas and find out how
Inner Ear can help you bring them to life,
contact Dougal Perman
‣ dougal@innerear.co.uk
‣ 0141 226 8808
‣ Twitter: @innerearuk
‣ http://innerear.co.uk
‣ http://innerear.posterous.com