This document discusses how to assemble a digital toolkit for promoting music using social media and online platforms. It provides examples and tips for using various social media sites like Facebook, Twitter, YouTube, and SoundCloud as well as platforms like Bandcamp, Mixcloud, and TwtQpon to network, manage content, and promote music. The goal is to engage fans, share content, and use these various digital tools as part of an interactive strategy for music promotion.

1. Assemble Your Own Digital Toolkit for
Promoting Music
An interactive seminar by Inner Ear

2. Digital Toolkit
Inner Ear
• Use of social media
• Radio Magnetic: our shop window
Compartments
• Networking
• Content Management
• Platforms
• Promotions

3. Inner Ear
• Digital media production and promotion
• Established 30 September 2000
• Content creation
o Audio, video, blogs and images
• Content communication
o Social media marketing
• Training and consultancy
• Use of social media
o Website http://www.innerear.co.uk
o Ideas Blog http://innerear.posterous.com
o Issuu http://www.issuu.com
o Vimeo http://www.vimeo.com/innereartv
o Twitter http://www.twitter.com/innerearuk

4. Radio Magnetic
• Inner Ear's own entertainment media brand
• Alternative and underground music internet radio
station
• Broadcast began: Monday 19 March 2001
• UK's longest running independent internet radio
station
• Shop front for Inner Ear
• Promotional platform and testing ground for content
• Online content and real presence at events
• Active in social media:
o Blog-style website http://radiomagnetic.com
o Facebook http://www.facebook.com/radiomagnetic
o Mixcloud http://www.mixcloud.com/radiomagnetic
o Twitter http://www.twitter.com/radiomagnetic
o YouTube http://www.youtube.com/user/

5. Terms and Definitions
• http://www.innerear.co.uk/glossary
• Digital media: content
• Social media: conversation
• RSS
• Embeddable Media
• Tags
• Interaction:
o Friends, fans and followers
• Services:
o Platforms, networks and tools
• Web 1.0, Web 2.0 and Web 3.0

6. Networking
• Facebook
o Example: Bacchanal Party
o Tips: Engage with your
audience. Use Facebook
to respond with your fans
and start a conversation
with them.
o Make recommendations
to your fanbase.
o Schedule a series of
communications linked to
other social media
profiles.
o Be sociable, friendly, informative and human

7. Networking
• Twitter
o Example: FOUND
o Tips: Tweet regularly
and informatively in a
friendly way. Always
remember to reply to
messages and Tweets
directed at you. Start
following people you
want to target. Use
lists effectively.
Be sociable, friendly, informative and human

8. Content Management
• Blog
o Example: Phuturelabs
(built in Wordpress)
o Tip: Plan what to say
and when. Present
and cross post your
content. Blogs can
also be used for
basic project
management. See
also Tumblr and
Posterous.

9. Content Management
• Conduit
o Demo: conduit.com
o Tip: use your
existing social
media content to
create your own
mobile apps for
iPhone, Android and
other platforms

10. Platforms
• YouTube
o Example: T Break on
Radio Magnetic
o Tip: Create video
clips to tell the story
of your music and
entertain your fans.
Invite suggestions,
feedback and share
techniques and
advice. Aggregated
views all add up.

11. Platforms
• YouTube
o Example: AB0181
o Tip: Use YouTube as
a research resource
tool. Engage with
viewers through
comments. Find out
what people want to
see and give it to
them.

12. Platforms
• Bandcamp
o Example: Jaisu
o Tip: Offer some
content for free.
Allow fans to give you
money. If using a pay
what you want model,
set a minimum.

13. Platforms
• Soundcloud
o Example: Numbers
o Tip: Think of
SoundCloud as a
functional
MySpace. Use it to
share embeddable
players of your
tunes. Interface
with Facebook.
Make sure you
own the rights.

14. Platforms
• Mixcloud
o Example: Radio
Magnetic
o Tip: Create your own
on demand internet
radio station.
Mixcloud is the only
fully licensed
platform. Engage
with other Mixcloud
listeners from the
community.

15. Promotions
• TwtQpon
o Demo:
www.twtqpon.com
o Tip: Create discount
vouchers and share
through Twitter. Link to
other services like
TwtVite or Eventbrite.

16. Promotions
• Emubands
o Example: Walking Heads
o Tip: Sell your music online,
including iTunes, Spotify,
Amazon and Play.com plus
more. You chose when your
royalties are paid.

17. Further Information
• http://www.innerear.co.uk
o dougal@innerear.co.uk
o anny@innerear.co.uk
• http://www.slideshare.net/innerear
• http://www.issuu.com/innerear
• http://www.vimeo.com/innereartv
• http://www.facebook.com/innerearuk
• LinkedIn: search in groups for Creative Content
• Twitter: @innerearuk