Creative content communication company Inner Ear (www.innerear.co.uk) uses bonded 3G mobile broadband to live stream high profile events. Often working on location, creating content and producing programmes, Inner Ear has successfully used mobile broadband provided by Prodec Networks (www.prodec.oc.uk) to broadcast events like the Microsoft Office 365 Product Launch, Scottish Album of the Year Award and Glenfiddich Piping Championship. This presentation accompanied the talk Inner Ear director Dougal Perman gave at Prodec's How Businesses Can Utilise 4G conference (www.prodec.co.uk/events/how-businesses-can-utilise-4g) at Easthampstead Park, Bracknell, on 31 October 2013. Dougal talked about how Inner Ear uses mobile broadband on location and how the company uses the technology to enhance what it does creatively and the business development benefits it has brought.

1. Reaching The World
How Inner Ear uses bonded 3G mobile
broadband to broadcast from anywhere

3. Inner Ear: established October 2000
Launched Radio Magnetic in March 2001

4. Inner Ear: Creative Content Communication
Live Streaming
Content Creation
Community Management
Music Supervision

5. Radio Magnetic
Alternative music internet radio
Creative Projects
Walking Heads
Streetwise audio walking tours

8. Pioneered use of streaming media
to broadcast entertainment content
From our studio and on location

9. Internet Radio: In The Field
Subjects perform
on location
Content captured
in the field
Recordings are
transferred to a laptop
Files are uploaded to
an FTP server

10. Internet Radio: In The Studio
Files are
downloaded
Recordings are
edited and mixed...
… and used as feature
packages in programmes
Output is encoded
in the studio
And live
streamed

11. Internet Radio: Home Listening
Broadcast received as
streamed audio
By listeners’
computers anywhere
Played out through
their speakers
So sessions recorded
in the field are heard

12. No internet
Restricted access
Location Issues
Inadequate upload

13. Live streaming
Content upload
Access on location
How We Use Bonded 3G

14. Where We Use Bonded 3G
Blair Castle

15. Blair Castle

16. Aberfeldy Distillery

17. Aberfeldy Distillery

18. Microsoft Office 365 Launch

19. Microsoft Office 365 Launch

20. Selected Projects
Glenfiddich Piping Championship 2013

21. Scottish Album of the Year Award 2013 Ceremony

22. Couldn’t Care Less by Strange Theatre

23. Numbers Pleasure Principle Festival Preview

24. Business Development
Bonded 3G has amplified
our ambition
Innovative use has
got us noticed
Attracted work in
Munich and New York
Give us the freedom
to work anywhere

25. Inner Ear
Creative Content Communication
@innerearuk
innerear.co.uk
vimeo.com/innereartv
slideshare.net/innerear
@radiomagnetic
radiomagnetic.com
mixcloud.com/radiomagnetic
new.livestream.com/radiomagnetic
dougal@innerear.co.uk
0141 226 8808