The document provides an overview of search engine optimization (SEO) strategies. It discusses defining the relevance of a website, optimizing content to match intended search queries, keeping content fresh and updated, getting links from other reputable sites, and ensuring the website meets technical standards. The presenter emphasizes that SEO is an ongoing process, and websites should focus on naturally improving their content and prominence rather than trying to manipulate search rankings.
Getting Started with Social Media MarketingEric Krock
This document provides information about Eric Krock and his experience in software product management, marketing, and social media. It discusses his work founding AIDSvideos.org and includes several social media success stories, including how Coca-Cola used a viral video campaign, how American Airlines promoted a daily deals site using Twitter, and how a campaign on multiple social media platforms helped register marrow donors for two patients. The document then covers topics related to developing a social media strategy, including branding, search engine optimization, blogging, using Twitter, creating video, and using platforms like YouTube, Facebook, and Google+.
The document discusses the challenges of online marketing and conversion optimization. It provides examples of how to assess websites based on user experience, social interaction, and quality of content. Case studies are presented showing improvements in key metrics like traffic, calls, and backlinks. The company, Dynamic Search, offers various marketing packages to help clients address issues and improve their online presence through strategies like SEO, social media, and conversion optimization.
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
John Straw has founded and sold several internet companies including a web log analysis company sold to Microsoft in 1997, an email marketing company sold to DoubleClick in 1999, and an SEO agency sold to LBI in 2008. He is currently the founder of a search data platform funded by London and Silicon Valley VC's.
This document provides an overview of building an online marketing foundation through search engine optimization (SEO). It discusses conducting keyword research, optimizing web pages, building links, tracking rankings and measuring success. Experts recommend focusing initial SEO efforts on the homepage and key services pages. Content is identified as highly important for SEO success. Both technical and content-based SEO tactics are needed over the long run to achieve results.
La página web se encarga de tres tipos de comercio electrónico: B2B, B2C y C2C. En la sección B2B se reconoce la página y se muestra un catálogo de productos como zapatos y accesorios para hombres y mujeres y artículos deportivos. La sección B2C ofrece catálogos de planes turísticos, de negocios y de tiquetes aéreos, así como reservas. Finalmente, la sección C2C también incluye catálogos y opciones de compra.
The document discusses corporate social responsibility (CSR) and its importance for businesses. It provides definitions of CSR and ethics, noting that CSR involves how businesses negotiate their role in society. Reasons for CSR include growing consumer and investor expectations, legislation around sustainability, and globalization promoting best practices. The document also discusses CSR frameworks like the Plan-Do-Check-Act method and outlines benefits to businesses like attracting employees, enhancing innovation, and building positive relations with governments and NGOs. Specific examples of CSR programs from companies like Tapal and The Body Shop are provided.
The document provides an overview of search engine optimization (SEO) strategies. It discusses defining the relevance of a website, optimizing content to match intended search queries, keeping content fresh and updated, getting links from other reputable sites, and ensuring the website meets technical standards. The presenter emphasizes that SEO is an ongoing process, and websites should focus on naturally improving their content and prominence rather than trying to manipulate search rankings.
Getting Started with Social Media MarketingEric Krock
This document provides information about Eric Krock and his experience in software product management, marketing, and social media. It discusses his work founding AIDSvideos.org and includes several social media success stories, including how Coca-Cola used a viral video campaign, how American Airlines promoted a daily deals site using Twitter, and how a campaign on multiple social media platforms helped register marrow donors for two patients. The document then covers topics related to developing a social media strategy, including branding, search engine optimization, blogging, using Twitter, creating video, and using platforms like YouTube, Facebook, and Google+.
The document discusses the challenges of online marketing and conversion optimization. It provides examples of how to assess websites based on user experience, social interaction, and quality of content. Case studies are presented showing improvements in key metrics like traffic, calls, and backlinks. The company, Dynamic Search, offers various marketing packages to help clients address issues and improve their online presence through strategies like SEO, social media, and conversion optimization.
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
John Straw has founded and sold several internet companies including a web log analysis company sold to Microsoft in 1997, an email marketing company sold to DoubleClick in 1999, and an SEO agency sold to LBI in 2008. He is currently the founder of a search data platform funded by London and Silicon Valley VC's.
This document provides an overview of building an online marketing foundation through search engine optimization (SEO). It discusses conducting keyword research, optimizing web pages, building links, tracking rankings and measuring success. Experts recommend focusing initial SEO efforts on the homepage and key services pages. Content is identified as highly important for SEO success. Both technical and content-based SEO tactics are needed over the long run to achieve results.
La página web se encarga de tres tipos de comercio electrónico: B2B, B2C y C2C. En la sección B2B se reconoce la página y se muestra un catálogo de productos como zapatos y accesorios para hombres y mujeres y artículos deportivos. La sección B2C ofrece catálogos de planes turísticos, de negocios y de tiquetes aéreos, así como reservas. Finalmente, la sección C2C también incluye catálogos y opciones de compra.
The document discusses corporate social responsibility (CSR) and its importance for businesses. It provides definitions of CSR and ethics, noting that CSR involves how businesses negotiate their role in society. Reasons for CSR include growing consumer and investor expectations, legislation around sustainability, and globalization promoting best practices. The document also discusses CSR frameworks like the Plan-Do-Check-Act method and outlines benefits to businesses like attracting employees, enhancing innovation, and building positive relations with governments and NGOs. Specific examples of CSR programs from companies like Tapal and The Body Shop are provided.
Keputusan ini menetapkan perubahan Peraturan Nomor VIII.G.7 tentang Pedoman Penyajian Laporan Keuangan agar sesuai dengan perkembangan Standar Akuntansi Keuangan. Keputusan ini juga menetapkan tanggung jawab manajemen atas laporan keuangan dan pedoman penyajian laporan keuangan secara umum dan khusus."
3D IC technology stacks multiple silicon layers vertically using through-silicon vias to connect the layers. This reduces wire lengths and interconnect delays which are becoming a dominant factor in chip performance. Challenges include thermal issues due to increased power density, electromagnetic interference, and reliability concerns from stresses between layers. Design tools are needed to fully utilize 3D ICs and optimize critical paths, mixed-signal partitioning, and physical design across multiple layers.
Swatantra Kumar Mishra is seeking a position in the private sector in information technology that offers professional growth. He is currently pursuing a B.Tech in computer science from Shambhunath Institute of Engineering & Technology in Allahabad, India, where he has maintained an aggregate of 66.7% through the third year. His academic qualifications also include completing a certificate course in ASP.NET and participating in workshops on ethical hacking and web development. He has experience with a summer internship project developing an e-learning website using ASP.NET on Visual Studio.
This document discusses cultural diversity in the United Arab Emirates. It notes that the UAE population is one of the most diverse in the world, with virtually every ethnic group having origins in other countries. By 2021, minority groups are projected to make up 40% of the population. The document emphasizes celebrating diversity and seeking opportunities to interact with people of different backgrounds, while being respectful of other cultures and avoiding discrimination.
This document is a project report on stress management in the banking industry submitted for a Master's degree. It includes an introduction that defines stress and discusses how it has become prevalent in modern life due to urbanization, industrialization, and increased work demands. The banking industry in particular experiences high stress levels due to various work pressures. The report will analyze stress levels among banking professionals and provide suggestions to improve stress management.
This prayer asks God for guidance and abilities. It requests that God's light illuminate the speaker's understanding and remove ignorance. It asks for a keen mind, strong memory, and ability to grasp things fundamentally. It also asks for talent in clear explanations and eloquent self-expression. Finally, it asks God to direct the process and help with completion.
This document outlines the topics to be covered in a General Genetics course taught by Dr. Shereen Elkholy, including the definition and history of genetics, Mendelian and non-Mendelian inheritance, population genetics, genetic linkage, mitosis and meiosis, human karyotypes, chromosomal aberrations, mapping and mutations, inheritance of behaviors and diseases, cancer and immunity, and applications of genetics in medicine. The course will examine the cellular basis of heredity and applications of genetics through multiple lectures.
Well path operations intern 30 60-90 planChioma Ozuzu
Chioma Ozuzu has prepared a 30/60/90 day action plan as an operations intern for WellPath. The plan includes learning about WellPath's products and fulfillment processes, improving operations, and establishing herself in the health/wellness field. Her goals are to exceed performance expectations, learn about supplements, enhance her own health, and gain operational experience to potentially transition to a full-time role.
The document discusses automation in automobiles and the role of hydraulics. It then provides an overview of pneumatics, including how compressed air is produced using reciprocating compressors. Key factors in pneumatic system design are discussed such as selection of pneumatics, production of compressed air, and types of positive displacement compressors. Subsequent chapters cover material selection factors and major components of a pneumatic three-axis tipper system, including air compressors.
The beverage industry in Pakistan has emerged as a progressive sector over the years, with around 170 operating units across the country. The industry includes carbonated drinks, juices, milk-based drinks, and energy/sports drinks. Pepsi Cola and Coca Cola are two major carbonated drink brands. Their core benefit is satisfying consumers' thirst with a non-alcoholic soft drink. Their point of parity is being famous soft drinks, while their point of differentiation is their brand images - Pepsi has a trendier, cooler image targeting young people and celebrities, while Coca Cola has a more emotional brand image due to their different advertising campaigns.
Search Engine Optimization, also referred as SEO, Website Promotion, Internet Marketing, Web Marketing is the process of making your website or webpage to rank high in search engines.
This document provides an introduction to social media presented by the Arkansas Small Business and Technology Development Center. It defines social media as any media created to be shared freely among a community, including user-created video, audio, text and multimedia. It discusses major social media platforms like Facebook, Twitter, LinkedIn, Pinterest and YouTube. For each platform, it provides statistics on usage and explains how businesses can create accounts and engage audiences. It emphasizes the importance of consistent messaging, honest content, and measuring return on investment.
Enlarge influence by Participating in communitiesKim Kao
This is a moon shot journey for me and DDD Taiwan community. In this talk, tried to wake up people who choose developer as their career but lost passion on problem solving.
Mid Maine Electronics is a web design company that started 5 years ago. They specialize in content management systems and have a team of 3 designers led by Jib, who has 14 years of experience. Their star product is a content management system that allows clients to easily update their own websites. Some of their clients include political campaigns and small businesses. They use content management systems like Joomla to provide websites that are easy for clients to maintain themselves through simple editing tools.
When you look out into your lobby, we bet a lot of people are looking down at their smartphones or tablets. We live in a world where internet access is at our fingertips wherever we go and making sure that your website performs well on all different types of devices is becoming standard. Don’t fall behind the times with a website that isn’t responsive! Lyles shares the benefits and importance of a responsive website design and how it helps with your conversions compared to other mobile options.
Learn how to leverage LinkedIn for your small business! This presentation (presented as part of an Astek Academy Webinar) shows you how to optimize your LinkedIn Profile to be found online and to engage with your existing clients/partners through one of the most powerful social media platforms in existence!
LinkedIn Essentials Workshop: Leveraging LinkedIn for Business or CareerBella Domain Media
LinkedIn Essentials Workshop with "LinkedIn Guru" Sandy Jones-Kaminski of Bella Domain Media. Presented at: ABWA Bay Area Business Express Network learning event.
http://www.belladomain.com
Are you getting all you can out of your online professional presence? Are you looking to generate opportunities and grow your network to enhance your skills and connections? Do you plan to change jobs or careers this year? Are you looking to grow your business or for a strong pool of employee candidates? If you answered "YES" to any of these questions, this workshop is for you!
Event date: Saturday, May 16, 2015 from 9:00 AM to 1:30 PM Oakland, CA.
Contact Sandy Jones-Kaminski, CCO, Bella Domain Media to plan a workshop for your group: http://www.belladomain.com/contact-us
Find a video testimonial for this event on YouTube: http://bit.ly/1icqonz
Keputusan ini menetapkan perubahan Peraturan Nomor VIII.G.7 tentang Pedoman Penyajian Laporan Keuangan agar sesuai dengan perkembangan Standar Akuntansi Keuangan. Keputusan ini juga menetapkan tanggung jawab manajemen atas laporan keuangan dan pedoman penyajian laporan keuangan secara umum dan khusus."
3D IC technology stacks multiple silicon layers vertically using through-silicon vias to connect the layers. This reduces wire lengths and interconnect delays which are becoming a dominant factor in chip performance. Challenges include thermal issues due to increased power density, electromagnetic interference, and reliability concerns from stresses between layers. Design tools are needed to fully utilize 3D ICs and optimize critical paths, mixed-signal partitioning, and physical design across multiple layers.
Swatantra Kumar Mishra is seeking a position in the private sector in information technology that offers professional growth. He is currently pursuing a B.Tech in computer science from Shambhunath Institute of Engineering & Technology in Allahabad, India, where he has maintained an aggregate of 66.7% through the third year. His academic qualifications also include completing a certificate course in ASP.NET and participating in workshops on ethical hacking and web development. He has experience with a summer internship project developing an e-learning website using ASP.NET on Visual Studio.
This document discusses cultural diversity in the United Arab Emirates. It notes that the UAE population is one of the most diverse in the world, with virtually every ethnic group having origins in other countries. By 2021, minority groups are projected to make up 40% of the population. The document emphasizes celebrating diversity and seeking opportunities to interact with people of different backgrounds, while being respectful of other cultures and avoiding discrimination.
This document is a project report on stress management in the banking industry submitted for a Master's degree. It includes an introduction that defines stress and discusses how it has become prevalent in modern life due to urbanization, industrialization, and increased work demands. The banking industry in particular experiences high stress levels due to various work pressures. The report will analyze stress levels among banking professionals and provide suggestions to improve stress management.
This prayer asks God for guidance and abilities. It requests that God's light illuminate the speaker's understanding and remove ignorance. It asks for a keen mind, strong memory, and ability to grasp things fundamentally. It also asks for talent in clear explanations and eloquent self-expression. Finally, it asks God to direct the process and help with completion.
This document outlines the topics to be covered in a General Genetics course taught by Dr. Shereen Elkholy, including the definition and history of genetics, Mendelian and non-Mendelian inheritance, population genetics, genetic linkage, mitosis and meiosis, human karyotypes, chromosomal aberrations, mapping and mutations, inheritance of behaviors and diseases, cancer and immunity, and applications of genetics in medicine. The course will examine the cellular basis of heredity and applications of genetics through multiple lectures.
Well path operations intern 30 60-90 planChioma Ozuzu
Chioma Ozuzu has prepared a 30/60/90 day action plan as an operations intern for WellPath. The plan includes learning about WellPath's products and fulfillment processes, improving operations, and establishing herself in the health/wellness field. Her goals are to exceed performance expectations, learn about supplements, enhance her own health, and gain operational experience to potentially transition to a full-time role.
The document discusses automation in automobiles and the role of hydraulics. It then provides an overview of pneumatics, including how compressed air is produced using reciprocating compressors. Key factors in pneumatic system design are discussed such as selection of pneumatics, production of compressed air, and types of positive displacement compressors. Subsequent chapters cover material selection factors and major components of a pneumatic three-axis tipper system, including air compressors.
The beverage industry in Pakistan has emerged as a progressive sector over the years, with around 170 operating units across the country. The industry includes carbonated drinks, juices, milk-based drinks, and energy/sports drinks. Pepsi Cola and Coca Cola are two major carbonated drink brands. Their core benefit is satisfying consumers' thirst with a non-alcoholic soft drink. Their point of parity is being famous soft drinks, while their point of differentiation is their brand images - Pepsi has a trendier, cooler image targeting young people and celebrities, while Coca Cola has a more emotional brand image due to their different advertising campaigns.
Search Engine Optimization, also referred as SEO, Website Promotion, Internet Marketing, Web Marketing is the process of making your website or webpage to rank high in search engines.
This document provides an introduction to social media presented by the Arkansas Small Business and Technology Development Center. It defines social media as any media created to be shared freely among a community, including user-created video, audio, text and multimedia. It discusses major social media platforms like Facebook, Twitter, LinkedIn, Pinterest and YouTube. For each platform, it provides statistics on usage and explains how businesses can create accounts and engage audiences. It emphasizes the importance of consistent messaging, honest content, and measuring return on investment.
Enlarge influence by Participating in communitiesKim Kao
This is a moon shot journey for me and DDD Taiwan community. In this talk, tried to wake up people who choose developer as their career but lost passion on problem solving.
Mid Maine Electronics is a web design company that started 5 years ago. They specialize in content management systems and have a team of 3 designers led by Jib, who has 14 years of experience. Their star product is a content management system that allows clients to easily update their own websites. Some of their clients include political campaigns and small businesses. They use content management systems like Joomla to provide websites that are easy for clients to maintain themselves through simple editing tools.
When you look out into your lobby, we bet a lot of people are looking down at their smartphones or tablets. We live in a world where internet access is at our fingertips wherever we go and making sure that your website performs well on all different types of devices is becoming standard. Don’t fall behind the times with a website that isn’t responsive! Lyles shares the benefits and importance of a responsive website design and how it helps with your conversions compared to other mobile options.
Learn how to leverage LinkedIn for your small business! This presentation (presented as part of an Astek Academy Webinar) shows you how to optimize your LinkedIn Profile to be found online and to engage with your existing clients/partners through one of the most powerful social media platforms in existence!
LinkedIn Essentials Workshop: Leveraging LinkedIn for Business or CareerBella Domain Media
LinkedIn Essentials Workshop with "LinkedIn Guru" Sandy Jones-Kaminski of Bella Domain Media. Presented at: ABWA Bay Area Business Express Network learning event.
http://www.belladomain.com
Are you getting all you can out of your online professional presence? Are you looking to generate opportunities and grow your network to enhance your skills and connections? Do you plan to change jobs or careers this year? Are you looking to grow your business or for a strong pool of employee candidates? If you answered "YES" to any of these questions, this workshop is for you!
Event date: Saturday, May 16, 2015 from 9:00 AM to 1:30 PM Oakland, CA.
Contact Sandy Jones-Kaminski, CCO, Bella Domain Media to plan a workshop for your group: http://www.belladomain.com/contact-us
Find a video testimonial for this event on YouTube: http://bit.ly/1icqonz
The document summarizes an e-learning company called eBIZ.com that provides various educational packages online. It describes eBIZ's mission to make computer literacy accessible to masses, highlights their free basic and paid advanced educational packages, and discusses their business model where customers can become associates and earn commissions by promoting the packages.
Your website is the face of your business. The first impression you make on your potential customers is through your official website and Allied Technologies understands that this first impression better be impressive.
A strong, attractive and robust website helps convince customers that your brand is exactly what they need- trustworthy, transparent, highest quality and professional. We make your brand stand-out!
The document discusses various business, entertainment, and web-based blogs that provide useful information to readers. Business blogs discussed include Digital Trends, Technorati, The Next Web, Dilbert, Small Business Trends, and Dr. Jeff Cornwall. Entertainment blogs mentioned are David Bordwell's website on cinema, Rolling Stone movie reviews, and Pitchfork for music. Web-based blogs/services covered are Dropbox, SkyDrive, and LinkedIn. The document also provides links to the author's LinkedIn profile and football blog.
#565 WebSite 101: 3 Steps to Creating Your First WebsiteRandall Wong, M.D.
Three basic steps to starting any website include choosing a URL, selecting hosting and then a content management system.
At each step there are SEO considerations which must help you get your website ranked.
This course was taught at the American Academy of Ophthalmology, Chicago, 2012.
Enjoy!
CreativeHope is a Tokyo-based web consulting and development company established in 2002. It has a staff of 15 and major clients include Otsuka Pharmaceutical, WWF Japan, and Shiki Theatre Company. The company provides services such as web strategy planning, design, development, and site maintenance to help clients achieve their business goals. CreativeHope outlines a typical project workflow including planning, design, development, and post-launch support phases. It aims to maximize profitability for clients and contribute to their business growth through expert web solutions.
Go daddy.com Cloud Storage Solution (Adam Knapp)Ontico
The document discusses GoDaddy's cloud storage solution and how it has evolved over time using Kanban principles. It began as a small team in 2008 and has since expanded its technologies, team size, and global presence while focusing on quality, reducing work-in-progress, delivering often to customers, and continually improving its processes through measurement and adapting to change. The solution aims to provide reliable, scalable, high-performance storage that is affordable.
The document discusses using a company presence on LinkedIn to establish an identity, build relationships, share content and opportunities. It recommends companies establish a profile, attract an audience, engage through content, and extend their presence. This includes optimizing analytics, activating thought leaders, and extending reach through additional pages for aspects of the business, careers, subsidiaries, and customizing pages for global audiences. Microsoft is provided as an example for taking advantage of the full ecosystem through their various pages and groups.
- devknob provides experienced, revenue-focused, user-centered, data-driven, and optimized web design and development services.
- They will review the existing website to identify issues like slow page speeds, JavaScript errors, insecure content, invalid HTML, lack of mobile optimization, and usability problems.
- devknob's team has extensive experience in programming, advertising, SEO, conversion optimization, and email marketing. They will handle all aspects of the project from design to development to optimization.
Optimizing Your E-commerce Site: What Not to Do and WhyOptimizely
There is no shortage of testing best practices out there, but what about worst practices? In testing, knowing what not to do can save you time, resources and money.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
