Gestalt Psychology and webdesign

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My presentation at the Fronteers meeting at Concept7 HQ in December 2008.

It discusses 5 laws of the gestalt which can be used very well in nowadays webdesign. This presentation was put together with my collegue Stefan Wobben who has written an article about it (in Dutch) for usabilityweb magazine.

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Gestalt Psychology and webdesign

  1. 1. Gestalt psychology & webdesign Fronteers December 2008 - Henk Wijnholds - henk@concept7.nl
  2. 2. Gestalt The way things are placed or put together
  3. 3. Gestalt psychology is about human perception
  4. 4. Let’s introduce these fellas, the founders... Wolgang Köhler Kurt Koffka Max Wertheimer
  5. 5. Why do we see some things as foreground and others as background?
  6. 6. How is it possible that we can distinguish shapes?
  7. 7. What’s a good shape?
  8. 8. How do we see consistency of things?
  9. 9. Founders discovered 5 laws ... Law of ... proximity similarity closure continuity simplicity
  10. 10. Law of proximity
  11. 11. Law of proximity
  12. 12. Law of proximity
  13. 13. Law of similarity
  14. 14. Law of similarity
  15. 15. Law of similarity
  16. 16. Law of similarity
  17. 17. Law of similarity
  18. 18. Law of closure
  19. 19. Law of closure
  20. 20. Law of closure
  21. 21. Law of closure
  22. 22. Law of closure Full closure is not necessary
  23. 23. Law of closure
  24. 24. Law of continuity
  25. 25. Law of continuity
  26. 26. Law of continuity
  27. 27. Law of continuity
  28. 28. Law of simplicity
  29. 29. Law of simplicity
  30. 30. Law of simplicity
  31. 31. Law of simplicity
  32. 32. Law of simplicity
  33. 33. Law of simplicity The laws of simplicity John Maeda
  34. 34. Law of simplicity Laat dingen weg
  35. 35. Law of simplicity Laat dingen weg Laat alleen het meest nodige staan Example by Luke Wroblewski
  36. 36. Law of simplicity Organiseer dat wat achter blijft
  37. 37. Law of simplicity Organiseer dat wat achterblijft Example by Luke Wroblewski
  38. 38. Law of simplicity Werk met een goed grid
  39. 39. Law of simplicity
  40. 40. Law of simplicity
  41. 41. Law of simplicity Download our sketching paper http://www.concept7.nl/henk/?p=80
  42. 42. Gestalt psychology So maybe design is tangible? Grouping helps us arrange the world
  43. 43. Gestalt psychology Try to objectify subjectivity
  44. 44. FIN http://www.concept7.nl/henk/

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