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Make the World A Better Place: Doing Good

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Steve Drake
Steve Drake

An interative session at ASAE 2009 in Toronto featuring two Summit Award winning case studies. Includes a brief introduction into how associations can benefit with cause marketing alliances with businesses and charitable foundations.

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Connecting Great Ideas and Great People www.asaecenter.org Steve Drake, Christmas SPIRIT Foundation Matthew Shay, International Franchise Association Make the World a Better Place August 16, 2009 1:30 – 2:45 p.m.
Make the World a Better Place ,[object Object],[object Object],[object Object]
Today’s Agenda Introduction 1 2 3 4 IFA Case Study CSF Case Study Question & Dialog
Introduction 1
The Untapped Association Resource Cause NonProfit Corporate Partner Association Partner $ 1
Colgate & RIF $800,000 + 58,000 books since 2004 1
Sam’s, Aquafina & KAB 37 Million bottles; $300,000; 100,000 fleece jackets! 1
“ Regifting” Supports Women Local store – local cause – Increasing sales 1
CYCCYB: Making it Local ,[object Object],[object Object],1
Bread Art Project ,[object Object],[object Object],[object Object],Milling & Baking Industry 1
Canstruction ,[object Object],[object Object],[object Object],1
International Franchise Association ,[object Object],[object Object],[object Object],[object Object],2
Veterans Transition Franchise Initiative—VetFran ,[object Object],[object Object],2
Successful partnerships ,[object Object],[object Object],2
How we do it ,[object Object],[object Object],[object Object],[object Object],2
Success to date ,[object Object],[object Object],2
Peter Turner ,[object Object],2
Patricia Evans ,[object Object],2
Jeff Drawe and Michael Stoll ,[object Object],[object Object],[object Object],[object Object],[object Object],2
Recognition ,[object Object],[object Object],[object Object],2
Why we do it ,[object Object],[object Object],[object Object],[object Object],[object Object],2
Who? Cause: Military families 3
The Program ,[object Object],[object Object],[object Object],Coordination & Fund-raising 4,500 – 4,654 trees from consumers & retailers Fed Ex : 59,000+ miles + 10,000 air miles + volunteers 4 - 5 branches 49-53 bases 16,846-17,082 families 3
Association’s PR Power 3
Association’s PR Power http://www.msnbc.msn.com/id/3032619/#28210632 http://www.wmur.com/news/18190286/detail.html Local news everywhere = national coverage 3
23.4 MILLION households said they saw, read or heard about Trees for Troops Impact for Industry 2008 Trees for Troops 3.4 MILLION households said T4T “influenced” their decision to purchase a Real Tree in 2008 3
[object Object],[object Object],[object Object],Summary ,[object Object],[object Object],[object Object],[object Object],3
Questions / Dialog
Contact Information SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA Steve Drake CEO Christmas SPIRIT Foundation [email_address] 636/449-5070 Matthew Shay President & CEO International Franchise Association [email_address] (202) 628-8000

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Make the World A Better Place: Doing Good

  • 1. Connecting Great Ideas and Great People www.asaecenter.org Steve Drake, Christmas SPIRIT Foundation Matthew Shay, International Franchise Association Make the World a Better Place August 16, 2009 1:30 – 2:45 p.m.
  • 2.
  • 3. Today’s Agenda Introduction 1 2 3 4 IFA Case Study CSF Case Study Question & Dialog
  • 5. The Untapped Association Resource Cause NonProfit Corporate Partner Association Partner $ 1
  • 6. Colgate & RIF $800,000 + 58,000 books since 2004 1
  • 7. Sam’s, Aquafina & KAB 37 Million bottles; $300,000; 100,000 fleece jackets! 1
  • 8. “ Regifting” Supports Women Local store – local cause – Increasing sales 1
  • 9.
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  • 22. Who? Cause: Military families 3
  • 23.
  • 25. Association’s PR Power http://www.msnbc.msn.com/id/3032619/#28210632 http://www.wmur.com/news/18190286/detail.html Local news everywhere = national coverage 3
  • 26. 23.4 MILLION households said they saw, read or heard about Trees for Troops Impact for Industry 2008 Trees for Troops 3.4 MILLION households said T4T “influenced” their decision to purchase a Real Tree in 2008 3
  • 27.
  • 29. Contact Information SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA Steve Drake CEO Christmas SPIRIT Foundation [email_address] 636/449-5070 Matthew Shay President & CEO International Franchise Association [email_address] (202) 628-8000

Editor's Notes

  1. The Classic connecting the unconnected. Toothpaste & books … launched during “back to school” period. Colgate donated book collections; organized in-store readings; publicized free dental-care visits; donated toothpaste.
  2. CAUSE: Sam’s + Pepsi – recycled plastic bottles … converted to fleece jackets. Results: 37 million bottles recycled. Sam’s donated $300,000+ to Keep America Beautiful affiliates and schools. Aquafina sales at Sam’s clubs up $50 million. And, the program resulted in 100,000 fleece jackets donated to children in need.
  3. Click to run NBC video That ran 2:37 … what could you do to get your organization two & one-half minutes on network tv?