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Bbj 3 28 11 (handout)

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Putting the Gift of Time to Work for You:
* Using social media to become a sought-after employee

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Bbj 3 28 11 (handout)

  1. 1. Putting the Gift of Time to Work for You © 2011 Drake & Company
  2. 2. Key Issue for You Staying Current
  3. 3. <ul><li>When you are out of work … </li></ul><ul><li>… you can’t afford to lurk! </li></ul>
  4. 4. Today’s Agenda <ul><li>Introduction </li></ul><ul><li>Paint You a Roadmap </li></ul><ul><ul><li>How to use digital media to become a recognized expert </li></ul></ul><ul><ul><li>Which makes you valuable </li></ul></ul><ul><ul><li>And, helps you land a job </li></ul></ul><ul><li>Next Steps </li></ul>
  5. 5. Net Working in 21 st Century <ul><li>Job found </li></ul>
  6. 6. Net Working in 21 st Century <ul><li>Job found </li></ul>
  7. 7. Gift of Time 86,400 seconds each day … how will you use it?
  8. 8. Getting a Job Now <ul><li>Offer value to potential employer </li></ul><ul><ul><li>Stay current in your profession/industry </li></ul></ul><ul><li>It’s not what you know … </li></ul><ul><ul><li>it’s not who you know </li></ul></ul><ul><ul><li>it’s who knows you! </li></ul></ul><ul><li>3. Differentiate yourself </li></ul><ul><ul><li>Stand out as “the only …” </li></ul></ul>
  9. 9. 21 st Century Strategy <ul><li>Use your gift of time </li></ul><ul><li>Take minutes each day … </li></ul><ul><li>to keep current </li></ul><ul><li>to become nationally-recognized </li></ul><ul><li>to be a leader in your field </li></ul>
  10. 10. How? <ul><li>YOU are the PRODUCT </li></ul><ul><ul><li>Create (or re-create) your brand </li></ul></ul><ul><ul><li>Promote your brand </li></ul></ul><ul><ul><li>Protect your brand </li></ul></ul>
  11. 11. Your Product is YOU! <ul><li>What is your value proposition? </li></ul>2) What is your marketing plan? 3) Can content marketing improve success? 4) Can technology expand your search? 5) What is your “thanks” strategy?
  12. 12. Social Media Tools <ul><li>Blogs </li></ul><ul><li>Google News Alerts </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul>
  13. 13. Use Social Media <ul><li>Signup for Big 3 & get active! </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Create your own blog </li></ul><ul><ul><li>Word Press or Blogger </li></ul></ul>
  14. 14. Collect/Create Content <ul><li>Content makes you an expert – nationally </li></ul><ul><li>How do you collect it? </li></ul><ul><li>Google News Alerts </li></ul><ul><li>Twitter Search </li></ul><ul><li>LinkedIn (question expert) </li></ul>
  15. 15. Google News Alerts
  16. 16. Tweekdeck (search!)
  17. 17. Got Content: Now What? <ul><li>Use content to create brand/value: </li></ul><ul><li>Bookmark info via Delicious </li></ul>
  18. 18. Delicious
  19. 19. Got Content: Now What? <ul><li>Use content to create brand/value: </li></ul><ul><li>Create “Readings of the Week” </li></ul>
  20. 20. Readings of the Week
  21. 21. Got Content: Now What? <ul><li>Use content to create brand/value: </li></ul><ul><li>Add Comments and/or like </li></ul><ul><li>Create a blog and post info </li></ul><ul><li>Send links to your network </li></ul>
  22. 22. Does it Work? <ul><li>Case study: @causeaholic </li></ul><ul><li>Facebook, Twitter, blog </li></ul><ul><li>Readings of the Week </li></ul><ul><li>Named 1 of Top 10 cause marketing tweeters! </li></ul>
  23. 23. In Top 10!
  24. 25. <ul><li>Initiative </li></ul><ul><li>Is Not Given … </li></ul><ul><li>You Take It </li></ul><ul><li>You Can Do This! </li></ul>
  25. 26. <ul><li>Put the Gift of Time to Work </li></ul>
  26. 27. My Contacts <ul><li>[email_address] </li></ul><ul><li>www.twitter.com/SteveDrake </li></ul><ul><li>www.twitter.com/causeaholic </li></ul><ul><li>636/449-5050 </li></ul>Steve Drake President/Owner 16020 Swingley Ridge Road Suite 300 Chesterfield, MO 63017 (636) 449-5050

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