Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes

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Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes is a fast-paced session during which a panel of 6 association marketing executives share marketing tips from 35 associations. The live presentation will be made at the 2011 ASAE convention in St. Louis starting at 3:15 on Monday, August 8.

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Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes

  1. 1. 7/7/2011 Marketing Your  Association in a Social Media Age Moderator/Facilitator: Steve Drake  DRAKE & COMPANYToday’s Road MapIdeas focused NOT just about Social Media  … but on marketing in the Social Media age.• 5 categories• 6 panelists representing AMCs• 35 associations• 60 ideas • 75 minutesCategory Member Marketing  & Fundraising   1
  2. 2. 7/7/2011Member Marketing/Fundraising  LinkedIn  for Subgroups Member Marketing/Fundraising • Photo/Logo/Graphic  of your Tip Members Promote Value Member Marketing/Fundraising  Codes Create  Connections 2
  3. 3. 7/7/2011 Member Marketing/Fundraising  Discounts Provide Value Member Marketing/Fundraising  Rewards for ReferralsMember Marketing/Fundraising  Multi Platform  Approach 3
  4. 4. 7/7/2011Member Marketing/Fundraising  Mobile  Marketing  Trends Member Marketing/Fundraising • Photo/Logo/Graphic  of your Tip Know Your  Members Member Marketing/Fundraising  Feed Your  Homepage 4
  5. 5. 7/7/2011Member Marketing/Fundraising  “Freemium”  Membership  ModelMember Marketing/Fundraising  Free  Consultation  BenefitsMember Marketing/Fundraising  Social Product  Rewards 5
  6. 6. 7/7/2011Category Meeting Marketing Meeting Marketing QR Codes  & MeetingsMeeting Marketing Former Conference  We Missed You! Attendee 6
  7. 7. 7/7/2011Meeting Marketing The Conversation  StarterMeeting Marketing Live Stream Sessions Meeting Marketing Video Contest  Promotion 7
  8. 8. 7/7/2011Meeting Marketing Share & Win  CampaignMeeting Marketing Plan Your  MessagesMeeting Marketing Create Conference  Value 8
  9. 9. 7/7/2011Meeting Marketing Make Presenters  MarketersMeeting Marketing Social Media PostsMeeting Marketing Tagging  Expands  Reach 9
  10. 10. 7/7/2011Meeting Marketing SEO Through  Acknowledge‐ mentCategory Content Management  & Marketing Content Marketing Social Media & SEO 10
  11. 11. 7/7/2011Content Marketing Metal Beautifies  AmericaContent Marketing Tweet Meets  TraditionContent Marketing Weekly  e‐Newsletters 11
  12. 12. 7/7/2011Content Marketing Create  Industry/Profession DocumentaryContent Marketing Volunteer Leader EngagementContent Marketing  RSS Feeds on LinkedIn 12
  13. 13. 7/7/2011Content Marketing Recognition Is  Rewarding Content Marketing YouTube RulesContent Marketing Create an “Advergame” 13
  14. 14. 7/7/2011Content Marketing e‐Book Promotes BusinessContent Marketing Executive  Leader  Engagement Category Technology  Social Media  Mobile Media 14
  15. 15. 7/7/2011Tech, Social Media, Mobile Media Getting  Members  StartedTech, Social Media, Mobile Media Where to Start?Tech, Social Media, Mobile Media Tweet that Twestion 15
  16. 16. 7/7/2011Tech, Social Media, Mobile Media Create  Donor Wall Tech, Social Media, Mobile Media Mobile  Connects ConsumersTech, Social Media, Mobile Media QR &  Mobile Sites 16
  17. 17. 7/7/2011Tech, Social Media, Mobile Media Tools for ROI • www.twazzup.com • socialmention.com • addict‐o‐matic.comTech, Social Media, Mobile Media A Remarkable AppTech, Social Media, Mobile Media !  +  $  = Twitterfall 17
  18. 18. 7/7/2011Tech, Social Media, Mobile Media Use Donate ButtonTech, Social Media, Mobile Media Virtual = Reach + RevenueTech, Social Media, Mobile Media Foursquare  Your Events 18
  19. 19. 7/7/2011Category Marketing Branding Cause Marketing OtherBranding, Other Marketing  Organic GrowthBranding, Other Marketing   Spreading the Word  19
  20. 20. 7/7/2011Branding, Other Marketing   Social Does LocalBranding, Other Marketing   Tip of the WeekBranding, Other Marketing   Wiki Builds Awareness 20
  21. 21. 7/7/2011Branding, Other Marketing   Cool Facebook PagesINSPIREDM.COMBranding, Other Marketing  Traditional IntegrationBranding, Other Marketing   Oldies but  Goodies! 21
  22. 22. 7/7/2011Branding, Other Marketing   Blog the ShowBranding, Other Marketing   Compile Tips into BookBranding, Other Marketing   Feature of the  Month 22
  23. 23. 7/7/2011Branding, Other Marketing   Drive the  Cause Contact InformationSteve Drake Hugh WhaleyDrake & Company Drake & Companydrake@drakeco.com whaley@drakeco.comBrian John Riggs Betsy WintringerAssociation Headquarters, Inc. Association Management Centerbriggs@ahint.com BWintringer@Connect2amc.comGreg Schultz Nicole Woodard-Singleton, MBAThe Sherwood Group, Inc. The Third Eye Group, LLCgschultz@sherwood-group.com nwoodard- singleton@thirdeyegroup.comJeanne SheehyBostrom Corporationjsheehy@bostrom.com 23

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