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Marketing Tips inSocial Media Age: Sharing Solutions &  Solving Problems   2012 ASAE Annual Meeting            Dallas, TX1...
Intro• 5 panelists• 30 ideas• 6 categories
Agenda• Panelist presentations  – Integrated Marketing  – Twitter  – Mobile  – Facebook/LinkedIn  – Blogs +  – Wildcard• S...
Integrated Marketing(connecting multiple platforms)
Integrated Marketing                What’s Your Goal?membership meetings education  content marketing   other
Integrated Marketing               Use Editorial Formulamembership meetings education  content marketing   other
Integrated Marketing               Consistent Brand Messaging                         This is the space and size for your ...
Integrated Marketing                Social Media Bar               This is the space and size for your graphicmeetingseduc...
Integrated Marketing             Why They’re Importantmarketing
Integrated Marketing Any questions about these Integrated Marketing ideas?
Twitter &/or IM (one-to-one or  one-to-many messaging)
Twitter and IM             Engage Your Membersmembership meetings education  content marketing   other
Twitter and IM             Combine Live & Digitalmembership meetings education  content marketing   other
Twitter and IM                Build Twitter Relationshipsmarketing             Company logo | Client logo 
Twitter and IM           Organize A TwitterFestadvocacy
Twitter and IM          Finding Your Voicecontent
Twitter and IMAny questions about these Twitterideas?
Mobile &/or QR Codes (mobile            tools)
Mobile Tools             Personalize Your Invitationmembership meetings education  content marketing   other
Mobile ToolsMobile App Becomes Site for Conferencemembership meetings education  content marketing   other
Mobile Tools                         Utilize Your Data!                       This is the space and size for your graphicc...
Mobile Tools            Make It Practicalmarketing
Mobile Tools    Mobile Apps/Website Developmentmarketing
Mobile Tools & QR Codes   Any questions about these QR   Codes and Mobile Tools ideas?
Facebook &/or LinkedIn (social      media platforms)
Facebook & LinkedIn                Ask for Feedbackmembership meetings education  content marketing   other
Facebook & LinkedIn             Industry group on LinkedInmembership meetings education  content marketing   other
Facebook & LinkedIn                 Enlist Member Companies                         This is the space and size for your gr...
Facebook & LinkedIn               Social Network Policemembership  content
Facebook & LinkedIn            Program Specific Accountsmarketing
Facebook & LinkedIn Any questions about these Facebook & LinkedIn ideas?
Blogs, Websites &/or Slideshare        (web platforms)
Blogs, Websites & Slideshare             Showcase Your Membersmembership meetings education  content marketing   other
Blogs, Websites & Slideshare             Engage Members to Blogmembership meetings education  content marketing   other   ...
Blogs, Websites & Slideshare             Content Drives Membershipmembership          Company logo | Client logo 
Blogs, Websites & Slideshare          Adaptive is the New Mobilecontent
Blogs, Websites &/or Slideshare            Power of Google Analyticsmarketing
Blogs, Websites & SlideShare     Any questions about these Blogs,     Websites & SlideShare ideas?
Wild card (whatever…)
Wildcard             Added Value Adds Upmembership meetings education  content marketing   other
Wildcardmembership meetings education  content marketing   other
Wildcard                “Edu-tainment” with Video                         This is the space and size for your graphiceduca...
Wildcard            Mobile Audience Responsemeetingseducation content
Wildcard            ROI Toolsmarketing
WildcardAny questions about theseWildcard ideas?
Roundtable Discussion  At your tables:  • Surface what you are doing in    these areas  • Print your ideas on a Post-it®  ...
Contact InfoGreg Schultz                        Betsy WintringerVice President                      Director of MarketingT...
2012 digital media show final
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2012 digital media show final

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These are the "slides" from the 2012 ASAE session on Marketing Tips in the Social Media Age. For full impact of the session, please download and print the notes pages which provide more detail for most of the ideas.

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2012 digital media show final

  1. 1. Marketing Tips inSocial Media Age: Sharing Solutions & Solving Problems 2012 ASAE Annual Meeting Dallas, TX1:30 – 2:45 p.m., August 12, 2012 #ASAE12 LD3
  2. 2. Intro• 5 panelists• 30 ideas• 6 categories
  3. 3. Agenda• Panelist presentations – Integrated Marketing – Twitter – Mobile – Facebook/LinkedIn – Blogs + – Wildcard• Seek your ideas in roundtable discussion
  4. 4. Integrated Marketing(connecting multiple platforms)
  5. 5. Integrated Marketing What’s Your Goal?membership meetings education content marketing other
  6. 6. Integrated Marketing Use Editorial Formulamembership meetings education content marketing other
  7. 7. Integrated Marketing Consistent Brand Messaging This is the space and size for your graphicmarketing  Company logo | Client logo 
  8. 8. Integrated Marketing Social Media Bar This is the space and size for your graphicmeetingseducation
  9. 9. Integrated Marketing Why They’re Importantmarketing
  10. 10. Integrated Marketing Any questions about these Integrated Marketing ideas?
  11. 11. Twitter &/or IM (one-to-one or one-to-many messaging)
  12. 12. Twitter and IM Engage Your Membersmembership meetings education content marketing other
  13. 13. Twitter and IM Combine Live & Digitalmembership meetings education content marketing other
  14. 14. Twitter and IM Build Twitter Relationshipsmarketing  Company logo | Client logo 
  15. 15. Twitter and IM Organize A TwitterFestadvocacy
  16. 16. Twitter and IM Finding Your Voicecontent
  17. 17. Twitter and IMAny questions about these Twitterideas?
  18. 18. Mobile &/or QR Codes (mobile tools)
  19. 19. Mobile Tools Personalize Your Invitationmembership meetings education content marketing other
  20. 20. Mobile ToolsMobile App Becomes Site for Conferencemembership meetings education content marketing other
  21. 21. Mobile Tools Utilize Your Data! This is the space and size for your graphiccontent  Company logo | Client logo 
  22. 22. Mobile Tools Make It Practicalmarketing
  23. 23. Mobile Tools Mobile Apps/Website Developmentmarketing
  24. 24. Mobile Tools & QR Codes Any questions about these QR Codes and Mobile Tools ideas?
  25. 25. Facebook &/or LinkedIn (social media platforms)
  26. 26. Facebook & LinkedIn Ask for Feedbackmembership meetings education content marketing other
  27. 27. Facebook & LinkedIn Industry group on LinkedInmembership meetings education content marketing other
  28. 28. Facebook & LinkedIn Enlist Member Companies This is the space and size for your graphicmarketing  Company logo | Client logo 
  29. 29. Facebook & LinkedIn Social Network Policemembership content
  30. 30. Facebook & LinkedIn Program Specific Accountsmarketing
  31. 31. Facebook & LinkedIn Any questions about these Facebook & LinkedIn ideas?
  32. 32. Blogs, Websites &/or Slideshare (web platforms)
  33. 33. Blogs, Websites & Slideshare Showcase Your Membersmembership meetings education content marketing other
  34. 34. Blogs, Websites & Slideshare Engage Members to Blogmembership meetings education content marketing other •THE BLOG ARMY WANTS YOU!
  35. 35. Blogs, Websites & Slideshare Content Drives Membershipmembership  Company logo | Client logo 
  36. 36. Blogs, Websites & Slideshare Adaptive is the New Mobilecontent
  37. 37. Blogs, Websites &/or Slideshare Power of Google Analyticsmarketing
  38. 38. Blogs, Websites & SlideShare Any questions about these Blogs, Websites & SlideShare ideas?
  39. 39. Wild card (whatever…)
  40. 40. Wildcard Added Value Adds Upmembership meetings education content marketing other
  41. 41. Wildcardmembership meetings education content marketing other
  42. 42. Wildcard “Edu-tainment” with Video This is the space and size for your graphiceducation  Company logo | Client logo 
  43. 43. Wildcard Mobile Audience Responsemeetingseducation content
  44. 44. Wildcard ROI Toolsmarketing
  45. 45. WildcardAny questions about theseWildcard ideas?
  46. 46. Roundtable Discussion At your tables: • Surface what you are doing in these areas • Print your ideas on a Post-it® note … 1 idea per card.
  47. 47. Contact InfoGreg Schultz Betsy WintringerVice President Director of MarketingThe Sherwood Group Association Management Center(847) 480-9080gschultz@sherwood-group.com BWintringer@Connect2amc.comwww.sherwood-group.comRussell Lemieux Steve DrakeGroup VP AMR Management ServicesKellen Company 859-514-9150404-252-3663 steve@scdgroup.netrlemieux@kellencompany.com www.SCDgroup.netJeanne SheehyVP and CMOBostrom312-596-5224jsheehy@bostrom.com

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