How do you earn money via Social Media. Why is this the time do something with Social Media. No silver bullets, but just an overview of what is important and what the benefits are for you.

1. Make it scale – you need 1000 fans Rick Mans - Social Media Evangelist

2. The LONG TAIL of music

3. 1000 True Fans http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php

4. Whyyouneedthem But the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does not raise the sales of creators much, but it does add massive competition and endless downward pressure on prices. Unless artists become a large aggregator of other artist's works, the long tail offers no path out of the quiet doldrums of minuscule sales. One solution is to find 1,000 True Fans. While some artists have discovered this path without calling it that, I think it is worth trying to formalize. The gist of 1,000 True Fans can be stated simply: A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living. http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php

5. YourBrainCanOnlyHandleThisManyFriends 150

6. I prefer to make other people famous, as it scales better. Makeitscalable

7. Where Are You?

8. You are just a name on a List not a member of a community I already have an account on….

9. Ifyou are not in Google, you do notexist

10. The Internet and its attendant array of consumer devices, networks and content sources have fundamentally changed how customers, employees and partners expect to interact with the enterprise (Gartner CIO survey 2008/2009).

11. Don’t miss the social media boat

12. What is thatsocial media thing The social media boat?

13. Twitter 'costs British economy £1.38bn' Talking about last night's Eastenders costs British economy £1.38bn Eating biscuits costs British economy £1.38bn Unjamming the photocopier costs British economy £1.38bn

14. The switch Web 1.0 Web 2.0 Traditional media Google search Flickr Mainly Broadband Mainly narrow band Alternative media netvibes Publishing is complex and limited to few traditional media and online merchants Value is created by aggregating content (portals) Wikipedia Easy and free publication for all Value is generated by tools allowing to publish easily 2004 2005 Broadband is (becoming) a right in Spain and Finland

15. The Intelligence is in the Connections Intelligent Web Web OS Web 4.0 Semantic Web 2018 Intelligent personal agents Real-Time Web Web 3.0 Natural Language Search SWRL Activity streams 2009 OWL SPARQL Lifestreaming AJAX OpenID Semantic Search Social Web Microblogging Widgets ATOM RSS RDF Mashups P2P Memetrackers Office 2.0 Web 2.0 Javascript Flash SOAP Virtual worlds Blogging XML Social Media 1999 The Web Java HTML Social Networks SaaS Connections between Information HTTP Wikis Directory Portals VR Online Services Lightweight Collaboration Keyword Search Web 1.0 Websites BBS Gopher 1989 SQL MacOS Consumer online services The Desktop Groupware SGML Multimedia CDROMs Databases Windows File Servers The Internet PC Era Email IRC 1977 FTP USENET PC’s File Systems Connections between people

16. The worldalwayschanges

17. Internet statistics 100 billion– The number clicks per day 55 trillion– links on the Internet 5% - The percentage of globalelectricityusedfor the Internet 90 trillion – The number of emails sent in 2009 81% – The percentage of emails that were spam. 200 billion – The number of spam emails per day (assuming 81% are spam). 1 million - IM messages per second 8 terabytes– Traffic per seconde 234 million – The number of websites as of December 2009. 47 million – Added websites in 2009.

18. Social Media statistics 24 – Hours of video uploaded every minute onto YouTube 600k - new members on Facebook per day 900.000 -The number of blogs posts put up every day 700 million – The number of photos uploaded per day on Facebook 400 million – People on Facebook. 50% – Percentage of Facebook users that log in every day. 500,000 – The number of active Facebook applications. 84% – Percent of social network sites with more women than men. 1,73 billion – Internet users worldwide (September 2009). 18% – Increase in Internet users since the previous year. 126 million – The number of blogs on the Internet (as tracked by BlogPulse). 27.3 million – Number of tweets on Twitter per day (November, 2009) 57% – Percentage of Twitter’s user base located in the United States. 4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).

24. Social Media is a set of communication and collaborationtechnologiesadoptedbypeople in theirdaily lives Social networks: Social structures of individuals who are bound together by common values, visions, ideas, friendships or interests

25. HumanInteraction in a Virtual World Social Media is

27. Teensaren’tthat Internet savvy

28. Technologychanges, being a teenager does notchange

29. Youshould have started 6 monthsago Ifyou want to have successwithsocial media right now

31. everything you do should at least create the beginning of a relationship Whenyou are in social media

33. What is in IT foryou

35. Building meaningfulrelationships Withyourfriends and colleagues Withpeopleyoudon’tknow (yet) Build trust

37. Increasedvisibility Become the go-to-expert

39. Mindsharing and insight Getnewinsights (for free) Help others Get feedback and input from experts Shareyourinformation

41. (Business) Opportunities Youcanbeconnected to more people More peoplewillbeable to findyou Theywillbeaware of your expertise

42. Goldrush Just like the gold rush, this is going to end…what are you waiting for?

43. Rick Mans rick.mans@capgemini.com+31 6 512 10 144http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans