The document discusses a proposed software product called "Make It Just So" that would provide outfit customization recommendations using artificial intelligence. It is envisioned as an e-commerce platform that uses AI as a personal stylist to suggest outfits based on individual tastes, location, climate, and trends. The target audience is described as tech-savvy individuals ages 16+ who prefer e-commerce and are looking for new products. An overview is provided of how users might encounter and interact with the product from initial consideration to post-use phases.