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Make It Just So Max Goldman
FA102b Social Media
and Web Design
Research from the web Max Goldman
“Make It Just So”
http://www.iftf.org/future-now/article-detail/make-it-just-so/
Research from the web Max Goldman
“Make It Just So”
“Breakthroughs in 3D printing are also shifting the autonomous manufacturing terrain.”
http://www.iftf.org/future-now/article-detail/make-it-just-so/
Research from the web Max Goldman
http://www.iftf.org/future-now/article-detail/make-it-just-so/
Make It Just So Max Goldman
Product idea / Description
● Software for outfit customization based on current trends / A.I.
advice.
● A.I functions as a stylist for the consumer based on individual
taste/ trends.
● Choices based on location, climate, time, etc.
Make It Just So Max Goldman
Audience
● Tech smart
● Age 16+
● Proficient in Technology
● Looking for the next big thing
● Prefers E-commerce
Make It Just So Max Goldman
Product Envision
● Strictly E-commerce
● Physical Pop-up location for press
● New items/ software every 12 months
● Constant cycle of refreshing content
● Customer is always getting new content.
Make It Just So Max Goldman
On and off-line instances where the user/customer would encounter the
product or service in both realms.
Make It Just So Max Goldman
Consideration Phase
1) Influencer Market
2) Self-improvement
3) Searched online stylist
4) Read review/articles
5) Trial period at meetup / demo
Make It Just So Max Goldman
Use Phase
1) Took product home
2) Download software
3) Become comfortable with software
4) Trusting application
5) Potential purchase
Make It Just So Max Goldman
Post-Use Phase
1) Self confidence / insecurity
2) Leaving reviews
3) Word of mouth
4) Re-up subscription / cancel
5) Keep / delete software
Online Encounter: “User / Customer Experience
Map”,
Max Goldman
1) Influencer marketing
2) Social Media / online ad
3) SEO
Offline Encounter: “User / Customer Experience
Map”,
Max Goldman
1) Word of mouth
2) Magazines / physical ad
3) Events
Customer Experience Map Max Goldman
Draft

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Make it just so

  • 1. Make It Just So Max Goldman FA102b Social Media and Web Design
  • 2. Research from the web Max Goldman “Make It Just So” http://www.iftf.org/future-now/article-detail/make-it-just-so/
  • 3. Research from the web Max Goldman “Make It Just So” “Breakthroughs in 3D printing are also shifting the autonomous manufacturing terrain.” http://www.iftf.org/future-now/article-detail/make-it-just-so/
  • 4. Research from the web Max Goldman http://www.iftf.org/future-now/article-detail/make-it-just-so/
  • 5. Make It Just So Max Goldman Product idea / Description ● Software for outfit customization based on current trends / A.I. advice. ● A.I functions as a stylist for the consumer based on individual taste/ trends. ● Choices based on location, climate, time, etc.
  • 6. Make It Just So Max Goldman Audience ● Tech smart ● Age 16+ ● Proficient in Technology ● Looking for the next big thing ● Prefers E-commerce
  • 7. Make It Just So Max Goldman Product Envision ● Strictly E-commerce ● Physical Pop-up location for press ● New items/ software every 12 months ● Constant cycle of refreshing content ● Customer is always getting new content.
  • 8. Make It Just So Max Goldman On and off-line instances where the user/customer would encounter the product or service in both realms.
  • 9. Make It Just So Max Goldman Consideration Phase 1) Influencer Market 2) Self-improvement 3) Searched online stylist 4) Read review/articles 5) Trial period at meetup / demo
  • 10. Make It Just So Max Goldman Use Phase 1) Took product home 2) Download software 3) Become comfortable with software 4) Trusting application 5) Potential purchase
  • 11. Make It Just So Max Goldman Post-Use Phase 1) Self confidence / insecurity 2) Leaving reviews 3) Word of mouth 4) Re-up subscription / cancel 5) Keep / delete software
  • 12. Online Encounter: “User / Customer Experience Map”, Max Goldman 1) Influencer marketing 2) Social Media / online ad 3) SEO
  • 13. Offline Encounter: “User / Customer Experience Map”, Max Goldman 1) Word of mouth 2) Magazines / physical ad 3) Events
  • 14. Customer Experience Map Max Goldman Draft