Life at Siegel+Gale
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A glimpse at life in our global offices.
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Naming Architecture: A Blueprint for Portfolio Simplicity
Jeff Lapatine (strategy director, brand development) delves into naming and nomenclature architecture, and how by deploying simple, easy to codify concepts, you can unlock the potential of your portfolio through the power of simplicity.
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The most successful brands are wise to the reality that to be loved is not the primary objective. What’s more critical is to be truly essential in the ways that matter most. Defined by knowing how to add value rather than complexity. Respected for delivering simple and straightforward products and services that people actually understand and have need for.
Our EMEA Strategy Director, Liana Dinghile provided insights into the leaders and laggards of the global pack of brands vying for that all-important, but alarmingly elusive, customer favour at the Financial Services Forum Annual Member's Conference. Shedding light on the new disruptors who are rewriting the rules of service delivery and elevating customer expectations to a whole new level by:
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In a complex world, #SimplicityPays
The formula to success for digital experiences
In today’s hyper-connected world, finding the right approach to creating digital experiences is no easy feat. It requires balancing customer, partner, and employee needs with brand opportunities and business needs, at all the right touchpoints.
It is more important than ever to align your digital strategy with those age-old, simple questions – the five Ws and the one H. They will increase your potential for happier users and better business outcomes.
So, ask yourself:
Why
Who
Where
What
When
How
A brand marketer looks at what it means to be Irish in business
I asked a sample of my LinkedIn connections – located in New York, Ireland, London, Silicon Valley, Los Angeles and Madrid – a simple question:
What does it mean to be Irish in business?
The answers are as engaging and refreshing as these accomplished professionals themselves. As a global Irish person - and brand marketer – I’m proud to share them with you.
How Top CMOs Stay Relevant
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Naming Architecture: A Blueprint for Portfolio Simplicity
Jeff Lapatine (strategy director, brand development) delves into naming and nomenclature architecture, and how by deploying simple, easy to codify concepts, you can unlock the potential of your portfolio through the power of simplicity.
7 Questions About Your M+A
Mergers, acquisitions, and spin-offs are tricky operations. By keeping these seven crucial questions in mind, companies can be sure that their brand doesn't get lost in the clutter.
Why the Financial Services need simplicity
Customer demand for simplified experiences continues to rise and never more has this been so prevalent in the financial services sector. Hardly surprising considering the complexity of lives today and the sheer volume of critical choices that need to be made on a daily basis.
The most successful brands are wise to the reality that to be loved is not the primary objective. What’s more critical is to be truly essential in the ways that matter most. Defined by knowing how to add value rather than complexity. Respected for delivering simple and straightforward products and services that people actually understand and have need for.
Our EMEA Strategy Director, Liana Dinghile provided insights into the leaders and laggards of the global pack of brands vying for that all-important, but alarmingly elusive, customer favour at the Financial Services Forum Annual Member's Conference. Shedding light on the new disruptors who are rewriting the rules of service delivery and elevating customer expectations to a whole new level by:
- Empowering people
- Reimagining the experience
- Removing friction
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In today’s hyper-connected world, finding the right approach to creating digital experiences is no easy feat. It requires balancing customer, partner, and employee needs with brand opportunities and business needs, at all the right touchpoints.
It is more important than ever to align your digital strategy with those age-old, simple questions – the five Ws and the one H. They will increase your potential for happier users and better business outcomes.
So, ask yourself:
Why
Who
Where
What
When
How
A brand marketer looks at what it means to be Irish in business
I asked a sample of my LinkedIn connections – located in New York, Ireland, London, Silicon Valley, Los Angeles and Madrid – a simple question:
What does it mean to be Irish in business?
The answers are as engaging and refreshing as these accomplished professionals themselves. As a global Irish person - and brand marketer – I’m proud to share them with you.
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Few would argue the importance of delivering a quality patient experience, but how do you determine where improvements would have the greatest impact?
Siegel+Gale's Rolf Wulfsberg, PhD, Global Director of Quantitative Insights, shares a unique analysis of patient experience data from a national study of hospital patients.
+ Gain insights into the findings of our recent PinPoint™ study that examined the experiences of 500 hospital patients nationally
+ Learn how it is possible to segregate the impact of different touch points on the overall patient experience
+ See patient experience strategy maps that help inform investment decisions
+ Understand how the drivers of patient acquisition differ from the drivers of retention (e.g., word of mouth recommendations to others)
+ Learn some specific steps that can be taken to improve the hospital experience
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
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Think about the importance of one right word. Brand names are often just that … one word, like Apple. When it comes to developing brand names, one or two right words count most.
One might think that brand names should come easily. Richard Branson just trusted his instincts when he came up with the Virgin name while drinking with a group of fiends in a pub. But what’s the best way to get the best brand name? And, how do you know it’s the best? Is there some sort of formula for success?
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Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe.
And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy.
So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
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Na Huge, ao analisar o histórico de interações com uma marca em seus posts, conseguimos auxiliá-la em uma comunicação online mais assertiva e menos arriscada. Nesta apresentação, vamos mostrar como é possível traçar padrões de reações sobre determinados temas e minimizar os riscos para equipes de PR e community management.
Apresentação realizada por Maristela Vasconcelos, Creative Planner, e Renan Dayube, Data Strategist, na Social Media Week SP, em 12 de setembro de 2016.
The Consumerization of B2B Marketing
This presentation, delivered by Jacques Pavlenyi of IBM, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA.
The forces that are buffeting entire industries are buffeting the practice of marketing as well. The large influx of Millennial workers weaned on social media, smartphones and tablets powered by cloud delivered apps is having a profound effect on B2B purchase behaviors. Think of it not just as the consumerization of IT (as Gartner research calls it) but also the consumerization of B2B marketing.
Jacques Pavlenyi lead the discussion of these forces, and how:
- information consumption patterns of decision makers are shifting.
- non- traditional influencers wield more power
- the traditional funnel is being upended and compressed by the cloud, from Discover-Learn-Solve-Compare-Try-Buy-Adopt to simply Try-Learn-Upgrade.
- the application of Marketing technologies and analytics can make actionable sense of that seething mass of data.
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17 B2B Women Marketers: One Question, Many Challenges
In the spirit of International Women’s Day, as Global CMO of Siegel+Gale, I thought it would be intriguing to ask a sample of top female B2B marketers one question:
“What’s the #1 brand challenge facing B2B companies today?”
This question elicited thought-provoking responses. It is fascinating to hear from these 17 women, who come from a variety of industries including technology, healthcare and financial services.
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Telling the Technology Brand Story
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Fact-Based Branding in the Real World
In this presentation, Rolf Wulfsberg, global director of quantitative research at global strategic branding and customer experience firm Siegel+Gale answers the following questions critical to CMOs and brand managers:
- What is fact-based branding?
- What is the compelling truth of your brand(s)?
- How can you predict ROBI in advance of implementation?
- What are warning signs of potentially "bad" research?
NETGEAR
NETGEAR Reconnects
A champion fights to stand out
NETGEAR, a global provider of wireless networking products for the home and small and medium business—and one of the most competitively spirited companies in its space—was searching for a way to articulate its brand reputation that fully reflected its top-tier success.
Despite recent surges in sales and considerable strength in retail, the company’s brand meaning was lagging in commercial and service-provider markets. NETGEAR needed to stand up and stand out in a marketplace where most contenders look the same. But its messaging was muddled. No longer just a “router” company, NETGEAR’s product mix had grown to include complete networking solutions that not only create a network, but also let you do more with it. It was a transformation that called out for a common brand across the company and a unifying message that would build on NETGEAR’s retail strength, transcend audiences and lift the company to even greater heights.
A redefining connection
Qualitative and quantitative research conducted by Siegel+Gale highlighted the opportunity to bring simplicity to the forefront. Combined with an increased focus on people, it would help differentiate the brand across audiences.
In the most practical terms, simplicity and ease of use had always defined NETGEAR’s brand and competitive edge in the retail space. Now it was time to redefine connectivity in a way that moved beyond routers to solutions that take advantage of the network for both home and office.
NETGEAR would become the “champion of connectivity.”
Building on that strength, Siegel+Gale developed a people-focused purpose that made every employee a champion furthering that cause.
To express the brand’s new direction, we optimized the existing NETGEAR logo and developed an adaptive and robust visual design system with a faceted graphic motif as the centerpiece. By introducing a tiered color palette and photographic categories, we were able to tailor communications to key customer segments and help NETGEAR gain more ground in the business networking space.
To launch the brand internally, we conducted training workshops, drafted extensive design guidelines, created a variety of templates for print use, as well as on-screen applications, and rolled out an environmental signage system to offices worldwide.
We also prepared NETGEAR for the future, re-imagining the customer experience based on the new brand strategy and developing customer journey maps to illustrate the experience and prioritize initiatives to ensure that NETGEAR continues to fulfill its brand promise.
The financial services customer experience: Understanding the impact of simpl...
Few would argue that customers crave simplicity. But from a business perspective, does it really matter?
+Gain insights into the findings of our Global Brand Simplicity Index — a report that evaluates the simplicity of 400+ global brands, including top national financial services providers
+Learn which interactions matter most and how simplifying the customer experience can create lasting brand relationships
+ Understand how innovative companies have made simplicity pay, and consider how to get started creating simpler, high-impact brand experiences
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
The health insurance customer experience - Understanding the impact of simpli...
Few would argue that customers crave simplicity.But from a business perspective, does it really matter?
Siegel+Gale demonstrate the role of simplicity in creating positive customer interactions that build customer loyalty and ultimately increase revenue.
+ Gain insights into the findings of our Global Brand Simplicity Index - a report that evaluates the simplicity of 400+ global brands, including top national healthcare insurers
+Learn how your priorities stack up against the latest PinPoint report - a survey of 1,000+ health insurance customers on which brand experiences have the greatest impact
+ Understand how innovative companies have made simplicity pay, and consider how to get started creating simpler, high-impact brand experiences
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
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"Breakthrough Simplicity: Transforming the Customer Experience" covers how companies are breaking through marketplace clutter by simplifying frequently overlooked customer touch points.
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Presentation: The Evolving Patient Journey
Presented by: Meredith Ressi, VP, Multichannel Marketing Solutions, Decision Resources Group
Healthcare communications today require an understanding of the complexity of patient decision making and how patients navigate the health system to get the care they need. What are the emerging trends in patient engagement, and how does channel reliance vary along the treatment continuum?19 CMOs/CEOs Reveal Big Changes in B2B Marketing
Inspired by our recent B2BNow study, our Global CMO, Margaret Molloy, reached out to marketing executives to learn how the trend in consumerization of B2B has affected their marketing behaviors. See what they had to say.
Managing the hospital in-patient experience | Understanding where to invest
Few would argue the importance of delivering a quality patient experience, but how do you determine where improvements would have the greatest impact?
Siegel+Gale's Rolf Wulfsberg, PhD, Global Director of Quantitative Insights, shares a unique analysis of patient experience data from a national study of hospital patients.
+ Gain insights into the findings of our recent PinPoint™ study that examined the experiences of 500 hospital patients nationally
+ Learn how it is possible to segregate the impact of different touch points on the overall patient experience
+ See patient experience strategy maps that help inform investment decisions
+ Understand how the drivers of patient acquisition differ from the drivers of retention (e.g., word of mouth recommendations to others)
+ Learn some specific steps that can be taken to improve the hospital experience
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
What's in a name? Eight best practices for creating a successful name brand
Think about the importance of one right word. Brand names are often just that … one word, like Apple. When it comes to developing brand names, one or two right words count most.
One might think that brand names should come easily. Richard Branson just trusted his instincts when he came up with the Virgin name while drinking with a group of fiends in a pub. But what’s the best way to get the best brand name? And, how do you know it’s the best? Is there some sort of formula for success?
Truth is, creating brand names is more than an art than a science, but there are strategic best practices that a good marketer should follow in order to increase the likelihood of success when creating a new brand name.
A importância da UX para o consumo de conteúdo digital
Apresentação realizada por Anna Raquel Serra, Experience Lead do escritório carioca da Huge, na Semana de Economia Criativa do Jornal Estadão.
Brand building trends | Why human brands are a terrible idea
Brands are made for and by humans. Their greatest wish is to connect with humans. So why do they find it so difficult? From jarringly chirpy digital, social & mobile experiences to misguided content marketing efforts, brands’ (and, let’s face it, agencies’) attempts to ‘be more human' often make us cringe.
And now, algorithms and big data means brands know more about us than ever before, and with this their opportunities to ‘act human’ have multiplied exponentially. But in many cases, their brand building efforts are failing: either to be convincing or in adopting the right aspects of humanity. And in so doing they become clingy, nosey or just plain creepy.
So brands face a paradox: the more they try to be human, the more they risk alienating the humans they so want to connect with. So can brands be ‘more human’? Or more importantly…should brands be more human?
Social e conteúdo preditivo: como antever reações de usuários e diminuir risc...
Na Huge, ao analisar o histórico de interações com uma marca em seus posts, conseguimos auxiliá-la em uma comunicação online mais assertiva e menos arriscada. Nesta apresentação, vamos mostrar como é possível traçar padrões de reações sobre determinados temas e minimizar os riscos para equipes de PR e community management.
Apresentação realizada por Maristela Vasconcelos, Creative Planner, e Renan Dayube, Data Strategist, na Social Media Week SP, em 12 de setembro de 2016.
The Consumerization of B2B Marketing
This presentation, delivered by Jacques Pavlenyi of IBM, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA.
The forces that are buffeting entire industries are buffeting the practice of marketing as well. The large influx of Millennial workers weaned on social media, smartphones and tablets powered by cloud delivered apps is having a profound effect on B2B purchase behaviors. Think of it not just as the consumerization of IT (as Gartner research calls it) but also the consumerization of B2B marketing.
Jacques Pavlenyi lead the discussion of these forces, and how:
- information consumption patterns of decision makers are shifting.
- non- traditional influencers wield more power
- the traditional funnel is being upended and compressed by the cloud, from Discover-Learn-Solve-Compare-Try-Buy-Adopt to simply Try-Learn-Upgrade.
- the application of Marketing technologies and analytics can make actionable sense of that seething mass of data.
How 15 Top CMOs Show Customers Love
A successful brand must create a meaningful brand experience for their customers. Our Global CMO, Margaret Molloy, asked a cross-industry sample of CMOs how they are showing their customers love. See what they said.
17 B2B Women Marketers: One Question, Many Challenges
In the spirit of International Women’s Day, as Global CMO of Siegel+Gale, I thought it would be intriguing to ask a sample of top female B2B marketers one question:
“What’s the #1 brand challenge facing B2B companies today?”
This question elicited thought-provoking responses. It is fascinating to hear from these 17 women, who come from a variety of industries including technology, healthcare and financial services.
Web Business Models
Simplifies the Web Business Models by cartoon, and justifies why Web Service Providers should be nice to their users.
Telling the Technology Brand Story
Storytelling has been a fundamental method of communication since the era of cave drawings. In your own life, think back to when you were a child: what were your favorite stories? And why do you still remember them? A clear, compelling story allows you to connect with your audiences, influence culture, share your view of the world and build your brand. Is your story propelling your brand forward?
Fact-Based Branding in the Real World
In this presentation, Rolf Wulfsberg, global director of quantitative research at global strategic branding and customer experience firm Siegel+Gale answers the following questions critical to CMOs and brand managers:
- What is fact-based branding?
- What is the compelling truth of your brand(s)?
- How can you predict ROBI in advance of implementation?
- What are warning signs of potentially "bad" research?
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How to create strong businesses & brilliant brands
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NETGEAR
NETGEAR Reconnects
A champion fights to stand out
NETGEAR, a global provider of wireless networking products for the home and small and medium business—and one of the most competitively spirited companies in its space—was searching for a way to articulate its brand reputation that fully reflected its top-tier success.
Despite recent surges in sales and considerable strength in retail, the company’s brand meaning was lagging in commercial and service-provider markets. NETGEAR needed to stand up and stand out in a marketplace where most contenders look the same. But its messaging was muddled. No longer just a “router” company, NETGEAR’s product mix had grown to include complete networking solutions that not only create a network, but also let you do more with it. It was a transformation that called out for a common brand across the company and a unifying message that would build on NETGEAR’s retail strength, transcend audiences and lift the company to even greater heights.
A redefining connection
Qualitative and quantitative research conducted by Siegel+Gale highlighted the opportunity to bring simplicity to the forefront. Combined with an increased focus on people, it would help differentiate the brand across audiences.
In the most practical terms, simplicity and ease of use had always defined NETGEAR’s brand and competitive edge in the retail space. Now it was time to redefine connectivity in a way that moved beyond routers to solutions that take advantage of the network for both home and office.
NETGEAR would become the “champion of connectivity.”
Building on that strength, Siegel+Gale developed a people-focused purpose that made every employee a champion furthering that cause.
To express the brand’s new direction, we optimized the existing NETGEAR logo and developed an adaptive and robust visual design system with a faceted graphic motif as the centerpiece. By introducing a tiered color palette and photographic categories, we were able to tailor communications to key customer segments and help NETGEAR gain more ground in the business networking space.
To launch the brand internally, we conducted training workshops, drafted extensive design guidelines, created a variety of templates for print use, as well as on-screen applications, and rolled out an environmental signage system to offices worldwide.
We also prepared NETGEAR for the future, re-imagining the customer experience based on the new brand strategy and developing customer journey maps to illustrate the experience and prioritize initiatives to ensure that NETGEAR continues to fulfill its brand promise.
The financial services customer experience: Understanding the impact of simpl...
Few would argue that customers crave simplicity. But from a business perspective, does it really matter?
+Gain insights into the findings of our Global Brand Simplicity Index — a report that evaluates the simplicity of 400+ global brands, including top national financial services providers
+Learn which interactions matter most and how simplifying the customer experience can create lasting brand relationships
+ Understand how innovative companies have made simplicity pay, and consider how to get started creating simpler, high-impact brand experiences
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
The health insurance customer experience - Understanding the impact of simpli...
Few would argue that customers crave simplicity.But from a business perspective, does it really matter?
Siegel+Gale demonstrate the role of simplicity in creating positive customer interactions that build customer loyalty and ultimately increase revenue.
+ Gain insights into the findings of our Global Brand Simplicity Index - a report that evaluates the simplicity of 400+ global brands, including top national healthcare insurers
+Learn how your priorities stack up against the latest PinPoint report - a survey of 1,000+ health insurance customers on which brand experiences have the greatest impact
+ Understand how innovative companies have made simplicity pay, and consider how to get started creating simpler, high-impact brand experiences
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart."
Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...
"Breakthrough Simplicity: Transforming the Customer Experience" covers how companies are breaking through marketplace clutter by simplifying frequently overlooked customer touch points.
Siegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences
Creating Strong Brands Through Stories and Experiences
通过故事和体验来创造有感染力的品牌
Best Practices in Improving Customer Experience by Focusing on Overlooked Tou...
Siegel+Gale's Executive Director of Simplification Irene Etzkorn presented "Best Practices in Improving Customer Experience by Focusing on Overlooked Touchpoints." In this session, attendees learned how simplifying the interaction between customer and company can improve the customer experience.
Readability: Design for comprehension
A critical vocabulary for recognizing and demanding better functional communications
Social Done the Right Way
Social media can help companies deliver a customer service experience that aligns with customer expectations, resulting in a more loyal customer base and a larger wallet share. However, the value of these social technologies can’t be realized by just bolting them onto a suboptimal contact center. In this presentation, the presenters share tangible outcomes derived from cutting through the volume and complexity of information to understand what really matters in customer engagement.
What's in a Name?
Siegel+Gale's Global Director of Research Insights Lisa Bertelsen and Global Director of Naming Nik Contis co-presented the session "What’s In a Name? Unlocking powerful brand names through market research" at MRA 2012 Annual Conference and Expo. The session looked at naming from the perspective of a market researcher and seasoned "namer," offering guidance on name evaluation and research design.
Siegel+Gale's BRITE Conference Presentation - Global Brand Simplicity Index
Presentation on Siegel+Gale's 2011 Global Brand Simplicity Index at the BRITE Conference (March 5, 2012).
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Invitation to our Employee Engagement webinar with Thom Wyatt on July 30th
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Breakthrough Simplicity: Transforming the Customer Experience - Siegel+Gale a...
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Siegel+Gale at CEA: Creating Strong Brands Through Stories and Experiences
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Champions of IMC: Brand Experience vs. Branded Experiences
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- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene CaponDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.The What, Why & How of 3D and AR in Digital Commerce
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes CoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business ModelsHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Auxis Consulting & Outsourcing
QSR Webinar DeckFrom Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly NathanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideasWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performanceRecently uploaded (20)
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...
From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group