Make Green Happen: 6 Ways to Engage Employees
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This document discusses employee engagement around sustainability and provides tips for effective engagement. It suggests seeing sustainability initiatives through a holistic framework, creating a culture of creativity, building off your company's brand and values, making sustainability visible, empowering green champions, and linking engagement to business goals and incentives. Different levels of engagement are described from grassroots volunteer efforts to strategic initiatives integrated into corporate strategy. The document includes worksheets to help plan an engagement campaign targeting audiences and addressing logistics.
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- 1. +
- 2. Is employee engagement a distrac2on?
- 9. Tip 1: See the Big Picture
- 12. Tip 2: Create a Culture of Crea2vity
- 13. Tip 3: Build Off Your Brand
- 17. Tip 4: Tap into Core Values
- 20. Tip 5: Make it Visible
- 25. Tip 6: Empower Green Champions
- 27. Flavors of Engagement! ü Light direc2on & clarity ü Senior management support ü Tends to focus on green champions ü Structure, but allow individual interests to emerge ü Integrated into business strategy ü Steering CommiDee ü Tap into values ü Link to $ incen2ves ü Changing culture ü Voluntary ü Self organized ü “Club” ü Office or home focus 27 9/29/16 Grassroots Link to Corporate Goals Strategic
- 31. 32%
- 33. § Target Audience! § Brand! § Target’s values! § Question! § Logistics! Engagement Worksheet (10 Mins.)!
- 34. § Share question! § Answer Partners’ Question! § Feedback! § Refine! Partners (10 Mins.)!