This is an overview of some of the latest tools and considerations to achieve better load times in Wordpress that I presented at the Pubcon Austin regional conference.
The Nightmare Before Content: Surviving Redesign HellSteve Floyd
Getting teams to communicate during a redesign or major site migration can be a major clusterfail. Company structure, outdated systems, and egos can all get in the way. Even with more and more companies adopting lean principles and design thinking, the vast majority still struggle to document and implement a basic content strategy. There is another way, and it doesn't suck.
This talk will provide the following actionable takeaways:
- Where and how communication breaks down among most UX teams (and how to overcome it)
- How to get key stakeholders to communicate their insights and value in a centralized, constructive and distilled manner
- How to integrate critical SEO considerations without completely mutilating your copy
- Specific tools, resources, and proven processes to overcome these common woes
Building Better Experiences With Content PersonalizationSteve Floyd
The days of painting your content with broad brush strokes over over. With a fractured market and even more people and brands rushing in to become publishers every day, personalizing your content will give you an edge over your competition.
Developing a 1:1 communication strategy with your customers, users, audience, etc... will not only improve their experience and build loyalty, but it will differentiate your content among the sea of mediocrity.
A major convergence is happening on the web that could disrupt the traditional rules of business and it's no surprise it's being driven by data. With cloud hosting available for pennies on the dollar, over 10,000+ APIs in 2015 available to the public and an estimated 60% of internet traffic compromised of bots, getting data is easier (and cheaper) than ever before. This environment is an ideal opportunity for savvy startups, agencies and businesses looking to take advantage of the wealth of data available. The barrier to entry has been removed and those who act quickly will capitalize, compete and even disrupt in ways we can only imagine. In this presentation, find out the best APIs, processes and technology that you can leverage to get an unfair advantage over your competition in 2015 and beyond.
Through The Looking Glass: Overcoming Organizational PerspectivesSteve Floyd
You should view the whole thing here - http://axz.mx/looking-glass-ux
Traditionally, UX has viewed SEO as being disruptive to design and communication, and SEO believe UX overlooks searchability. But in order to make our campaigns successful, we need to be empathetic to each other. Steve Floyd, CEO and Founder at AXZM, walks through how designers think and what they value, understanding contrasting and differing language and tools in SEO and UX communities, and how to better integrate and add value to design workflows as an SEO.
I was very excited and honored to present a 3-hour workshop at the Viterbi Hacker House at USC, which is where I went to college, around growth hacking and marketing for startups. Always fun connecting with students and being able to give back to my school.
We answered:
Is growth that important?
What is growth hacking?
How do I get started with marketing and growth hacking?
How do I prioritize everything?
What is product/market fit?
What is the customer lifecycle?
Why do growth hacks fall into either acquisition, activation, retention, revenue, or referral buckets?
What are growth hacking and marketing examples from work?
What are 100+ examples of growth hacks at each stage?
How can they implement some of these today? Including onstage breakdowns of USC companies, including EnvoyNow.co and Bezalel.co
I know I’ll forget some tools, people, and resources, but....
Tools I mentioned you should check out:
Google Analytics
Qualaroo
Survey.io
MailChimp
Zapier
IFTTT
LeadIn
KISSmetrics
CrazyEgg
SumoMe
Gumroad
BuiltWith
Kimono
PrimeLoop
PerfectAudience
Odesk
Connectifier
Rapportive
Buffer
People I mentioned who you should follow (in no particular order):
Patrick Vlaskovits
Neil Patel
Hiten Shah
Sean Ellis
Samuel Hulick
Morgan Brown
Taylor Miles
Paul Graham
Dave McClure
Geoff Ralston
Marc Andreesen
Bing Gordon
Gabriel Weinberg
Justin Mares
Brian Balfourr
Zack Onisko
Greg Isenberg
Maud Pasturaud
Annie Cushing
Thomas Knoll
Ivan Kirigin
Noah Kagan
Andy Johns
Elliot Shmukler
Iris Shoor
Brian Dean
Jimmy Daly
Ramit Sethi
Brendon Burchard
Jeff Walker
Robert Cialdini
Resources I mentioned:
(definitely forgetting many, but a good start....)
Startup = Growth: http://growth.so/pgGrowth
Startup Priorities: http://growth.so/StartupPriorities
Blake Masters’ Notes: http://growth.so/BlakeMasters
Andy Johns’ Answers on Quora: http://growth.so/AndyJohnsQuora
Find A Growth Hacker For Your Startup: http://growth.so/FindGrowthHacker
The Only Thing That Matters: http://growth.so/Productmarketfit
Developer Content Marketing & Growth Hacking: http://growth.so/HitenShah
Gaining Early Traction by Doing Things that Don't Scale: http://growth.so/Zack415
Cialdini's Six Principles of Influence: http://growth.so/Robert-Cialdini
Startup Metrics for Pirates: http://growth.so/Pirate-Metrics
Traction vs. Growth: http://growth.so/TractionGrowth
AirBNB Growth: http://growth.so/AirbnbGrowth
Getting Launch Press for Your Startup: http://growth.so/MturkHack
Mobile Popups: http://bit.ly/QualarooGH
TripAdvisor’s Unfair Email Marketing Advantage: http://growth.so/TripAdvisorEmails
How to Gather 100,000 Emails in One Week: http://growth.so/PrelaunchEmails
The Medium Is The Message: http://growth.so/MediumIsMessage
Daily Growth Strategies: morganbrown.co
User Onboarding: useronboard.com
Hitenism: hitenism.com
Backlinko: backlinko.com
GrowthHackers: growthhackers.com
The Nightmare Before Content: Surviving Redesign HellSteve Floyd
Getting teams to communicate during a redesign or major site migration can be a major clusterfail. Company structure, outdated systems, and egos can all get in the way. Even with more and more companies adopting lean principles and design thinking, the vast majority still struggle to document and implement a basic content strategy. There is another way, and it doesn't suck.
This talk will provide the following actionable takeaways:
- Where and how communication breaks down among most UX teams (and how to overcome it)
- How to get key stakeholders to communicate their insights and value in a centralized, constructive and distilled manner
- How to integrate critical SEO considerations without completely mutilating your copy
- Specific tools, resources, and proven processes to overcome these common woes
Building Better Experiences With Content PersonalizationSteve Floyd
The days of painting your content with broad brush strokes over over. With a fractured market and even more people and brands rushing in to become publishers every day, personalizing your content will give you an edge over your competition.
Developing a 1:1 communication strategy with your customers, users, audience, etc... will not only improve their experience and build loyalty, but it will differentiate your content among the sea of mediocrity.
A major convergence is happening on the web that could disrupt the traditional rules of business and it's no surprise it's being driven by data. With cloud hosting available for pennies on the dollar, over 10,000+ APIs in 2015 available to the public and an estimated 60% of internet traffic compromised of bots, getting data is easier (and cheaper) than ever before. This environment is an ideal opportunity for savvy startups, agencies and businesses looking to take advantage of the wealth of data available. The barrier to entry has been removed and those who act quickly will capitalize, compete and even disrupt in ways we can only imagine. In this presentation, find out the best APIs, processes and technology that you can leverage to get an unfair advantage over your competition in 2015 and beyond.
Through The Looking Glass: Overcoming Organizational PerspectivesSteve Floyd
You should view the whole thing here - http://axz.mx/looking-glass-ux
Traditionally, UX has viewed SEO as being disruptive to design and communication, and SEO believe UX overlooks searchability. But in order to make our campaigns successful, we need to be empathetic to each other. Steve Floyd, CEO and Founder at AXZM, walks through how designers think and what they value, understanding contrasting and differing language and tools in SEO and UX communities, and how to better integrate and add value to design workflows as an SEO.
I was very excited and honored to present a 3-hour workshop at the Viterbi Hacker House at USC, which is where I went to college, around growth hacking and marketing for startups. Always fun connecting with students and being able to give back to my school.
We answered:
Is growth that important?
What is growth hacking?
How do I get started with marketing and growth hacking?
How do I prioritize everything?
What is product/market fit?
What is the customer lifecycle?
Why do growth hacks fall into either acquisition, activation, retention, revenue, or referral buckets?
What are growth hacking and marketing examples from work?
What are 100+ examples of growth hacks at each stage?
How can they implement some of these today? Including onstage breakdowns of USC companies, including EnvoyNow.co and Bezalel.co
I know I’ll forget some tools, people, and resources, but....
Tools I mentioned you should check out:
Google Analytics
Qualaroo
Survey.io
MailChimp
Zapier
IFTTT
LeadIn
KISSmetrics
CrazyEgg
SumoMe
Gumroad
BuiltWith
Kimono
PrimeLoop
PerfectAudience
Odesk
Connectifier
Rapportive
Buffer
People I mentioned who you should follow (in no particular order):
Patrick Vlaskovits
Neil Patel
Hiten Shah
Sean Ellis
Samuel Hulick
Morgan Brown
Taylor Miles
Paul Graham
Dave McClure
Geoff Ralston
Marc Andreesen
Bing Gordon
Gabriel Weinberg
Justin Mares
Brian Balfourr
Zack Onisko
Greg Isenberg
Maud Pasturaud
Annie Cushing
Thomas Knoll
Ivan Kirigin
Noah Kagan
Andy Johns
Elliot Shmukler
Iris Shoor
Brian Dean
Jimmy Daly
Ramit Sethi
Brendon Burchard
Jeff Walker
Robert Cialdini
Resources I mentioned:
(definitely forgetting many, but a good start....)
Startup = Growth: http://growth.so/pgGrowth
Startup Priorities: http://growth.so/StartupPriorities
Blake Masters’ Notes: http://growth.so/BlakeMasters
Andy Johns’ Answers on Quora: http://growth.so/AndyJohnsQuora
Find A Growth Hacker For Your Startup: http://growth.so/FindGrowthHacker
The Only Thing That Matters: http://growth.so/Productmarketfit
Developer Content Marketing & Growth Hacking: http://growth.so/HitenShah
Gaining Early Traction by Doing Things that Don't Scale: http://growth.so/Zack415
Cialdini's Six Principles of Influence: http://growth.so/Robert-Cialdini
Startup Metrics for Pirates: http://growth.so/Pirate-Metrics
Traction vs. Growth: http://growth.so/TractionGrowth
AirBNB Growth: http://growth.so/AirbnbGrowth
Getting Launch Press for Your Startup: http://growth.so/MturkHack
Mobile Popups: http://bit.ly/QualarooGH
TripAdvisor’s Unfair Email Marketing Advantage: http://growth.so/TripAdvisorEmails
How to Gather 100,000 Emails in One Week: http://growth.so/PrelaunchEmails
The Medium Is The Message: http://growth.so/MediumIsMessage
Daily Growth Strategies: morganbrown.co
User Onboarding: useronboard.com
Hitenism: hitenism.com
Backlinko: backlinko.com
GrowthHackers: growthhackers.com
Content that is geared toward people in your own backyard is a good thing. It’s good for people, it’s good for the engines and when it’s good for both, it’s good for business. Have you ever tried creating and promoting it? It’s not as easy as it might seem, especially if you are promoting a product or service that people are not interested in.
With updates to the local SEO algorithm becoming more in line with traditional SEO ranking signals, the location, activity, quality and context of your content is important now more than ever before.
Small local businesses have limited resources, so having a strategy in place to make each piece of content as effective as possible is critical.
In this presentation learn how you can unlock the power of local content to drive engagement, rankings and sales.
Growth Hacking and Full Stack Marketing For StartupsCasey Armstrong
Growth Hacking and Full Stack Marketing for Startups
Here are the slides for the growth hacking and full stack marketing events that Patrick Vlaskovits and I hosted across Europe:
- Wayra (Madrid)
- NDRC (Ireland)
- Rainmaking Loft (London)
- Rockstart (Amsterdam)
- Hub:raum (Berlin)
- Werk1 (Munich)
- Sektor5 (Vienna)
- Design Terminal (Budapest)
- Beta-i (Lisbon)
We broke the events into the following 6 sections:
- What is growth hacking vs. marketing? And why is that important?
- Psychology
- Partnerships
- Search Engine Optimization
- Paid Marketing
- Growth Hacking Examples
A majority of our examples throughout the day came from personal experiences that we had not written about nor spoke about prior.
If you have any questions, please contact me (@CaseyA) or Patrick (@Pv).
Framework Thinking - 7 Frameworks To Skyrocket Your CareerSean Johnson
Discover how to leverage frameworks to become more effective and gain influence in your organization.
Learn more about Framework thinking here: http://www.sean-johnson.com/framework-thinking
The Definitive Guide to Customer Success 2017Lincoln Murphy
The Customer Success movement has taken the SaaS industry by storm, even requiring an updated SaaS Business Model definition.
But what exactly is Customer Success? Is it an organizational mindset? Is it a corporate strategy? Is it a set of tactics designed to produce happy, successful customers that in turn creates success for you, the SaaS vendor?
The answer is... all of the above.
In this guide I've enumerated 17 key elements of Customer Success for SaaS companies. I hope it helps you reach your goals.
Through The Looking Glass: The Value of Good DesignSteve Floyd
Our professional lens often shapes how we perceive value. The larger UX / IA and Content Strategy community have always looked at us (Search Engine Marketers / Digital Marketers) as disruptive to the communication goals of the organizations we work for, and rightfully so. We are notorious for undervaluing design, but it doesn’t have to be that way! We need to be more empathetic to those who make our campaigns a success.
In this presentation I provide actionable resources that search engine marketers / digital marketers can use to better integrate into the design process as well as how they can add value and insights to the people on the other side of the house. The key takeaways from this presentation for attendees would be:
– Understanding how designers think and what they value
– Understanding the language and tools UX / IA / CS professionals use in contrast with the language and tools search engine marketers use
– How digital marketers can add value to the workflow of the people we work with (how, when and where to integrate)
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
Scaling the Content Audit: ConfabMN 2014 Misty Weaver
How to scale content audits to map your ecosystem. Methods for quantitative, qualitative, and competitive analysis. This is intended as an introduction and work of inspiration, if you have questions about details involved in research please contact me via Twitter at @meaningmeasure. Let's get a lot of people to help provide answers that benefit all of us :)
Proposal Digital Marketing & Social Media Conference 2014 K.A Nchus
How to Win Market through Digital Marketing
The Best Digital Marketing Cases in the World
Digital Marketing & Social Media Conference tahun ini menghadirkan implementasi digital marketing pada berbagai industri. Menghadirkan pakar-pakar digital marketing dunia yang akan menyajikan the best award winning cases di dunia.
Para pakar akan membahas secara detail kisah sukses brand-brand dunia, strategi yang dibangun dan key success point apa yang membuat mereka berhasil?
more info klik www.event.marketing.co.id
Advanced Content Creation, SEO & StorytellingCasey Armstrong
Advanced Content Creation, SEO & Storytelling
Here are the slides for the content marketing, SEO, storytelling, and growth hacking events that Patrick Vlaskovits and I hosted with our partners below across Europe in 2016:
- Beta-i (Lisbon)
- Porto Design Factory (Porto)
- Founders (Copenhagen)
- EIT Digital (Helsinki)
- Mosaik (Budapest)
We broke the events into the following 5 sections:
- What really is growth hacking?
- State Of The Industry
- Advanced Content Marketing & Creation
- Advanced SEO
- Storytelling
All of our examples came from personal experiences that we had not written or spoken about prior.
If you have any questions, please contact me (@CaseyA - casey@fullstackmarketer.com) or Patrick (@Pv).
This is a re-upload of my talk from Pubcon Austin 2016 about how to improve your Wordpress website speed.
The original can be viewed here - https://www.slideshare.net/axzm/major-keys-to-wordpress-speed
Google, Amazon and Wikia have reported an increase in abandonment and decrease in conversions as page load time increases.
The average webpage takes 4.9 seconds to load. Most of the wait is on the frontend. The tools and best practices to reduce page load time are freely available. There is a strong business case to use them.
Fresh back from O'Reilly Velocity 2010, this is a presentation I gave to the Melbourne Ruby User Group.
Content that is geared toward people in your own backyard is a good thing. It’s good for people, it’s good for the engines and when it’s good for both, it’s good for business. Have you ever tried creating and promoting it? It’s not as easy as it might seem, especially if you are promoting a product or service that people are not interested in.
With updates to the local SEO algorithm becoming more in line with traditional SEO ranking signals, the location, activity, quality and context of your content is important now more than ever before.
Small local businesses have limited resources, so having a strategy in place to make each piece of content as effective as possible is critical.
In this presentation learn how you can unlock the power of local content to drive engagement, rankings and sales.
Growth Hacking and Full Stack Marketing For StartupsCasey Armstrong
Growth Hacking and Full Stack Marketing for Startups
Here are the slides for the growth hacking and full stack marketing events that Patrick Vlaskovits and I hosted across Europe:
- Wayra (Madrid)
- NDRC (Ireland)
- Rainmaking Loft (London)
- Rockstart (Amsterdam)
- Hub:raum (Berlin)
- Werk1 (Munich)
- Sektor5 (Vienna)
- Design Terminal (Budapest)
- Beta-i (Lisbon)
We broke the events into the following 6 sections:
- What is growth hacking vs. marketing? And why is that important?
- Psychology
- Partnerships
- Search Engine Optimization
- Paid Marketing
- Growth Hacking Examples
A majority of our examples throughout the day came from personal experiences that we had not written about nor spoke about prior.
If you have any questions, please contact me (@CaseyA) or Patrick (@Pv).
Framework Thinking - 7 Frameworks To Skyrocket Your CareerSean Johnson
Discover how to leverage frameworks to become more effective and gain influence in your organization.
Learn more about Framework thinking here: http://www.sean-johnson.com/framework-thinking
The Definitive Guide to Customer Success 2017Lincoln Murphy
The Customer Success movement has taken the SaaS industry by storm, even requiring an updated SaaS Business Model definition.
But what exactly is Customer Success? Is it an organizational mindset? Is it a corporate strategy? Is it a set of tactics designed to produce happy, successful customers that in turn creates success for you, the SaaS vendor?
The answer is... all of the above.
In this guide I've enumerated 17 key elements of Customer Success for SaaS companies. I hope it helps you reach your goals.
Through The Looking Glass: The Value of Good DesignSteve Floyd
Our professional lens often shapes how we perceive value. The larger UX / IA and Content Strategy community have always looked at us (Search Engine Marketers / Digital Marketers) as disruptive to the communication goals of the organizations we work for, and rightfully so. We are notorious for undervaluing design, but it doesn’t have to be that way! We need to be more empathetic to those who make our campaigns a success.
In this presentation I provide actionable resources that search engine marketers / digital marketers can use to better integrate into the design process as well as how they can add value and insights to the people on the other side of the house. The key takeaways from this presentation for attendees would be:
– Understanding how designers think and what they value
– Understanding the language and tools UX / IA / CS professionals use in contrast with the language and tools search engine marketers use
– How digital marketers can add value to the workflow of the people we work with (how, when and where to integrate)
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
Scaling the Content Audit: ConfabMN 2014 Misty Weaver
How to scale content audits to map your ecosystem. Methods for quantitative, qualitative, and competitive analysis. This is intended as an introduction and work of inspiration, if you have questions about details involved in research please contact me via Twitter at @meaningmeasure. Let's get a lot of people to help provide answers that benefit all of us :)
Proposal Digital Marketing & Social Media Conference 2014 K.A Nchus
How to Win Market through Digital Marketing
The Best Digital Marketing Cases in the World
Digital Marketing & Social Media Conference tahun ini menghadirkan implementasi digital marketing pada berbagai industri. Menghadirkan pakar-pakar digital marketing dunia yang akan menyajikan the best award winning cases di dunia.
Para pakar akan membahas secara detail kisah sukses brand-brand dunia, strategi yang dibangun dan key success point apa yang membuat mereka berhasil?
more info klik www.event.marketing.co.id
Advanced Content Creation, SEO & StorytellingCasey Armstrong
Advanced Content Creation, SEO & Storytelling
Here are the slides for the content marketing, SEO, storytelling, and growth hacking events that Patrick Vlaskovits and I hosted with our partners below across Europe in 2016:
- Beta-i (Lisbon)
- Porto Design Factory (Porto)
- Founders (Copenhagen)
- EIT Digital (Helsinki)
- Mosaik (Budapest)
We broke the events into the following 5 sections:
- What really is growth hacking?
- State Of The Industry
- Advanced Content Marketing & Creation
- Advanced SEO
- Storytelling
All of our examples came from personal experiences that we had not written or spoken about prior.
If you have any questions, please contact me (@CaseyA - casey@fullstackmarketer.com) or Patrick (@Pv).
This is a re-upload of my talk from Pubcon Austin 2016 about how to improve your Wordpress website speed.
The original can be viewed here - https://www.slideshare.net/axzm/major-keys-to-wordpress-speed
Google, Amazon and Wikia have reported an increase in abandonment and decrease in conversions as page load time increases.
The average webpage takes 4.9 seconds to load. Most of the wait is on the frontend. The tools and best practices to reduce page load time are freely available. There is a strong business case to use them.
Fresh back from O'Reilly Velocity 2010, this is a presentation I gave to the Melbourne Ruby User Group.
Google, Amazon and Wikia have reported an increase in abandonment and decrease in conversions as page load time increases.
The average webpage takes 4.9 seconds to load. Most of the wait is on the frontend. The tools and best practices to reduce page load time are freely available. There is a strong business case to use them.
Fresh back from O'Reilly Velocity 2010, this is a presentation I gave to the Melbourne Ruby User Group.
Presenter - Mary White
Mary is the owner of MW for Designs (MWforDesigns.com) and she teaches website design with Html, CSS , Dreamweaver and WordPress in the Johnson County Community College continuing education department.
• Learn why you NEED to optimize your website
• Learn how to check your website speed
• Learn all the "small things" you can do to speed up your website
• Discover the most useful WordPress plugins to optimize your website
• Need more? Get some advanced tips to speed up your site
• Learn basic maintenance techniques to KEEP your site running fast
Google I/O 2012 - Protecting your user experience while integrating 3rd party...Patrick Meenan
The amount of 3rd-party content included on websites is exploding (social sharing buttons, user tracking, advertising, code libraries, etc). Learn tips and techniques for how best to integrate them into your sites without risking a slower user experience or even your sites becoming unavailable.
Video is available here: http://www.youtube.com/watch?v=JB4ulhFFdH4&feature=plcp
Implementing a CMS for seamless content creation, management, and search engine optimization can enhance your content distribution through the developer portal.
Connect with Metapercept Technology Services to get a CMS-based developer portal.
To know more, visit https://metapercept.com/
Make Drupal Run Fast - increase page load speedAndy Kucharski
What does it mean when someone says “My Site is slow now”? What is page speed? How do you measure it? How can you make it faster? We’ll try to answer these questions, provide you with a set of tools to use and explain how this relates to your server load.
We will cover:
- What is page load speed? – Tools used to measure performance of your pages and site – Six Key Improvements to make Drupal “run fast”
++ Performance Module settings and how they work
++ Caching – biggest gainer and how to implement Boost
++ Other quick hits: off loading search, tweaking settings & why running crons is important
++ Ask your host about APC and how to make sure its set up correctly
++ Dare we look at the database? Easy changes that will help a lot!
- Monitoring Best practices – what to set up to make sure you know what is going on with your server – What if you get slashdoted? Recommendation on how to quickly take cover from a rhino.
Logstash for SEO: come monitorare i Log del Web Server in realtimeAndrea Cardinale
Durante questo intervento verrà illustrato come si possono installare software di analisi in tempo reale dei log del server (ELK pattern: ElasticSearch, Logstash, Kibana) in modo da ottenere tutte le informazioni su Googlebot e per scoprire i punti di debolezza e gli eventi relativi ai nostri siti che non potremmo altrimenti conoscere.
Practical Performance Tips and Tricks to Make Your HTML/JavaScript Apps FasterDoris Chen
How to tackle real-world web platform performance problems in modern websites and apps? This session starts with a basic understanding of the web platform and then explores to a set of problem/solution pairs built from industry-standard performance guidance. In the talk, we will demonstrate performance tips and tricks that will help you improve the performance of your apps and sites today. We will discuss the following respond to network requests, speed and responsiveness, optimizing media usage, and writing fast JavaScript. These performance tips and tricks apply equally to web sites that run on standards based web browsers, as well as to modern apps.
Integrity protection for third-party JavaScriptFrancois Marier
Modern web applications depend on a lot of auxiliary scripts which are often hosted on third-party CDNs. Should an attacker be able to tamper with the files hosted on such a CDN, millions of sites could be compromised. Web developers need a way to guarantee the integrity of scripts hosted elsewhere.
This is the motivation behind a new addition to the web platform being introduced by the W3C: sub-resource integrity. Both Firefox and Chrome have initial implementations of this new specification and a few early adopters are currently evaluating this feature.
Selling Guns to Gandhi: Getting Content Buy-In - Pubcon New Orleans 2014Steve Floyd
Creating, managing and distributing useful, usable content on a regular basis is hard enough, but have you ever tried to sell it?
Agencies and in-house teams alike are having a hard time getting buy-in for meaningful content initiatives that provide tangible value for their target audience. All too often decision makers tie our hands, focusing too heavily on what competitors are doing instead of highlighting their unique value in a way that resonates with the people that matter most: Customers.
This presentation aims to provide actionable tips, tactics and real world use cases for selling strategic content to the people who write the checks.
All too often we overlook the things that will help us provide value for our customers. In this presentation I provide an overview of the key components of a stakeholder interview and the importance of qualitative and quantitative content audits.
The City of Dallas Population ExplosionSteve Floyd
This infographic was created to graphically display the historic rise of the population of Dallas, Texas as well as covering the projected population forecast for 2030 by the North Central Texas Council of Governments.
Planning for Responsive: Why Your Developers Hate YouSteve Floyd
Bad planning and rushed projects are at the heart of bad responsive websites (and most bad websites for that matter). Find out why your developers hate you and what you can do to make them love you. This is a presentation for Pubcon Vegas 2013
Selling Guns to Gandhi: The Art of Content Buy-InSteve Floyd
Creating, managing and distributing useful, usable content on a regular basis is hard enough, but have you ever tried to sell it?
Agencies and in-house teams alike are having a hard time getting buy-in for meaningful content initiatives that provide tangible value for their target audience. All too often decision makers tie our hands, focusing too heavily on what competitors are doing instead of highlighting their unique value in a way that resonates with the people that matter most: Customers.
This presentation was presented at Big Design Conference 2013
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
37. 1. Google Developers > Web Fundamentals > Performance by Google – Link
2. HTTP/2 on Github – Link
3. Pagespeed Optimization by Patrick Sexton – Link
4. Google Incorporating Site Speed in Search Rankings by Matt Cutts – Link
5. The Utlimate Guide to Speeding Up Your Wordpress Site by MetaCDN – Link
6. Web Page Sizes: A (Not So) Brief History of Page Size through 2015 by Alex Pinto – Link
7. Why use a Content Delivery Network (CDN)? by GTMetrix – Link
8. How Loading Time Affects Your Bottom Line by KISSMetrics – Link
9. 15 Website Speed Test Tools for Analyzing Web Performance by Brian Jackson – Link
10. A Crash Course in How DOM Events Work by Brian Moschel – Link
11. DOM Enlightenment by Cody Lindley – Link
12. How to Configure Nginx for Optimized Performance by Linode – Link
13. Ludicrously Fast Page Loads by Nate Berkopec – Link
14. How I Sped Up My Site 68.35% With One Line of Code by Mike King – Link
38. Steve Floyd
Founder & Principle at AXZM
twitter: @nawlready
phone: (214) 272-9109
www.axzm.com
For over a decade I’ve been crafting digital
experiences for businesses large and small.
In that time I’ve learned a few things about
how to drive measurable results and I like to
share that knowledge from time to time. If
you need help with your web presence, we
should talk. I’m a doer in a sea of middle
men and sales people who delegate or
outsource 90% of the work you pay them for.
Hit me up, I’m easy to talk to.
Editor's Notes
Major Keys to Wordpress Speed by Steve Floyd – Founder & Principle of AXZM – www.axzm.com/about/steve-floyd
Whatup? My name is Steve Floyd. I am the founder & principle of AXZM based out of Dallas, TX. We build & promote stuff on the web and often use Wordpress to do it. This presentation is geared toward people who have a self hosted Wordpress blog who are looking for ways they can improve load times without a ton of technical resources.
Back in 2010, Google announced (on the webmaster blog) that speed was officially a ranking factor. Now here we are in 2016 and the last few years this is finally a real conversation in marketing meetings. Good job guys.
KISSMetrics released data that they have been adding to for years that claims 40% of people abandon a website that takes more than 3 seconds to load.
If you are chasing anything in 2016, chase improving your Users Experience. That’s really what load times are all about. That’s a huge part of what Google is rewarding in the SERPs in recent years and if you are not putting that at the top of the list, the performance of your website probably reflects that.
Now any of you who have tried to get your Wordpress website to score a perfect 100 in PageSpeed Insights have probably pulled out a few handfuls of hair in the process. I get asked all the time if a website is being judged by the results of this tool and the simple answer is: Maybe. So many people in our industry (including myself) disregard a lot of the stuff that pops up in PageSpeed insights, but I think if you look at these things more closely, you realize it’s about providing a consistent speed across the largest number of devices, carriers and locations.
When you really look at average internet speeds across the world, and more specifically on most mobile carriers just here in the states, you see that a lot of the stuff Google PageSpeed is looking at are things that hinder load times for all users, not just the top 25%. So in that regard, I would completely dismiss some of their recommendations, especially with compression and render blocking.
The main bottlenecks that effect website speed sit in one of two buckets:1. client side2. server side
Things like page composition, your computers processing power, your internet connection speeds, the actual quality of your code, the quality of the network you are on as well as server performance and the physical location of the server your website is hosted on can all play a part in how fast your website loads.
Another question I get asked a lot is if it’s safe to switch to HTTP/2 yet. For those of you unfamiliar with HTTP/2, this is an overhaul of network protocol we use to connect on the web. The limitations of HTTP/1.X forced us to develop various application workarounds like: 1. sharding 2. concatenation 3. spriting 4. inlining - We did all this to optimize performance, but in the process we’ve also introduced numerous regressions: poor caching, unnecessary downloads, delayed execution, etc…. HTTP/2 eliminates the need for these hacks and allows us to both simplify our applications and deliver improved performance. Most major browsers added HTTP/2 support by the end of 2015.
Here are a few tools to test your websites overall performance.
Chrome DevTools Timeline is probably one of my favorite performance tools toquickly identify performance costs on a website. Select More Tools > Developer Tools from the Chrome Menu.
As janky looking as the interface is, another one of my personal favorites for performance profiling is WebPageTest.org. In my experience their performance profile and data is the most accurate and actionable of all the tools. They just gotta work out that UI.
GTMetrix is also a good FREE performance profiling tool. I wouldn’t use it as an end all as some do, but it’s going to get you most of the way there without spending any money. I do recommend their PRO option if you are monitoring performance and related changes over time.
I’m sure most people here have used Pingdom Tools at one time or another. The main reason I find it useful is to establish TTFB or “Time To First Byte”. They provide one of the more accurate server response time metrics of all the tools, so if you are trying to gauge how long your server is taking to respond from various locations, this is a good tool to use.
If you can spend money on some performance tools, especially if you are trying to test the performance of an app, I highly recommend Load Impact as an option. They provide extensive testing that looks at a lot of things the other tools don’t address, and their results are usually a little more accurate than the free tools.
If you have a private / gated membership website and you’ve got the coin, you should check out New Relic Synthetics product. They allow you to test your website from all over the world and a bunch of other really cool features you don’t get with the aforementioned tools. Be aware this tool is specifically built for web applications.
One of the most frequent questions people ask about Wordpress performance is about caching options. Here are a few of the top options available with their pros and cons.
WP Super Cache is probably the leanest option available and it’s supported by Automattic themselves. It’s also the least robust in my opinion. If you are running a small blog on shared hosting, this is one of the easiest and best options out there for your Wordpress site.
As bloated and badly coded as some parts of it are, W3 Total Cache is still one of my favorite caching solutions. It does require some technical ability to configure correctly, but nothing too hairy. W3 has options for shared, VPS and dedicated hosting. In my own experience, W3 Total Cache can be a resource hog and performs best on a VPS or Dedicated host. Also, security holes have plagued W3, so it is advised if you do decide to use it, you make sure it’s up to date.
Third on my list is WP Rocket. It’s touted as the fastest of all the plugins, but it’s pretty marginal when stacked against W3. In my own experience it’s pretty buggy and you might use it with caution.
Another question I get asked a lot is what Content Delivery Network should you use for your Wordpress website?
The easiest CDN solution to implement in my own experience is MAXCDN. It integrates with W3 Total Cache pretty seamlessly. If you are looking for a quick and easy way to get CDN working on your Wordpress website easily, MAXCDN is the way to go. The downside of of MAXCDN is that it can be pricey if your website has significant traffic. If you are trying to validate your website via SSL, their SSL support ($99) is also overpriced in my opinion.
Another painless solution that integrates really easily with W3 Total Cache (and without) is CDNify. They have much cheaper options for SSL support as well, but their distribution is not as robust as MAXCDN.
The 3rd option for a CDN if User Interface is important to you would be KeyCDN. They are comparable to CDNify in pricing and performance and their interface is easy enough to hand off to beginner to mid level in-house IT people without too much worry.
On the other end of the spectrum for sites with serious traffic is Amazon‘s Cloudfront. My main complaint is that it’s too expensive and can be difficult to implement depending on your configuration. They do have the best overall availability / performance during peak hours though, so if that is at the top of your list, then it’s probably the best option. Cloudfront also integrates really well with W3 Total cache.
Google also has a CDN product that has high availability, probably the best of any CDN I’ve tested, but like a lot of their cloud / developer products it’s hard to set up / implement. Their currently isn’t any support for W3 Total cache.
One of the easiest ways to speed up your website is to change your host. If you are on a bloated shared hosting environment, simply switching to a VPS or dedicated server will give you immediate improvements.
If you aren’t afraid of the command line, or have access to DevOps / IT resources, I highly advise checking out Digital Ocean. It one of my favorite cloud hosts on the market.
Another great cloud host that will really help speed up your website is Linode. The only downside to Linode is they don’t have as much documentation as Digital Ocean in my experience. If you are DIY and don’t have a lot of experience in the Command Line, then I would go with Digital Ocean.
If at all possible, use NGINX. It’s far superior to Apache in many ways and will speed up your Wordpress considerably right out of the box.
One of my favorite Wordpress deployment tools for cloud hosting is EasyEngine. Whether you are a seasoned veteran or a total noob, I advise you give it a try to deploy Wordpress sites. It makes them blazing fast right out of the box, with minimal effort.
If you can, make sure you load Google’s PageSpeed Module to your server. They have support for
If you do have limited technical ability, time or resources but want to utilize cloud hosting, I advise you check out Server Pilot. It makes deploying cloud instances a lot easier.
For those of you still stuck on WHM and looking for an alternative, you might check out Commando.io. They have a great GUI interface that can help you deploy and manage Cloud Servers at scale.
For those of you still stuck on WHM and looking for an alternative, you might check out Commando.io. They have a great GUI interface that can help you deploy and manage Cloud Servers at scale.
Thank you so much for having guys!
Google Developers > Web Fundamentals > Performance by Google – Link
HTTP/2 on Github – Link
Pagespeed Optimization by Patrick Sexton – Link
Google Incorporating Site Speed in Search Rankings by Matt Cutts – Link
The Utlimate Guide to Speeding Up Your Wordpress Site by MetaCDN – Link
Web Page Sizes: A (Not So) Brief History of Page Size through 2015 by Alex Pinto – Link
Why use a Content Delivery Network (CDN)? by GTMetrix – Link
How Loading Time Affects Your Bottom Line by KISSMetrics – Link
15 Website Speed Test Tools for Analyzing Web Performance by Brian Jackson – Link
A Crash Course in How DOM Events Work by Brian Moschel – Link
DOM Enlightenment by Cody Lindley – Link
How to Configure Nginx for Optimized Performance by Linode – Link
Ludicrously Fast Page Loads by Nate Berkopec – Link
How I Sped Up My Site 68.35% With One Line of Code by Mike King – Link
About Me
For over a decade I’ve been crafting digital experiences for businesses large and small. In that time I’ve learned a few things about how to drive measurable results and I like to share that knowledge from time to time. If you need help with your web presence, we should talk. I’m a doer in a sea of middle men and sales people who delegate or outsource 90% of the work you pay them for. Hit me up, I’m easy to talk to.