All too often we overlook the things that will help us provide value for our customers. In this presentation I provide an overview of the key components of a stakeholder interview and the importance of qualitative and quantitative content audits.
Through The Looking Glass: The Value of Good DesignSteve Floyd
Our professional lens often shapes how we perceive value. The larger UX / IA and Content Strategy community have always looked at us (Search Engine Marketers / Digital Marketers) as disruptive to the communication goals of the organizations we work for, and rightfully so. We are notorious for undervaluing design, but it doesn’t have to be that way! We need to be more empathetic to those who make our campaigns a success.
In this presentation I provide actionable resources that search engine marketers / digital marketers can use to better integrate into the design process as well as how they can add value and insights to the people on the other side of the house. The key takeaways from this presentation for attendees would be:
– Understanding how designers think and what they value
– Understanding the language and tools UX / IA / CS professionals use in contrast with the language and tools search engine marketers use
– How digital marketers can add value to the workflow of the people we work with (how, when and where to integrate)
Penguin 3.0 Released – Weekend of October 18th, 2014Christopher Dill
There have been user confirmations that the Penguin update has been released! There has been no official statement from Google as of yet, but we can certainly confirm rank changes for some of our properties. None of our affected properties were under penalty or under the affects of the previous Penguin update from later 2013.
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
How to Be a Remote Product Manager by Dogtown Media PMProduct School
As a Product Manager, you play a pivotal role in steering the ship in multiple cross-functional teams at software companies. However, the prospect of doing so remotely is likely unfeasible in such a role.
Chayce Solchaga, Product Manager at Dogtown Media and a former digital nomad, provided strategies for adapting to a remote environment to drive product success.
Through The Looking Glass: The Value of Good DesignSteve Floyd
Our professional lens often shapes how we perceive value. The larger UX / IA and Content Strategy community have always looked at us (Search Engine Marketers / Digital Marketers) as disruptive to the communication goals of the organizations we work for, and rightfully so. We are notorious for undervaluing design, but it doesn’t have to be that way! We need to be more empathetic to those who make our campaigns a success.
In this presentation I provide actionable resources that search engine marketers / digital marketers can use to better integrate into the design process as well as how they can add value and insights to the people on the other side of the house. The key takeaways from this presentation for attendees would be:
– Understanding how designers think and what they value
– Understanding the language and tools UX / IA / CS professionals use in contrast with the language and tools search engine marketers use
– How digital marketers can add value to the workflow of the people we work with (how, when and where to integrate)
Penguin 3.0 Released – Weekend of October 18th, 2014Christopher Dill
There have been user confirmations that the Penguin update has been released! There has been no official statement from Google as of yet, but we can certainly confirm rank changes for some of our properties. None of our affected properties were under penalty or under the affects of the previous Penguin update from later 2013.
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
How to Be a Remote Product Manager by Dogtown Media PMProduct School
As a Product Manager, you play a pivotal role in steering the ship in multiple cross-functional teams at software companies. However, the prospect of doing so remotely is likely unfeasible in such a role.
Chayce Solchaga, Product Manager at Dogtown Media and a former digital nomad, provided strategies for adapting to a remote environment to drive product success.
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Get started with the Kapost Content Gallery and the Kapost Content Planner, two new packages helping you take control of your B2B marketing strategy today.
Watch the 15-minute webinar recording here: http://bit.ly/1KOEvqH
Top 10 Content Marketing Tips for Financial AdvisorsFinworx
Whether you're a content marketing expert or a digital novice, these quick tips will help you get the most out of your content marketing. Join the digital world as a financial advisor with a little help from BPV Capital Management!
The Importance of Facebook Pixels | StrategiQTom Cox
What is a Facebook pixel and why is it important to have one on your website? My presentation The Importance of Facebook Pixels explores the impact pixel installation can have on measuring and optimising campaigns as well as obtaining a better understanding of your audience journey.
We have had several of our monitored Google Webmaster Tools account see a dramatic increase in search queries which began on 8/24/14. We work with some of these websites and some we do not, and we made no changes to warrant this spike. The only pattern that we have seen so far is that these sites are all “local” optimized sites and are on the low end of the site traffic spectrum. We have other sites we watch that showed no movement at all.
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predi...Sales Hacker
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predictable Revenue
Visit SalesHacker.com for more sales hacks, tips, and tactics.
These days marketers are creating a ton of content, but many lack a process for creating, managing and publishing that content.
In fact, just 42% of marketers say they're effective at content marketing.
This presentation identifies the top 7 content marketing struggles, and offers a workflow to solve them!
Tips for big site SEO - Andrew Smith - SearchNorwich 9SearchNorwich
SEO can be a challenge at the best of times but when working on hundreds of large sites with a small team it can become overwhelming.
Find out how to setup your reports right from the beginning to keep it lightweight and consistent. Some interesting tools to tackle SEO challenges and ways of organising your team to stay focused on what matters most.
DRIVE LEAD GENERATION WITH GATED CONTENTClear Digital
Content is KING in marketing, and for a B2B organization, it’s CRITICAL to build a meaningful pipeline of interest in your product or service. But what you do with the content you create is as important as the content itself.
How to do keyword research in a language you don’t speak, by Lidia InfanteLidia Infante
In this talk, Lidia explains how the human factors of international SEO can make or break your strategy and will share her tried and tested methodology for multilingual keyword research.
Resources:
How to do keyword research in a language you don’t speak: https://www.lidia-infante.com/post/international-keyword-research-brightonseo
Keyword Relevance Score template: https://docs.google.com/spreadsheets/d/1sEpgd8b-pr-LZwBpxXYMMNHXQEHi3GUa3uwA3d1GWpk/edit#gid=978627541
5 key factors to a successful international SEO strategy:
https://www.lidia-infante.com/post/international-seo-factors-beyond-hreflang
A beginner’s guide to keyword mapping (with template): https://riseatseven.com/blog/keyword-mapping-guide/
The Top 10 Tricks for Today's Successful WebsitesBrian Hamlett
This presentation, presented to the Charlotte Technology Partners, highlights the 5 concepts of the new web and lists the top 10 tricks/techniques employed by today's successful websites.
Natalie Henley and the Volume Nine team spoke at Denver Startup Week 2015 about "How to Actually Rank for Your #1 Keyword". Learn more through our slides today!
Summary slides from Carpe Diem Consulting's Sydney November 2015 seminar. Sales people need "something to say" online - a content strategy is essential, as is a strong personal online brand.
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Get started with the Kapost Content Gallery and the Kapost Content Planner, two new packages helping you take control of your B2B marketing strategy today.
Watch the 15-minute webinar recording here: http://bit.ly/1KOEvqH
Top 10 Content Marketing Tips for Financial AdvisorsFinworx
Whether you're a content marketing expert or a digital novice, these quick tips will help you get the most out of your content marketing. Join the digital world as a financial advisor with a little help from BPV Capital Management!
The Importance of Facebook Pixels | StrategiQTom Cox
What is a Facebook pixel and why is it important to have one on your website? My presentation The Importance of Facebook Pixels explores the impact pixel installation can have on measuring and optimising campaigns as well as obtaining a better understanding of your audience journey.
We have had several of our monitored Google Webmaster Tools account see a dramatic increase in search queries which began on 8/24/14. We work with some of these websites and some we do not, and we made no changes to warrant this spike. The only pattern that we have seen so far is that these sites are all “local” optimized sites and are on the low end of the site traffic spectrum. We have other sites we watch that showed no movement at all.
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predi...Sales Hacker
Aaron Ross (CEO, Predictable Revenue) - Building Outbound Sales Through Predictable Revenue
Visit SalesHacker.com for more sales hacks, tips, and tactics.
These days marketers are creating a ton of content, but many lack a process for creating, managing and publishing that content.
In fact, just 42% of marketers say they're effective at content marketing.
This presentation identifies the top 7 content marketing struggles, and offers a workflow to solve them!
Tips for big site SEO - Andrew Smith - SearchNorwich 9SearchNorwich
SEO can be a challenge at the best of times but when working on hundreds of large sites with a small team it can become overwhelming.
Find out how to setup your reports right from the beginning to keep it lightweight and consistent. Some interesting tools to tackle SEO challenges and ways of organising your team to stay focused on what matters most.
DRIVE LEAD GENERATION WITH GATED CONTENTClear Digital
Content is KING in marketing, and for a B2B organization, it’s CRITICAL to build a meaningful pipeline of interest in your product or service. But what you do with the content you create is as important as the content itself.
How to do keyword research in a language you don’t speak, by Lidia InfanteLidia Infante
In this talk, Lidia explains how the human factors of international SEO can make or break your strategy and will share her tried and tested methodology for multilingual keyword research.
Resources:
How to do keyword research in a language you don’t speak: https://www.lidia-infante.com/post/international-keyword-research-brightonseo
Keyword Relevance Score template: https://docs.google.com/spreadsheets/d/1sEpgd8b-pr-LZwBpxXYMMNHXQEHi3GUa3uwA3d1GWpk/edit#gid=978627541
5 key factors to a successful international SEO strategy:
https://www.lidia-infante.com/post/international-seo-factors-beyond-hreflang
A beginner’s guide to keyword mapping (with template): https://riseatseven.com/blog/keyword-mapping-guide/
The Top 10 Tricks for Today's Successful WebsitesBrian Hamlett
This presentation, presented to the Charlotte Technology Partners, highlights the 5 concepts of the new web and lists the top 10 tricks/techniques employed by today's successful websites.
Natalie Henley and the Volume Nine team spoke at Denver Startup Week 2015 about "How to Actually Rank for Your #1 Keyword". Learn more through our slides today!
Summary slides from Carpe Diem Consulting's Sydney November 2015 seminar. Sales people need "something to say" online - a content strategy is essential, as is a strong personal online brand.
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
The Three Keys to Modern Marketing: Content, Content, Content...
Panelists will tell how their companies’ innovative content marketing strategies have helped them:
-establish thought leadership within their industries,
-get found by the right kinds of customers,
-build strong brands that stand apart from the competition,
-increase preference among customers ready to buy.
Skyword Forward 2016 Preview: How to Build Your Content Marketing Strategy by...Skyword Inc.
When you spend so much time investing in your content creation process, it can be easy to lose sight of the end goal. A successful content strategy must be able to measure it’s worth by tracking the new leads coming in, as well as audience engagement. In order to own your audience, you have to first figure out how they interact with your content. During the webinar, he will discuss key factors to content marketing success including how to:
-Define your mission statement
-Track your buyer's journey
-Identify key KPIs
Don’t just hear him speak during the webinar. Secure your seat to see him at Forward by registering for our conference from June 22nd-23rd (http://www.skyword.com/forward/).
Use the promo code 100_off to get 20% off your ticket.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate P...PR 20/20
Computer programmers hold hackathons to quickly build and improve software, so why can’t marketers do the same to unlock potential and drive performance? This fast-paced session delivers a unique planning framework to help you gain a new perspective on your strategies and campaigns. You’ll leave inspired by a collection of case studies and armed with a slew of resources you can use to accelerate your company’s success at all stages of the funnel. This session is for you if you want to learn how to build a performance-driven organization that exceeds ROI expectations and outpaces the competition. At the end of tis session you will be able to:
1. Prioritize and simplify your marketing goals.
2. Construct dynamic campaigns with the greatest probabilities of impacting business results.
3. Apply new technologies and processes to improve efficiencies and accelerate success.
Did you miss our Coffee Connections seminar? This is the presentation given by our experts. Learn how to optimize your website for 2015. If you have more questions, contact us at hldcommunications.com.
In this workshop, we'll discuss the unique marketing needs faced by nonprofits and small organizations. With the vast “Universe of Marketing Possibilities”, many organizations don’t know where to start, what to implement, and how to prioritize marketing initiatives. We'll discuss how to work within a framework and methodology that is simple, effective, and cumulative.
Large organizations launch integrated campaigns that include social media, online advertising, search engine optimization and much more. Oftentimes small- to mid-sized organizations are unable to mirror this kind of success because they can’t fund hiring a search agency, a PR agency, an ad agency, a social media agency, etc. But, with the marketing roadmap you’ll now be able to create, you too can build an integrated system that works – even without a big budget or staff.
This jam packed session helps you create a plan to address your biggest challenges, including:
• Driving online (and offline) traffic to your website
• Getting more qualified leads
• Increasing donations, volunteers, registrations, etc.
Creating Winning Content: How local businesses can tell their story and win b...Kara O'Halloran
White paper about the benefits of content marketing strategies for local businesses to tell your story and promote your brand. Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media.
Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media. This white paper is brought to you by Elon University's Interactive Media graduate program.
Live Webinar: How to be a World Class Content Marketer on LinkedInLinkedIn
- Why content marketing matters and why it’s critical for your business to embrace
- Why LinkedIn should be part of your content marketing strategy
- How to create content that works and get to winning content
- How to distribute your content on LinkedIn
- What it means to optimize your content and best practices
Small Business Enterprise Program by the Jim Moran Institute of Florida State University. Broward Class Fall of 2018.
-Website
-Content Strategy
-Search Engine Marketing
-Social Media Marketing
-Google Analytics
Presentation from the 2014 Product, Customer and User Experience Summit in Chicago on June 16, 2014. The presentation discusses the context for UX as strategy, provides an example of applying a UX approach to informing your business and experience strategy, measuring the impact of UX and what's needed to sustain and build upon the value of UX within an organization.
This is a re-upload of my talk from Pubcon Austin 2016 about how to improve your Wordpress website speed.
The original can be viewed here - https://www.slideshare.net/axzm/major-keys-to-wordpress-speed
The Nightmare Before Content: Surviving Redesign HellSteve Floyd
Getting teams to communicate during a redesign or major site migration can be a major clusterfail. Company structure, outdated systems, and egos can all get in the way. Even with more and more companies adopting lean principles and design thinking, the vast majority still struggle to document and implement a basic content strategy. There is another way, and it doesn't suck.
This talk will provide the following actionable takeaways:
- Where and how communication breaks down among most UX teams (and how to overcome it)
- How to get key stakeholders to communicate their insights and value in a centralized, constructive and distilled manner
- How to integrate critical SEO considerations without completely mutilating your copy
- Specific tools, resources, and proven processes to overcome these common woes
This is an overview of some of the latest tools and considerations to achieve better load times in Wordpress that I presented at the Pubcon Austin regional conference.
Through The Looking Glass: Overcoming Organizational PerspectivesSteve Floyd
You should view the whole thing here - http://axz.mx/looking-glass-ux
Traditionally, UX has viewed SEO as being disruptive to design and communication, and SEO believe UX overlooks searchability. But in order to make our campaigns successful, we need to be empathetic to each other. Steve Floyd, CEO and Founder at AXZM, walks through how designers think and what they value, understanding contrasting and differing language and tools in SEO and UX communities, and how to better integrate and add value to design workflows as an SEO.
Building Better Experiences With Content PersonalizationSteve Floyd
The days of painting your content with broad brush strokes over over. With a fractured market and even more people and brands rushing in to become publishers every day, personalizing your content will give you an edge over your competition.
Developing a 1:1 communication strategy with your customers, users, audience, etc... will not only improve their experience and build loyalty, but it will differentiate your content among the sea of mediocrity.
Content that is geared toward people in your own backyard is a good thing. It’s good for people, it’s good for the engines and when it’s good for both, it’s good for business. Have you ever tried creating and promoting it? It’s not as easy as it might seem, especially if you are promoting a product or service that people are not interested in.
With updates to the local SEO algorithm becoming more in line with traditional SEO ranking signals, the location, activity, quality and context of your content is important now more than ever before.
Small local businesses have limited resources, so having a strategy in place to make each piece of content as effective as possible is critical.
In this presentation learn how you can unlock the power of local content to drive engagement, rankings and sales.
A major convergence is happening on the web that could disrupt the traditional rules of business and it's no surprise it's being driven by data. With cloud hosting available for pennies on the dollar, over 10,000+ APIs in 2015 available to the public and an estimated 60% of internet traffic compromised of bots, getting data is easier (and cheaper) than ever before. This environment is an ideal opportunity for savvy startups, agencies and businesses looking to take advantage of the wealth of data available. The barrier to entry has been removed and those who act quickly will capitalize, compete and even disrupt in ways we can only imagine. In this presentation, find out the best APIs, processes and technology that you can leverage to get an unfair advantage over your competition in 2015 and beyond.
Selling Guns to Gandhi: Getting Content Buy-In - Pubcon New Orleans 2014Steve Floyd
Creating, managing and distributing useful, usable content on a regular basis is hard enough, but have you ever tried to sell it?
Agencies and in-house teams alike are having a hard time getting buy-in for meaningful content initiatives that provide tangible value for their target audience. All too often decision makers tie our hands, focusing too heavily on what competitors are doing instead of highlighting their unique value in a way that resonates with the people that matter most: Customers.
This presentation aims to provide actionable tips, tactics and real world use cases for selling strategic content to the people who write the checks.
The City of Dallas Population ExplosionSteve Floyd
This infographic was created to graphically display the historic rise of the population of Dallas, Texas as well as covering the projected population forecast for 2030 by the North Central Texas Council of Governments.
Planning for Responsive: Why Your Developers Hate YouSteve Floyd
Bad planning and rushed projects are at the heart of bad responsive websites (and most bad websites for that matter). Find out why your developers hate you and what you can do to make them love you. This is a presentation for Pubcon Vegas 2013
Selling Guns to Gandhi: The Art of Content Buy-InSteve Floyd
Creating, managing and distributing useful, usable content on a regular basis is hard enough, but have you ever tried to sell it?
Agencies and in-house teams alike are having a hard time getting buy-in for meaningful content initiatives that provide tangible value for their target audience. All too often decision makers tie our hands, focusing too heavily on what competitors are doing instead of highlighting their unique value in a way that resonates with the people that matter most: Customers.
This presentation was presented at Big Design Conference 2013
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
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The Qualitative Content Audit by Content Insights – Link
How to Perform a Content Audit by Kristina Kledzik – Link
A Checklist for Content Work by Erin Kissane – Link
Audit, Plan, Build, Grow: A Methodology for Content Strategy by Erin Kissane – Link
How to Conduct A Content Audit by Donna Spencer – Link
Content Audits and Inventories by Creek Content – Link
The Content Inventory is Your Friend by Kristina Halvorson – Link
Why Traditional Content Audits Aren’t Enough by Ahava Leibtag – Link
From Content Audit to Design Insight by Christopher Detzi – Link
How to Create a Content Strategy (In Only 652 Steps) by Ian Lurie – Link
Content Inventory by Usability.gov – Link
Organizing Your Website: Taking Stock of Content by Harvard Web Publishing – Link
The Rolling Content Inventory by Louis Rosenfeld– Link
How to Do a Content Inventory and Audit by Erin Everhart – Link
The Argument for a Content Audit Your Marketing Team Never Made by Adria Saracino – Link
What Book Reviewing Taught Me About the Content Audit by Frank Marquardt – Link
A Map-Based Approach to a Content Inventory by Patrick C. Walsh – Link
Audience Analysis by HowTo.gov – Link
Super Awesome Content Strategy Worksheet By Steve Floyd – Link
25. For the last decade I have been
creating digital marketing solutions
for businesses large and small. In
that time I’ve learned a few things
about the governance and creation
of web content and how that
content ties into other marketing
channels. Content is often swept
aside as the last part of a project,
when I believe it should be one of
the very first things addressed
(even before design).
Steve Floyd
Founder / Principle at AXZM
twitter: @nawlready
phone: (214) 272-9109
www.axzm.com
Editor's Notes
Crouching Stakeholder Hidden Content Pubcon Austin Regional 2014 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
As SEOs, we tend to jump straight into identifying target keywords and trying to understand the competitive landscape. In that process, we miss out on the bigger picture. All too often stakeholder interviews and discovery meetings fall short of capturing the insights needed to produce the kind of content that will resonate with a businesses target audience.
Often we rush out to collect content and conduct competitive research without fully understanding the customer / clients business goals. Here are some key questions you should ask at a stakeholder meeting. Customers1. Define typical buyer.2. What are the pain points of that buyer?3. What content do they need to help them along their purchase decision?Competitors4. Who are top 5 competitors and why / how do they beat you?5. What are your competitors' major strengths and weaknesses? How do you take advantage of their weaknesses?6. Why do customers choose your products over a competitor’s?7. Where are your products weaker or more limited than your competitors’? Marketing8. Describe existing branding / marketing campaigns9. What message do they want to impart on their audience10. What are your major marketing opportunities in the next 1-5 years?Sales11. What does the sales process look like? Can you describe the whole cycle: how a lead comes in, what happens after that, what the lead nurturing and pre-sales process looks like, and what happens next when a customer decides to buy?12. What are your 3 biggest sales challenges? Products / Services13. Why do customers choose your products over a competitor’s?14. Where are your products weaker or more limited than your competitors’? Strategy15. How do you see your market changing in the next 3-5 years?16. If you do it right, what does success look like to you over the next five years?
Often we rush out to collect content and conduct competitive research without fully understanding the customer / clients business goals. Here are some key questions you should ask at a stakeholder meeting. Customers1. Define typical buyer.2. What are the pain points of that buyer?3. What content do they need to help them along their purchase decision?
Competitors4. Who are top 5 competitors and why / how do they beat you?5. What are your competitors' major strengths and weaknesses? How do you take advantage of their weaknesses?6. Why do customers choose your products over a competitor’s?7. Where are your products weaker or more limited than your competitors’?
Marketing8. What existing branding and marketing assets are already in place? (Style Guides, Branding Guides, Etc…) Where are they?9. What are the key messages you are trying to impart on your customers and prospects?10. What are the biggest marketing opportunities on the horizon?
Competitors11. What does the sales process look like? Can you describe the whole cycle: how a lead comes in, what happens after that, what the lead nurturing and pre-sales process looks like, and what happens next when a customer decides to buy?12. What are your 3 biggest sales challenges? 13. What is your sales cycle? What time of the day, month and / or year do sales happen?
Competitors14. What are the pros / cons of your product or service from a buyers perspective?15. Is your product or service competitively priced?16. What makes you different?
Competitors17. How do you see your market changing in the next 3-5 years?18. If you do it right, what does success look like to you over the next five years?19. Key Performance Indicators?
The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
You can use XPATH in Google Drive
The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
TRACK ALL THE THINGSSocial SharesBacklinksDate PublishedDependenciesTaxonomyOwnerStatus OUCH status O = Out-of-date. Content that is still useful and will move to the new site, but should be updated. U = Unnecessary. Content that is not needed at all. It should not be moved to the new site. C = Current. Content that is fine as is, up-to-date, and just needs to be moved to the new site.H = Have to write. H will not be used on your first pass of the content inventory, so nothing on the inventory of the current site should be marked H. H will be used for the gap analysis part of the exercise below.
The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
The Bruce Lee Guide to Strategic Content (Remix) Pubcon Las Vegas 2013 by Steve Floyd – CEO of AXZM – www.axzm.com/about/steve-floyd
Resources:Content Strategy For The Web by Kristina HalvorsonElements of Content Strategy by Erin KissaneContent Strategy at Work by Margot BloomsteinManaging Enterprise Content: A Unified Content Strategy by Ann RockleyThe Epic List of Content Strategy Resources by JonathonColmanMetadata Workshop by Rachel LovingerComplete Beginner’s Guide to Content Strategy by Andrew MaierContent Templates to the Rescue by Erin KissaneBuilding Your Content Strategy with a Message Architecture by Margot BloomsteinDifference Between Content Strategy & Content Marketing? by Colleen JonesPsychographics Deconstructed: What We Look Like to… by Marty WeintraubSocial Media Can Generate Strong Story Ideas by Kylie Jane Wakefield11 Savvy Ways to Use Buyer Personas… by Rebecca CorlissFusing Content Strategy with Design by David GillisAn Introduction to User Journeys by Jason HobbsDoing a Content Inventory by Jeffrey VeenSuper Awesome Content Strategy Worksheet by Steve Floyd
About MeFor the last decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed (even before design).