Lexus fragrance Shinshi Look Book
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Pan worked with his partner Nicole Ng to create the scent for Lexus fragrance, bottle and packaging design, marketing and launch event planning. Since Lexus is a brand that known for giving wonderful customer service, they believe making a fragrance for Lexus can provide the Lexus customers more intimacy and emotion linked to the brand.
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In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
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Lexus fragrance Shinshi Look Book
- 3. Presented to you by Lexus
- 5. Lexus will win the race because: Lexus will do it right from the start. Lexus will have the finest dealer network in the industry. Lexus will treat each customer as we would a guest in our home. If you think you can’t, you won’t... If you think you can, you will! We can, we will.
- 8. THE NAME The first Lexus Fragrance will be called Shinshi. Majority of brands use the French word “homme” for their fragrances. Being a Japanese brand, the word Shinshi is chosen. Shinshi means gentleman in Japanese. They are chivalrous, courteous, and honorable. This also reflects the Lexus users themselves.
- 9. 绅士
- 10. THE BOTTLE The Shinshi spray bottle is inspired by the front grille on Lexus cars. It is a feature on the Lexus cars that really differentiates it from their competitors. It will be around 3 inches by 4 inches. The bottle will be made out of clear crystal glass. The choice of the shape of the bottle is so that Lexus owners or anyone who is familiar with a Lexus car will immediately recognize the shape.
- 13. Rendered by Bin Zhu
- 16. THE ASSORTMENT Lexus Shinshi Eau De Toilette Spray One size 2.5oz 75ml $150USD
- 18. THE DISTRIBUTION PLAN Tier 1: 180 Lexus dealerships nationwide INTERSECT by Lexus Neiman Marcus Dallas Flagship MR PORTER Tier 2: All Neiman Marcus stores Neiman Marcus online
- 20. THE MARKETING PLAN Pre launch October 2017 FeatureLexuscarinNeimanMarcus’TheBookwithstatementabout thefragrancelaunch.PreviewonsocialmediaaccountsandBeyond by Lexus. Sneak peek on MR PORTER a month before initial launch. Launch November 2017 Private launch party with Lexus and Neiman Marcus VIPs and media. Pop up store with Mr Porter. Post-launch May 2018 Father’s day launch at Neiman Marcus’ new New York flagship store. Release of Lexus Shinshi Father’s Day film. Refill service ($100USD) will also be available at all Lexus dealerships.
- 22. Nicole Ng | Pan Wang