Mahindra & Mahindra is a renowned automobile manufacturing company based out of India and since its inception in 1945, the company has been going strong with its cars being ranked as among the most trusted and most reliable cars in the market since the past six decades. While the company has its headquarters in Mumbai, India, it has several assembly units across the world, making it a truly global company as far as its operations and reach are concerned.
2. • India is the fastest-growing economy in the world, having clocked 5.5%
average gross domestic product growth over the past decade. Now, three
megatrends—global offshoring, digitalization and energy transition—are
setting the scene for unprecedented economic growth in the country of more
than 1 billion people. It is the world's fifth-largest economy by nominal GDP
and the third-largest by purchasing power parity (PPP). According to the
International Monetary Fund (IMF), on a per capita income basis, India ranked
142nd by GDP (nominal) and 125th by GDP (PPP).
• The services sector is the largest sector of India. Gross Value Added (GVA)
at current prices for the services sector is estimated at 96.54 lakh crore
INR in 2020-21. The services sector accounts for 53.89% of total India's GVA
of 179.15 lakh crore Indian rupees. With GVA of Rs. 46.44 lakh crore, the
Industry sector contributes 25.92%. While Agriculture and allied sector share
20.19%. In August 2022 India exported $36.9B and imported $63.6B.
India ECONOMY
3.
4. Automobile Industry
• The automotive industry in India is the fourth-largest in the world as per 2021 statistics. In 2022, India
became fourth largest country in the world by valuation of automotive industry. As of 2020, India is the
5th largest automobile market in the world, surpassing Germany in terms of sales.
• Currently India's auto industry is worth of more than US$100 billion and contributes 8% of the
country's total export and accounts for 2.3% of India's GDP. India's major automobile manufacturing
companies includes Tata Motors, Ashok Leyland, Mahindra & Mahindra, Force Motors, Tractors and Farm
Equipment Limited, Eicher Motors, Royal Enfield, Sonalika Tractors, Hindustan Motors, Hradyesh, ICML,
Kerala Automobiles Limited, Reva, Pravaig Dynamics, Premier, Tara International and Vehicle Factory
Jabalpur.
• The Automobile industry produced a total 22.93 mn vehicles including Passenger Vehicles, Commercial
Vehicles, Three Wheelers, Two Wheelers, and Quadricycles in April 2021 to March 2022. India holds a
strong position in the international heavy vehicles arena as it is the largest tractor manufacturer, second-
largest bus manufacturer, and third largest heavy trucks manufacturer in the world.
5. India is expected to be the
world's third-largest automotive
market in terms of volume by 2030
6. About Mahindra & Mahindra
• Mahindra & Mahindra is a renowned automobile manufacturing company based
out of India and since its inception in 1945, the company has been going
strong with its cars being ranked as among the most trusted and most
reliable cars in the market since the past six decades. While the company
has its headquarters in Mumbai, India, it has several assembly units
across the world, making it a truly global company as far as its
operations and reach are concerned.
• It has its assembly units in China, USA and the UK, along with other
countries. Mahindra cars, especially the SUVs and the tractors, are high
in demand not just in India but also in South Africa, Australia, Malaysia
and other parts of the world.
• Mahindra manufactures SUVs, saloon cars, pick-up vehicles, lightweight
commercial vehicles, heavy-weight commercial vehicles, motorcycles and
tractors.
8. Strong R&D
Excellent Products
Low After-Sale Cost
Market Leader in Multiple
Automotive Segments
E-commerce Geographic Dependence
Product Recalls Affects Brand Image
Overdependence on the Automotive
Industry
Emerging Nation
Growth in Indian Automotive Industry
Increasing Demand of Hybrid Electric
Vehicles
Stringent Regulations
Competition in other businesses
Put pressure on M&M
Mahindra SWOT ANALYSIS
9. Growing Industry
Growing Market
VFM Vehicles
Innovation And Advancement
Recalled Cars
Power of Bargaining
The Dependent Growth Rate
Efficiency
Alliances
Changing Lifestyle & Customer Group
Intense Competition in the market
High Fixed Cost & Investment in R&D
OEM Priorities
Expansion of Market
Slow Economy
Volatility in the Fuel Prices
AUTO INDUSTRY SWOT ANALYSIS
10. Peer Group Comparison
Maruti Suzuki India Limited (MSIL)
Maruti Suzuki India Limited a subsidiary of Suzuki Motor Corporation, Japan, is India's largest passenger car maker. Maruti
Suzuki is credited with having ushered in the automobile revolution in the country. The Company is engaged in the business of
manufacturing and sale of passenger vehicles in India. Providing some of the most reliable and simple cars on the market,
Maruti Suzuki cars offers a complete value-for-money package. In addition to offering the best fuel-efficiency, Maruti Suzuki
car models demand easy maintenance and also offer spare parts at the lowest cost.
Tata Motors Limited
Tata Motors Limited incorporated in India in the year 1945, Tata Motors is a part of the over $100 billion Tata Group founded
by Jamshedji Tata in 1868. Recognized for its world-class quality, originality, engineering and design excellence, the Company is
on the path of shaping the future of mobility in India. Tata Motors continues to take the lead in shaping the Indian commercial
vehicle landscape, with the introduction of leading-edge powertrains and electric solutions packaged for power performances
and user comfort at the lowest life-cycle costs.
Hyundai Motor India Limited (HMIL)
Hyundai Motor India Limited a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is India’s first smart
mobility solutions provider and the number one car exporter since inception in India HMIL’s fully integrated state-of-the-art
manufacturing plant near Chennai boasts of advanced production, quality, and testing capabilities. In its commitment to
provide customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad.
The R&D center endeavor's to be a center of excellence in automobile engineering.
11. Kia motors India
The company was founded on 19 May 2017 following an announcement of the construction of a new 536-acre manufacturing
facility in Anantapur District, Andhra Pradesh. The plant started its trial production in January 2019 and the mass production of
its first product, the Kia Seltos started on 31 July 2019. Ultimately it was Kia's presence across multiple segments, from sub-
compact SUVs to premium EVs, its extensive dealer network established in record time, a strong portfolio of petrol and diesel
powertrains and its feature-rich cabin which served as the main factors behind its continued success.
Honda Cars India Ltd. (HCIL)
a leading manufacturer of premium cars in India, was established in December 1995 with a commitment to provide Honda’s
passenger car models and technologies, to the Indian customers. HCIL’s corporate office is based in Greater Noida, UP and its
state-of-the-art manufacturing facility is located at Tapukara, District. Alwar, Rajasthan.
The company’s product range include Honda Jazz, Honda Amaze, Honda WR-V, and Honda City catering to diverse needs of its
discerning buyers across different segments. Honda’s models are strongly associated with advanced design and technology,
apart from their established qualities of durability, reliability, safety and fuel-efficiency. The company has a strong sales and
distribution network spread across the country.
14. 2018 2019 2020 2021 2022
16474.47/1
3323.21
=0.012
18071.06/1
4334.07
=1.2
15141.49/1
0972.82
=1.38
20213.30/1
5133.17
=1.34
18820.29/2
5917.70
=0.73
CURRENT RATIO
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
2018 2019 2020 2021
CURRENT RATIO
Current Ratio Formula = Current Asset
Current Liability
(Ideal Ratio = 2:1)
24. Conclusion
• Mahindra & Mahindra Limited released financial data for the second quarter and six months
ending September 30, 2022. The company posted sales of INR 298,703.8 million for the second
quarter compared to INR 214,698 million in the same period last year.
• Revenue was INR 300,769.8 million compared to INR 217,359.6 million a year ago. Net income
was INR 27,727.3 million compared to INR 19,286.4 million a year ago.
• Basic earnings per share from continuing operations increased from INR 17.35 to INR 24.93.
• Diluted earnings per share from continuing operations were INR 24.8 as opposed to INR 17.26
a year ago.
• Sales for the six months totaled INR 582,827.6 million compared to INR 406,417.1 million a year
ago.
• Revenue increased from INR 411,041.2 million to INR 587,053.7 million.
• Net income was INR 49,682.7 million compared to INR 23,525.2 million a year ago. Basic
25. Findings
• Mahindra & Mahindra Ltd Reported 61 per cent rise in domestic passenger vehicle
sales at 28,445 units in December 2022 not only in December but in the year 2022 we
observed huge demand across all the products thanks to the companies’ recent new
launches e.g. Scorpio-N, Scorpio Classic and new Bolero MaXX Pik-up.
• Domestic tractor sales were at 29,180 units as compared to 26,094 units in November
last year, a growth of 12 per cent. "Procurement of Kharif crop has progressed well,
bringing liquidity in the hands of farmers and this augurs very well for tractor industry's
growth.“
• Due to the shortage of semi conductor & latest price revision on the climbing prices of
commodities such as steel, aluminum and palladium, among others the company
increased the prices of the product. Still company said they are was closely monitoring
the semiconductor-related parts supply and taking corrective action to get the full
fledge supply of part due to which the production was not hampered but due to the
shortage of semiconductor.
26. • The company has recently started focusing on 4-Wheeler Electric vehicles and unveiled
its all-electric compact hatchback – the XUV400 EV. Mahindra & Mahindra should also
launch more and more Electric vehicle as this is going to be a revolution in future.
SUGGESTIONS
27. Mahindra & MAHINDRA
Project by Group 10
SHREYA GUPTA
ABHINAV CHRISTOPHER BILUNG
NAZAM KHAN
ANUSHA
ANKIT KUMAR
