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Magnum PH Case Study
- Magnum is an ice cream brand owned by Unilever that was launched in Sweden in 1989 and introduced to the Philippines in 2012. - It uses influencers and social media to market the product as a luxury item and "cheap alternative to Haagen Dazs" to drive brand awareness and sales. - Their social media strategy involves getting famous bloggers and celebrities to endorse the product, hosting launch parties for media coverage, and encouraging sharing of posts about Magnum online.
Magnum PH Case Study
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- 5. - An icecream brand owned by the British/ Dutch Unilever company - Sold as part of the Heartland line of products in most countries - Launched in Sweden in January 1989 - An Upmarket ice cream for existing Nogger brand - Originally manufactured by Frisko in Denmark - 48 Ice cream flavors - Was introduced in Manila last 2012
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- 13. Step 1: GET FAMOUS BLOGGERS ANDPERSONS (The Elite) FOR
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- 15. Liz Uy Tessa Valdez Erwan HeusaffGeorgina Wilson Solenn Heusaff Raymond Guitierrez Rajo Laurel
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- 21. Step 2: CREATE APARTY AND UPDATE PEOPLE ON SOCIAL MEDIA
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- 25. Step 3: LIKE, FAVORITE, RETWEET, SHAREAND REPLY TO THE
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Editor's Notes
- #2 Facts about magnum
- #4 Facts about MAGNUM
- #17 BUT HOW?
- #18 How did they start in the Philippines?
- #19 Step 1: GET FAMOUS BLOGGERS AND PERSONS (The Elite) TO CASUALLY TALK ABOUT MAGNUM (Ex. Rajo Laurel, Georgina Wilson, Ruffa Gutierrez, Raymond Cruz, Solenn Heusaff, Erwan Heusaff, Tessa Prieto – Valdez and Liz Uy )
- #20 Examples of Posts