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Boris Kraft
CHIEF VISIONARY OFFICER
& CO-FOUNDER
“Everything changes and nothing stands still.”
—Heraclitus
Magnolia
My
role
Our
world
digital
transformation
What is the digital
transformation?
We’re all
deep in it
It’s changing
everything
Innovation
in surprising
places
Why is it
happening
now?
? WWW
.css
.html
.js
IoT
NET
ǽ
Characteristics
Disinter-
mediation
Dematerial-
ization
Self-
service
Sharing
economy
New
business
m
odels
M
assive
disruption
Legacy
channels
devalue
Value
of
ownership
changes
Characteristics
Disinter-
mediation
Dematerial-
ization
Self-
service
Sharing
economy
New
business
m
odels
M
assive
disruption
Legacy
channels
devalue
Value
of
ownership
changes
$5bn
deflation
’00-‘07
… with
<30 staff
Characteristics
Disinter-
mediation
Dematerial-
ization
Self-
service
Sharing
economy
New
business
m
odels
M
assive
disruption
Legacy
channels
devalue
Value
of
ownership
changes
$5bn
deflation
’00-‘07
… with
<30 staff
Critical
challenges for
businesses
Do you
have the right
people?
Are they
empowered
to act?
Do you
know what
you want?
Can you know
how to
get there?
Do you
know what
you want?
Can you know
how to
get there?
Accelerated
change
Martec
landscape
Time to
market
Customer
experience
How can we
help?
How can we
help?
An OS for digital
transformation
Unify digital
infrastructure
Unify digital
touchpoints
Empower
employees
Make digital
infrastructure
easy to use
Open Suite
Approach
Agility
An ecosystem to
master digital
transformation
An ecosystem to
master digital
transformation
Connectors
Apps
SAASAcademy
Partners
IOT Support
Case in point:
Internet of
Things
IoT is an API for the real world.
Zak Greant, Sr. Technical Evangelist, Magnolia
Things with sensors, connectivity
& logic that communicate with
you, others & among themselves.
By 2020, more than seven billion people
and businesses, and at least 30 billion
devices, will be connected to the Internet.
Jorge Lopez, VP & Distinguished Analyst, Gartner
IoT is a huge
catalyst for digital
transformation
Beacon
Management
App
Location
Management
Coupon
Management
App
Summary
Have a
beautiful
day

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