Beyond ExperimentationCrowdsourcing is at the core of fundamental, largescale rethinking of business.Shaun Abrahamson@shau...
2001                                             2003                              2005             2000                  ...
“Re-Imagination of NearlyEverything – Powered by NewDevices, Connectivity + UI +Beauty”“Magnitude of upcomingchange will b...
Influence                        Capital                                  Assets  Labor                                   ...
Open Innovation, Co-Creation, Micro Tasks                           Sharing, Commenting, Reviewing                        ...
[Labor, Influence]    Source: Mary Meeker presentation at All things D.The end of all other encyclopedia business models
[Assets, Influence]                                              Simultaneous Skype Users                                 ...
[Labor, Assets, Influence]Innovation: “Not invented here” vs “Proudly found elsewhere”
2001                                 2003                        2005           2000                                1995 1...
Travel: This apartment in Miami versus a Hotel room?
Administration: On demand labor versus full time?
Mobile Service: Better support, R&D and sales versus other mobile operators?
Venture Funding: 66,694 people vs Venture Capital Firm
Automotive: Crowd Forge vs Traditional Auto Design
Data Science: Your team versus the world’s best
Healthcare: Positive Reviews vs Total Stranger
Healthcare: Open health discovery vs private health studies
Personal Loans: 1000’s of investors versus a bank?
New Product Development: New designs and validation vs internaldesign teams
Biz Dev: Large open calls vs behind the scenes networking
Film: submitted by you, edited by pros
Education: anything from anyone, anywhere vs traditional campus
Emergency Response: everyone helping first responders
Traffic: our big data vs very expensive data
Technical Support: Volunteer army versus paid support
Education: free vs fee
Gaming: work with developers vs just buying games
Assets: Share vs Own
Architecture: Outside ideas vs just internal ideas
Eating: Meals from your friends versus restaurant food?
Wellness: Access to 3 health experts versus 1 for wellness
Design: Multiple designers versus 1 agency
Organization Design: Collective Intelligence vs Individual Intelligence
Marketing: Curated crowd versus your agency
Software Testing: Expert crowds versus your team
Consumer Products: The best of the crowd + best of traditional models
Apparel: The best of the crowd + best of traditional models
If you work with crowds to change access to critical resources (Labor, Influence, Capital, Assets and Data), you get massi...
Open Innovation, Co-Creation, Micro Tasks                           Sharing, Commenting, Voting                           ...
Beyond ExperimentationCrowdsourcing at the core of fundamental change.Shaun Abrahamson@shaunabeshaun@mutopo.com
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Crowdsourcing beyond experimentation

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Crowdsourcing beyond experimentation

  1. 1. Beyond ExperimentationCrowdsourcing is at the core of fundamental, largescale rethinking of business.Shaun Abrahamson@shaunabeshaun@mutopo.com
  2. 2. 2001 2003 2005 2000 1995 1991 2000 2004 1996 2001 1999Why we’re interested in Crowdsourcing, Communities & Co-Creation
  3. 3. “Re-Imagination of NearlyEverything – Powered by NewDevices, Connectivity + UI +Beauty”“Magnitude of upcomingchange will be stunning”– Mary Meeker, partner KPCB Source: Mary Meeker presentation at All things D.About 50% of this Re-Imagination enabled by crowds
  4. 4. Influence Capital Assets Labor DataPeople as brokers of critical resources at internet scale
  5. 5. Open Innovation, Co-Creation, Micro Tasks Sharing, Commenting, Reviewing Crowd Funding, Crowd Lending Collaborative Consumption “Big Data” Influence Capital Assets Labor DataNew ways to access critical resources more efficiently
  6. 6. [Labor, Influence] Source: Mary Meeker presentation at All things D.The end of all other encyclopedia business models
  7. 7. [Assets, Influence] Simultaneous Skype Users [a way of looking at the capacity of the network] 35,000,000 30,000,000 Number of Users 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 0 Date Source: Skype Journal.Less than a decade to transform the economics of audio/video
  8. 8. [Labor, Assets, Influence]Innovation: “Not invented here” vs “Proudly found elsewhere”
  9. 9. 2001 2003 2005 2000 1995 1991 2000 2004 1996 2001 1999And this is just the start
  10. 10. Travel: This apartment in Miami versus a Hotel room?
  11. 11. Administration: On demand labor versus full time?
  12. 12. Mobile Service: Better support, R&D and sales versus other mobile operators?
  13. 13. Venture Funding: 66,694 people vs Venture Capital Firm
  14. 14. Automotive: Crowd Forge vs Traditional Auto Design
  15. 15. Data Science: Your team versus the world’s best
  16. 16. Healthcare: Positive Reviews vs Total Stranger
  17. 17. Healthcare: Open health discovery vs private health studies
  18. 18. Personal Loans: 1000’s of investors versus a bank?
  19. 19. New Product Development: New designs and validation vs internaldesign teams
  20. 20. Biz Dev: Large open calls vs behind the scenes networking
  21. 21. Film: submitted by you, edited by pros
  22. 22. Education: anything from anyone, anywhere vs traditional campus
  23. 23. Emergency Response: everyone helping first responders
  24. 24. Traffic: our big data vs very expensive data
  25. 25. Technical Support: Volunteer army versus paid support
  26. 26. Education: free vs fee
  27. 27. Gaming: work with developers vs just buying games
  28. 28. Assets: Share vs Own
  29. 29. Architecture: Outside ideas vs just internal ideas
  30. 30. Eating: Meals from your friends versus restaurant food?
  31. 31. Wellness: Access to 3 health experts versus 1 for wellness
  32. 32. Design: Multiple designers versus 1 agency
  33. 33. Organization Design: Collective Intelligence vs Individual Intelligence
  34. 34. Marketing: Curated crowd versus your agency
  35. 35. Software Testing: Expert crowds versus your team
  36. 36. Consumer Products: The best of the crowd + best of traditional models
  37. 37. Apparel: The best of the crowd + best of traditional models
  38. 38. If you work with crowds to change access to critical resources (Labor, Influence, Capital, Assets and Data), you get massive impacts + across business functions (we just saw R&D, Operations, Marketing, Sales, Customer Support) + across almost all industries (we just saw Finance, Consumer Staples, Consumer Discretionary, Information Technology, Healthcare, Telecommunications, Indust rials)Fundamental restructuring enabled by crowds
  39. 39. Open Innovation, Co-Creation, Micro Tasks Sharing, Commenting, Voting Crowd Funding, Crowd Lending Collaborative Consumption “Big Data” Influence Capital Assets Labor DataOver the next 2 days – how will you re-imagine your business?
  40. 40. Beyond ExperimentationCrowdsourcing at the core of fundamental change.Shaun Abrahamson@shaunabeshaun@mutopo.com

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