There has been almost 20 years since science of marketing has developed in Mongolia and there has been
significant progress in acquiring and using it. Business companies’ leadership have become aware of the
importance of this science and see marketing as business philosophy and understand that analyzing the market,
business environment and conditions by consumers is the key to success. Today’s society demands from
marketing professionals’ delicacy and taking into account consumers’ needs and creating new needs and new
means of consumption. Main purpose of business entities is to be aware of consumer needs, to establish its
position on the market and to be successful. In order to provide consumers with the best products and keep them
at the center of their attention it is important to establish optimal ratio of marketing factors that would most
efficiently influence consumers with different behaviors.
IMPACT OF DEMOGRAPHIC DIFFERENCES AND OTHER FACTORS ON IMPULSE BUYING IAEME Publication
Impulse Buying has a prominent role to play in today's lifestyle pattern. This studygives a view of the factors that affect various behaviour related aspects that leads toimpulse buying. It also discusses about the variation in impulse buying behaviour due
to demographic differences. The study is focused on the consumers belonging to Bangalore city. A wide range of research in this area was referred to review the work
done by various researchers, which lead to the development of research framework. The statistical tools used in the research paper are average, percentages, standard deviation and chi sq test.
IMPACT OF DEMOGRAPHIC DIFFERENCES AND OTHER FACTORS ON IMPULSE BUYING IAEME Publication
Impulse Buying has a prominent role to play in today's lifestyle pattern. This studygives a view of the factors that affect various behaviour related aspects that leads toimpulse buying. It also discusses about the variation in impulse buying behaviour due
to demographic differences. The study is focused on the consumers belonging to Bangalore city. A wide range of research in this area was referred to review the work
done by various researchers, which lead to the development of research framework. The statistical tools used in the research paper are average, percentages, standard deviation and chi sq test.
Das ist die Vorlage für die Arbeit zum Thema “Neuroeconomics”, die von unseren Autoren geschrieben wurde!
Hinweis: Die obenerwähnte Arbeite wurde extra für unsere Kunden erstellt. Wir haben sie um die Erlaubnis gebeten, diese Arbeit zu posten
Das ist die Vorlage für die Arbeit zum Thema “Neuroeconomics”, die von unseren Autoren geschrieben wurde!
Hinweis: Die obenerwähnte Arbeite wurde extra für unsere Kunden erstellt. Wir haben sie um die Erlaubnis gebeten, diese Arbeit zu posten
Neuromarketing: A Systematic Review of Scholarly ArticlesDr. Amarjeet Singh
An extensive review of scientific literature on neuromarketing was conducted for this report. includes a full review of current-day issues of neuromarketing.
ConsumerBrain - the new customer profiling tool which is
presented below has been designed to investigate the real
triggers of customers’ purchasing decisions.
(CONSUMERNEUROSCIENCE)
NEUROMARKETING)
In 2008, a team of scientists in Germany published a study showing how the brain
unconsciously prepares our decisions: that several seconds before we consciously decide what
we’re going to do, its outcome can be predicted by looking at unconscious activity in our grey
matter.
Applications of Behavioural Economics to consumer insightErica van Lieven
Shown at the AMSRS National Conference 2013 this presentation on Behavioural economics by Ben Wright highlights the very interesting findings from a small exploratory study that could serve as the basis to the beginnings of a revolutionary measure in the market research industry.
NEUROMARKETING A RISING APPARATUS OF STATISTICAL SURVEYING.pdfAdheer A. Goyal
Lately, another apparatus of promoting research has developed for example neuromarketing, which utilizes mind research in an administrative setting, has increased expanding notoriety in the scholastic writing functional world. It got the extravagant of creative mind of promoters in mid-2002, suitably chops down the way and cycle testing brains and extensively straightforward. Paper examines the theoretical part of neuromarketing as powerful instrument for the advertiser in a new period of business sectors research for the present shrewd purchaser. The destinations of our examination centre around the position and enhancement of neuromarketing practices linked with the current situation as neuroimaging, electroencephalogram, FMRI, Eye Following. Paper gauges the buyer rationalization customers repudiate on their own. " Nowadays showcasing research focuses on four segments of buyers : body, brain, heart, and soul with the assistance to Neuromarketing.
Anti-Smog Radar Application for VehiclesIJMREMJournal
Smog is regarded as a dangerous situation for vehicles as the visibility of human fails and a person cannot
drive smoothly and safely which can lead to severe accidents and routine disturbances. Hence, “Anti-Smog
Radar Application for Vehicles” is proposed using Internet of Things technology which ensures the smooth flow
of vehicles in smog and prevents accidents in time and cost-efficient manner by detecting and displaying the
front objects with their important information (distance, position, velocity and size) on smart phone used by
authenticated drivers. The radar application controls the hardware system to be deployed on vehicles through
which the user can start, stop and set the hardware in particular direction. The hardware contains NodeMcu
(Microcontroller with built-in Wi-Fi), Ultrasonic sensor and servo motor. The servo is used to detect the
position of front objects and ultrasonic sensor is clipped on servo to detect the objects. For alerts, the objects
are drawn with different colors on application i.e. the red colored objects will be near to the vehicle, the yellow
colored objects will be at some distance from the vehicle and the green colored objects will be far from the
vehicle. Kalman algorithm is used to filter the ultrasonic readings to eliminate the noise. The proposed system
can work in every condition i.e. in day and night.
IoT based Environmental Monitoring and Control SystemIJMREMJournal
IoT plays a major role in collecting the information from the sensing unit enclosing our environment due to
alterations in the climate which led to the significance of environmental monitoring. This Paper presents a
development of real time environmental monitoring and control system by utilizing Node MCU, DHT11 sensor,
ACS712 current sensor, Thing Speak (Open IoT analytics service) and Blynk application. The main task of
monitoring parameters (Humidity, temperature and power consumption) with real time sensors is done by Thing
Speak continuously which has API (Application programming Interface) for gathering sensed data and enabling
users to observe the monitored data in graphs for an interval of every 15 seconds.
This project is also designed to control home devices sitting at any place in the world by utilizing power
efficiently through Blynk application which is used to read data from sensors located in home environment using
smart phone and to turn on/off heating and cooling appliances automatically with respect to room temperature
values.
More Related Content
Similar to A Neuromarketing Study on Mongolian Consumers’ Buying Decision Process
Das ist die Vorlage für die Arbeit zum Thema “Neuroeconomics”, die von unseren Autoren geschrieben wurde!
Hinweis: Die obenerwähnte Arbeite wurde extra für unsere Kunden erstellt. Wir haben sie um die Erlaubnis gebeten, diese Arbeit zu posten
Das ist die Vorlage für die Arbeit zum Thema “Neuroeconomics”, die von unseren Autoren geschrieben wurde!
Hinweis: Die obenerwähnte Arbeite wurde extra für unsere Kunden erstellt. Wir haben sie um die Erlaubnis gebeten, diese Arbeit zu posten
Neuromarketing: A Systematic Review of Scholarly ArticlesDr. Amarjeet Singh
An extensive review of scientific literature on neuromarketing was conducted for this report. includes a full review of current-day issues of neuromarketing.
ConsumerBrain - the new customer profiling tool which is
presented below has been designed to investigate the real
triggers of customers’ purchasing decisions.
(CONSUMERNEUROSCIENCE)
NEUROMARKETING)
In 2008, a team of scientists in Germany published a study showing how the brain
unconsciously prepares our decisions: that several seconds before we consciously decide what
we’re going to do, its outcome can be predicted by looking at unconscious activity in our grey
matter.
Applications of Behavioural Economics to consumer insightErica van Lieven
Shown at the AMSRS National Conference 2013 this presentation on Behavioural economics by Ben Wright highlights the very interesting findings from a small exploratory study that could serve as the basis to the beginnings of a revolutionary measure in the market research industry.
NEUROMARKETING A RISING APPARATUS OF STATISTICAL SURVEYING.pdfAdheer A. Goyal
Lately, another apparatus of promoting research has developed for example neuromarketing, which utilizes mind research in an administrative setting, has increased expanding notoriety in the scholastic writing functional world. It got the extravagant of creative mind of promoters in mid-2002, suitably chops down the way and cycle testing brains and extensively straightforward. Paper examines the theoretical part of neuromarketing as powerful instrument for the advertiser in a new period of business sectors research for the present shrewd purchaser. The destinations of our examination centre around the position and enhancement of neuromarketing practices linked with the current situation as neuroimaging, electroencephalogram, FMRI, Eye Following. Paper gauges the buyer rationalization customers repudiate on their own. " Nowadays showcasing research focuses on four segments of buyers : body, brain, heart, and soul with the assistance to Neuromarketing.
Anti-Smog Radar Application for VehiclesIJMREMJournal
Smog is regarded as a dangerous situation for vehicles as the visibility of human fails and a person cannot
drive smoothly and safely which can lead to severe accidents and routine disturbances. Hence, “Anti-Smog
Radar Application for Vehicles” is proposed using Internet of Things technology which ensures the smooth flow
of vehicles in smog and prevents accidents in time and cost-efficient manner by detecting and displaying the
front objects with their important information (distance, position, velocity and size) on smart phone used by
authenticated drivers. The radar application controls the hardware system to be deployed on vehicles through
which the user can start, stop and set the hardware in particular direction. The hardware contains NodeMcu
(Microcontroller with built-in Wi-Fi), Ultrasonic sensor and servo motor. The servo is used to detect the
position of front objects and ultrasonic sensor is clipped on servo to detect the objects. For alerts, the objects
are drawn with different colors on application i.e. the red colored objects will be near to the vehicle, the yellow
colored objects will be at some distance from the vehicle and the green colored objects will be far from the
vehicle. Kalman algorithm is used to filter the ultrasonic readings to eliminate the noise. The proposed system
can work in every condition i.e. in day and night.
IoT based Environmental Monitoring and Control SystemIJMREMJournal
IoT plays a major role in collecting the information from the sensing unit enclosing our environment due to
alterations in the climate which led to the significance of environmental monitoring. This Paper presents a
development of real time environmental monitoring and control system by utilizing Node MCU, DHT11 sensor,
ACS712 current sensor, Thing Speak (Open IoT analytics service) and Blynk application. The main task of
monitoring parameters (Humidity, temperature and power consumption) with real time sensors is done by Thing
Speak continuously which has API (Application programming Interface) for gathering sensed data and enabling
users to observe the monitored data in graphs for an interval of every 15 seconds.
This project is also designed to control home devices sitting at any place in the world by utilizing power
efficiently through Blynk application which is used to read data from sensors located in home environment using
smart phone and to turn on/off heating and cooling appliances automatically with respect to room temperature
values.
Analysis and Implementation of Solid-State Relays in Industrial application F...IJMREMJournal
There are many applications and circumstances where switching devices are required for proper operation,
controlling and isolating the high power and low power systems. The most widely used switching devices are
electromechanical relays and solid state relays. In this work, analysis and implementation of solid state relays over
electromechanical relays with respect to instantaneous current supply inindustrial application is conducted and
compared. For this purpose, an experimental setup is arranged for switching operation of electromechanical relays
and solid-state relays.The results of voltage and the current transients are analyzed and compared. It was observed
that there are no transients occurred during switching of solid state relays where as during switching of
electromechanical relay transients observed in volatge and current waveforms. So, it is advisable to use the solid
state relays over electromagnetic relay for safe and smooth operation of the system.
MIM (Mobile Instant Messaging) Classification using Term Frequency-Inverse Do...IJMREMJournal
The focus of the study is based on binary sentiment classification on aspect level to develop a hybrid sentiment
classification framework of WhatsApp MIMs (Mobile Instant Messages). It has been carried out into two phases
i.e. training phase and testing phase. The training phase, 75% data is used for training dataset. Pre-processing
techniques like tokenization, removing stop words, case normalization, removing punctuation and stemming are
applied to acquire cleaner dataset to be used as input. The output is sent to the classifier after applying TF-IDF
for feature weighting. In the second phase, the classifier is trial with 25% testing dataset. Bernoulli’s Naïve
Bayesian classifier which is an improved form of traditional Naïve Bayesian classifier is used to classify
sentiments. There are 417 messages in total where 244 and 173 are classified as positive and negative
respectively. The proposed model has achieved satisfactory results up to 81.73% in comparison to base-line
classification model by getting 12 points higher accuracy i.e. 69.23%.
Is Lean Management applicable to the hospital and for which results?IJMREMJournal
lean management is a mode of organism inspired by Toyotism; His practice is evident throughout the world and
is one of the most affected institutions, except that the latter is a different profession. There is no shared vision
among the different actors on measuring the performance of the hospital. The activity of the hospital applies to
unique "products": each patient, with its peculiar specificity. The relationship of the workers with the patient is
radically different from the relationship of the worker with his product. That is why the practice of Lean has a
certain specificity in the health field.
Fabrication and Performance Analysis of Solar Tracking System by Using By-Pas...IJMREMJournal
Energy is a burning issue that almost every person experience now a days. Energy demand increases exponentially
since a decade. Due to the global warming and it’s threatening impacts on human life. Therefore, to overcome
such disastrous impacts on the planet, renewable energy resources play vital role now a days. Solar energy is one
of the vastest available renewable energy resources around the globe, but the main issue is its poor efficiency.
Pakistan is facing energy shortage that can be compensated through solar power and the need is to design a project
that maximizes its efficiency. So, the research is mainly focused on improving efficiency of solar panels against
shading loss by using different techniques. In this research, different results will be obtained and compared with
different techniques which are LDR based solar tracking system, by-pass diodes technology and super capacitors.
Fabrication of solar tracker is based on Microcontroller that drives L298N driver to operate stepper motor.
Reactivity Feedback Effect on the Reactor Behaviour during SBLOCA in a 4-loop...IJMREMJournal
The reactivity coefficient is a very important parameter for safety and Stability of reactors operation. To provide
the safety analysis of the reactor, the calculation of changes in reactivity caused by temperature is necessary
because it is related to the reactor operation. The objective is to study the effect of the temperature reactivity
coefficients of fuel and moderator of the PWR core, as well as the moderator density and boron concentration on
fluid density, reactivity, void fraction. peak fuel clad temperature and time to core uncover were found for two
feedback cases. This paper focuses on the effect of the Reactivity feedback, of the 6" (6-inch) Cold Leg
SBLOCA sequences in a 4-loop PWR Westinghouse nuclear power plant with a scram for various feedback,
moderator density coefficient, MDC, moderator temperature coefficient, MTC, the fuel temperature coefficient,
FTC, and boron concentrations. Dragon neutronic code is used for calculating reactivity's coefficient which is
used in RELAP5 thermal hydraulic computer code to simulate the effect of Reactivity feedback during Cold
Leg SBLOCA. The plant nodalization consists of two loops; the first one represents the broken loop and the
second one represents the other three intact loops. In the present analysis two models in RELAP5 code for
computation of the reactivity feedback, separable and tabular models are used. The 6-inch break size was chosen
because the previous work [1], showed that it was the worst size break in a 4-loop PWR Westinghouse. The
results show that the neglecting of the reactivity feed-back effect causes overheating of the clad and that the
importance of the reactivity feed-back on calculating the power (reactivity) which the key parameter that
controls the clad and fuel temperatures to maintain them below their melting point and therefore prevent core
uncover and fuel damage where the fuel temperature, clad temperature and core water level are in the range.
Lyapunov-type inequalities for a fractional q, -difference equation involvin...IJMREMJournal
In this paper, we present new Lyapunov-type inequalities for a fractional boundary value problem of
fractional
q, -difference equation with p-Laplacian operator. The obtained inequalities are used to obtain a
lower bound for the eigenvalues of corresponding equations.
The Policies of Government Intervention as Third-Party for Conflict in Bike-S...IJMREMJournal
This research accesses to the unbalance phenomenon between the rapid development of Sharing bicycle industry
and the good public order. Taking into account the inconsistent goals of bicycle companies and users, the local
government is employed as a third party to mediate the conflict. We establish the conflict model including three
decision makers - Enterprises, Citizens and Government - based on GMCR (Graph Model for Conflict Resolution)
theory, and then find out the equilibrium by means of the decision support system GMCR II. The results show that
the sustainable development of the Sharing bicycle market requires the cooperation and efforts of all the three
parties, the government plays a necessary role to guide the enterprises and the users. We also propose some
management insights on how to provide suggestions for the sharing bicycle companies to improve their
dispatching services, and how to establish and improve relevant laws and regulations to guide citizens to use
shared bicycles in order to achieve mutual benefits
Epidemiological study for Trichomonas Vaginalis for Discrete time model and C...IJMREMJournal
During the period of July until December 2017 Conduct an epidemiological study to investigate the prevalence
of Trichomonas Vaginalis among women who have been consulted for the consultation and emergency of the
maternity and child hospital in Diwaniyah city in Iraq. The number of specimens examined was 857 samples
and the ages ranged between 15-60 years. After the swabs were taken, the direct examination and coloring and
planting on the different food communities to diagnose parasitic Trichomonas vaginalis the incidence of
Trichomonas vaginalis was 129 (17%). Using the mathematical model discrete time model and continuous time
model, it was observed that the highest percentage of infection was in July and the disease began to fade until it
reached the lowest rate in December. Using the mathematical model mentioned above, it was noted that
teaching a significant role in curbing the spread of the disease.
Energy Conservation through Smart Building and Smart Lighting SystemIJMREMJournal
Energy conservation is an extensive topic due to the propagation of electricity demand and challenges globally
and is regarded as one of the most significant issues affects the power system quality, global environment and
consumers. Smart building is a technology that can connect everything to networks or systems to monitor and
control them in various areas such as offices, energy-consuming devices especially in laboratories, security
devices etc. Nevertheless, people's perception about using smart technology for energy saving is still in the mind’s
eye. This means that people discuss about environmental awareness readily. Due to the availability of electricity
and its elemental role, regulating consumers’ behaviours towards power savings can be a challenge. Remarkably,
the gap in today's smart technology design in smart buildings is the compassionate of consumers’ attitudes and
the merging of this perspective into the smart technology. Implementation of PLC based controlling system is a
convenient method to save the power and energy strategy for whole building. Furthermore, prepare a lighting
scheme can results a rapid response in energy conservation. Consequently, PLC Automatic system removes the
human intervention which makes the process smart and energy reduction will gives benefits to the consumers in
terms of reducing the cost of electricity bills. Nonetheless, contemporary buildings’ energy conservation has been
significant solution to cope with the rising electricity necessity.
The Effect of Workplace Relationship toward Job Satisfaction of Divine Word C...IJMREMJournal
The study was conducted to determine workplace relationship between employer and employees and among employees of Divine Word Colleges in Ilocos Sur, Philippines and its effect on the job satisfaction. Literatures and studies were reviewed, and questionnaires were used to gather the data related to workplace relationship and job satisfaction. The respondents of the study are employees of the colleges of Ilocos region which include Ilocos Sur and Ilocos Norte. The study is a descriptive study involving survey and fact-finding inquiry. Weighted mean and Pearson r were used to determine the workplace relationship and its correlation with job satisfaction. The study found that there is a significant correlation between workplace relationship and job satisfaction. Therefore, the study recommends that management need to monitor and improve workplace relationship between employer and employees and among employees and also improve and monitor factors that affect job satisfaction.
Semi-automatic Picture Book Generation based on Story Model and Agent-based S...IJMREMJournal
In the fields of artificial intelligence, automatic narrative generation has attracted considerable interest. Lots of studies on narrative generation have been reported such as novel, comic, and picture book. However, most of those reuse original stories, pictures, and sentences. As a result, there is a problem that generated narratives infringe on copyright. In this paper, we focus on the picture book as the narrative because picture book is a mix of images and language. As a first step of automatic story generation without representation mediums, we propose a novel semi-automatic picture book generation method based on story model and agent-based simulation. The computational experiments are carried out to confirm the effectiveness of the proposed method
Efficiency Evaluation of Thailand Gross Domestic Product Using DEAIJMREMJournal
The goal of this research is to evaluate the efficiency of GDP in Thailand from the past years and provide suggestions for government and policy-makers on ways to manage inputs and improve outputs in the future while enhancing the GDP of Thailand. The paper analyzed the data collected from Office of the National Economic and Social Development of Thailand through a period of 25 years ranging from 1993 to 2017. The results show that the year 2017 was the worst years in terms of efficiency. In order to achieve the research goal, data envelopment analysis (DEA) was used. Theoretically, research has found that evaluation of GDP can be improved by eradicating the negative values of slack movement. In economic terms, the research proposed the promotion of export-led growth, business incubators, and entrepreneurship to boost not only the inputs but also the GPD of the country. In general, the GDP of Thailand is quite efficient. This research can provide strategic advice for Thai Government to improve the Gross Domestic Product thoroughly
Predicting Trade Conflict Outcomes using a Third-Party Intervention ModelIJMREMJournal
As anti-import sentiment and protectionism have been increasing, more papers have focused on using theories to explain or resolve them. However, most research has focused on disputes involving larger nations such that there is not much relatable information for disputes such as the one between South Africa and Zimbabwe. The aim of this paper was to bridge the knowledge gap by using the graph model for conflict resolution and the decision support software GMCRII to simulate possible responses to this regional trade conflict. This thirdparty intervention model will assist in investigating and prescribing a diplomatic solution with fair compromise to resolve the unequal trade problem between Zimbabwe and South Africa without harming the economies of both the countries. This research found that a peaceful resolution of the disagreement could be found by the addition of a third-party to help in the conflict resolution thereby ending the prolonged trade conflict. This undertaking will serve as a template for modelling and predicting an outcome in the event of third-party intervention for future trade disputes involving regional trade partners with emerging or developing economies such as those that exist in Africa
Proposed Framework for Effective Management of End-User Stakeholders’ in Publ...IJMREMJournal
Significant infrastructure such as roads, prisons, schools, rail tracks and train systems, among others are currently developed through the involvement of Public Private Partnership (PPP) arrangements which have been acknowledged internationally in recent time. The poor management of end-user stakeholder during PPP projects in developing nation like Nigeria has been established as one of the major factor affecting the successful growth and development of PPP projects. Due to the paucity in research on end-user stakeholder management on PPP projects in Nigeria, informs this study aim to expose the main strategic factors that can accommodate end-user stakeholder’s management in any PPP road project in Nigeria. The professionals that have worked on the project cum the end-user of the project area were used as targeted respondents for the adopted case study and survey strategies method approach. Thematic analysis was used to analyse the eighteen (18) interviews that were conducted having completed and analysed total number of 282 questionnaires using reliability and factor analysis approach. Seven valid underlying factors were revealed from 28 variables that were left on the questionnaire data with the aid of factor analysis which were used later as factors affecting end-user stakeholders’ management in PPP road project in Nigeria. A proposed framework was created with the seven underlying factors as a template for any successful PPP road project in developing country like Nigeria. These will quench the agitation of enduser stakeholders’ quarrels on PPP toll road projects
Fresh and Hardened Properties of Ground Granulated Blast Furnace Slag Made Co...IJMREMJournal
This research work was carried out on concrete specimens made with different proportion of Ground Granulated Blast Furnace Slag (GGBFS) as a cement substitution in concrete. To accomplish the goal of the research work, overall 75 cubes and 60 cylinders were made. Out of 75 cubes and 60 cylinders, 15 cubes and 12 cylinders were cast for control concrete, and 60 cubes and 48 cylinders were cast by replacing 5,10,15 and 20% of cement with GGBFS. The cubes and cylinder specimens were 100x100x100 mm and 100x200 mm respectively, and mix design was done for 28 Mpa. All specimens were tested at 3. 7, 28 and 90 days of curing ages. The fresh properties such as workability and hardened properties such as compressive and tensile strength of all mixes were determined. Tests results showed that the workability of the concrete mixes made with GGBFS was higher than control mix. As the percentage of GGBFS increased the workability also increased. Hardened properties of concrete mixes made with GGBFS was lower than control concrete at early ages of curing. At the later age, hardened properties of GGBFS made concrete was more than control concrete. Furthermore, water absorption and density of GGBFS made concrete was lower than control concrete.
Design and Evaluation of Open Graded Hot Mix Asphalt Using Cement as A Grout...IJMREMJournal
Road networks ought to be efficiently designed to be safe, speedy and loading sustaining as it has a significant importance in country’s development. For that, pavement should be designed efficiently to exhibit better strength, durability and economical at the same time. Generally, a pavement is classified as Flexible or Rigid. Flexible pavement is opened early to traffic, has good riding quality and ease of maintenance but owing to heavy loading conditions these pavements are more susceptible to wear and tear. On the contrary rigid pavement is load sustaining, durable but having higher construction cost and poor riding quality. World is heading to semirigid pavement which exhibits characteristics of both these pavements. It is the combination of cement concrete and porous asphalt concrete which is achieved by leaving 25% to 30% air voids infused by cement grouts and is known as Semi-rigid pavement.In this research, semi-rigid pavement was designed using ratio of grout of optimum mix was 1:0.55 at water cement ratio by 2% of cement dosage with SP. Study concludes that, Semirigid pavement’s Marshall stability of 7 days was almost 85% of rigid pavement and 28 days compressive strength of semi-rigid pavement was almost 30.5% that of rigid pavement. Besides, it has been ensured that 7 days strength is comparable to 28 days strength of Semi-rigid pavement.
Design of Cold Recycled Emulsified Asphalt Mixtures Using Portland Cement as ...IJMREMJournal
Cold Recycling is getting popularity in research sector and construction industries because it overcomes all the issues of Hot Mix Asphalt of more consumption of natural resources, high production energy, central plant recycling, effect of greenhouse gases and non-feasibility in colder regions. In this research study, a cold recycled mixture is designed and compared in terms of mechanical and volumetric properties with control hot mix asphalt mixture, using 60% RAP (reclaimed asphalt pavement) aggregates and 40 % virgin aggregates to fulfill gradation requirements. Asphalt emulsion for cold recycled mixtures is used as a binder with varying five contents (4.3%, 4.8%, 5.3%, 5.8% and 6.3%). Also, a modified cold recycled mixture is prepared at optimum emulsion content of control cold recycled mixture by partially replacing conventional aggregate mineral filler with three different contents of Portland cement (2%, 3% and 4%) of total dry mass of aggregates. Marshall mix design procedure was adopted to calculate the optimum (bitumen, emulsion and filler content) for control hot mix asphalt, control cold recycled mixture and modified cold recycled mixtures respectively. Mechanical properties of each of these mixtures were compared with each other and it was found that modified cold recycled mixtures were better than controlled cold recycled mixture and comparable in properties to hot mix asphalt mixtures and Optimum filler content of Portland cement for modified cold recycled mixture was found to be at 4%.
Thermodynamic Analysis of Cooling Tower with Air to Air Heat Exchanger for Re...IJMREMJournal
In this paper a thermodynamic analysis of cooling tower with air-to-air heat exchanger is presented. During manual operation of conventional cooling tower, a good quantity of water is evaporated which requires equivalent amount of makeup water for their condensers. So, in this regard, the thermodynamic model of a cooling with an air to air heat exchanger is developed using engineering equation solver (EES) software and then simulated in different climatic conditions of two major cities of Pakistan namely Karachi and Jamshoro through the period of June & December 2017. The results show a significant variation in water vapor recovery with respect to atmospheric conditions mainly humidity and ambient air temperature. Results reveal that the when a cooling tower coupled with air to air heat exchanger maximum amount of water vapors are recovered at Karachi and ranges up to 67% and 62% in Jamshoro during the month of December.
Nutraceutical market, scope and growth: Herbal drug technologyLokesh Patil
As consumer awareness of health and wellness rises, the nutraceutical market—which includes goods like functional meals, drinks, and dietary supplements that provide health advantages beyond basic nutrition—is growing significantly. As healthcare expenses rise, the population ages, and people want natural and preventative health solutions more and more, this industry is increasing quickly. Further driving market expansion are product formulation innovations and the use of cutting-edge technology for customized nutrition. With its worldwide reach, the nutraceutical industry is expected to keep growing and provide significant chances for research and investment in a number of categories, including vitamins, minerals, probiotics, and herbal supplements.
Observation of Io’s Resurfacing via Plume Deposition Using Ground-based Adapt...Sérgio Sacani
Since volcanic activity was first discovered on Io from Voyager images in 1979, changes
on Io’s surface have been monitored from both spacecraft and ground-based telescopes.
Here, we present the highest spatial resolution images of Io ever obtained from a groundbased telescope. These images, acquired by the SHARK-VIS instrument on the Large
Binocular Telescope, show evidence of a major resurfacing event on Io’s trailing hemisphere. When compared to the most recent spacecraft images, the SHARK-VIS images
show that a plume deposit from a powerful eruption at Pillan Patera has covered part
of the long-lived Pele plume deposit. Although this type of resurfacing event may be common on Io, few have been detected due to the rarity of spacecraft visits and the previously low spatial resolution available from Earth-based telescopes. The SHARK-VIS instrument ushers in a new era of high resolution imaging of Io’s surface using adaptive
optics at visible wavelengths.
Comparing Evolved Extractive Text Summary Scores of Bidirectional Encoder Rep...University of Maribor
Slides from:
11th International Conference on Electrical, Electronics and Computer Engineering (IcETRAN), Niš, 3-6 June 2024
Track: Artificial Intelligence
https://www.etran.rs/2024/en/home-english/
Richard's entangled aventures in wonderlandRichard Gill
Since the loophole-free Bell experiments of 2020 and the Nobel prizes in physics of 2022, critics of Bell's work have retreated to the fortress of super-determinism. Now, super-determinism is a derogatory word - it just means "determinism". Palmer, Hance and Hossenfelder argue that quantum mechanics and determinism are not incompatible, using a sophisticated mathematical construction based on a subtle thinning of allowed states and measurements in quantum mechanics, such that what is left appears to make Bell's argument fail, without altering the empirical predictions of quantum mechanics. I think however that it is a smoke screen, and the slogan "lost in math" comes to my mind. I will discuss some other recent disproofs of Bell's theorem using the language of causality based on causal graphs. Causal thinking is also central to law and justice. I will mention surprising connections to my work on serial killer nurse cases, in particular the Dutch case of Lucia de Berk and the current UK case of Lucy Letby.
(May 29th, 2024) Advancements in Intravital Microscopy- Insights for Preclini...Scintica Instrumentation
Intravital microscopy (IVM) is a powerful tool utilized to study cellular behavior over time and space in vivo. Much of our understanding of cell biology has been accomplished using various in vitro and ex vivo methods; however, these studies do not necessarily reflect the natural dynamics of biological processes. Unlike traditional cell culture or fixed tissue imaging, IVM allows for the ultra-fast high-resolution imaging of cellular processes over time and space and were studied in its natural environment. Real-time visualization of biological processes in the context of an intact organism helps maintain physiological relevance and provide insights into the progression of disease, response to treatments or developmental processes.
In this webinar we give an overview of advanced applications of the IVM system in preclinical research. IVIM technology is a provider of all-in-one intravital microscopy systems and solutions optimized for in vivo imaging of live animal models at sub-micron resolution. The system’s unique features and user-friendly software enables researchers to probe fast dynamic biological processes such as immune cell tracking, cell-cell interaction as well as vascularization and tumor metastasis with exceptional detail. This webinar will also give an overview of IVM being utilized in drug development, offering a view into the intricate interaction between drugs/nanoparticles and tissues in vivo and allows for the evaluation of therapeutic intervention in a variety of tissues and organs. This interdisciplinary collaboration continues to drive the advancements of novel therapeutic strategies.
Slide 1: Title Slide
Extrachromosomal Inheritance
Slide 2: Introduction to Extrachromosomal Inheritance
Definition: Extrachromosomal inheritance refers to the transmission of genetic material that is not found within the nucleus.
Key Components: Involves genes located in mitochondria, chloroplasts, and plasmids.
Slide 3: Mitochondrial Inheritance
Mitochondria: Organelles responsible for energy production.
Mitochondrial DNA (mtDNA): Circular DNA molecule found in mitochondria.
Inheritance Pattern: Maternally inherited, meaning it is passed from mothers to all their offspring.
Diseases: Examples include Leber’s hereditary optic neuropathy (LHON) and mitochondrial myopathy.
Slide 4: Chloroplast Inheritance
Chloroplasts: Organelles responsible for photosynthesis in plants.
Chloroplast DNA (cpDNA): Circular DNA molecule found in chloroplasts.
Inheritance Pattern: Often maternally inherited in most plants, but can vary in some species.
Examples: Variegation in plants, where leaf color patterns are determined by chloroplast DNA.
Slide 5: Plasmid Inheritance
Plasmids: Small, circular DNA molecules found in bacteria and some eukaryotes.
Features: Can carry antibiotic resistance genes and can be transferred between cells through processes like conjugation.
Significance: Important in biotechnology for gene cloning and genetic engineering.
Slide 6: Mechanisms of Extrachromosomal Inheritance
Non-Mendelian Patterns: Do not follow Mendel’s laws of inheritance.
Cytoplasmic Segregation: During cell division, organelles like mitochondria and chloroplasts are randomly distributed to daughter cells.
Heteroplasmy: Presence of more than one type of organellar genome within a cell, leading to variation in expression.
Slide 7: Examples of Extrachromosomal Inheritance
Four O’clock Plant (Mirabilis jalapa): Shows variegated leaves due to different cpDNA in leaf cells.
Petite Mutants in Yeast: Result from mutations in mitochondrial DNA affecting respiration.
Slide 8: Importance of Extrachromosomal Inheritance
Evolution: Provides insight into the evolution of eukaryotic cells.
Medicine: Understanding mitochondrial inheritance helps in diagnosing and treating mitochondrial diseases.
Agriculture: Chloroplast inheritance can be used in plant breeding and genetic modification.
Slide 9: Recent Research and Advances
Gene Editing: Techniques like CRISPR-Cas9 are being used to edit mitochondrial and chloroplast DNA.
Therapies: Development of mitochondrial replacement therapy (MRT) for preventing mitochondrial diseases.
Slide 10: Conclusion
Summary: Extrachromosomal inheritance involves the transmission of genetic material outside the nucleus and plays a crucial role in genetics, medicine, and biotechnology.
Future Directions: Continued research and technological advancements hold promise for new treatments and applications.
Slide 11: Questions and Discussion
Invite Audience: Open the floor for any questions or further discussion on the topic.
What is greenhouse gasses and how many gasses are there to affect the Earth.moosaasad1975
What are greenhouse gasses how they affect the earth and its environment what is the future of the environment and earth how the weather and the climate effects.
Seminar of U.V. Spectroscopy by SAMIR PANDASAMIR PANDA
Spectroscopy is a branch of science dealing the study of interaction of electromagnetic radiation with matter.
Ultraviolet-visible spectroscopy refers to absorption spectroscopy or reflect spectroscopy in the UV-VIS spectral region.
Ultraviolet-visible spectroscopy is an analytical method that can measure the amount of light received by the analyte.
A Neuromarketing Study on Mongolian Consumers’ Buying Decision Process
1. International Journal of Modern Research in Engineering & Management (IJMREM)
||Volume|| 1||Issue|| 9 ||Pages|| 06-17 || October 2018|| ISSN: 2581-4540
www.ijmrem.com IJMREM Page 6
A Neuromarketing Study on Mongolian Consumers’ Buying
Decision Process
BOLDBAATAR Gonchigjav
/Ph. D, Professor/ The University of The Humanities Business School the Department of Business Management
--------------------------------------------------ABSTRACT--------------------------------------------------------
There has been almost 20 years since science of marketing has developed in Mongolia and there has been
significant progress in acquiring and using it. Business companies’ leadership have become aware of the
importance of this science and see marketing as business philosophy and understand that analyzing the market,
business environment and conditions by consumers is the key to success. Today’s society demands from
marketing professionals’ delicacy and taking into account consumers’ needs and creating new needs and new
means of consumption. Main purpose of business entities is to be aware of consumer needs, to establish its
position on the market and to be successful. In order to provide consumers with the best products and keep them
at the center of their attention it is important to establish optimal ratio of marketing factors that would most
efficiently influence consumers with different behaviors.
KEY WORDS: neuromarketing, consumers, business companies, market, consumer needs, products, buying
decision, neuroscience
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Date of Submission: Date, 05 September 2018 Date of Accepted: 10 October 2018
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I. INTRODUCTION
In recent years new research tendencies have emerged that reveal the ways psychological factors such emotions,
imagination, feeling influence decision making of consumers in the process of buying goods. One of the fields
of the research is neuromarketing.
Objectives of the study: To investigate different theories about neuromarketing and their scientific
contributions made in the recent years.
To evaluate through some neuromarketing research the process of Mongolian consumers’ buying decision
To evaluate the benefits and the ways of using neuromarketing application techniques in marketing in Mongolia
II. METHODOLOGY
Literature review: marketing books, research papers from journals with referee, journal articles, academic
papers, and materials available in the internet.
Theoretical background: academic papers and articles on human physiology, biology and neuromarketing
written by foreign researchers
Interviews: surveys on over 250 people, based on the observation of buyology and field trips involving over
1500 people.
Collaboration with specialists, experts and professionals in neuroscience. Along with a business standpointt. The
organizations involved:
• The “Chuluunaa” neuro clinic.
• The “Achtan” hospital.
• The clinic of the Mongolian National University of Medical Science
• Mongolian marketing research institute
Validation of the effectiveness and efficiency of neuromarketing.
• Personal interviews (papers)
• Interviews through the internet
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The structure of the study:
• Part 1. Background of the neuromarketing concept
• Part 2. Introduction to the neuroscience
• Part 3. Techniques used to attract consumers and stimulate them through marketing and advertising
• Part 4. Consumer behavior and their attitude reactions
III. NEUROMARKETING CONCEPT
Where is the limit when decoding the most attractive color, packaging, jingle or shape for the consumers? Are
they able to know how and what consumers think when they buy their products? Is it possible to “read” the
mind of the consumer, know their motivations, their desires and their purchase decisions? Neuromarketing aims
to reveal the answer to all these questions.
Neuroscience Neuromarketing
Neuromarketing is an integration of marketing and neuroscience which studies the use of neuroscience and its
findings in marketing science, including the psychological process of buying, the factors that affect the process
and decision making process. Consumer’s buying decision is related to the brain activity; therefore, the
businesses should study neuromarketing in order to make consumers buy more.
How does our brain work?
Graph 1
In the graph below there are shown the main brain areas in which the stimuli are originated, and also how the
nervous system process is developed.
Figure 1. The brain is divided into the two equal parts.
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The left brain is associated with logical thinking and it is responsible for speaking, numbers, sequence and
analysis. The right brain is associated with creative thinking and it is responsible for space, colors, music
rhythm, imagination and description. Also this part is called ‘scientifically’. However, in most human brain
processes related to conscious and thinking both parts of brain are involved.
Figure 2. Brain formed by four main lobes (Frontal lobe, Parietal lobe, Occipital lobe, Temporal lobe).
These lobes are responsible for processing different stimuli and thought.
Synapses: specialized intercellular junction between neurons. It carries out the transmission of nerve impulses
and download chemical that causes an electric current transmitted along the axon by transmitters, to other
neurons, thus triggering a reaction to a stimulus.
Study intended to understand consumer behavior
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“Marketing and surrounding environment affect consumer mind whereas psychological process is interrelated
to certain characteristics resulted in buying decision and decision making. The purpose of marketing is to
understand what happens in the consumer mind between the final buying decision and the stimuli of buying”.
Below we can see the changes happening in consumer’s mind during this process.
Sensory system:
• Exposure
• Attention
• Interpretation
Consumer goods have their value when they activate the feelings and reasoning in consumer’s brain. The more
this system is intervened, the more value the goods have.
In order to understand the buying decision process, let us see a detailed brain picture.
Figure 3: General structure of brain
Brain generally is divided into the three parts. The lowest part is called brain stem which is the oldest one in
origin. Above it there are other parts: cerebellum, diencephalons and cerebrum. Neocortex is the most important
component of the cerebrum which originated last and is the biggest in size.
Feelings or emotions are in charge of decision making because the human brain is ruled by one’s
emotions. The reasoning and emotional system is located between the brain stem and diencephalons. The latest
researches have proved that the cerebrum is a limbic system which works in accordance with reasoning rules1
.
The limbic system is responsible for our feelings, emotions and desires.
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Neuromarketing studies was first done by the Harvard university professor Herry Zaltman in the XIX century
whereas German neuropsychologist Hans-Georg has developed the “Limbic Map” which has become the means
of increasing sales of business companies and individuals and rational strategic planning.
There are three different reasoning and feeling systems in human brain that totally manage one’s life. They are
called ‘great threes’ and they are as follows:
• triggering system
• managing system and
• balancing system
In the human evolution process except of these three more different modules have developed. These modules
exist within or between the abovementioned three systems. The modules are responsible for better adapting
people to their environment. They are as follows:
➢ reconciliation module
➢ module of taking care
➢ toys & play module
➢ hunting module
➢ fighting module
➢ appetite/vomiting module
➢ sexual desire module
Behind the each module in ‘three great “there are hidden high level orderly processes which involve all the brain
parts and a lot of neurons2
.
IV. ANALYSIS AND RESULTS
Findings of our study: Recent researches in this field show that percentage of emotions and feeling that affect
buying decision is 70-80%, that is done unconsciously. Conscious evaluation exists, though. It is represented by
20-30% but it cannot be as free as we imagine. In accordance with ‘Limbic map’ we can classify consumers
into 7 types based on the consumer’s extent of feeling. Classification of Mongolian consumers according to this
map showed the following:
2
Becker, J.B. et al (2002): Behavioral Endocrinology. Oxford: MIT Press
Dabbs, J.M. (2000): Testosterone and Behavior. Columbus: McGraw Hill
Pfaff, D.W. (1999): Drive-Neurobiological Mechanisms of Sexual Motivation. Cambridge: MIT Press
Brizendine, L. (2007): Das weibliche Gerirn. Munchen: Hoffmann und Campe
Einstein, G. (Ed.) (2007): Sex and the Brain. Cambridge: MIT Press
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Relation of Children and Temper
Child(ren) can affect their parents’ moods or temper. Often their enthusiasm for success and risk can decrease
and caring module can have a big influence on their brain activity.
When a child is born there are changes in his/her father’s hormone system. The volume of testosterones
decreases and the caring module hormone called ‘prolactic’ increases every time the father has a contact with
his child.
V. MEN AND WOMEN’S BRAIN:
The brain researchers have found a lot of differences in men and women’s brains.
• The part of the brain that connects right and left hemispheres is thicker in women than in men.
• The size of the control/nerve center in the hypothalamus in men are twice bigger than in women’s brain.
• The part of the brain in Limbic system that controls caring and socializing functions are twice bigger in
women than in men.
• Men’s brain functions are more differentiated than those of women.
• Brain structure is different, too. Women’s brain has more brown cells/tissues while men’s one has more
white cells/tissues.
Level of interest towards goods/products by men and women
Products /goods of interest males females
Sport products 160 90
HiFi stereo instruments 170 80
Vehicles 185 65
Home appliances and interior design products 60 190
Foods 75 175
Cleaning products & cosmetics 67 183
Consumers spend a lot of money when they buy products that trigger their emotions.
Clothes and age
Fashion style /age 14-29 30-44 45-59 Above 60
Old-fashioned clothes 24% 41% 50% 60%
Clothes comfortable for exercising 57% 54% 45% 25%
Clothes of latest trend 53% 41% 33% 16%
Plain clothes 13% 24% 30% 45%
Elegant colorful clothes 25% 19% 17% 12%
Style of clothes is usually regulated by control and triggering system of the brain.
Influence of music on buying: We have studied the way different music affects consumer’s buying decision by
observing them on CCTV in wholesale trade center. The results were as follows:
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We observed that sales in the center has increased by 16344 Mongolian tugrucs or 33% and we concluded that
4% of sales increase is due to music played at the trade center and other indexes are the result of other factors.
The music increases the sale on average for 146 tugrucs which is F=0.77
In studying consumers’ brain activity, we focus on combination of the latest techniques of psychology and
neuroscience research with neuromarketing in analysis of consumers’ responses to products, brands and
commercial ads. The results show that marketers need to differentiate unusual waves in consumers’ brain while
using brain science technology and methods.
Systems and techniques to measure the brain activity
Essential methods of nueromarketing are presented below:
• fMRI – functional magnetic resonance imaging
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The method has developed since the beginning of the 1990s.
• The equipment allows to see the detailed observation of activated zones in the brain in defining psychological
responses to trigger
• 3D encoding: activated zones are multicolored
• The method initially has been used to reveal headaches, paralysis and convulsions.
QEEG – electroencephalography
Issues defining cognitive messages and psychological responses [on the subconscious level] give opportunities
to make valuable, deep and accurate analysis about consumers’ internal decision making process“.
• Eye tracking
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VI. CONCLUSION AND LIMITATIONS
Combining nueuromarketing science and marketing : FMRI, QEEG methods can reveal performance failure
in the cerebrum which is responsible for buying decision making. Sudden decision of buying (regulated by
Limbic system) is based on buyer’s mood whereas balanced buying decision is processed in the brain cortex in
front lobe of the brain. Inappropriate purchase or sale is connected with nervous system currents.
Potential influence of neuromarketing promotion campaign
Potential influence of neuromarketing advertising model
Potential influence of neuromarketing of product development
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Potential influence of neuromarketing – product packaging/model
Potential influence of neuromarketing in distribution
Neuromarketing between the reality and promotion
• Technological limitations:
• People involved in neuromarketing experiments express resentment about participating in brain tests.
• Some participants feel cautious and anticipated due to noises and closeness of experimenting equipment.
• The results of the experiments are not always accurate due to worry and uncomforting feeling of the
participants.
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• Big and inflexible equipment (artificial environment)
• Lack of medical observation during the experiments
• Time and money constraints do not allow to conduct extensive observation and study
• General limitations:
• Accurate measurement of brain activity is limited
• Some emotions and feelings cannot be clearly distinguished
• Analysis of obtained data is not clear, somewhat puzzling
• Neuromarketing do not express future.
1. Consumer behavior cannot be constituted in laboratory conditions
2. Experiment time and expenses prevent participants from taking part in many tests
3. The brain activity cannot be measured.
“…Marketing leaders point out the significance of the neuroscience in developing best practices and models of
product realization. […] Marketing consulting companies use smartly fMRI in creating ads aimed at finding a
buying button in man’s brain.” This gives significant additional opportunity for marketers to understand today’s
consumer behavior, and the neuroscience methods of studying consumers lead to changing the basics of today’s
marketing principles. It will introduce the perspective of potential subconscious to update and extend the
quantative research. This study might be the first method that used the opportunity to include habitat?? in
quantative research. /ямар орчин бэ? Habitat uu? environment uu? / We do not dismiss possibility of the errors
in the experiment feedback.
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WEBSITES:
1. http://en.wikipedia.org/wiki/Neuromarketing
2. http://google.com
3. http://neuromarketing.blogs.com/
4. http://www.neurosciencemarketing.com
5. http://www.hbooks.co.kr
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