This document discusses a proposed mobile content dissemination and management solution called MXIM. It aims to integrate multiple mobile platforms through a single solution that can be developed once and run on all platforms. Key objectives are to enable developers to build cross-platform mobile apps easily and help mobile operators and businesses provide cost-effective mobile solutions. It describes current limitations of platform-specific development and how MXIM addresses these through features like dynamic user interfaces, device API integration, and standard web development processes. Potential applications and industries that could benefit are also outlined.

1. Ideas are the beginning points of all fortunes

2. Who are we?
We are a group of IT scientists working to improvise the Mobile Content
Dissemination and Management Solution.
Star Clients

4. Key Objective of the Proposed Research
Integrate all the mobile platforms iPhone, Java, Symbian, Android,
BlackBerry and Others.
One stop Solution for Developers (Develop once, Run Everywhere)
Enabling Pakistani Mobile Network Operators to extend their Mobile
Data Services
Extending Corporate Sector a cost effective and far efficient Mobile
Solution than conventional text serving technologies

5. Current Mobile Technology Limitations
Specific development for each device / Platform
Development required for each device UI(User Interface) Design /
Development
Device specific development for each extended device level feature
Critical solution development and management
Development required for each device / platform level client‐server
communication
Device specific resource management
Device specific application user interface design and development
Download each upgrade on device
Device specific keypad management
Learning curve for each device / platform
Variant models to follow for variant device / platforms
Concept ‐to‐Market time delay due to technological variations and
concerned resource availability

6. Necessity is the Mother of All Inventions
Mobile Subscribers: 4.6 Billion
No. of Smart Phones: 400 Million
No. of Mobile Applications : 200,000 apps
Average Monthly Applications Growth Rate: 19%
Average Growth Rate of Data Traffic: 280%

7. MXIM Technology Competitive Advantage
Compatibility with all J2ME, BlackBerry (J2ME), Android, UIQ
Dynamic UI (User Interface) Management
Extended Device capability invocation
Markup Behavior and solution management
Inbuilt device data synchronization with server
Efficient device resource management
Auto adjustable application user interface
Remote management panel
Auto keypad variation management
Ease for Enterprise solutions (Development / Management / Support)
Steep learning curve for MXIM development lifecycle
Benchmark development lifecycle
Easy to manage live solution
Efficient support solution management with live (server powered)
solution

8. Dynamic User Interface Management
320x240 240x320
480x320

9. Mxim Application
Traditional Web Site
Server Side Scripting
PHP, Perl, Python, etc
html Web
Server
Mxim Application
Server Side Scripting
PHP, Perl, Python, etc
Mxim
mxml Web Content
Server Server
Mxim
Runtime

10. How it works?
Server Side Scripting
PHP, Perl, Python, etc
Mxim
mxml Web Content
Server Server
Mxim
Runtime
MXML (Mxim Markup Language)
Mxml is markup language for developing Mxim applications, it enables web developer to start developing mobile
applications / solutions using existing tools / languages for example; PHP, Perl, Python, etc

11. What is Mxml (Mxim Markup Language)?
Mxml (Mxim Markup Language) works with Mxim Content Server and Mxim
Runtime environment. Mxml works as a bridge between existing web
technologies and Mxim Content Server.
It helps to achieve entire web development lifecycle using with any server side
language like; PHP, Perl, Python, Ruby on Rails or developers can even user any
of Content Management Systems (CMS) or web frameworks like joomla,
CakePHP, Symphony, Wordpress, Drupal, etc for developing Mxim Applications.
Features
Familiar Web Programming Model
Resource Locator (RL) for device level API integrations and applications
Standard Website Development Lifecycle
Extend Web solutions for the mobile application users.
Markup Data typing allows to deal with Mxim application just like HTML or XML
Extended web solutions for devices

12. Mxim Developer (SDK)
Design View
Code View

13. MXIM Framework at a Glance

14. Compliance
Java Specifications
Screen Sizes MIDP 2.0 and higher
All screen sizes CLDC 1.0 and higher
Interaction
QWERTY
T9
Touch Screen
Touch Tactile
Communication
HTTP
HTTPS
Socket Operating System
SRS
Nokia OS
Symbian
UIQ
Windows CE
95% of All Devices BlackBerry
Embedded OS with JVM

15. Pre‐Research: MXIM 1.0
Conceptualization and Design
Architecture Design
Foundation : MXIM 2.0
Device Calibration
Serving Text and Images
Variant Java Platform Compliance
Enhancement: MXIM 3.0
Rich Media Support
Non‐Java Platform Compliance

16. Potential Industry
Services Content Publishing
Common Apps
Payment Transfer
News Papers Magazine
Twitter Dictionary Wikipedia Bill Payments Send a Gift
TV Channels
Wordpress Facebook
Businesses Emerging Solutions
Levis New Stock
McDonals Mcwings
News Reporting Solution for TV channels
Variety Store Offers Package Delivery Service
Social Application (Citizen Journalism)

17. Potential Industry
ERP Solutions
Health Solutions CRM Systems
HR System Management Solutions
Others

18. Applications developed using Mxim Framework 2.0
Mobile Application
Mobile
Mobile n Web Money Transfer Solution
Mobile Application

21. MXIM Framework and Future
Android
Cloud Apps
Markup Language Flexibility Portable Architecture
Darwin
(iPhone)
Web
MXIM
MXML MXIM SDK
Runtime
Web Services Symbian
Search
Services
Java
Enterprise
Solutions
Others
Developer