2. 1. American
2. February 3, 1920 - Charleston,WestVirginia
3. July 22, 2012 (aged 92) – Plainsboro, New Jersey
a) Dementia
b) Pneumonia
4. Cognitive psychology
5. Directing Word Net
6. “The Magical Number Seven, Plus or MinusTwo: Some
Limits on Our Capacity for Processing Information” 1956
3. • the number of objects an average person can hold in
working memory is about seven
• amount of information we can retain is quite limited
• we could only hold five to nine (seven plus or minus two)
pieces of information in our working memories
4. • How much information can be accurately
transmitted through the participant
• Amount of information we can hold in the
mind at one time
5.
6. • the brain can only handle a limited amount of
new information at a time
• too much information or too many tasks to
learners simultaneously, resulting in the
learner being unable to process this
information
8. 1. active component - conscious processing
2. It organizes information by integrating new information with the
existing information
3. Temporarily stores information for the learner’s use
4. Has smaller capacity but its representations more durable
5. Capacity – limited for registering sensory input but nil when storing
information
6. Very little storage capacity, and is easily overloaded if too many
pieces of information are brought in at one time
9. 1. Repetition
• NOTHING LASTS LONG in short-term memory
• To remember, repeat it until it becomes part of long-term
2. Chunking
• Regrouping items so that we have fewer to remember
3. Identifying Logical Patterns
• Numbers presented at regular intervals or in sequence – that makes
the information easy to control
10. 1. Warehouse of Knowledge or the data bank that stores information
2. Network of Neurons
• helps us to integrate knowledge, organize it and use it
3. Repository of Stored information
• permanent storage
4. Information
• labeled as verbal or visual information for future use that contains
episodic and semantic knowledge
11. 1. Association
• as we go through the process of recalling information, we search
for contextual factors that will help us associate with an event or
a person
2. Categorization
• information can be organized by categories
3. Mediation
• during the encoding process, we must make meaningful units of
information – this technique form a meaningful word association
4. Imagery
• makes use of our sensory modalities in which we transform ideas
into vivid images
5. Mnemonics
• Combining initial letters to form words that is easier to recall
• words , phrase, or sentence mnemonics
12. 1. Repression and Distortion
• we sometimes give inaccurate information that contradicts our
beliefs
• One reason is our selective attention when we focus on things we
choose to hear things or perceive
2. Retroactive Inhibition
• When two bits of information we are trying to store are confusing,
there is a backward interference of new learning from past
3. Primacy and Recency Effects
• Primacy – learned recently
• The information that is integrated first in our memory system has
likelihood to be remembered easily
13. 1. Whole and Part Learning
• Introducing the material as a whole student
2. Repetition and Drills
• Use of relevant materials for practice, repetition, and drills
• Help to retain information if they have the interest in it and is
related to prior knowledge
3. Over learning and Automaticity
• When the material is repeated with a purpose, it can lead to
automaticity
4. Distributed Practice or Massed Practice
• Learning little by little and those that come in chunks
• Massed Practice – practice – relatively long and uninterrupted
period
• Distributed Practice – it can be spread over time
14. 1. Transience
• Gradual forgetting of information over time
• Old memories are less vivid than recent ones
2. Absent-Mindedness
• Failure to fully attend to the actual encoding process
3. Blocking
• Accounts our memory that is present but inaccessible, probably due to an
inadequate or misleading cue
4. Misattribution
• The idea that the memory is present but it is attributed to the incorrect source
5. Suggestibility
• Incorrect information that is unknowingly incorporated into memory
representations
6. Bias
• When memory is distorted by our prior knowledge that is mingle with specific
memory, there is bias already
7. Persistence
• The memory that is highly intrusive or obsessive