This document proposes a magazine called Eccesu that would focus on progressive rock, rock and roll, and classic rock genres of music. It would utilize new journalism techniques and feature articles with an informal conversational tone. The magazine would have a retro, colorful yet dusty design style and feature recognizable artists like Elvis, The Beatles, and John Lennon. The target audience would be 16-25 year olds across all genders interested in popular 1960s counterculture styles and music trends.