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Salford City College
Eccles Centre
AS Media Studies
Foundation Portfolio

MastheadLarge bold font, block capitals.Red

Comment on how the design of the magazine cover attracts the target audience:

lettering which keeps the colour theme throughout
the cover. Bold capitals are aggressive and stand
out making the magazine immediately known.

ColourUsed the same red as found on Alex’s shirt
print and the vinyl which Alex is holding, as well as a
bold black colour. Alongside the red, a white has
been used which stands out when next to the other
bolder colours. Pale blue harmoniously works with
the white while the red is more suited to the black.

Main imageMedium shot of Alex Turner (Lead
singer of Arctic Monkeys). High key lighting on face
and visible skin. Represents rock/indie style –
hairstyle (rough and verging messy), 70s vinyl, dress
sense.

TypefacesBold font used throughout, as well as the
recurring use of italics. Bold font enables the
magazine to capture the attention of viewers
immediately due to the extent of aggressiveness.

Model creditArctic Monkeys in a red bold capital
Photography LightingHigh key lighting used on

font. The red used is the same red which is used in
both the vinyl and the floral design on Alex’s shirt.
Bold capital font stands out especially when placed
next to the pale colours used for the cover lines.

Alex Turners face which lightens the skin tone and
with that the entire magazine layout is given a
lighter/brighter layout (as proven by the use of
colours) The light skin tone contrasts with the
surrounding black of both the shirt and the vinyl.
The plain background of the image allows all
attention to be drawn to the model in the image,
which in this case is stood with his arms folded whilst
holding a vinyl. This pose denotes gender
representation as strong and therefore the male
representation is that, similar to Alex in this image,
males who listen to this genre of music will become
strong and confident.

CoverlinesItalic font used and every pale blue
phrase is in a bolder font that the white text. The
use of different font types creates a dimensional
effect for the magazine. The more well known
artists are shown in bold font. Right hand side has a
change in font for ‘plus’ as well as a change in
colour when compared to the cover lines on the left
hand side.

Design Principles Used?Guttenberg design
Main cover lineRed and white font used against
each other creates a contrast which catches the eye
of the viewer of the magazine immediately. The
change in font for ‘the record that changed my life’
makes the phrase stand out and this phrase also
directly links with the record/vinyl in Alex’s hand.
The main coverline has taken up around a quarter
of the entire magazine face. Quote from the main
interview which gives the reader an idea of what
the interview will entail.

House StyleMaximum of 4 colours used: red, pale blue, white, black and these colours
are all found within the image (apart from the blue) and therefore relate to the main image.
The NME logo is in the same place as it is usually found in all of the NME magazines and this
therefore shows that the house style is constantly used within every magazine.

principle has been used. This is an effective design as
it makes sure the primary optical area, weak fallow
field and the terminal area are all filled with either
text or images. This makes the magazine look full and
busy, but not too busy to look over crowded. This
corresponds with the ‘indie-rock’ and ‘vintage’ theme
that Alex Turner creates in the image.

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Magazine cover analysis_worksheet (alex turner)

  • 1. Salford City College Eccles Centre AS Media Studies Foundation Portfolio MastheadLarge bold font, block capitals.Red Comment on how the design of the magazine cover attracts the target audience: lettering which keeps the colour theme throughout the cover. Bold capitals are aggressive and stand out making the magazine immediately known. ColourUsed the same red as found on Alex’s shirt print and the vinyl which Alex is holding, as well as a bold black colour. Alongside the red, a white has been used which stands out when next to the other bolder colours. Pale blue harmoniously works with the white while the red is more suited to the black. Main imageMedium shot of Alex Turner (Lead singer of Arctic Monkeys). High key lighting on face and visible skin. Represents rock/indie style – hairstyle (rough and verging messy), 70s vinyl, dress sense. TypefacesBold font used throughout, as well as the recurring use of italics. Bold font enables the magazine to capture the attention of viewers immediately due to the extent of aggressiveness. Model creditArctic Monkeys in a red bold capital Photography LightingHigh key lighting used on font. The red used is the same red which is used in both the vinyl and the floral design on Alex’s shirt. Bold capital font stands out especially when placed next to the pale colours used for the cover lines. Alex Turners face which lightens the skin tone and with that the entire magazine layout is given a lighter/brighter layout (as proven by the use of colours) The light skin tone contrasts with the surrounding black of both the shirt and the vinyl. The plain background of the image allows all attention to be drawn to the model in the image, which in this case is stood with his arms folded whilst holding a vinyl. This pose denotes gender representation as strong and therefore the male representation is that, similar to Alex in this image, males who listen to this genre of music will become strong and confident. CoverlinesItalic font used and every pale blue phrase is in a bolder font that the white text. The use of different font types creates a dimensional effect for the magazine. The more well known artists are shown in bold font. Right hand side has a change in font for ‘plus’ as well as a change in colour when compared to the cover lines on the left hand side. Design Principles Used?Guttenberg design Main cover lineRed and white font used against each other creates a contrast which catches the eye of the viewer of the magazine immediately. The change in font for ‘the record that changed my life’ makes the phrase stand out and this phrase also directly links with the record/vinyl in Alex’s hand. The main coverline has taken up around a quarter of the entire magazine face. Quote from the main interview which gives the reader an idea of what the interview will entail. House StyleMaximum of 4 colours used: red, pale blue, white, black and these colours are all found within the image (apart from the blue) and therefore relate to the main image. The NME logo is in the same place as it is usually found in all of the NME magazines and this therefore shows that the house style is constantly used within every magazine. principle has been used. This is an effective design as it makes sure the primary optical area, weak fallow field and the terminal area are all filled with either text or images. This makes the magazine look full and busy, but not too busy to look over crowded. This corresponds with the ‘indie-rock’ and ‘vintage’ theme that Alex Turner creates in the image.