30 Days of Fashion 2012 (India)


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30 Days of Fashion 2012 (India)

  1. 2. Ra 360 brings you 30 Days of Fashion – the biggest ever fashion and beauty consumer event held in India. This innovative advertising initiative has united the power of the Lifestyle and Fashion publications in India to celebrate the passions and interests of readers – additionally offering advertisers an effective platform to drive sales. India’s leading publications, luxury brands and malls will join together in April & October of 2012 to bring fashionistas an impressive programme of over 200 unique promotions, lifestyle events and give India its first ever multi-city Luxury Retail Shopping Festival. We've teamed up with the leading international brands to bring you an appetizing calendar of events, offers and competitions every day. Every day will be filled with something to do from magazine initiatives, workshops, fashion shows, shopping extravaganzas and luxury exhibitions, to daily giveaways, offers, and inspiring tips from the most loved and trusted Editors. Property Note 30 Days of Fashion April & October, 2012
  2. 3. Key results of the UK campaign in 2011 The print alone reached 67 lac adults in the United Kingdom 89% reached were female, of which 57% were ABC1* The website delivered: 3.5 million page impressions - 75% yoy 148,134 unique users - 4% yoy 25,000 new subscribers reaching 25% yoy 130,000 are now registered to the 30 Days database Marketing on subscriber carrier sheets alone reached 6,00,000 adults The 30 Days of Fashion Facebook Group grew to 7000 , July – Sep 605% yoy The programme hosted 119 events, 90 competitions and 26 offers There was an outstanding 1,047,000 total giveaway entries! The average number of entries to a 30 Days giveaway was 13,000 with 39,340 people entering the most popular! * Source IMS Reach and frequency; NRS July 10 – June 11
  3. 4. This opportunity presents an integrated 30 Day Luxury Shopping festival for the premier fashion and lifestyle brands of the world highlighting the best products, deals & experiences for the affluent Indian consumer Why
  4. 5. 4 Primary Engagement Scenarios for 30 Days * Bespoke Options will be further elaborated Primary Options
  5. 6. 30 Days of Fashion’s Homepage Digital Opportunities start from as low as INR 55,000 net Ranging from giveaways & offers to bespoke, fully integrated engaging partnerships designed to meet your objectives & budget <ul><li>Options available on www.30Days.co.in </li></ul><ul><li>Giveaways/Sweepstakes & offers </li></ul><ul><li>Giveaways/Sweepstakes & offers bolt-ons </li></ul><ul><li>Hijack a day on the 30 Days Calendar! </li></ul><ul><li>Be the sole sponsor of a channel at </li></ul><ul><li>30days.co.in </li></ul><ul><li>Core Sponsorship: Platinum, Gold & Silver </li></ul><ul><li>Bespoke integrated and engaging solutions </li></ul>
  6. 7. A-List Registration is a market research oriented form devised to capture the necessary details of the registrants and to qualify them for the various competitions within the 30 Days of Fashion’s portfolio A-List Register
  7. 8. 30 Days Buzz 30 Days of Fashion Articles and News: These are regulated during the festival and updates to our partnered brands, competitions and events are showcased continually & on a daily basis. Partnered Magazine articles are placed UNCHANGED from their page format linking them to Online Subscriptions
  8. 9. Content within 30 Days Buzz ACTUAL articles from our partnered magazines are available for the visitors online. Subscription links alongside the articles with Preferred Pricing options allow increased numbers of online subscriptions for our partners.
  9. 10. Brand Directory A – Z Listing of Luxury Brands with a “Subscribe” Link for effective communication to all registrants & participating customers
  10. 11. Giveaways page and the page that appears when clicked on the respective competition. Primarily for international Fashion and Beauty Brands Giveaways
  11. 12. Sweepstakes Sweepstakes are Hi-End Luxury Competitions – starting from $400 per Sweepstake. Each of the brands participating have a dedicated day of Marketing within 30 Days of Fashion
  12. 13. Luxury Event Calendar 30 Days has an impressive line-up of Luxury and Lifestyle events strategically placed in the month to enhance the marketing & sales of the involved brands and are held in the cities participating in 30 Days of Fashion. These events will involve the collaboration of the 30 Days Brands, Venues, Luxury Malls, Magazines and Partners in a comprehensive manner Events include Silent Auctions, Product Launches, Fashion Shows, Beauty Workshops, Celebrity Hostings of Brunches & Dinners, Brand Themed Parties & much more...
  13. 14. Partnered Coverage Snapshot of the actual coverage of two of the top publications partnered with 30 Days
  14. 15. E-Newsletters E-Newsletters sent to the A-List members highlighting the various offers, events, happenings & activities with the partnered brands of 30 Days of Fashion
  15. 16. For further details, please contact us on [email_address]